Value co-creation and social media at bottom of pyramid (BOP)

Digital resilience and new business models in the post-COVID-19 scenario: from B2B perspective in the era of knowledge economy

Purpose

The purpose of this study is to examine how the pandemic impacted on business-to-business (B2B) cooperation and coordination, as well as on firms' financial and operational performance, from the B2B context in the era of knowledge economy.

Design/methodology/approach

With the help of social network theory, coordination theory and existing literature, a theoretical model was developed conceptually. Later, the conceptual model was validated using structural equation modelling technique with consideration of 712 respondents from different firms who are engaged in managing B2B relationships on behalf of their firms.

Findings

The study found that the COVID-19 pandemic has had a considerable moderating impact on the relationship between B2B cooperation and coordination with B2B relationship satisfaction. The study also highlighted that there is a degradation of financial and operational performance of firms due to the impact of COVID-19 pandemic on their B2B relationship management.

Practical implications

There is a challenging and ever-evolving global economy caused by the COVID-19 pandemic. Although it is argued that the pandemic has accelerated the growth of some online firms, it has also had a catastrophic effect, culminating in many firms failing. This study has developed a new business model which helps in improving financial as well as operational performance of the firms in post COVID-19 scenario, especially in the era of knowledge economy.

Originality/value

This is a unique study as this study (1) develops a unique theoretical model with high explanative power, (2) demonstrates how digital reliance and new business model help the firms in post COVID-19 pandemic and (3) adds to the body of literature in the domain of digital reliance, knowledge economy and B2B relationship management.

Bright and dark side of knowledge management practices in firms using information systems: examining different moderating impacts

Purpose

This research aims to find out the impact of knowledge sharing (KS) and knowledge hiding (KH) on employee creativity (EC) and eventually on firm innovativeness (FI). The study also investigates the moderating roles of incentive focus, preventive focus and enterprise social networking (ESN) adoption on EC and FI.

Design/methodology/approach

The study used an empirical research approach and created a research model using resource-based view theory and literature. The model was validated using the partial least squares structural equation modeling technique to analyze data from 347 respondents from Indian firms.

Findings

The authors found that there is a considerable moderating impact of all three moderators on EC and firms’ innovativeness. KS has a positive impact and KH has a negative impact on EC.

Research limitations/implications

Knowledge can be shared within a firm by using an ESN tool. KS is the brighter side of the knowledge management process, whereas KH is the darker side of it. The study presents insights into and prescriptions for the bright and dark sides of knowledge management. The study results also imply that the firm managers must try to properly integrate the knowledge acquired from various stakeholders such as institutions, customers, competitors and suppliers as well as to focus on the tacit, precious and distinctive knowledge helpful to sustain long-term relationships with the valued external sources. The study empirically validates the model with the respondents from Indian firms, and thus the proposed model cannot be generalized.

Originality/value

Few research studies have examined both the bright and dark sides of the knowledge management process. There is a growing interest among researchers and practitioners to explore these sides of the knowledge management process using information systems and knowledge risk. Moreover, the proposed theoretical model has a high explanative power that makes the model effective and unique.

A new theoretical model for online customer review intention

Purpose

This study aims to investigate the insights on how international customer behavior is impacted toward online customer review (OCR) by the mediating effects of social and personal norms in the varied cultural context. The study also investigates how support of peer influence could moderate the effect of OCR.

Design/methodology/approach

This study has used socialization theory, congruity theory and theory of planned behavior along with studies of different literature to develop a conceptual model. The conceptual model has been validated using PLS-SEM analysis with survey considering 306 usable respondents. The mediating effects and moderating impacts have been analyzed by mediating analysis process (process tool) and multi group analysis, respectively.

Findings

The results of the model, with 62% explanative power, highlight that social norm acts as a strong mediating variable to impact OCR intention while peer influence acts as a vital moderator to impact OCR intention.

Research limitations/implications

The theoretical model provides a solid foundation to future researchers for further study in this field. This study also provides the practitioners a unique opportunity towards understanding customer motivation for OCR intention. Accordingly, practitioners could bring some transformational changes in their organizations for getting better reviews from the customers.

Originality/value

This study develops a unique theoretical model with high explanative power. Very few studies have ventured in this field. This study has added value to the body of literature on consumer behavior as well as individualism. Furthermore, this study has developed some of the novel relationships between different factors such as individualism, peer influence, international consumers, social norm and so on in the context of OCR which is one of the unique contributions of this study.

Evaluating the impact of experience value promotes user voice toward social media: Value co-creation perspective

Experience value is positively associated with user voice toward social media, but existing research lacks an examination of its mechanisms of action. Based on value co-creation theory, this paper explores the relationship between experience value (i.e., social value, entertainment value, information value) and customer voice, and explains the specific influence mechanism through the mediating role of user loyalty. The results of the empirical tests show that social value, entertainment value and information value have significant effects on user loyalty; user loyalty has a significant effect on promotive voice but not on prohibitive voice; user loyalty mediates the relationship between body social value, entertainment value, information value and promotive voice. The findings of this research reveal the important role of experience value on customer voice, which is an important guide for social media to achieve sustainable development.

How innovation types affect users' continuous knowledge sharing intention: a self-determination perspective

Purpose

This research aims to investigate the effects of innovation types (exploratory innovation vs. exploitative innovation) on users' psychological perceptions (perceived self-improvement and prosocial impact) and continuous knowledge sharing intention and the moderating effects of monetary incentives.

Design/methodology/approach

The research model was developed based on the self-determination theory. A two-study approach involving an online survey (n = 338) and an online experiment (n = 160) was employed to collect quantitative data. Structural equation modeling and variance analysis were adapted to analyze the data.

Findings

The results show that exploratory innovation leads to higher perceived self-improvement among users than exploitative innovation, whereas exploitative innovation leads to higher perceived prosocial impact than exploratory innovation. The perceived self-improvement and perceived prosocial impact positively affects users' continuous knowledge sharing intention. Monetary incentives moderate the relationships among perceived self-improvement, perceived prosocial impact and continuous knowledge sharing intention.

Originality/value

This research highlights the role of users' experience of initial participation in forming continuous knowledge sharing intentions and also reveals the effectiveness of monetary incentives in different types of innovation activities. The findings provide a more comprehensive understanding of the antecedents of users' continuous knowledge sharing behavior, offering new insights and recommendations for managerial practitioners.

Adoption of Digital Technologies by SMEs for Sustainability and Value Creation: Moderating Role of Entrepreneurial Orientation

Digital business transformation is considered an effective business strategy that appears to have gained attention since the enterprises are challenged to continuously improve their business practices as well as capabilities. The use of digital technologies could reduce the influence of external crises and could introduce massive changes in business operations by providing better business models. Moreover, adopting digital technology can influence both economic sustainability and social value of enterprises and can improve regional socio-economic conditions. There are few recent studies on how technology can empower enterprises at different phases of growth and sustainability; furthermore, very few studies are available that determine how adopting different modern digital technologies can create value for small and medium enterprises (SMEs). Therefore, this study aims to close this gap and investigate the moderating role of entrepreneurial orientation. With the support of resource-based view (RBV) and dynamic capability view (DCV) theories, along with a literature review, a theoretical model has been developed. It was then validated using the PLS-SEM technique considering 319 respondents who are SME employees in India. The findings show that adopting digital technologies has a significant impact on the creation of economic sustainability and social value for SMEs. The study also found a significant moderating impact of entrepreneurial orientation on the relationship between social and economic value creation and SME performance.

Big data driven innovation for sustaining SME supply chain operation in post COVID-19 scenario: Moderating role of SME technology leadership

Due to the COVID-19 pandemic, there is an unprecedented crisis for businesses. The small and medium enterprises (SMEs) have been impacted even more, due to their limited resources. Extant literature has prescribed many treatments on how SMEs could survive in post COVID-19 situation, but studies did not analyse how big data driven innovation could improve supply chain management (SCM) process in the post COVID-19 pandemic under the moderating influence of SME technology leadership support. Thus, there is a research gap in this important domain. The aim of this study is to examine the impact of big data driven innovation and technology capability of the SME on its supply chain system. The study also investigates the moderating role of SME technology leadership support on SME performance in the post COVID-19 scenario. With the help of literature and resource-based view (RBV) and dynamic capability view (DCV) theory, a theoretical model has been developed conceptually. Later the model is validated using structural equation modelling (SEM) technique with 327 usable respondents from SMEs from India. The study found that both big data driven innovation and the techno-functional capability of SME impacts supply chain capability which in turn impacts the SME performance in the post COVID-19 scenario. The study also finds that there will be a moderating impact of SME technology leadership support on SME performance.

Adoption of Social Media Marketing for Sustainable Business Growth of SMEs in Emerging Economies: The Moderating Role of Leadership Support

Social media marketing (SMM) plays an important role in business communication, marketing, operations, and other activities. There is a growing interest among researchers, academicians, and practitioners to understand the role of SMM in business sustainability in small and medium enterprises (SMEs) in an emerging economy, like India. Few studies have attempted to understand this role. Thus, the aim of this study is to examine the impact of adopting social media marketing for sustainable business growth of SMEs in an emerging economy. The study also investigates the moderating role of SME leadership support on the relationship between SMM usage and sustainable business growth of SMEs. After reviewing the existing literature and technology adoption model, a theoretical model is developed, which is then validated using a structural equation modeling technique to analyze 304 samples of Indian SMEs that use different social media marketing applications in their enterprises. This study confirmed that SMM tools significantly and positively improve the sustainable growth of SMEs in an emerging economy. Additionally, the study also found that SME leadership team plays a vital role in supporting actual usage of SMM tools that accelerate sustainable business growth of SMEs.

Dark side of instant messaging: an empirical investigation from technology and society perspective

Purpose

The purpose of this study is to examine the dark side of instant messaging from the technological and societal perspectives.

Design/methodology/approach

With the help of literature review and different theories, a model has been developed conceptually. Later the model has been validated using statistical method. The authors have used 304 responses from the survey method, and this sample has been used to statistically validate the conceptual model.

Findings

This paper has been able to explicitly investigate and identify how different instant messaging platforms such as WhatsApp, WeChat in the form of electronic word of mouth (e-WOM) are contributing toward increase of mob lynching cases. The paper also highlights the important to have effective and enforceable regulation to regulate instant messaging services to the citizens.

Research limitations/implications

The findings cannot be generalized as the data is collected from India only. Moreover, the study is cross-sectional in nature. To get the comprehensive results, a longitudinal study needs to be conducted. This study considered seven constructs with one moderator. Having more predictors with other boundary conditions might have increased the explanative power of the model.

Practical implications

Instant messaging platforms such as WhatsApp, WeChat and so on are disseminating quick unverified information to the common people. This information sometimes is disseminated in inappropriate and exaggerated forms. This makes the instant messaging (WhatsApp) users' sentiment readily heated in some cases. They take such an action as mob lynching. This study determines the predictors of mob lynching along with the moderator impact of instant messaging in the society.

Originality/value

There are only a few studies those have explored the dark side of instant messaging. The proposed theoretical model is a unique model, which shows the predictors of mob lynching along with the negative consequences of the instant messaging (WhatsApp) in the society. From this perspective, this study can be considered as a unique study.

The influence of online customer reviews on customers’ purchase intentions: a cross-cultural study from India and the UK

Purpose

The purpose of this study is to examine the influence of online customer reviews (OCRs) and electronic word-of-mouth (eWOM) on customers’ purchase intention (PUI). This study also investigates the cultural differences between the customers in India and UK as regards the influence of OCR and customers’ PUIs.

Design/methodology/approach

This study has used socialisation theory, theory of reasoned action, congruity theory and expectation value theory, along with the existing literature to develop the conceptual model. The theoretical model has been validated using the PLS-SEM technique on a survey involving 305 and 280 respondents for India and UK, respectively.

Findings

The findings highlight that gender has no effect on UK customers’ PUIs, whereas age and gender have considerable impacts on Indian customers’ PUIs.

Research limitations/implications

The study only examines the cross-cultural difference between a European country (UK) and an Asian country (India). Also, since the sample size is low, the findings did not represent a generic view.

Practical implications

The proposed model has provided important inputs to the organisations to understand consumer behaviour particularly the study would help marketing departments to formulate their marketing strategies regarding OCR and customers’ PUI.

Originality/value

This study is unique in understanding the implications of OCR and their influence on customer purchase decisions of UK customers and India’s customers. This study also helps to understand the impact of age and gender on OCR and PUIs.