Aesthetics as a common denominator for moral and commercial judgments

Cognitive entailments among "the true, the good, the beautiful": a mainland Chinese sample

Philosophers and cognitive scientists have long debated about the entailments among "the true, the good, the beautiful" (TGB hereafter). In the current article, we directly probed mainland Chinese subjects' cognitive entailment among TGB. Using 1-7 (Experiment 1) and 1-6 (Experiment 2) Likert scales, we convergently observed that mainland Chinese subjects tend to think that the beautiful is not the true, and that the good is the beautiful. Additionally, Experiment 1 also revealed that mainland Chinese subjects tend to think that the true is not the beautiful. Some of these results may reflect anthropological universals, and some others may reflect cultural specifics. Experiment 3 revealed that the most popular translation of TGB in Chinese into English is rather "the true, the kind, the beautiful", suggesting that the three concepts mapped to TGB in Chinese is not one-to-one mapped to the three concepts mapped to TGB in English. Therefore, caution should be exercised when making cross-linguistic or cross-cultural comparisons about TGB in the future.

Symmetric in the striate but asymmetric in the extrastriate cortex when processing three-quarter faces: Neural underpinnings for aesthetic appreciations

Faces and their aesthetic appreciation are a core element of social interaction. Although studies have been made on facial processing when looking at faces with different perspectives, a direct comparison of faces in the left to the right perspective is missing. Portraits in classical Western art indicate a preference of the left compared to the right perspective, but the neural underpinnings of such an asymmetry still have to be clarified. Using functional magnetic resonance imaging, the current study focuses on the processing of three-quarter faces seen with different perspectives. Seventeen participants were asked to passively look at photographs of six male and six female faces with a neutral expression; the photographs were taken from the left, right, and frontal perspectives while keeping their focus on the eyes. The results showed that specific brain areas were involved in processing the three-quarter faces in either symmetric or asymmetric ways. Viewing left and right three-quarter faces resulted in two mirror-like activations in the striate cortex corresponding to the symmetric layout of the left and right perspectives. Viewing the left face resulted additionally in an enhanced activation also in the left extrastriate cortex. The right perspective of male faces elicited a lower activation compared to other perspectives in face-selective areas of the brain. Our findings suggest that the preference of the left three-quarter face emerges already in the early visual pathway presumably prior to facial identification, emotional processing, and aesthetic appreciation. Our observations may have general importance in disentangling different neural components and processing stages in the spatiotemporal characteristics of artistic expressions.

(Neuro)Aesthetics: Beauty, ugliness, and ethics

The objective of this essay is a holistic view of aesthetics, ethics, and neuroaesthetics. After a few introductory case studies, aesthetics is systematically introduced as a philosophical subdiscipline. This perspective is then expanded from aesthetics to neuroaesthetics. Using various art forms as well as current media formats, the aspects of beauty and ugliness are discussed, and aesthetic properties are expanded to include ethical implications. These can be expressed through ideals of beauty and the compulsion for body transformation. This perspective is then expanded from aesthetics to neuroaesthetics. From this point of view of art, the so-called golden ratio will play a central role. It will be shown how representations affect people and what ethical implications are associated with the effects. Therefore, this essay first has to look at art from the perspective of neuroaesthetics, and then consider the ethical aspects of the beautiful and the ugly. The considerations lead to a brief discussion of Socrates's three sieves.