Hospital CEO's viewpoint for future of health care marketing

In summary, the CEOs have a wide variety of views on what role the marketer will play and what needs the marketer will fill for the CEO. It is important for the marketer to clarify the expected roles as they interview for jobs. Once in the position, it is important to keep communications open with the CEO to know the marketer's expected role.

Improved Method for Hexachlorobenzene and Mirex Determination with Hexachlorobenzene Confirmation in Adipose Tissue: Collaborative Study

A previously published method for determination and confirmation of hexachlorobenzene (HCB) in adipose tissue was also applied to mirex residues. A modified procedure for both residues was collaboratively studied by 12 laboratories. The procedure specifies direct application of an extracted or rendered fat sample to a Florisil cleanup column and one-fraction elution. Mirex and HCB are determined by direct GLC of the concentrated eluate. HCB residues are then confirmed by reaction with isopropanol to form the disubstituted bis-isopropoxytetrachlorobenzene (BITB) derivative. Mirex residues are destroyed by this reaction. All participants were asked to analyze an unknown standard mixture of HCB and mirex and 10 rendered chicken fat samples consisting of one blank and 9 samples fortified with unknown amounts of HCB and mirex. The 9 fortified samples represented 3 samples at each of 3 fortification levels. The HCB fortifications of 20.0, 33.3, and 50.0 ppb yielded average interlaboratory recoveries of 89.6, 87.4, and 92.6%, respectively. The respective coefficients of variation (CV) for HCB results were 9.1, 6.8, and 10.0%. The mirex fortifications of 150, 300, and 500 ppb yielded average interlaboratory recoveries of 89.0, 90.2, and 92.3%, respectively. The respective CV values for mirex results were 7.6, 16.5, and 18.1%. The method has been adopted official first action.

Infection of developing mouse embryos with murine leukemia virus: tissue specificity and genetic transmission of the virus

The tissue specificity of Moloney leukemia virus (M-MuLV) was studied by infecting mice at two different stages of development. Either newborn mice which can be considered as essentially fully differentiated animals were infected with M-MuLV or preimplantation mouse embryos were infected in vitro at the 4-8 cell stage, a stage of development before any differentiation has taken place. After surgical transfer to the uteri of pseudopregnant surrogate mothers, the latter developed to term and adult mice. In both cases, animals were obtained that had developed an M-MuLV induced leukemia. Molecular hybridization tests for the presence of M-MuLV-specific sequences were conducted on DNA extracted from different tissues of leukemic animals to determine which tissues were successfully infected by the virus. Mice which were infected as newborns carried M-MuLV-specific DNA sequences in "target tissues" only, i. e., thymus, spleen, lymph nodes or in organs infiltrated by tumor cells, whereas "non-target tissues" did not carry virus-specific sequences. In contrast, when leukemic animals derived from M-MuLV-infected preimplantation embryos were analyzed, virus-specific sequences were detected in target tissues as well as in non-target tissues, such as liver, kidney, brain, testes and the germ line. To study the expression of the viral DNA integrated in target and non-target organs, RNA was extracted from different tissues of an animal infected at the preimplantation stage. Fifty to 100 times more M-MuLV-specific RNA was detected in tumor tissues than was found in non-target organs. Since all organs contained the same amount of virus-specific DNA, these results indicate that the integrated virus genome can be differentially expressed in different tissues. The organ-tropism of RNA tumor viruses is discussed in view of these findings. Mice that were infected at the preimplantation stage were found to have M-MuLV integrated into their germ line. Virus transmission from the father to the offspring occurred according to simple Mendelian expectations. Molecular hybridization tests revealed that in the animals studied, the virus was integrated into the germ line at only one out of two or three possible integration sites. During the development of leukemia amplification of this virus copy was observed in the target tissues only, but not in the non-target tissues.