The moral circle as a common motivational cause of cross-situational pro-environmentalism

Subjective socioeconomic status and income inequality are associated with self-reported morality across 67 countries

Individuals can experience a lack of economic resources compared to others, which we refer to as subjective experiences of economic scarcity. While such experiences have been shown to shift cognitive focus, attention, and decision-making, their association with human morality remains debated. We conduct a comprehensive investigation of the relationship between subjective experiences of economic scarcity, as indexed by low subjective socioeconomic status at the individual level, and income inequality at the national level, and various self-reported measures linked to morality. In a pre-registered study, we analyze data from a large, cross-national survey (N = 50,396 across 67 countries) allowing us to address limitations related to cross-cultural generalizability and measurement validity in prior research. Our findings demonstrate that low subjective socioeconomic status at the individual level, and income inequality at the national level, are associated with higher levels of moral identity, higher morality-as-cooperation, a larger moral circle, and increased prosocial intentions. These results appear robust to several advanced control analyses. Finally, exploratory analyses indicate that observed income inequality at the national level is not a statistically significant moderator of the associations between subjective socioeconomic status and the included measures of morality. These findings have theoretical and practical implications for understanding human morality under experiences of resource scarcity.

Tree-Huggers Versus Human-Lovers: Anthropomorphism and Dehumanization Predict Valuing Nature Over Outgroups

Previous examinations of the scope of moral concern have focused on aggregate attributions of moral worth. However, because trade-offs exist in valuing different kinds of entities, tabulating total amounts of moral expansiveness may conceal significant individual differences in the relative proportions of moral valuation ascribed to various entities. We hypothesized that some individuals ("tree-huggers") would ascribe greater moral worth to animals and ecosystems than to humans from marginalized or stigmatized groups, while others ("human-lovers") would ascribe greater moral worth to outgroup members than to the natural world. Additionally, because moral valuation is often treated as being zero-sum, we hypothesized that there would be no difference in aggregate levels of moral concern between tree-huggers and human-lovers. Finally, because attributions of mental capacities substantially contribute to moral valuation, we predicted that tree-huggers and human-lovers would show different patterns of mind attribution for animals versus humans. Three studies (N = 985) yielded evidence in support of our hypotheses. First, over one-third of participants valued nature over outgroups. Second, extending moral value to animals and nature was not indicative of more expansive moral concern overall; instead, tree-huggers and human-lovers were identical in their aggregate ascriptions of moral worth. Third, tree-huggers had relatively amplified tendencies to attribute mental capacities to animals and relatively reduced tendencies to attribute mental capacities to outgroup members-thus having elevated rates of both anthropomorphism and dehumanization. These findings necessitate a reconceptualization of both the extension of moral worth and the attribution of minds.

Potential Early Adopters of Hybrid and Electric Vehicles in Spain—Towards a Customer Profile

The adoption of electric vehicles (EVs) by consumers is regarded as a key strategic goal for the reduction in transport-related air pollution levels. Although sales of EVs continue to rise year on year, generally, the attainment of the strategic goals set by various governments for the adoption of EVs remains a distant target. The purpose of this study is to identify the customer profile of early adopters of EVs in Spain: one of Europe’s largest economies, yet the country with the lowest uptake of EVs at present. The analysis presented here is based on an online survey of 404 potential consumers of EVs in Spain. A cluster analysis of the data was performed based on a set of three socio-demographic characteristics (gender, age, and income), one psychographic (green moral obligation—GMO) and two EV attributes (price and driving range). The results of this analysis showed that there exist two segments with respect to higher or lower customer intentions related to the adoption of EVs. These findings represent a theoretical contribution to current understanding of the customer profile of adopters of EVs and will contribute to the development of communication and retail strategies aimed at customers fitting the profile of early adopters of new technologies.

The interaction of economic rewards and moral convictions in predicting attitudes toward resource use

When people are morally convicted regarding a specific issue, these convictions exert a powerful influence on their attitudes and behavior. In the current research we examined whether there are boundary conditions to the influence of this effect. Specifically, whether in the context of salient economic rewards, moral convictions may become weaker predictors of attitudes regarding resource use. Focusing on the issue of mining we gathered large-scale samples across three different continents (Australia, Chile, and China). We found that moral convictions against mining were related to a reduced acceptance of mining in each country, while perceived economic rewards from mining increased acceptance. These two motivations interacted, however, such that when perceived economic benefit from mining was high, the influence of moral conviction was weaker. The results highlight the importance of understanding the roles of both moral conviction and financial gain in motivating attitudes towards resource use.