Creativity meets neuroscience: Experimental tasks for the neuroscientific study of creative thinking

To create or to recall? Neural mechanisms underlying the generation of creative new ideas

This fMRI study investigated brain activation during creative idea generation using a novel approach allowing spontaneous self-paced generation and expression of ideas. Specifically, we addressed the fundamental question of what brain processes are relevant for the generation of genuinely new creative ideas, in contrast to the mere recollection of old ideas from memory. In general, creative idea generation (i.e., divergent thinking) was associated with extended activations in the left prefrontal cortex and the right medial temporal lobe, and with deactivation of the right temporoparietal junction. The generation of new ideas, as opposed to the retrieval of old ideas, was associated with stronger activation in the left inferior parietal cortex which is known to be involved in mental simulation, imagining, and future thought. Moreover, brain activation in the orbital part of the inferior frontal gyrus was found to increase as a function of the creativity (i.e., originality and appropriateness) of ideas pointing to the role of executive processes for overcoming dominant but uncreative responses. We conclude that the process of idea generation can be generally understood as a state of focused internally-directed attention involving controlled semantic retrieval. Moreover, left inferior parietal cortex and left prefrontal regions may subserve the flexible integration of previous knowledge for the construction of new and creative ideas.

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Functional imaging was performed during spontaneous self-paced idea generation.

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Overt responses were recorded and evaluated for novelty and creativity.

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Brain activation of newly created and recalled ideas was compared.

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The generation of new ideas involved stronger activation of the left IPC.

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Creativity of ideas was related to activation of the left IFG.

Rostral and caudal prefrontal contribution to creativity: a meta-analysis of functional imaging data

Creativity is of central importance for human civilization, yet its neurocognitive bases are poorly understood. The aim of the present study was to integrate existing functional imaging data by using the meta-analysis approach. We reviewed 34 functional imaging studies that reported activation foci during tasks assumed to engage creative thinking in healthy adults. A coordinate-based meta-analysis using Activation Likelihood Estimation (ALE) first showed a set of predominantly left-hemispheric regions shared by the various creativity tasks examined. These regions included the caudal lateral prefrontal cortex (PFC), the medial and lateral rostral PFC, and the inferior parietal and posterior temporal cortices. Further analyses showed that tasks involving the combination of remote information (combination tasks) activated more anterior areas of the lateral PFC than tasks involving the free generation of unusual responses (unusual generation tasks), although both types of tasks shared caudal prefrontal areas. In addition, verbal and non-verbal tasks involved the same regions in the left caudal prefrontal, temporal, and parietal areas, but also distinct domain-oriented areas. Taken together, these findings suggest that several frontal and parieto-temporal regions may support cognitive processes shared by diverse creativity tasks, and that some regions may be specialized for distinct types of processes. In particular, the lateral PFC appeared to be organized along a rostro-caudal axis, with rostral regions involved in combining ideas creatively and more posterior regions involved in freely generating novel ideas.

Neural basis of scientific innovation induced by heuristic prototype

A number of major inventions in history have been based on bionic imitation. Heuristics, by applying biological systems to the creation of artificial devices and machines, might be one of the most critical processes in scientific innovation. In particular, prototype heuristics propositions that innovation may engage automatic activation of a prototype such as a biological system to form novel associations between a prototype's function and problem-solving. We speculated that the cortical dissociation between the automatic activation and forming novel associations in innovation is critical point to heuristic creativity. In the present study, novel and old scientific innovations (NSI and OSI) were selected as experimental materials in using learning-testing paradigm to explore the neural basis of scientific innovation induced by heuristic prototype. College students were required to resolve NSI problems (to which they did not know the answers) and OSI problems (to which they knew the answers). From two fMRI experiments, our results showed that the subjects could resolve NSI when provided with heuristic prototypes. In Experiment 1, it was found that the lingual gyrus (LG; BA18) might be related to prototype heuristics in college students resolving NSI after learning a relative prototype. In Experiment 2, the LG (BA18) and precuneus (BA31) were significantly activated for NSI compared to OSI when college students learned all prototypes one day before the test. In addition, the mean beta-values of these brain regions of NSI were all correlated with the behavior accuracy of NSI. As our hypothesis indicated, the findings suggested that the LG might be involved in forming novel associations using heuristic information, while the precuneus might be involved in the automatic activation of heuristic prototype during scientific innovation.

Old proverbs in new skins - an FMRI study on defamiliarization

We investigated how processing fluency and defamiliarization (the art of rendering familiar notions unfamiliar) contribute to the affective and esthetic processing of reading in an event-related functional magnetic-resonance-imaging experiment. We compared the neural correlates of processing (a) familiar German proverbs, (b) unfamiliar proverbs, (c) defamiliarized variations with altered content relative to the original proverb (proverb-variants), (d) defamiliarized versions with unexpected wording but the same content as the original proverb (proverb-substitutions), and (e) non-rhetorical sentences. Here, we demonstrate that defamiliarization is an effective way of guiding attention, but that the degree of affective involvement depends on the type of defamiliarization: enhanced activation in affect-related regions (orbito-frontal cortex, medPFC) was found only if defamiliarization altered the content of the original proverb. Defamiliarization on the level of wording was associated with attention processes and error monitoring. Although proverb-variants evoked activation in affect-related regions, familiar proverbs received the highest beauty ratings.

Informing pedagogy through the brain-targeted teaching model

Improving teaching to foster creative thinking and problem-solving for students of all ages will require two essential changes in current educational practice. First, to allow more time for deeper engagement with material, it is critical to reduce the vast number of topics often required in many courses. Second, and perhaps more challenging, is the alignment of pedagogy with recent research on cognition and learning. With a growing focus on the use of research to inform teaching practices, educators need a pedagogical framework that helps them interpret and apply research findings. This article describes the Brain-Targeted Teaching Model, a scheme that relates six distinct aspects of instruction to research from the neuro- and cognitive sciences.

Tackling creativity at its roots: evidence for different patterns of EEG α activity related to convergent and divergent modes of task processing

The distinction between convergent and divergent cognitive processes given by Guilford (1956) had a strong influence on the empirical research on creative thinking. Neuroscientific studies typically find higher event-related synchronization in the EEG alpha rhythm for individuals engaged in creative ideation tasks compared to intelligence-related tasks. This study examined, whether these neurophysiological effects can also be found when both cognitive processing modes (convergent vs. divergent) are assessed by means of the same task employing a simple variation of instruction. A sample of 55 participants performed the alternate uses task as well as a more basic word association task while EEG was recorded. On a trial-by-trial basis, participants were either instructed to find a most common solution (convergent condition) or a most uncommon solution (divergent condition). The answers given in the divergent condition were in both tasks significantly more original than those in the convergent condition. Moreover, divergent processing was found to involve higher task-related EEG alpha power than convergent processing in both the alternate uses task and the word association task. EEG alpha synchronization can hence explicitly be associated with divergent cognitive processing rather than with general task characteristics of creative ideation tasks. Further results point to a differential involvement of frontal and parietal cortical areas by individuals of lower versus higher trait creativity.

Neural correlates of creative writing: an fMRI study

Cerebral activations involved in actual writing of a new story and the associated correlates with creative performance are still unexplored. To investigate the different aspects of the creative writing process, we used functional magnetic resonance imaging while 28 healthy participants performed a new paradigm related to creative writing: "brainstorming" (planning a story) and "creative writing" (writing a new and creative continuation of a given literary text), as well as an additional control paradigm of "reading" and "copying." Individual verbal creativity was assessed with a verbal creativity test and creative performance with a qualitative rating of the creative products. "brainstorming" engaged cognitive, linguistic, and creative brain functions mainly represented in a parieto-frontal-temporal network, as well as writing preparation, and visual and imaginative processing. "creative writing" activated motor and visual brain areas for handwriting and additionally, cognitive and linguistic areas. Episodic memory retrieval, free-associative and spontaneous cognition, and semantic integration were observed in a right lateralized activation pattern in bilateral hippocampi, bilateral temporal poles (BA 38), and bilateral posterior cingulate cortex in a "creative writing" minus "copying" comparison. A correlation analysis of "creative writing" minus "copying" with the creativity index revealed activation in the left inferior frontal gyrus (BA 45) and the left temporal pole (BA 38). Thus, verbal creativity during "creative writing" is associated with verbal and semantic memory as well as semantic integration.

EEG alpha synchronization is related to top-down processing in convergent and divergent thinking

Synchronization of EEG alpha activity has been referred to as being indicative of cortical idling, but according to more recent evidence it has also been associated with active internal processing and creative thinking. The main objective of this study was to investigate to what extent EEG alpha synchronization is related to internal processing demands and to specific cognitive process involved in creative thinking. To this end, EEG was measured during a convergent and a divergent thinking task (i.e., creativity-related task) which once were processed involving low and once involving high internal processing demands. High internal processing demands were established by masking the stimulus (after encoding) and thus preventing further bottom-up processing. Frontal alpha synchronization was observed during convergent and divergent thinking only under exclusive top-down control (high internal processing demands), but not when bottom-up processing was allowed (low internal processing demands). We conclude that frontal alpha synchronization is related to top-down control rather than to specific creativity-related cognitive processes. Frontal alpha synchronization, which has been observed in a variety of different creativity tasks, thus may not reflect a brain state that is specific for creative cognition but can probably be attributed to high internal processing demands which are typically involved in creative thinking.

Evaluative and generative modes of thought during the creative process

Psychological theories have suggested that creativity involves a twofold process characterized by a generative component facilitating the production of novel ideas and an evaluative component enabling the assessment of their usefulness. The present study employed a novel fMRI paradigm designed to distinguish between these two components at the neural level. Participants designed book cover illustrations while alternating between the generation and evaluation of ideas. The use of an fMRI-compatible drawing tablet allowed for a more natural drawing and creative environment. Creative generation was associated with preferential recruitment of medial temporal lobe regions, while creative evaluation was associated with joint recruitment of executive and default network regions and activation of the rostrolateral prefrontal cortex, insula, and temporopolar cortex. Executive and default regions showed positive functional connectivity throughout task performance. These findings suggest that the medial temporal lobe may be central to the generation of novel ideas and creative evaluation may extend beyond deliberate analytical processes supported by executive brain regions to include more spontaneous affective and visceroceptive evaluative processes supported by default and limbic regions. Thus, creative thinking appears to recruit a unique configuration of neural processes not typically used together during traditional problem solving tasks.

Neuroimaging creativity: a psychometric view

Many studies of creative cognition with a neuroimaging component now exist; what do they say about where and how creativity arises in the brain? We reviewed 45 brain-imaging studies of creative cognition. We found little clear evidence of overlap in their results. Nearly as many different tests were used as there were studies; this test diversity makes it impossible to interpret the different findings across studies with any confidence. Our conclusion is that creativity research would benefit from psychometrically informed revision, and the addition of neuroimaging methods designed to provide greater spatial localization of function. Without such revision in the behavioral measures and study designs, it is hard to see the benefit of imaging. We set out eight suggestions in a manifesto for taking creativity research forward.

Modelo geral da criatividade

Através de um ensaio crítico-analítico, este artigo revisa o entendimento da criatividade, propondo um modelo que se sustenta nas mais recentes contribuições das ciências cognitivas. Partindo da lógica do processamento de distribuição paralela, o Modelo Geral da Criatividade organiza os vetores da fluência e do grau de divergência, oferecendo uma base conceitual comum para os diversos estudos da criatividade, assim como, indicações mais precisas para a definição de métricas e métodos na pesquisa neurológica. A análise dos vetores da criatividade, seus limites e sua dilatação temporal, se apropria de diversos termos para culminar na assertiva de que o estado de criação consiste de um determinado equilíbrio e não da mera dispersão.

The creative brain: investigation of brain activity during creative problem solving by means of EEG and FMRI

Cortical activity in the EEG alpha band has proven to be particularly sensitive to creativity-related demands, but its functional meaning in the context of creative cognition has not been clarified yet. Specifically, increases in alpha activity (i.e., alpha synchronisation) in response to creative thinking can be interpreted in different ways: As a functional correlate of cortical idling, as a sign of internal top-down activity or, more specifically, as selective inhibition of brain regions. We measured brain activity during creative thinking in two studies employing different neurophysiological measurement methods (EEG and fMRI). In both studies, participants worked on four verbal tasks differentially drawing on creative idea generation. The EEG study revealed that the generation of original ideas was associated with alpha synchronisation in frontal brain regions and with a diffuse and widespread pattern of alpha synchronisation over parietal cortical regions. The fMRI study revealed that task performance was associated with strong activation in frontal regions of the left hemisphere. In addition, we found task-specific effects in parietotemporal brain areas. The findings suggest that EEG alpha band synchronisation during creative thinking can be interpreted as a sign of active cognitive processes rather than cortical idling.

Weakness of will, akrasia, and the neuropsychiatry of decision making: an interdisciplinary perspective

This article focuses on both daily forms of weakness of will as discussed in the philosophical debate (usually referred to as akrasia) and psychopathological phenomena as impairments of decision making. We argue that both descriptions of dysfunctional decision making can be organized within a common theoretical framework that divides the decision making process in three different stages: option generation, option selection, and action initiation. We first discuss our theoretical framework (building on existing models of decision-making stages), focusing on option generation as an aspect that has been neglected by previous models. In the main body of this article, we review how both philosophy and neuropsychiatry have provided accounts of dysfunction in each decision-making stage, as well as where these accounts can be integrated. Also, the neural underpinnings of dysfunction in the three different stages are discussed. We conclude by discussing advantages and limitations of our integrative approach.