Neural correlates underlying insight problem solving: Evidence from EEG alpha oscillations

Electroencephalography Spectral-power Volatility Predicts Problem-solving Outcomes

Temporal variability is a fundamental property of brain processes and is functionally important to human cognition. This study examined how fluctuations in neural oscillatory activity are related to problem-solving performance as one example of how temporal variability affects high-level cognition. We used volatility to assess step-by-step fluctuations of EEG spectral power while individuals attempted to solve word-association puzzles. Inspired by recent results with hidden-state modeling, we tested the hypothesis that spectral-power volatility is directly associated with problem-solving outcomes. As predicted, volatility was lower during trials solved with insight compared with those solved analytically. Moreover, volatility during prestimulus preparation for problem-solving predicted solving outcomes, including solving success and solving time. These novel findings were replicated in a separate data set from an anagram-solving task, suggesting that less-rapid transitions between neural oscillatory synchronization and desynchronization predict better solving performance and are conducive to solving with insight for these types of problems. Thus, volatility can be a valuable index of cognition-related brain dynamics.

Uncovering the Interplay of Oscillatory Processes During Creative Problem Solving: A Dynamic Modeling Approach

To solve a new problem, people spontaneously engage multiple cognitive processes. Previous work has identified a diverse set of oscillatory components critical at different stages of creative problem solving. In this project, we use hidden state modeling to untangle the roles of oscillation processes over time as people solve puzzles. Building on earlier work, we further developed analytical methods, such as incorporating source separating techniques and identifying the optimal number of states using cross-validation. We extracted brain states characterized by spatio-spectral topographies from time-resolved EEG spectral powers. The data driven approach allowed us to infer the dynamic, trial-by-trial, state sequences, and provided a comprehensive depiction of how various oscillation components interact recurrently throughout the trial. The properties of the states suggest their dissociable cognitive functions. For example, we identified three states with dominant activation in alpha bands but having distinct spatial distributions. People were differentially engaged in these states depending on the stages (e.g., onset or response) and outcomes of the trials (solved with insight or analysis). The current approach, applicable to many tasks requiring extended trial duration, can potentially reconcile findings from previous EEG studies and drive new hypotheses to further our understanding of the complex creative process.

Temporal and electroencephalography dynamics of surreal marketing

Event-related spectral perturbation analysis was employed in this study to explore whether surreal image designs containing metaphors could influence product marketing effects, including consumers' product curiosity, product comprehension, product preference, and purchase intention. A total of 30 healthy participants aged 21-30 years were recruited. Neurophysiological findings revealed that lower gamma, beta, and theta spectral powers were evoked in the right insula (Brodmann Area 13) by surreal marketing images. This was associated, behaviorally, with the manifestation of higher product curiosity and purchase intention. Based on previous research, the brain functions of this area include novelty, puzzle-solving, and cravings for reward caused by cognitive overload.

Dynamics of hidden brain states when people solve verbal puzzles

When people try to solve a problem, they go through distinct steps (encoding, ideation, evaluation, etc.) recurrently and spontaneously. To disentangle different cognitive processes that unfold throughout a trial, we applied an unsupervised machine learning method to electroencephalogram (EEG) data continuously recorded while 39 participants attempted 153 Compound Remote Associates problems (CRA). CRA problems are verbal puzzles that can be solved in either insight-leaning or analysis-leaning manner. We fitted a Hidden Markov Model to the time-frequency transformed EEG signals and decoded each trial as a time-resolved state sequence. The model characterizes hidden brain states with spectrally resolved power topography. Seven states were identified with distinct activation patterns in the theta (4-7 Hz), alpha (8-9 Hz and 10-13 Hz), and gamma (25-50 Hz) bands. Notably, a state featuring widespread activation only in alpha-band frequency emerged, from this data-driven approach, which exhibited dynamic characteristics associated with specific temporal stages and outcomes (whether solved with insight or analysis) of the trials. The state dynamics derived from the model overlap and extend previous literature on the cognitive function of alpha oscillation: the "alpha-state" probability peaks before stimulus onset and decreases before response. In trials solved with insight, relative to solved with analysis, the alpha-state is more likely to be visited and maintained during preparation and solving periods, and its probability declines more sharply immediately preceding a response. This novel paradigm provides a way to extract dynamic features that characterize problem-solving stages and potentially provide a novel window into the nature of the underlying cognitive processes.

An EEG Study of a Confusing State Induced by Information Insufficiency during Mathematical Problem-Solving and Reasoning

Confusion is a complex cognitive state that is prevalent during learning and problem-solving. The aim of this study is to explore the brain activity reflected by electroencephalography (EEG) during a confusing state induced by two kinds of information insufficiencies during mathematical problem-solving, namely, an explicit situation that clearly lacked information and an implicit situation in which the missing information was hidden in the problem itself, and whether there is an EEG difference between these two situations. Two experimental tasks and three control tasks were created. Short time Fourier transformation (STFT) was used for time-frequency analysis; then the alpha task-related-power (TRP) changes and distributions, which are closely related to cognitive processing, were calculated, and repeated measures ANOVA were performed to find the significant difference between task conditions. The results showed that the alpha power decreased significantly in the regions related to calculation when the participants encountered both explicit and implicit information insufficiency tasks compared to the control tasks, suggesting that confusion can cause more brain activity in the cortical regions related to the tasks that induce confusion. In addition, the implicit information insufficiency task elicited more activity in the parietal and right temporal regions, whereas the explicit information insufficiency task elicited additional activity in the frontal lobe, which revealed that the frontal region is related to the processing of novel or unfamiliar information and the parietal-temporal regions are involved in sustained attention or reorientation during confusing states induced by information insufficiency. In conclusion, this study has preliminarily investigated the EEG characteristics of confusion states, suggests that EEG is a promising methodology to detect confusion, and provides a basis for future studies aiming to achieve automatic recognition of confusing states.