Ontology-Based Context Event Representation, Reasoning, and Enhancing in Academic Environments

Hotel room personalization via ontology and rule-based reasoning

Purpose

The increasingly competitive hotel industry and emerging customer trends where guests are more discerning and want a personalized experience has led to the need of innovative applications. Personalization is much more important for hotels, especially now in the post-COVID lockdown era, as it challenges their business model. However, personalization is difficult to design and realize due to the variety of factors and requirements to be considered. Differences are both in the offer (hotels and their rooms) and demand (customers’ profiles and needs) in the accommodation domain. As for the implementation, critical issues are in hardware-dependent and vendor-specific Internet of Things devices which are difficult to program. Additionally, there is complexity in realizing applications that consider varying customer needs and context via existing personalization options. This paper aims to propose an ontological framework to enhance the capabilities of hotels in offering their accommodation and personalization options based on a guest’s characteristics, activities and needs.

Design/methodology/approach

A research approach combining both quantitative and qualitative methods was used to develop a hotel room personalization framework. The core of the framework is a hotel room ontology (HoROnt) that supports well-defined machine-readable descriptions of hotel rooms and guest profiles. Hotel guest profiles are modeled via logical rules into an inference engine exploiting reasoning functionalities used to recommend hotel room services and features.

Findings

Both the ontology and the inference engine module have been validated with promising results which demonstrate high accuracy. The framework leverages user characteristics, and dynamic contextual data to satisfy guests’ needs for personalized service provision. The semantic rules provide recommendations to both new and returning guests, thereby also addressing the cold start issue.

Originality/value

This paper extends HoROnt in two ways, to be able to add: instances of the concepts (room characteristics and services; guest profiles), i.e. to create a knowledge base, and logical rules into an inference engine, to model guests’ profiles and to be used to offer personalized hotel rooms. Thanks to the standards adopted to implement personalization, this framework can be integrated into existing reservation systems. It can also be adapted for any type of accommodation since it is broad-based and personalizes varying features and amenities in the rooms.

An Ontology-Driven Personalized Faceted Search for Exploring Knowledge Bases of Capsicum

Capsicum is a genus of flowering plants in the Solanaceae family in which the members are well known to have a high economic value. The Capsicum fruits, which are popularly known as peppers or chili, have been widely used by people worldwide. It serves as a spice and raw material for many products such as sauce, food coloring, and medicine. For many years, scientists have studied this plant to optimize its production. A tremendous amount of knowledge has been obtained and shared, as reflected in multiple knowledge-based systems, databases, or information systems. An approach to knowledge-sharing is through the adoption of a common ontology to eliminate knowledge understanding discrepancy. Unfortunately, most of the knowledge-sharing solutions are intended for scientists who are familiar with the subject. On the other hand, there are groups of potential users that could benefit from such systems but have minimal knowledge of the subject. For these non-expert users, finding relevant information from a less familiar knowledge base would be daunting. More than that, users have various degrees of understanding of the available content in the knowledge base. This understanding discrepancy raises a personalization problem. In this paper, we introduce a solution to overcome this challenge. First, we developed an ontology to facilitate knowledge-sharing about Capsicum to non-expert users. Second, we developed a personalized faceted search algorithm that provides multiple structured ways to explore the knowledge base. The algorithm addresses the personalization problem by identifying the degree of understanding about the subject from each user. In this way, non-expert users could explore a knowledge base of Capsicum efficiently. Our solution characterized users into four groups. As a result, our faceted search algorithm defines four types of matching mechanisms, including three ranking mechanisms as the core of our solution. In order to evaluate the proposed method, we measured the predictability degree of produced list of facets. Our findings indicated that the proposed matching mechanisms could tolerate various query types, and a high degree of predictability can be achieved by combining multiple ranking mechanisms. Furthermore, it demonstrates that our approach has a high potential contribution to biodiversity science in general, where many knowledge-based systems have been developed with limited access to users outside of the domain.