Brain response to color stimuli: an EEG study with nonlinear approach

Brain activity characteristics of RGB stimulus: an EEG study

The perception of color is a fundamental cognitive feature of our psychological experience, with an essential role in many aspects of human behavior. Several studies used magnetoencephalography, functional magnetic resonance imaging, and electroencephalography (EEG) approaches to investigate color perception. Their methods includes the event-related potential and spectral power activity of different color spaces, such as Derrington-Krauskopf-Lennie and red-green-blue (RGB), in addition to exploring the psychological and emotional effects of colors. However, we found insufficient studies in RGB space that considered combining all aspects of EEG signals. Thus, in the present study, focusing on RGB stimuli and using a data-driven approach, we investigated significant differences in the perception of colors. Our findings show that beta oscillation of green compared to red and blue colors occurs in early sensory periods with a latency shifting in the occipital region. Furthermore, in the occipital region, the theta power of the blue color decreases noticeably compared to the other colors. Concurrently, in the prefrontal area, we observed an increase in phase consistency in response to the green color, while the blue color showed a decrease. Therefore, our results can be used to interpret the brain activity mechanism of color perception in RGB color space and to choose suitable colors for more efficient performance in cognitive activities.

The Influence of Packaging Color on Consumer Perceptions of Healthfulness: A Systematic Review and Theoretical Framework

When consumers evaluate a new product, packaging design plays a critical role. In particular, packaging color is a dominant design cue that influences consumer perception of a product. Several studies have investigated the influence of color on taste. However, there is limited research on the influence of packaging color on consumer health perception. As healthy eating is a focus for many consumers and public decision-makers, more knowledge is needed. The aim of this review is to provide an overview of empirical studies that have investigated the influence of packaging color on consumers' health perceptions and to provide a psychological explanation for the observed effects. The systematic review includes 20 empirical studies across different product groups. The results show that packaging color influences consumers' health perceptions. We argue that the influence of packaging color on consumer health perceptions can be explained by the following mechanisms, which are not mutually exclusive: (1) consumers rely on a color as an explicit signal for health; (2) colors are associated with beliefs that indirectly influence health assessments; and (3) colors trigger mental simulations that influence health assessments. In addition, we provide suggestions for further research that will contribute to a better understanding of when and how packaging color can help consumers make healthier food choices.

Color Education: A Study on Methods of Influence on Memory

This study examines the mechanisms and expertise of color-based method implementation in a present-day academic process and different forms of learning. This study aimed to identify the effectiveness of color education in the study of the humanities (history of Ukraine) for medical students. The research methodology included structural and logical methods, questionnaire methods, observations, and descriptive and statistical methods. The research results include an identified system of effective parameters, forms, and techniques of color education used in the academic process as well as its impact on the quality of education services provided under blended learning conditions. The color-coding culture parameter color-coding culture of important text segments ranked first among the seven techniques to activate mental activity and memory retention intensification. Color coding has become medical students' most effective method of remembering information. Color-based methods in the teaching of humanities are an effective method for improving the quality of students' learning and allow for better memorization of learning materials, especially in distance learning environments. Prospects for introducing pedagogical innovations in higher education include improving and developing educational materials using color effects to improve student perceptions. The research can be applied to the educational process for students of various specialties and the study of different disciplines.

Analysis of Rehabilitation Occupational Therapy Techniques Based on Instrumental Music Chinese Tonal Language Spectrogram Analysis

This paper provides an in-depth analysis of timbre-speech spectrograms in instrumental music, designs a model analysis of rehabilitation occupational therapy techniques based on the analysis of timbre-speech spectrograms in instrumental music, and tests the models for comparison. Starting from the mechanism of human articulation, this paper models the process of human expression as a time-varying linear system consisting of excitation, vocal tract, and radiation models. The system's overall architecture is designed according to the characteristics of Chinese speech and everyday speech rehabilitation theory (HSL theory). The dual judgment of temporal threshold and short-time average energy realized the phonetic length training. Tone and clear tone training were achieved by linear predictive coding technique (LPC) and autocorrelation function. Using the DTW technique, isolated word speech recognition was achieved by extracting Mel-scale Frequency Cepstral Coefficients (MFCC) parameters of speech signals. The system designs corresponding training scenes for each training module according to the extracted speech parameters, combines the multimedia speech spectrogram motion situation with the speech parameters, and finally presents the training content as a speech spectrogram, and evaluates the training results through human-machine interaction to stimulate the interest of rehabilitation therapy and realize the speech rehabilitation training of patients. After analyzing the pre- and post-test data, it was found that the p-values of all three groups were <0.05, which was judged to be significantly different. Also, all subjects changed their behavioral data during the treatment. Therefore, it was concluded that the music therapy technique could improve the patients' active gaze communication ability, verbal command ability, and active question-answering ability after summarizing the data, i.e., the hypothesis of this experiment is valid. Therefore, it is believed that the technique of timbre-speech spectrogram analysis in instrumental music can achieve the effect of rehabilitation therapy to a certain extent.