Virtual Reality Nature Experiences Involving Wolves on YouTube: Presence, Emotions, and Attitudes in Immersive and Nonimmersive Settings

Living with wolves: A worldwide systematic review of attitudes

This systematic review of peer reviewed articles on attitudes towards gray wolves (Canis lupus), shows that attitudes are mainly measured either by mean values of attitudes or by proportional differences in attitudes. This may impact on how attitudes are perceived and interpreted across studies and areas. However, independent of method used, we found that people living in areas where wolves always have existed, are more negative towards wolves compared to people living in areas where there are no wolves, or where wolves have recovered after years of absence. People who express fear, or being directly affected by having wolves, such as farmers and hunters, report more negative attitudes compared to other groups of respondents. For wolf conservation we recommend politicians and management authorities to prepare local societies of the different consequences of living in wolf areas. We recommend using dialogues and conflict management methods to minimize the level of conflicts.

Effects of immersive virtual nature on nature connectedness: A systematic review and meta-analysis

Objective

This study systematically summarizes the extant literature on the impacts of immersive virtual nature (IVN) on nature connectedness in the general population.

Methods

Papers were considered eligible if peer-reviewed, in English language, comprising experimental or quasi-experimental trials, including at least one outcome relative to nature connectedness in the general population. Database search was conducted on Scopus, Web of Science, Google Scholar, Medline, and GreenFILE (22-28 November 2021). Risk of bias was established by the Cochrane RoB 2 tool. Data synthesis was conducted through meta-analysis according with the Cochrane Consumers and Communication Group guidelines.

Results

Six eligible papers (9 studies; n = 730) were selected, in which IVN was compared to (i) non-immersive virtual nature, (ii) immersive virtual built environments, (iii) non-immersive virtual built environments, and (iv) actual nature. The risk of bias was predominantly "low" or of "some concerns." Meta-analyses showed a statistically significant overall effect for the first (g = 0.26; 95% CI = 0.06-0.45; I2 = 35%) and fourth group (g = -1.98; 95% CI = -3.21 to -0.75; I2 = 96%), the former in favor of IVN and the latter in favor of actual nature. Subgroup analyses were conducted for the first and second groups of studies to explore possible sources of heterogeneity. The small number of studies available limits the validity of the outcomes of the meta-analyses.

Conclusion

The findings indicate that IVN may be an effective tool for the promotion of nature connectedness, although the evidence in this field is still limited and largely mixed. Recommendations for future research are discussed.

Expanding Nature's storytelling: extended reality and debiasing strategies for an eco-agency

Communication in sustainability and environmental sciences is primed to be substantially changed with extended reality technology, as the emergent Metaverse gives momentum to building an urgent pro-environmental mindset. Our work focuses on immersive econarratives, supported by virtual and augmented realities, and their potential to favor an improved relationship with the environment. Considering social aggregation dynamics and cognitive bias, this article intends to (1) make the case for a new environmental narrative; (2) position extended reality as privileged settings to sustain this narrative; and (3) suggest that this storytelling should be informed by Nature's empirical evidence, i.e., ecosystem data. We see this as a chance to think this Metaverse with an embedded environmental consciousness, informed by behavior-change research.

Testing presence, assessing attitudes: Study of a 3D virtual tour in an "aesthetically challenged" landscape

This article examines the utility of 3D immersive media for enhancing public attitudes toward rare, open-canopied habitat restoration where the proposed treatments and outcomes may appear risky, unsightly, and at odds with people's sense of place in a forested landscape. We used 360° videos and video game software to build the first desktop-based, virtual tour of fire-dependent Pine Barrens restoration practices in Wisconsin's Northwoods in order to intervene where stakeholders have disapproved of pine barrens through conventional messaging. The study measured changes in attitudes toward clear-cutting, prescribed fire, and pine barrens between participant groups in a 2D- and 3D-media informational intervention including 73 subjects from Wisconsin and Minnesota. Results showed that both media interventions significantly enhanced attitudes across all three target categories, despite increased spatial presence, or immersion, in the 3D format. Against the 2D treatment, the 3D tour significantly enhanced both people's aesthetic sense of pine barrens and their attitudes toward this landscape for those whose initial attitudes were neutral or negative.

Digital transformation towards sustainability in higher education: state-of-the-art and future research insights

The technological revolution has contributed to environmental and social issues around the world. However, in the context of higher education institutions (HEIs) - key stakeholders for sustainable development - there is a theoretical gap regarding systematic reviews on the topic. In order to address this need, this study explores how digital transformation (DT) can contribute to sustainability in HEIs by identifying the general state of the art, the theoretical perspectives in the field, and future research insights. A multi-methods approach was adopted, which consisted of a quantitative bibliometric review and a qualitative content analysis. Consistent with this approach, the Scopus database was used for the bibliometric analysis of 672 publications, which was conducted with the support of VOSviewer software. Subsequently, a content analysis of 72 publications was carried out using the software ATLAS.ti and Zotero. The findings suggest three areas of current research: ensuring sustainability competencies through DT, smart and sustainable campus approaches, and theorisation of sustainability in higher education through DT. The theoretical perspectives of the field were divided and discussed into seven main clusters. Lastly, five research lines for further studies on DT towards sustainability were identified. This study has both theoretical and practical implications since it may be the first literature review on this subject, providing theoretical insights to the academic community, guiding sustainability and digital practices in HEIs - through the identification of tools, approaches, and strategies - and then supporting the implementation of the United Nations Sustainable Development Goals.

Understanding How Product Reviews on YouTube Affect Consumers’ Purchase Behaviors in Indonesia: An Exploration Using the Stimulus-Organism-Response Paradigm

Product reviews on YouTube have become highly beneficial to consumers’ decision-making, as they can help consumers judge and experience products before making purchases. Consequently, scholars and managers must understand consumer behaviors regarding product reviews and identify factors influencing consumers’ purchasing decisions. A novel contribution of the study is the introduction of a model based on the stimulus-organism-response paradigm that explains how sensory marketing and information adoption affect parasocial interaction, trust (cognitive and affective), and information usefulness that are correlated with consumers’ responses to stickiness, adoption, and purchase intentions. To empirically evaluate the proposed research model, we conducted an online survey of 611 participants who had purchased products based on YouTube product reviews. We performed data analysis using structural equation modelling and Smart-PLS software, and the results indicated that all hypotheses were supported except for parasocial interaction and information usefulness, which were rejected. This study could provide insights into the antecedents and consequences of purchase intentions in light of YouTube product reviews, thus contributing knowledge of online consumer behaviors to help managers understand consumer behaviors regarding social media and formulate marketing strategies.

Virtual Reality Technology: Analysis based on text and opinion mining

The purpose of this research is to highlight the importance of periodically analyzing the data obtained from the technological sources used by customers, such as user comments on social networks and videos, using qualitative data analysis software. This research analyzes user sentiments, words, and opinions about virtual reality (VR) videos on YouTube in order to explore user reactions to such videos, as well as to establish whether this technology contributes to the sustainability of natural environments. User-generated data can provide important information for decision making about future policies of companies that produce video content. The results of our analysis of 12 videos revealed that users predominantly perceived these videos positively. This conclusion was supported by the findings of an opinion and text analysis, which identified positive reviews for videos and channels with many followers and large numbers of visits. The features such as the quality of the video and the accessibility of technology were appreciated by the viewers, whereas videos that are 100% VR and require special glasses to view them do not have as many visits. However, VR was seen to be a product which viewers were interested in and, according to Google, there are an increasing number of searches and sales of VR glasses in holiday seasons. Emotions of wonder and joy are more evident than emotions of anger or frustration, so positive feelings can be seen to be predominant.

The Development and Prospects of Socioscientific Issues Teaching in the Context of Immersive Media Technology

Marshall McLuhan once proposed the concept of "global village," believing that with the help of electronic media, Earth has become indistinguishable from a community, and there is only one Earth for human beings and one world for all countries. Today, with the continuous development of media technology, the concept of a human destiny community has also gained the general consensus of people around the world. The global value of the human destiny community encompasses the interdependent concept of international power, the concept of common interests, the concept of sustainable development, and the concept of global governance. In particular, the concepts of sustainable development and global governance have been advocated by the public, which in turn has led to extensive public discussions on Socioscientific Issues (SSI), in which the teaching of SSI is gradually considered by the international science education community as one of the important goals of science education. The current issues and challenges facing SSI teaching and how immersive media technologies can facilitate SSI teaching have become important issues of keen public interest.

Becoming nature: effects of embodying a tree in immersive virtual reality on nature relatedness

The potential of using immersive virtual reality (iVR) technologies to enhance nature relatedness by embodying non-human beings, such as plants or animals, is only sparsely researched. To contribute to this emerging research field we conducted an experimental study (N = 28) that compared the effects of the viewing condition (iVR or desktop) while embodying a tree on nature relatedness, perspective-taking and, as a control, on perceived immersion. A mixed-method approach employing quantitative and qualitative questions was used. Our results showed that irrespective of condition allocation, the more immersed participants felt in their experience, the greater they reported increased levels of nature relatedness (r = 0.42, p < .05). While our quantitative data did yield a difference in immersion levels between the viewing condition (iVR vs. video, t(26) = 2.05, p = .05, d = .50) that did not translate into a stronger experimental effect of the iVR condition on nature relatedness (F_Interaction(1,26) < 1). Regarding perspective taking, no significant differences between both groups emerged in the number of users who self-reported having fully taken on the perspective of the tree, (χ²(1) = 2.33, p = .127). However, only participants from the iVR group described their experience from a first-person perspective, suggesting a higher level of identification with the tree. This matches the observation that only those participants also reported self-reflective processes of their own role as a human being towards nature. Our results support previous research suggesting that experiencing nature via immersive VR in itself does not seem to suffice for creating an effect on nature relatedness. However, we observed that a higher perceived level of immersion for participants experiencing the embodiment of a tree in the iVR condition provoked reflective processes on one's own role towards nature more strongly. We discuss the role of immersion and further factors to explain these differences and suggest steps for future research settings to help understand the beneficial potential of using immersive VR for nature relatedness.

Visualizing a New Sustainable World: Toward the Next Generation of Virtual Reality in the Built Environment

What is the future of virtual reality (VR) in the built environment? As work becomes increasingly distributed across remote and hybrid forms of organizing as a result of the COVID-19 pandemic, there is a need to rethink how we use the set of collaborative technologies to move toward a sustainable world. We propose a new vision of VR as a discipline-agnostic platform for an interdisciplinary integration of the allied design, social, and environmental disciplines to address emerging challenges across the building sectors. We build this contribution through the following steps. First, we contextualize VR technologies within the changing digital landscape and underlying tensions in the built environment practices. Second, we characterize the difficulties that have arisen in using them to address challenges, illustrating our argument with leading examples. Third, we conceptualize VR configurations and explore underlying assumptions for their use across disciplinary scenarios. Fourth, we propose a vision of VR as a discipline-agnostic platform that can support built environment users in visualizing preferred futures. We conclude by providing directions for research and practice.

Exploring the Use of Virtual Reality to Support Environmentally Sustainable Behavior: A Framework to Design Experiences

The current and future challenges of sustainable development require a massive transformation of habits and behaviors in the whole society at many levels. This demands a change of perspectives, priorities, and practices that can only result from the development of more aware, informed, and instructed communities and individuals. The field of design for sustainable behavior is answering this need through the development of products, systems, and services to support the change of people’s habits and decision-making processes. In this regard, Virtual Reality (VR) is a promising tool: it has already been explored to drive sustainable behavior change in several situations, through a wide range of devices, technologies, and modalities. This variety provides uncountable opportunities to designers, but it comes with a series of ethical, psychological, and technical questions. Hence, VR developers should be able to distinguish and identify possible strategies, delivering suitable solutions for each case study. In this work, we present a framework for the development of VR experiences to support sustainable behavior change, based on a systematic review. We consider the various features to manage and possible alternatives when creating a VR experience, linking them to the behavioral aspects that can be addressed according to the project’s aim. The framework will provide designers with a tool to explore and orient themselves towards possible sets of optimal choices generating tailored solutions.