Emotional faces influence evaluation of natural and transformed food

Exploring the spatial mental associations of distinct food types

Previous research explored the spatial representations of healthy low-calorie and unhealthy high-calorie food items, revealing an association of healthy low-calorie food with left and top sides, and unhealthy/high-calorie food with right and top sides. This association, namely side bias, was limited to these specific categories leaving the representations of healthy high-calorie and unhealthy low-calorie food categories yet to be explored. Present study was designed to examine the spatial representation of four food categories (unhealthy low-calorie, unhealthy high-calorie, healthy low-calorie, healthy high-calorie) using a computerized food placement task. In Experiment 1, participants placed four food items from different categories into eight locations. In Experiment 2, identical task was used with the addition of centrally presented anchor food item to investigate the mental representation of food items in relation to each other. The frequency of placing food items in specific spatial locations were measured. The results of Experiment 1 provided partial support for side bias. However, the use of anchor items in Experiment 2 provided compelling evidence for vertical side bias, demonstrating consistent pattern of placing healthy foods on the upper sides and unhealthy foods on the lower sides. In both experiments, real-life food choices were examined to investigate whether the high-calorie bias would be observed in actual food choice behavior. The results from both experiments indicated strong preference to select high-calorie foods, supporting high-calorie bias. Overall, this study extends the evidence on the spatial representations of distinct food categories.

Colored valence in a lexical decision task

Color influences behavior, from the simplest to the most complex, through controlled and more automatic information elaboration processes. Nonetheless, little is known about how and when these highly interconnected processes interact. This study investigates the interaction between controlled and automatic processes during the processing of color information in a lexical decision task. Participants discriminated stimuli presented in different colors (red, blue, green) as words or pseudowords. Results showed that while color did not affect the faster and more accurate recognition of words compared to pseudowords, performance was influenced when examining words and pseudowords separately. Pseudowords were recognized faster when presented in blue or red, suggesting a potential influence of evolutionary color preferences when processing is not guided by more controlled processes. With words, emotional enhancement effects were found, with a preference for green independent of valence. These results suggest that controlled and more automatic processes do interact when processing color information according to stimulus type and task.

How emotional is a banknote? The affective basis of money perception

Previous studies have shown that money possesses affective properties even when it is not at stake within a given task. Smaller economic values are generally perceived as less arousing and neutral in valence, whereas larger ones are perceived as more arousing and positive in valence. Moreover, numerical cognitive processes seem to be less prominent than affective ones in the way we perceive economic values. To shed light on the basic affective components of monetary values, we ran three experiments on the perception of banknotes to test (i) whether banknotes with different values (5€ and 100€) trigger different emotional states, (ii) if values are horizontally mapped based on their valence, rather than on their numerical magnitude, and (iii) whether the lateralized sight (in the left or right visual field) of a positive (higher) monetary value interferes with the classification of a negative stimulus. Results showed a coherent pattern that corroborates the idea that money is indeed an affective stimulus, even when it is not at stake within the task. A higher monetary value was shown (i) to have intrinsic rewarding properties that influence the evaluation of a subsequent target, (ii) to be mentally mapped on the right side, which is related to positive approaching of affective stimuli in right-handers, and (iii) to be in conflict with negative-withdrawing targets, but only when the values were presented on the right-positive side of respondents. Results are discussed considering existing theories of the psychological value of money, highlighting the hedonic characteristics of this special affective stimulus.

Crossmodal congruency effects between sound and food pictures in a forced-choice task

Research using short musical sequences and musical tracks created by means of computer algorithms has demonstrated that individuals with or without musical skills can match these soundtracks to specific tastes with above-chance accuracy. More recently, a study that investigated implicit effects associated with crossmodal congruency/incongruency between auditory cues and food images found that such soundtracks are effective in eliciting facilitating effects of taste quality classification with congruent food images as well. In the present study, we tested whether this crossmodal congruency between auditory cues and food images may also influence food image choice by means of a forced-choice task. We selected and used sweet and salty soundtracks as stimuli and food images including both low- and high-calorie exemplars and asked participants to select which food they would prefer to eat (one sweet and one salty) while listening to the soundtracks. We found a general greater proportion of food choices in the soundtracks matching tastes conditions, and that soundtracks matching tastes are effective in influencing congruent food image choices, supporting previous research and adding new interesting outcomes.

KDEF-PT: Valence, Emotional Intensity, Familiarity and Attractiveness Ratings of Angry, Neutral, and Happy Faces

The Karolinska Directed Emotional Faces (KDEF) is one of the most widely used human facial expressions database. Almost a decade after the original validation study (Goeleven et al., 2008), we present subjective rating norms for a sub-set of 210 pictures which depict 70 models (half female) each displaying an angry, happy and neutral facial expressions. Our main goals were to provide an additional and updated validation to this database, using a sample from a different nationality (N = 155 Portuguese students, M = 23.73 years old, SD = 7.24) and to extend the number of subjective dimensions used to evaluate each image. Specifically, participants reported emotional labeling (forced-choice task) and evaluated the emotional intensity and valence of the expression, as well as the attractiveness and familiarity of the model (7-points rating scales). Overall, results show that happy faces obtained the highest ratings across evaluative dimensions and emotion labeling accuracy. Female (vs. male) models were perceived as more attractive, familiar and positive. The sex of the model also moderated the accuracy of emotional labeling and ratings of different facial expressions. Each picture of the set was categorized as low, moderate, or high for each dimension. Normative data for each stimulus (hits proportion, means, standard deviations, and confidence intervals per evaluative dimension) is available as supplementary material (available at https://osf.io/fvc4m/).