EXPLORING LOCATION DETERMINANTS OF ASIA’S UNIQUE BEVERAGE SHOPS BASED ON A HYBRID MADM MODEL

HOUSING PREFERENCE STRUCTURES IN EAST ASIA: AN EMPIRICAL STUDY AND NON-PARADIGMATIC SHIFTS BETWEEN NEARBY METROPOLES

A systematic research flow was applied to the Southern Metropolis in Taiwan not only to recount residents’ considerations in this cultural area but also to compare them with those of other metropolitans on the island in relation to general housing concerns. The constructs and factors in housing decision-making were justified using the literature, confirmed with experts in the field, and organised as a decision hierarchy that formed the foundation of a survey. The investigation combined the analytic hierarchy process and Student’s t-test, both of which are credible methods, to facilitate a grounded process for mind mining. The importance of constructs/factors were thus assessed on a numerical basis, and a set of unforeseen insights were explored for the different parties of interest (e.g., buyers, construction companies, agents, asset managers, etc.). Opinion gaps between different sample groups were identified. This set of empirical knowledge filled the gap in the literature. It is noteworthy that among the constructs in the region studied, (housing) ‘conditions’ dominated ‘price’, while ‘location and transport’ was the least important. A ‘non-paradigmatic shift’ in people’s total housing preference structure, which changed gradually with decreasing population density and increasing plain geography from the north to the south between nearby metropoles, was observed, despite the niche but commensurable cultural norm in East Asia being the overall scenario of the island. Some existing claims about the housing preferences in this area were also either supported or rebutted by the quantitative evidence(s).

EXPLORING HOTEL APPRAISAL DETERMINANTS AMID SALES TREND DURING COVID-19 PANDEMIC: USING A DANP-MV MODEL

In the current hotel sales trend due to COVID-19 pandemic, few empirical studies have discussed hotel appraisal determinants and prioritization in terms of operational efficiency. This paper presents an innovative approach for appraisal practice efficiency based on hotel appraisal approach and the multiple criteria decision making (MCDM). The DANPmV model is used to identify the determinants related to actual hotel appraisal practices, including the techniques of the decision-making trial and evaluation laboratory (DEMATEL), DEMATEL-based ANP (DANP), and modified VIKOR. The result of influential network relationship map (INRM) and the gaps of determinants to the aspiration level may contribute to improving hotel appraisal efficacy. In practice, the “discounted cash flow” becomes the most influential determinant (dimension) and the “market survey” is the most manageable one. More findings together with an action plan are presented and useful in the real world. Therefore, this innovative approach could help hotel appraisers and related parties, such as hospitality managers, investors, lenders, and decision makers, better manage the evaluation determinants of hotel appraisal efficacy.

The Determinants of Passengers’ Consumption Motivation at High-Speed Rail Stations

Exploring passengers’ consumption motivation can provide the basis for arranging commercial activities in high-speed rail (HSR) stations to generate more revenue for operations. This study uses a mixed multiple-attribute decision-making model for exploring the consumption motivation at HSR stations and complex influential relationships from the passengers’ perspective. The passenger traffic at five major HSR stations in Taiwan were evaluated. Based on the results of decision-making trial and evaluation laboratory (DEMATEL) and DEMATEL-based on the analytical network process methods, it is shown that station attributes and consumption environment attributes are key factors that impact product attributes. Moreover, store location, commercial activities offered, product diversity, time pressure, and service convenience have a “cause” characteristic and, therefore, should be focused on when deploying commercial services at HSR stations. The findings from the modified VlseKriterjumska Optimizacija I Kom-promisno Resenje method reveal that time pressure has the largest gap to aspiration level at almost all the stations. Finally, corresponding management implications to HSR stations are proposed.

Modeling Social Impacts of High-Rise Residential Buildings during the Post-Occupancy Phase Using DEMATEL Method: A Case Study

There are numerous risks associated with high-rise buildings, which not only affect stakeholders during the design and construction phase but also impact the occupants and the surrounding environment during the post-occupancy phase. While previous studies examined the risks of high-rise building construction, less attention has been paid to the diverse impacts of high-rise buildings on their occupants. To fill this gap, this study applied a mixed-method approach (both quantitative and qualitative) to identify and prioritize their most significant social impacts. First, the possible social impacts of these buildings were identified via a literature review. The interrelationships among the identified factors were then determined by drawing on the opinions of relevant experts. Next, through the quantitative phase, the high-rise residential buildings of District 22 of Tehran were considered as a case study, and according to the opinions of 230 chosen residents, the level of influence of factors on one another was determined. The DEMATEL approach was employed subsequently to analyze the data and identify the most important and influential factors. Finally, through the qualitative phase, in-depth interviews were conducted with residents to explain and validate the results. The most significant and influential impacts identified by this study were anti-social behavior, lack of social cohesion, and lack of social contact with neighbors. This study assists designers and policymakers to adopt strategies that could mitigate the identified impacts and improve occupants’ social wellbeing more efficiently.