When sex doesn't sell to men: mortality salience, disgust and the appeal of products and advertisements featuring sexualized women

Although men typically hold favorable views of advertisements featuring female sexuality, from a Terror Management Theory perspective, this should be less the case when thoughts of human mortality are salient. Two experiments conducted in South Korea supported this hypothesis across a variety of products (e.g., perfume and vodka). Men became more negative towards advertisements featuring female sexuality, and had reduced purchase intentions for those products, after thinking about their own mortality. Study 2 found that these effects were mediated by heightened disgust. Mortality thoughts did not impact women in either study. These findings uniquely demonstrate that thoughts of death interact with female sex-appeal to influence men’s consumer choices, and that disgust mediates these processes. Implications for the role of emotion, and cultural differences, in terror management, for attitudes toward female sexuality, and for marketing strategies are discussed.

From Attire to Assault: Clothing, Objectification, and De-humanization - A Possible Prelude to Sexual Violence?

In the context of objectification and violence, little attention has been paid to the perception neuroscience of how the human brain perceives bodies and objectifies them. Various studies point to how external cues such as appearance and attire could play a key role in encouraging objectification, dehumanization and the denial of agency. Reviewing new experimental findings across several areas of research, it seems that common threads run through issues of clothing, sexual objectification, body perception, dehumanization, and assault. Collating findings from several different lines of research, this article reviews additional evidence from cognitive and neural dynamics of person perception (body and face perception processes) that predict downstream social behavior. Specifically, new findings demonstrate cognitive processing of sexualized female bodies as object-like, a crucial aspect of dehumanized percept devoid of agency and personhood. Sexual violence is a consequence of a dehumanized perception of female bodies that aggressors acquire through their exposure and interpretation of objectified body images. Integrating these findings and identifying triggers for sexual violence may help develop remedial measures and inform law enforcement processes and policy makers alike.

Internalizing objectification: Objectified individuals see themselves as less warm, competent, moral, and human

People objectify others by viewing them as less warm, competent, moral, and human (Heflick & Goldenberg, 2009, J. Exp. Soc. Psychol., 45, 598; Vaes, Paladino, & Puvia, 2011, Eur. J. Soc. Psychol., 41, 774). In two studies, we examined whether the objectified share this view of themselves, internalizing their objectification. In Study 1 (N = 114), we examined sexual objectification, and in Study 2 (N = 62), we examined workplace objectification. Consistent across both studies, we found that objectification resulted in participants seeing themselves as less warm, competent, moral (Study 2 only), and lacking in human nature and human uniqueness. These effects were robust to perceiver gender and familiarity (Study 1), and whether another person or a situation caused the objectification (Study 2). In short, the objectified see themselves the manner they are seen by their objectifiers: as lacking warmth, competence, morality, and humanity.

Objectification of people and thoughts: An attitude change perspective

Many objectification phenomena can be understood from a mind-body dualism perspective in which the more people focus on their bodies, the less they focus on their minds. Instead of viewing mind and body in opposition to each other, we advocate for a more reciprocal view in which mind and body work in conjunction. Consistent with an integrated mind-body approach, we begin our review by describing research on embodied persuasion revealing that focusing on our own body can reduce but also increase thinking (elaboration), as well as affecting the use of thoughts in forming evaluations (validation). Next, we extend our integrated view to a new domain and suggest that physical objects can influence thoughts and that one's thoughts can also be objectified. The first portion of this section focuses on research on enclothed cognition revealing that wearing physical objects can operate through the same processes of elaboration (increasing and decreasing thinking) and validation (increasing and decreasing thought usage) as the body. The second portion reveals that thoughts can be understood and treated as if they were physical objects affecting evaluative processes by influencing elaboration and validation processes. The final section provides some practical guidance relevant to campaigns designed to reduce the objectification of women and the infrahumanization of stigmatized groups.

Automatic female dehumanization across the menstrual cycle

In this study, we investigate whether hormonal shifts during the menstrual cycle contribute to the dehumanization of other women and men. Female participants with different levels of likelihood of conception (LoC) completed a semantic priming paradigm in a lexical decision task. When the word 'woman' was the prime, animal words were more accessible in high versus low LoC whereas human words were more inhibited in the high versus low LoC. When the word 'man' was used as the prime, no difference was found in terms of accessibility between high and low LoC for either animal or human words. These results show that the female dehumanization is automatically elicited by menstrual cycle-related processes and likely associated with an enhanced activation of mate-attraction goals.

The love of money results in objectification

Objectification, which refers to the treatment of others as objectlike things, has long been observed in capitalism. While the negative impact of money on interpersonal harmony has been well documented, the social cognitive processes that underlie them are relatively unknown. Across four studies, we explored whether the love of money leads to objectification, while controlling for social power and status. In Study 1, the love and importance attached to money positively predicted the tendency to construe social relationships based on instrumentality. In Study 2, the likelihood to favour a target of instrumental use was increased by momentarily activating an affective state of being rich. Temporarily heightening the motivation for money further resulted in deprivation of mental capacities of irrelevant others, including humans (Study 3) and animals (Study 4). This lack of perceived mental states partially mediated the effects of money on subsequent immoral behaviour (Study 4). The findings are the first to reveal the role of objectification as a potential social cognitive mechanism for explaining why money often harms interpersonal harmony.

Perpetuation of sexual objectification: The role of resource depletion

Women are sexually objectified when viewed and treated by others as mere objects. Abundant research has examined the negative consequences of being the target of sexual objectification; however, limited attention has focused on the person doing the objectification. Our focus is on the agent and how self-regulatory resources influence sexual objectification. Consistent with prior evidence, we reasoned that people have a well-learned automatic response to objectify sexualized women, and as such, we expected objectifying a sexualized (vs. personalized) woman would deplete fewer regulatory resources than not objectifying her. Findings across three studies confirmed our expectations, demonstrating the extent to which people objectify a sexualized woman or not is influenced by the availability of regulatory resources, a case that heretofore has been absent from the literature. These patterns are discussed in the context of the sexual objectification and self-regulation literature.

Perceptions of low agency and high sexual openness mediate the relationship between sexualization and sexual aggression

Researchers have become increasingly interested in the saturation of popular Western culture by female hypersexualization. We provide data showing that men have more sexually aggressive intentions toward women who self-sexualize, and that self-sexualized women are vulnerable to sexual aggression if two qualifying conditions are met. Specifically, if perceivers view self-sexualized women as sexually open and lacking agency (i.e., the ability to influence one's environment), they harbor more sexually aggressive intentions and view women as easier to sexually victimize. In Experiment 1, male participants viewed a photograph of a woman whose self-sexualization was manipulated through revealing versus non-revealing clothing. In subsequent experiments, men and women (Experiment 2) and men only (Experiment 3) viewed a photograph of a woman dressed in non-revealing clothing but depicted as open or closed to sexual activity. Participants rated their perceptions of the woman's agency, then judged how vulnerable she was to sexual aggression (Experiments 1 and 2) or completed a sexually aggressive intentions measure (Experiment 3). Results indicated that both men and women perceived self-sexualized women as more vulnerable to sexual aggression because they assumed those women were highly sexually open and lacked agency. Perceptions of low agency also mediated the relationship between women's perceived sexual openness and men's intentions to sexually aggress. These effects persisted even when we described the self-sexualized woman as possessing highly agentic personality traits and controlled for individual differences related to sexual offending. The current work suggests that perceived agency and sexual openness may inform perpetrator decision-making and that cultural hypersexualization may facilitate sexual aggression. Aggr. Behav. 42:483-497, 2016. © 2016 Wiley Periodicals, Inc.

Infrahumanizing Praise

Abstract. Five studies demonstrate that athletic praise can ironically lead to infrahumanization. College athletes were seen as less agentic than college debaters (Studies 1 and 2). College athletes praised for their bodies were also seen as less agentic than college athletes praised for their minds (Study 3), and this effect was driven by bodily admiration (Study 4). These effects occurred equally for White and Black athletes (Study 1) and did not depend on dualistic beliefs about the mind and body (Study 2), failing to provide support for assumptions in the literature. Participants perceived mind and body descriptions of both athletes and debaters as equally high in praise (Study 5), demonstrating that infrahumanization may be induced even if descriptions of targets are positively valenced. Additionally, decreased perceptions of agency led to decreased support for college athletes’ rights (Study 3).

I am not an animal but I am a sexist: Human distinctiveness, sexist attitudes towards women, and perceptions of meaning in life

Existential concerns relating to human physicality influence cultural worldviews and norms regarding women. When people are striving to bolster perceptions of meaning, they respond negatively to the aspects of the female body that serve as reminders that humans are animals. In the present research, we sought to further explore whether attitudes about human animality relate to attitudes about women. Specifically, we examined the association between beliefs about human–animal continuity and sexist attitudes. Since women serve as potent reminders that humans are biological creatures, we predicted that greater desire to perceive humans as distinct from other animals would be associated with higher levels of hostile and benevolent sexism among male participants. Results supported this hypothesis. We also tested and found support for the assumption that the belief that humans are distinct from and superior to other animals is associated with greater perceptions of meaning in life.

The Relationship Between Television Sports Exposure and Rape Myth Acceptance: The Mediating Role of Sexism and Sexual Objectification of Women

Rape affects a large proportion of women in the United States but is one of the most underreported crimes. It is believed that rape myth acceptance contributes to low reporting rates. We tested whether television sports exposure was indirectly related to higher acceptance of rape myth beliefs. An online survey involving 465 undergraduate students showed that viewing TV sports was positively related to hostile sexism, benevolent sexism, and sexual objectification of women. Through these variables, TV sports was indirectly and positively associated with rape myth acceptance. These results suggest that sports programming contributes to the perpetuation of rape myths in society.

Introducing the Date and Acquaintance Rape Avoidance Scale

We present the Date and Acquaintance Rape Avoidance Scale (DARAS). The DARAS is a measure of a woman's behaviors used to avoid date and acquaintance rape. Three factor structures were possible. The DARAS may have measured several factors related to alcohol and drug use, self-defense, and date behaviors; 2 factors related to behaviors to avoid acquaintance versus date rape; or a single factor that represented general vigilance. The data revealed a highly reliable, 63 item single factor that was correlated with stranger rape avoidance, rejection of rape myths, hostile sexist beliefs about men, and benevolent sexist beliefs about women. The creation of the DARAS adds to the growing body of research on rape avoidance. The DARAS is key to understanding the behaviors women employ to avoid date rape. Rather than placing the responsibility for rape on the victim, the DARAS was developed as a theoretical and applied tool that can be used to improve theory and construct rape education and prevention programs.

Resolving the Meat-Paradox: A Motivational Account of Morally Troublesome Behavior and Its Maintenance

A majority of people the world over eat meat, yet many of these same people experience discomfort when the meat on their plate is linked to the death of animals. We draw on this common form of moral conflict—the meat-paradox—to develop insights into the ways in which morally troublesome behaviors vanish into the commonplace and every day. Drawing on a motivational analysis, we show how societies may be shaped by attempts to resolve dissonance, in turn protecting their citizens from discomfort associated with their own moral conflicts. To achieve this, we build links between dissonance reduction, habit formation, social influence, and the emergence of social norms and detail how our analysis has implications for understanding immoral behavior and motivations underpinning dehumanization and objectification. Finally, we draw from our motivational analysis to advance new insights into the origins of prejudice and pathways through which prejudice can be maintained and resolved.

Interacting with dehumanized others? Only if they are objectified

Members of dehumanized groups are somehow accepted in a variety of menial roles. Three studies verified when and why people might approach members of animalistically and mechanistically dehumanized groups. In Studies 1 and 2, participants showed a greater intention to interact with (Study 1) and attributed higher ratings of success (Study 2) to members of an animalistically dehumanized group in a social context. On the contrary, participants expected that members of a mechanistically dehumanized group would be more successful and were preferred to interact with in a professional context. In Study 3, the psychological process underlying these preferences was investigated. Interestingly, results showed that the objectification of dehumanized group members led participants to interact with them. Taken together these studies show that people approach dehumanized others not because they are liked, but because they are objectified.

Power, Objectification, and Recognition of Sexualized Women and Men

In contemporary society, sexual objectification is usually thought of as something that men do to women. However, this notion risks conflating the gender of the perpetrator with the fact that men often hold more social power than women. In the current study, we investigated whether power itself was associated with changes in processing of sexualized human targets, independent of the gender of the power holder. In Experiment 1, we primed separate groups of female participants to high-, low-, or neutral-power. We then engaged them in a recognition task involving upright or inverted sexualized images of men and women. Previous research using stimulus inversion manipulations has found that inversion of faces/bodies, but not of objects, disrupts recognition performance, suggesting a reliance on more configural processing in face/body perception compared to object perception. We found that women primed to high-power did not show an inversion effect for sexualized men but did show an inversion effect for sexualized women. In contrast, women primed to low-power showed an inversion effect for sexualized men and women. In Experiment 2, we replicated this finding and found a similar effect of power for male participants perceiving sexualized images of women. We discuss our results with reference to the literatures on objectification and the cognitive processes involved in the perception of sexualized men and women. Our study provides seminal evidence that power, rather than gender per se, may play a central role in sexual objectification. Online slides for instructors who want to use this article for teaching are available to PWQ subscribers on PWQ's website at http://pwq.sagepub.com/supplemental

Expand Your Horizon: A programme that improves body image and reduces self-objectification by training women to focus on body functionality

This study tested Expand Your Horizon, a programme designed to improve body image by training women to focus on the functionality of their body using structured writing assignments. Eighty-one women (Mage=22.77) with a negative body image were randomised to the Expand Your Horizon programme or to an active control programme. Appearance satisfaction, functionality satisfaction, body appreciation, and self-objectification were measured at pretest, posttest, and one-week follow-up. Following the intervention, participants in the Expand Your Horizon programme experienced greater appearance satisfaction, functionality satisfaction, and body appreciation, and lower levels of self-objectification, compared to participants in the control programme. Partial eta-squared effect sizes were of small to medium magnitude. This study is the first to show that focusing on body functionality can improve body image and reduce self-objectification in women with a negative body image. These findings provide support for addressing body functionality in programmes designed to improve body image.

Cute Little Things

In two studies, we examined the impact of sexualization of prepubescent girls on college students’ perceptions of girls’ mental capacity and moral standing. Previous research has shown that women depicted in sexualized and other body-focused ways are perceived as lacking mental capacities and moral standing; these perceptions reduce concern about them when they are victimized. However, no other research to date has examined whether the same effects hold for young girls. Study 1 demonstrated that college students attributed lower mental capacity and lower moral status to girls dressed in revealing attire in the same way, and to the same degree, as they viewed sexually mature women. In Study 2, we replicated this finding and found that objectifying perceptions are associated with less sympathetic responses to girls in a bullying scenario. Participants showed less care that sexually objectified girls had been harmed, less favorable attitudes towards helping them, and a greater belief that the girls were responsible for being victimized. Taken together, these findings suggest that the potentially damaging manifestations and consequences of objectification are manifest before girls reach womanhood. We suggest recommendations for reducing the sexualization of young girls. Additional online materials for this article are available to PWQ subscribers on PWQ’ s website at http://pwq.sagepub.com/supplemental

From Sex Objects to Human Beings

Recent studies have shown that sexualized female bodies are objectified at a cognitive level. Research using the body-inversion recognition task, a robust indicator of configural (vs. analytic processing) within cognitive psychology, shows that for sexualized female bodies, people recognize upright and inverted bodies similarly rather than recognizing upright bodies better than inverted bodies (i.e., an inversion effect). This finding suggests that sexualized female bodies, like objects, are recognized analytically (rather than configurally). Nonetheless, it remains unclear when and why sexualized female bodies are objectified at a basic cognitive level. Grounded in objectification theory, the present experiments examine moderating factors that may prompt more configural processing (i.e., produce an inversion effect) and less objectification of sexualized female bodies. Replicating previous research, sexualized male bodies elicited more configural processing and less objectification compared to sexualized female bodies. We then examined whether reducing the salience of sexual body parts (Experiments 2a and 2b) and adding humanizing information about the targets (Experiment 3) causes perceivers to recognize female bodies more configurally, reducing the cognitive objectification of women. Implications for sexual objectification theory and research, as well as the role of humanizing often-dehumanized sexy women, are discussed. Additional online materials for this article are available to PWQ subscribers on PWQ’s website at http://pwq.sagepub.com/supplemental .

Visual attention in mixed-gender groups

A basic principle of objectification theory is that a mere glance from a stranger represents the potential to be sexualized, triggering women to take on the perspective of others and become vigilant to their appearance. However, research has yet to document gendered gaze patterns in social groups. The present study examined visual attention in groups of varying gender composition to understand how gender and minority status influence gaze behavior. One hundred undergraduates enrolled in psychology courses were photographed, and an additional 76 participants viewed groupings of these photographs while their point of gaze was recorded using a remote eye-tracking device. Participants were not told that their gaze was being recorded. Women were viewed more frequently and for longer periods of time than men in mixed-gender groups. Women were also more likely to be looked at first and last by observers. Men spent more time attending to pictures of women when fewer women were in the group. The opposite effect was found for pictures of men, such that male pictures were viewed less when fewer pictures of men were in the group. Female observers spent more time looking at men compared to male observers, and male observers spent more time looking at women than female observers, though both female and male observers looked at women more than men overall. Consistent with objectification theory, women's appearance garners more attention and interest in mixed-gender social groups.

The role of reduced humanity in producing linguistic discrimination

This article addresses the role of perceived (reduced) humanity and group membership of others in producing linguistic discrimination. Study 1 assessed the effects of these factors on a subtle measure of linguistic discrimination, namely, linguistic abstraction. Study 2 considered the explicit level of verbal abuse. Results highlighted that target's reduced humanity led to enhanced linguistic discrimination toward the target, while group membership moderated this effect in specific conditions. Overall, the evidence of this set of studies sheds light on the role of humanity and its interplay with social categorization on discrimination outcomes.

Sexualized Avatars Lead to Women’s Self-Objectification and Acceptance of Rape Myths

Research has indicated that many video games and virtual worlds are populated by unrealistic, hypersexualized representations of women, but the effects of using these representations remain understudied. Objectification theory suggests that women’s exposure to sexualized media representations leads to self-objectification. Further, we anticipated this process would lead to increases in rape myth acceptance (RMA). Two experiments (Study 1, N = 87; Study 2, N = 81) examined the effects of avatar features on women’s experiences of self-objectification. In both studies, college women exposed to sexualized avatars experienced higher levels of self-objectification after the virtual experience than those exposed to nonsexualized avatars. Furthermore, in Study 2, self-objectification mediated the relationship between controlling a sexualized avatar and subsequent levels of RMA. We discuss the implications of women using sexualized avatars in video games and virtual environments, which may lead to negative attitudes about the self and other women off-line due to heightened self-objectification. Additional online materials for this article are available to PWQ subscribers on PWQ's website at http://pwq.sagepub.com/supplemental .

Seeing Eye to Body

Scholars have long argued that women are denied a basic sense of humanness—are objectified—when focus is directed toward their physical rather than mental qualities. Early research on objectification focused on women’s self-objectification and measured objectification indirectly (as an emphasis on physical appearance). Recent research, however, has provided direct evidence that a focus on the physical aspects of women by others causes women to be perceived like, and act like, objects lacking mind. Manifestations of this literal objectification include attributing women less of the traits that distinguish people from objects and visual-recognition and neural responses consistent with nonhuman-object perception. Women themselves also behave more like objects (by, e.g., speaking less) when they are aware of this focus by others. Real-world implications and ways to defuse literal objectification are discussed.

When sex doesn't sell: using sexualized images of women reduces support for ethical campaigns

Images of scantily clad women are used by advertisers to make products more attractive to men. This “sex sells” approach is increasingly employed to promote ethical causes, most prominently by the animal-rights organization PETA. Yet sexualized images can dehumanize women, leaving an unresolved paradox – is it effective to advertise an ethical cause using unethical means? In Study 1, a sample of Australian male undergraduates (N = 82) viewed PETA advertisements containing either sexualized or non-sexualized images of women. Intentions to support the ethical organization were reduced for those exposed to the sexualized advertising, and this was explained by their dehumanization of the sexualized women, and not by increased arousal. Study 2 used a mixed-gender community sample from the United States (N = 280), replicating this finding and extending it by showing that behaviors helpful to the ethical cause diminished after viewing the sexualized advertisements, which was again mediated by the dehumanization of the women depicted. Alternative explanations relating to the reduced credibility of the sexualized women and their objectification were not supported. When promoting ethical causes, organizations may benefit from using advertising strategies that do not dehumanize women.

The Ripple Effects of Stranger Harassment on Objectification of Self and Others

Despite the frequency and negative consequences of stranger harassment, only a scant number of studies have explicitly examined stranger harassment and its consequences through the lens of objectification theory. The current study introduced and tested a mediation model in which women’s experiences of stranger harassment may lead to self-objectification, which in turn may lead to objectification of other people. To examine this model, undergraduate women ( N = 501) completed measures of stranger harassment (including the verbal harassment and sexual pressure subscales of the Stranger Harassment Index), body surveillance, and objectification of other women and men. Consistent with hypotheses, significant positive correlations emerged among total stranger harassment, verbal harassment, sexual pressure, body surveillance, and other-objectification of women. Other-objectification of men showed a similar pattern of results, with the exception of being unrelated to total stranger harassment and sexual pressure. Consistent with the proposed model, body surveillance was a significant mediator of the relation between total stranger harassment and other-objectification of both women and men, as well as the relation between verbal harassment and other-objectification of both women and men. Theoretical and practical implications, as well as future directions for research on stranger harassment, are discussed.

Body Language

With the current studies, we aimed to improve body satisfaction by inducing a functionality-based focus on the body. Objectification theory was used as a guiding framework for this approach. In Study 1, 59 female and 59 male undergraduates and, in Study 2, 118 women between the ages of 30 and 50 years completed a writing assignment to experimentally manipulate their body focus. The writing assignment instructions were to describe what one’s body can do (functionality focus) or what one’s body looks like (appearance focus); a control writing task was also included. Functionality and appearance satisfaction, as well as global self-esteem, were measured at baseline, on test-day, and at a 1-week follow-up. In Study 1, male undergraduates in the functionality condition experienced an increase in functionality satisfaction from baseline to test-day; female undergraduates in the appearance condition experienced a decrease in functionality satisfaction both from baseline to test-day and from baseline to follow-up. In Study 2, women in the functionality condition experienced an increase in functionality satisfaction from baseline to follow-up. The current studies are the first known to experimentally manipulate the functionality-based approach to the body and to investigate its effects on body image—serving to suggest perceived functionality as a potentially fruitful focus for further research and intervention.

Comparing group dehumanization and intra-sexual competition among normally ovulating women and hormonal contraceptive users

Two studies address the role of hormonal shift across menstrual cycle in female dehumanization of other women. In Study 1, normally ovulating women (NOW) and women who use hormonal contraceptives (HCW) are compared in terms of how much they dehumanize other women and two other control targets (men and elderly people). In NOW, the level of dehumanization of other women, but not of men and elderly people, increases as the conception risk is enhanced. HCW do not show this pattern of results. In Study 2, we investigate the level of dehumanization of other women and of intra-sexual competition. Findings concerning dehumanization replicate those of Study 1. Intra-sexual competition increases with the rise of conception risk only in NOW. In addition, dehumanization is significantly associated with intra-sexual competition in NOW but not in HCW. Together, these studies demonstrate that dehumanization of women is elicited by menstrual cycle-related processes and associated with women's mate-attraction goals.

Dehumanization and infrahumanization

We review early and recent psychological theories of dehumanization and survey the burgeoning empirical literature, focusing on six fundamental questions. First, we examine how people are dehumanized, exploring the range of ways in which perceptions of lesser humanness have been conceptualized and demonstrated. Second, we review who is dehumanized, examining the social targets that have been shown to be denied humanness and commonalities among them. Third, we investigate who dehumanizes, notably the personality, ideological, and other individual differences that increase the propensity to see others as less than human. Fourth, we explore when people dehumanize, focusing on transient situational and motivational factors that promote dehumanizing perceptions. Fifth, we examine the consequences of dehumanization, emphasizing its implications for prosocial and antisocial behavior and for moral judgment. Finally, we ask what can be done to reduce dehumanization. We conclude with a discussion of limitations of current scholarship and directions for future research.

Worth the Weight

Although the negative ramifications of others objectifying the female body are well established, little research has examined whether certain portrayals of women are more susceptible to being objectified. The present study sought to examine the effect of two target characteristics—body size and clothing style—on objectification. One hundred and ninety-one Australian undergraduate participants (95 female; Mage = 19.35 years) viewed either an image of an overweight woman or a thin woman, who was either dressed in plain clothes or lingerie. Participants then completed three tasks measuring their objectification of the woman to include attributions of mind, attributions of moral status, and a dot probe task assessing attention towards the target’s body relative to the face. Results indicate that overweight women, as well as those dressed in plain clothing, were attributed more agentic mental states and moral value, as well as elicited less of the objectifying gaze, than thin targets and those wearing lingerie. These findings suggest that contrary to popular opinion, there may be unforeseen benefits of being overweight.

Disgust facilitates outgroup dehumanization

Outgroup dehumanization figures centrally in historical intergroup violence, yet little is known about the factors that promote dehumanized perceptions of others. Drawing on research highlighting the importance of disgust-relevant social categorizations and disgust sensitivity to outgroup dehumanization, the authors hypothesized that feelings of disgust causally facilitate dehumanized social cognition. To test this hypothesis, participants ( N = 94) were randomly assigned to receive inductions of disgusted, sad, or neutral emotions. We then assessed their implicit associations between animals and an arbitrary outgroup created with a minimal-groups procedure. Results showed that although all participants demonstrated dehumanizing biases, disgusted participants showed the strongest associations between the outgroup and animals (and the ingroup with humanity). Participants in the sad and neutral groups did not differ. Disgust thus appears to have the unique capacity to foster the social-cognitive dehumanization of outgroup members.

Toward a unified theory of objectification and dehumanization

Objectification and dehumanization represent motivational conundrums because they are phenomena in which people are seen in ways that are fundamentally inaccurate; seeing people as objects, as animals, or not as people. The purpose of the 60th Nebraska Symposium on Motivation was to examine the motivational underpinnings of objectification and dehumanization of the self and others. To provide an overall context for this volume, we first provide classic conceptualizations of objectification and dehumanization and speculate about relations between the two. We then introduce a unified theory of objectification and dehumanization within the global versus local processing model (GLOMO) and provide initial supporting evidence. Finally, we introduce the chapters in this volume, which provide additional significant and novel motivational perspectives on objectification and dehumanization.

Discrimination, objectification, and dehumanization: toward a pantheoretical framework

In this chapter, I have called for greater attention to targets' experiences in theory and research on dehumanization. I have also argued that what we know from theory and research on targets' experiences of stigma and discrimination can inform how we pursue the understanding of targets' experiences of dehumanization. To this end, I have emphasized the utility of attention to the intersectionality of minority statuses in shaping discrimination experiences. I have also described theoretical frameworks grounded in different populations' experiences--including theories of discrimination as stressful life events or daily hassles, minority stress frameworks, and objectification theory--and offered examples of integrating these frameworks as a way to attend to intersectionality. As well, I have noted parallels between the areas of convergence across discrimination theories and emerging findings regarding the consequences of dehumanization for targets. Finally, I have described the broad outlines of a pantheoretical framework that reflects areas of convergence and complementary integration across the discrimination and dehumanization literatures. My hope is that this framework will encourage further attention to the potential distinctions between internalization and cognizance of discrimination, exploration of their potentially distinctive intermediary consequences, and consideration of a broader range of outcomes beyond individual health and well-being indicators, and including individual and collective social activism. I also hope that readers will contribute to the critical evaluation and refinement of this pantheoretical framework with continued attention to the intersectionality that characterizes people's identities and experiences of discrimination.

Immortal objects: the objectification of women as terror management

Philosophical theorizing, research on self-objectification, and the newest empirical research on the objectification of others converge to support the notion that the objectification of women entails rendering women, quite literally, as objects. This chapter begins with a review of this literature and then moves onto the question of why women are viewed as objects. The answer offered is informed by terror management theory, and suggests that the need to manage a fear of death creates a fundamental problem with the physical body, and such difficulties resonate especially in reaction to women's--menstruating, lactating, childbearing--bodies, and men's attraction to them. Evidence is presented to support this, and for the position that this situation plays a role in, not just expectations for women to be beautiful, but in the literal transformation of women into inanimate--immortal--objects.