Investigating the impact of media on demand for wildlife: A case study of Harry Potter and the UK trade in owls

Assessing the legal, illegal, and gray ornamental trade of the critically endangered helmeted hornbill

Monitoring wildlife trade dynamics is an important initial step for conservation action and demand reduction campaigns to reduce illegal wildlife trade. Studies often rely on one data source to assess a species' trade, such as seizures or the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES) trade data. Each database provides useful information but is often incomplete. Combining information from multiple sources helps provide a more complete understanding of trade. A recent rapid increase in demand for helmeted hornbill (Rhinoplax vigil) casques (a brightly colored, solid keratinous rostrum) led to its uplisting to critically endangered on the International Union for Conservation of Nature Red List in 2015. However, there is little current information on what factors influence trade trends and what current levels of demand are. We combined data from CITES, seizure records, and previously underused, yet abundant, art and antique auction data to examine the global trade in helmeted hornbill casque products (HHPs). Three decades of auction data revealed that 1027 individual HHPs had been auctioned since 1992; total auction sales were over US$3 million from 1992 to 2021. The number of HHPs auctioned was greatest from 2011 to 2014, just after the global art boom (2009-2011), followed by a decline in volume and price. The auction data also revealed 2 possible markets for HHPs: true antique and speculative, defined by era, price, and trade patterns. Trends in illegal trade matched those of the auction market, but legal trade remained consistently low. Combining data sources from legal, illegal, and gray markets provided an overview of the dynamics of illegal trade in an endangered species. This approach can be applied to other wildlife markets to provide a more complete understanding of trade and demand at the market level to inform future demand reduction campaigns.

The making of a (dog) movie star: The effect of the portrayal of dogs in movies on breed registrations in the United States

The media is a powerful force that can affect the welfare of the domiciled dog population. Dogs have long been in human stories and their depictions can create demand for the breeds shown. While previous research has found that this effect can last for up to ten years after the release of a movie, how this phenomenon occurs is unknown. This paper examines if how a dog is portrayed in a movie is associated with a subsequent change in American Kennel Club breed registrations for that breed. Following a systematic literature review, four key themes were identified in how dogs are portrayed in the media; dogs portrayed as heroes, as anthropomorphised, as embodying the ideals of Western societies (Whiteness and heteronormativity) and as boundaries between wilderness and human society. Forty movies from between 1930 to 2004 were analysed, resulting in 95 dog characters scored, and hierarchical multiple linear regression was run. Movies with dogs portrayed as heroes were followed by significant increases in the number of American Kennel Club breed registrations for the breed shown, while anthropomorphised dogs were followed by significant decreases in the number of dogs registered for up to five years after a movie’s release. These results indicate that how dogs are portrayed may be an important driver of demand for breeds. Future work should investigate whether these portrayals may have negative welfare implications for real dogs by leading to owners having unrealistic expectations for dogs or increasing demand for dogs with in-breeding related disorders.

Pet primates for sale in the United States

Our research goal was to investigate the primate pet trade in the United States. While dogs and cats are the most common type of pet, there are an estimated 15,000 pet primates in the United States and the demand for exotic pets in general has been rising. Most research on pet primates occurs in habitat countries and little is known about these pets in the United States. We collected data from six exotic pet-trade websites twice a month for 12 months. We recorded the type of primate for sale, sex, age, location, and price. We used Chi-Square Goodness-of-Fit tests to compare whether the number of male and female pet primates for sale and the number of different age categories of pet primates for sale differed from equality and Spearman Correlation to examine associations between price and size and price and supply. We recorded 551 pet primates for sale between June 2019-June 2020, with 69.1% platyrrhines, 21.6% strepsirrhines, and 8.9% catarrhines. Marmosets were sold most often (36.7%, N = 202) followed by lemurs (21.6%, N = 119), capuchins (11.3%, N = 62), and squirrel monkeys (10.5%, N = 58). Almost two-thirds of the pet primates for sale were male (Chi-Square = 16.056, df = 1, P = 0. 00006) and 78.7% were under one year old (Chi-Square = 440.264, df = 2, P<0.00001). The median price was $3,800 though price was highly variable, even for the same taxa. There are several potential drivers for the primate pet trade, including media influence, fashion/status, and profitable breeding though these are not mutually exclusive. Primates do not make good pets and even when captive-bred, pet primates impact the conservation of their wild counterparts. Advertisement campaigns focusing on disease transmission and legal consequences and a federal ban on pet primate ownership are two avenues to pursue to end the ownership of pet primates in the United States.

Emerging Patterns in Cultural Ecosystem Services as Incentives and Obstacles for Raptor Conservation

The Millennium Ecosystem Assessment proposed four categories of ecosystem services as regulating, provisioning, supporting and cultural. Of these, cultural services have been the most difficult to quantify despite playing a key role in developing society’s supporting services to ecosystems. By reviewing a series of case studies related to the cultural services derived from raptors, we examine relations between tangible ecosystem services and ‘knowledge’ and ‘beliefs’ as part of supporting services from human societies to ecosystems. We identified types of raptor regulating and provisioning services and patterns in service--knowledge-beliefs that defined positive or negative outcomes for raptor conservation. We also demonstrate how possible interactions between physical, experiential, physical-symbolic and representative-symbolic cultural services and between different stakeholders can create incentives or obstacles for conservation. Predictable patterns in service-knowledge-beliefs provide a framework upon which socio-cultural and ethnobiological aspects of raptor conservation may be combined with ecological research to support conservation initiatives. Based on these patterns we present examples of how cultural services might be employed to better promote raptor conservation while respecting the beliefs and traditions of stakeholders.

Exotic pets in Ireland: 1. Prevalence of ownership and access to veterinary services

Background

There has been increasing concern expressed about the welfare of exotic pets worldwide. For the purposes of this article, an exotic pet is considered to be a non-domesticated species, where there are knowledge gaps on good practice (minimum standards of care), veterinary diagnostics and treatments. The categories of exotic pets included in this study were: small mammals (< 20 kg), large mammals (> 20 kg), birds, reptiles, amphibians, fish and invertebrates. Dogs, cats, rabbits, hamsters, gerbils, guinea pigs, mice, rats, and ferrets were excluded from the study. An online survey of pet owning staff at University College Dublin was conducted between July and August 2020 to provide the first empirical data for Ireland. In this pilot study (the first in this thematic series) we aim to characterise exotic pet ownership, the challenges and benefits of keeping exotic pets, and access to veterinary services from the pet owner’s perspective.

Results

Using an online survey this pilot study gathered evidence from 83 domestic and 32 exotic pet owners within the staff (n = ~ 3600 FTE) at University College Dublin, the largest third level institution in Ireland. The prevalence of exotic pet ownership was determined to be 34.4 % of households with more than 10 % of pet owning households owning only exotic pets. Fish (n = 15), reptiles (n = 13) and birds (n = 8) were the most common types of exotic pets. Thirty-four per cent of exotic pet owners never sought veterinary services, the most common reasons were due to lack of local veterinary specialists (n = 10) and good owner knowledge (n = 8). However identifying appropriate guidance on the animals’ needs was a common challenge for exotic pet owners (n = 13). A reasonable monthly cost of caring for an exotic ranged from €20–180, depending on the species.

Conclusions

This pilot study contains important implications for veterinary education to support the veterinary community with providing services to the exotic pet owning community. Policy issues with exotic pet ownership also need to be considered and further research into the proposed strategies to support the health and welfare of exotic pets should be carried out such as the introduction of white lists and guidelines on responsible pet ownership.

Supplementary Information

The online version contains supplementary material available at 10.1186/s13620-021-00190-6.

Wildlife and Newspaper Reporting in Iran: A Data Analysis Approach

Simple Summary

Three major Iranian daily newspapers were analysed for news items relating to wildlife, covering a 7-year study period. Wildlife items were characterised by public awareness (51%), columnist contributions (46%), and local spatiality (43%). Most items (82%) were allocated space of less than half a page. Results highlighted the minimal number and small space devoted to wildlife news items in Iranian newspapers.

Abstract

Human response to wildlife management is widespread, encompassing both human–wildlife conflicts and wildlife conservation, in different places and at different times. As people become increasingly aware of the importance of wildlife to biological and environmental sustainability, newspapers can be important sources of information, especially in developing countries, such as Iran. Three major Iranian daily newspapers were analysed for news items related to wildlife. Over the 7-year study period, 434 articles presented environmental news, of which 61 items referred to wildlife. Each wildlife item was recorded in terms of message, contributor, spatiality, and allocated space. Structure query language (SQL) was used to analyse relationships between the 915 fields/entries. Wildlife items were characterised by public awareness (51%), columnist contributions (46%), and local spatiality (43%). Most items (82%) were allocated space of less than half a page. Of the categorised topics, those of combined endangered land (30%) and marine (5%) species exceeded items on global conservation (24%). Results highlighted the minimal number and small space devoted to wildlife news items and their concentrations (67%) in one of the three sampled newspapers. Although nature has historically been important in Iranian culture, current attitudes to wildlife, as reflected in newspaper coverage, do not seem to mirror these traditional perspectives. Given the widespread distribution of newspapers and their roles (i.e., as sources of information and opinion influencers), global wildlife conservation issues would benefit from much greater coverage in the daily press.

Digital data sources and methods for conservation culturomics

Ongoing loss of biological diversity is primarily the result of unsustainable human behavior. Thus, the long-term success of biodiversity conservation depends on a thorough understanding of human-nature interactions. Such interactions are ubiquitous but vary greatly in time and space and are difficult to monitor efficiently at large spatial scales. However, the Information Age also provides new opportunities to better understand human-nature interactions because many aspects of daily life are recorded in a variety of digital formats. The emerging field of conservation culturomics aims to take advantage of digital data sources and methods to study human-nature interactions and thus to provide new tools for studying conservation at relevant temporal and spatial scales. Nevertheless, technical challenges associated with the identification, access, and analysis of relevant data hamper the wider adoption of culturomics methods. To help overcome these barriers, we propose a conservation culturomics research framework that addresses data acquisition, analysis, and inherent biases. The main sources of culturomic data include web pages, social media, and other digital platforms from which metrics of content and engagement can be obtained. Obtaining raw data from these platforms is usually desirable but requires careful consideration of how to access, store, and prepare the data for analysis. Methods for data analysis include network approaches to explore connections between topics, time-series analysis for temporal data, and spatial modeling to highlight spatial patterns. Outstanding challenges associated with culturomics research include issues of interdisciplinarity, ethics, data biases, and validation. The practical guidance we offer will help conservation researchers and practitioners identify and obtain the necessary data and carry out appropriate analyses for their specific questions, thus facilitating the wider adoption of culturomics approaches for conservation applications.

On the Record: An Analysis of Exotic Pet Licences in the UK

Keeping exotic pets has become a popular habit in the UK in recent decades. Yet, information on the current scale of the trade and the diversity of animals involved is lacking. Here, we review the licensed sale of amphibians, reptiles, birds, and mammals as exotic pets in the UK, identifying current geographical hotspots of trader activity, data gaps, and compliance issues related to this trade. In terms of trade volume, records showed large numbers of individual wild animals, across a wide range of species groups, are being legally sold in the UK. Maximum numbers of exotic pets permitted for sale included 54,634 amphibians, 64,810 reptiles, 23,507 birds, and 6,479 mammals. Moreover, nearly 2000 pet traders located in 283 different local authority areas had permission to sell exotic pets. The scope and scale of the trade draws additional attention to the substantial animal welfare challenges associated with it, and our review serves to highlight several shortcomings associated with the licensed exotic pet trade in the UK. Pet shop licences often lacked detailed information about the specific type and number of animals permitted for sale, which raises compliance concerns and hinders efforts to carry out adequate inspection and monitoring. Ninety-five pet traders in England had been given a one star rating, indicating 'minor failings' in animal welfare, and some local authorities in England were still operating under the old Pet Animals Act (1951). We recommend that resources should be prioritised and focused towards local authorities in England that are not operating under the new Animal Welfare (Licensing of Activities Involving Animals) (England) Regulations (2018), and that local authorities should improve data reporting on all licenses issued to aid inspection and monitoring.

A scoping review into the impact of animal imagery on pro-environmental outcomes

With the recognition that most global environmental problems are a result of human actions, there is an increasing interest in approaches which have the potential to influence human behaviour. Images have a powerful role in shaping persuasive messages, yet research on the impacts of visual representations of nature is a neglected area in biodiversity conservation. We systematically screened existing studies on the use of animal imagery in conservation, identifying 37 articles. Although there is clear evidence that images of animals can have positive effects on people's attitudes to animals, overall there is currently a dearth of accessible and comparable published data demonstrating the efficacy of animal imagery. Most existing studies are place and context-specific, limiting the generalisable conclusions that can be drawn. Transdisciplinary research is needed to develop a robust understanding of the contextual and cultural factors that affect how animal images can be used effectively for conservation purposes.

Did the movie Finding Dory increase demand for blue tang fish?

Representations of wildlife in television and films have long been hypothesized to shape human-wildlife interactions. A recent example is Pixar's film Finding Dory, which featured a blue tang fish (Paracanthurus hepatus) as the main character and was widely reported in the popular press to have increased the number of such fish in the pet trade. We use Bayesian posterior predictive counterfactual models to evaluate the movie's effect on three metrics of societal behaviour. Although there was an increase in global online searches for the blue tang 2-3 weeks after the movie, we find no substantial evidence for an increase in imports of blue tang fish into the US, or in number of visitors to US aquaria compared to counterfactual expectations. It is vital that an evidence-based discourse is used when communicating potential impacts of popular culture on human-wildlife relationships to avoid loss of credibility and misdirection of conservation resources.

Popularity of pet otters on YouTube: evidence of an emerging trade threat

In response to growing reports of otters in the pet trade, and suggestions that the popularity of pet otters on social media may be driving demand, we collated YouTube videos of pet otters to test for trends in the number of videos published, their exposure (number of views) and popularity. We used English-language search terms to provide a global overview, as well as local language search terms for four South East Asian countries identified as being of potential importance in the pet otter trade (Indonesia, Malaysia, Thailand and Vietnam), and Japan. We found that not only had the number of videos depicting pet otters increased in the last two to three years (2016–2018), but that their popularity and/or engagement had also increased. Notwithstanding some country-level differences in the details of effects observed, the greatest increases in both the number of videos produced and their popularity occurred in Indonesia and Japan. At a global-level, commercial “viral” video sites appeared to be influential in terms of posting highly popular pet otter videos. At a national level, potentially influential videos tended to be produced by four or five individual otter owners. The appearance of phrases such as “I want one” in the comments section of the English-language videos, although not necessarily a statement of actual intent, suggests that these videos may be driving demand amongst their viewers and followers; similar analyses of video comments in each local language are warranted. Our results show an increase in social media activity that may not only be driving the apparent increase in popularity, but also amplifying awareness of the availability of these animals as pets, as well as creating and perpetuating the (erroneous) perception of otters as a suitable companion animal. At a global level, there are welfare concerns associated with otters in the pet trade, and, in South East Asia specifically, there are serious conservation concerns. We recommend increased regulation of these activities on social media, increased public awareness of the negative impacts of the pet trade on otters, and increased international protection. Specifically, we suggest the need to uplist both small-clawed and smooth-coated otters (Aonyxcinereus and Lutrogaleperspicillata, respectively) to CITES Appendix 1.

A viral video and pet lemurs on Twitter

Content shared on social media platforms can impact public perceptions of wildlife. These perceptions, which are in part shaped by context (e.g. non-naturalistic setting, presence of a human), can influence people's desires to interact with or acquire wild animals as pets. However, few studies have examined whether this holds true for wild animals featured in viral videos. This study reports on opportunistic data collected on Twitter before, during, and after a video that featured a habituated ring-tailed lemur (Lemur catta), called "Sefo", in southern Madagascar went 'viral' (i.e. circulated rapidly on the internet). Our dataset of 13,953 tweets (from an 18.5-week time period in early 2016) referencing lemurs was collected using targeted keywords on the Twitonomy Service. We identified 613 individual tweets about people wanting a lemur as a pet. In addition, 744 tweets that were captured in our dataset linked to the Sefo viral video. We found that as the number of tweets about the viral video increased, so did the number of tweets where an individual wanted to have a lemur as a pet. Most tweets (91%) did not make reference to a specific species of lemur, but when they did, they often (82%) referenced ring-tailed lemurs (L. catta), ruffed lemurs (Varecia spp.), and mouse lemurs (Microcebus spp.). This study serves as a case study to consider how viral content can impact how wild animals are perceived. We close by noting that social media sites like Twitter, which are increasingly providing their users with news and information, should carefully consider how information about wild animals is shared on their platforms, as it may impact animal welfare.