The Impact of Behavioral Drivers on Adoption of Sustainable Agricultural Practices: The Case of Organic Farming in Turkey

Malaysian SMEs m-commerce adoption: TAM 3, UTAUT 2 and TOE approach

Purpose

The purpose of this study is to examine the factors that influence Malaysian Small and Medium Enterprises (SMEs) to adopt mobile commerce (m-commerce) by integrating the constructs of Technology Acceptance Model 3 (TAM 3), Universal Theory of Acceptance and Use of Technology 2 and Technology-Organization-Environment model. Though numerous m-commerce adoption (MCA) studies have been conducted, lesser attention is paid to how hedonic motivation (HM) can influence organizational users such as SMEs. This study bridges the gap by integrating the three models to provide a new lens to guide SMEs.

Design/methodology/approach

To examine the factors that influence the adoption of m-commerce, the researchers collected data from SMEs in Malaysia using an online survey. The sample size of the participants was determined through the available list provided by SME Corp Malaysia. The researchers also used Krejcie and Morgan’s sample size and G * Power techniques to determine that the sample size was appropriate. The data collected were analyzed using partial least square-structural equation modeling.

Findings

The findings of this study reveal that technological factors (computer self-efficacy [CSE], result demonstrability [RD] and computer anxiety [CA]) positively and significantly influence MCA. Likewise, the organizational/environmental factors (m-commerce knowledge, pressure from trading partners and pressure from competitors) positively and significantly influence MCA. The moderating influence of HM was also achieved on the relationship between CSE and RD. However, the proposed hedonic moderating relationship between CA and the adoption of m-commerce is not significant.

Research limitations/implications

This study integrates three models to explain the adoption of m-commerce among SMEs in Malaysia and tested the moderating influence of HM. The results obtained better explain the decision by the SMEs to use m-commerce.

Originality/value

The study critically considered how m-commerce can be adopted by SMEs in Malaysia, which previous studies have largely ignored. Considering this, the study, therefore, advances a new relationship by integrating Technology-organization-environment model with TAM 3 and the moderating influence of HM to explain MCA among SMEs. This paper is one of the few research studies to test the moderating influence of HM in this regard.

Toward a Unified Theory of Customer Continuance Model for Financial Technology Chatbots

With the popularity of financial technology (fintech) chatbots equipped with artificial intelligence, understanding the user's response mechanism can help bankers formulate precise marketing strategies, which is a crucial issue in the social science field. Nevertheless, the user's response mechanism towards financial technology chatbots has been relatively under-investigated. To fill these literature gaps, latent growth curve modeling was adopted by the present research to survey Taiwanese users of fintech chatbots. The present study proposed a customer continuance model to predict continuance intention for fintech chatbots and that cognitive and emotional dimensions positively influence the growth in a user's attitude toward fintech chatbots, which in turn, positively influences continuance intention over time. In total, 401 customers of fintech chatbots were surveyed through three time points to examine the relationship between these variables over six months. The results support the theoretical model of this research and can advance the literature of fintech chatbots and the information technology adoption model.

Evaluations of the Roles of Organizational Support, Organizational Norms and Organizational Learning for Adopting Environmentally Friendly Technologies: A Case of Kiwifruit Farmers’ Cooperatives of Meixian, China

Environmentally friendly technologies have long been recognized as a widespread phenomenon working within the functions and performance of farms. Farmer’s cooperative organization might profoundly foster the environmentally friendly technologies (EFT) and availing competitive advantage to the farmer. Illustrated by the natural-resource-based view of the farm (NRBV), this study examined the influence of organizational support, organizational norms, and organizational learning on adopting EFT and proposed a model quantifying the impacts of these approaches towards availing competitive capabilities (i.e., cost, quality, flexibility, and delivery). The framework is empirically endorsed by employing the partial least squares approach to structural equation modeling (PLS-SEM) with the help of a household survey from a spectrum of 292 farmers of 38 kiwifruit cooperatives of Meixian County, China, from August to September 2020. The findings demonstrate that organizational support, organizational norms, and organizational learning positively influence EFT. Moreover, the study found EFT positively impacts product cost, product quality, product delivery, and production flexibility. Interestingly, the relationship between the adoption of environmentally friendly technologies and the competitive capabilities of kiwifruit farmers of Meixian is positively significant. The study proposes several policy recommendations emphasizing the role of organizations in the form of farmer’s cooperatives in boosting farmers to engage in proenvironmental behavior and, therefore, shifting the trends of future research directions on the adoption of environmentally friendly technologies.