Self-prioritization depends on assumed task-relevance of self-association

An identity-irrelevant discrimination task reveals familiarity-advantage in face perception and no self-advantage in voice perception

Whether or not self-face and self-voice are processed more accurately than others' remains inconclusive. Most previous studies asked participants to judge the presented stimulus as their own or as others', and compared response accuracy to discuss self-advantage. However, it is possible that participants responded correctly in the "other" trials not by identifying "other" but rather by rejecting "self." The present study employed an identity-irrelevant discrimination task, in which participants detected the odd stimulus among the three sequentially presented stimuli. We measured the discrimination thresholds for the self, friend, and stranger conditions. In Experiment 1 (face), the discrimination thresholds for self and friends' faces were lower than those for strangers' faces. This suggests that self-face may not be perceived as special or unique, and facial representation may become more accurate due to increased familiarity through repetitive exposure. Whereas, in Experiment 2 (voice), the discrimination thresholds did not differ between the three conditions, suggesting that the sensitivity to changes is the same regardless of identity. Overall, we found no evidence for self-advantage in identification accuracy, as we observed a familiarity-advantage rather than self-advantage in face processing and a null difference in voice processing.

Stimulus valence moderates self-learning

Self-relevance has been demonstrated to impair instrumental learning. Compared to unfamiliar symbols associated with a friend, analogous stimuli linked with the self are learned more slowly. What is not yet understood, however, is whether this effect extends beyond arbitrary stimuli to material with intrinsically meaningful properties. Take, for example, stimulus valence an established moderator of self-bias. Does the desirability of to-be-learned material influence self-learning? Here, in conjunction with computational modelling (i.e. Reinforcement Learning Drift Diffusion Model analysis), a probabilistic selection task was used to establish if and how stimulus valence (i.e. desirable/undesirable posters) impacts the acquisition of knowledge relating to object-ownership (i.e. owned-by-self vs. owned-by-friend). Several interesting results were observed. First, undesirable posters were learned more rapidly for self compared to friend, an effect that was reversed for desirable posters. Second, learning rates were accompanied by associated differences in reward sensitivity toward desirable and undesirable choice selections as a function of ownership. Third, decisional caution was greater for self-relevant (vs. friend relevant) responses. Collectively, these findings inform understanding of self-function and how valence and stimulus relevance mutually influence probabilistic learning.

You do you: susceptibility of temporal binding to self-relevance

The self-prioritization effect suggests that self-relevant information has a processing advantage over information that is not directly associated with the self. In consequence, reaction times are faster and accuracy rates higher when reacting to self-associated stimuli rather than to other-related stimuli (Sui et al., Journal of Experimental Psychology: Human Perception and Performance 38:1105-1117, 2012). This spurs the assumption that self-associated action-effects should also be perceived earlier than other-related outcomes. One way to measure this is temporal binding. Previous research indeed showed that the perceived temporal interval between actions and self-associated outcomes was reduced compared to friend- and other-associated outcomes. However, the employed method (interval estimations) and several experimental design choices make it impossible to discern whether the perceived shortening of the interval between a keypress and a self-relevant outcome is due to a perceptual shift of the action or of the action-effect or both. Thus, we conducted four experiments to assess whether temporal binding can indeed be modulated by self-relevance and if so where this perceptual bias is located. The results did not support stronger temporal binding for self- vs other-related action-effects. We discuss these results against the backdrop of the attentional basis of self-prioritization and propose directions for future research.

The relevance of familiarity in the context of self-related information processing

Humans are inclined to preferentially process self-related content, referred to as the "self-bias." Different paradigms have been used to study this effect. However, not all paradigms included a familiar other condition (but rather an unfamiliar other condition), needed to differentiate self-specific effects from the impact of familiarity. The primary goal of our study was to test the suitability for studying the self-bias of two paradigms that provide robust measures of salience effects-that is, the Repetition Blindness (RB) effect and the Emotional Stroop (ES) interference-while addressing the familiarity confound. We further explored whether self-bias effects were related to autism symptomatology, as a reduced self-bias in autism has been reported in previous research. In an online procedure, 82 adults performed an RB task and an ES task in a counterbalanced order, while being presented with both self- and familiar other-related stimuli. Results of both frequentist and Bayesian analyses did not provide evidence in favour of a specific self-bias on either task: we found no significant modulation of the RB effect, nor of the ES interference, for the own versus a close other's name. Moreover, no link with autism symptomatology was found. Tackling a crucial shortcoming from earlier studies, our investigation raises awareness on the importance of accounting for familiarity when investigating self-related processing.

How far can the self be extended? Automatic attention capture is triggered not only by the self-face

The preferential processing of self-related information is thought to be driven by its high level of familiarity. However, some behavioral studies have shown that people may exhibit a preference for initially unfamiliar stimuli that have been associated with themselves arbitrarily. One of the key questions that needs to be addressed concerns the role of early attention in the prioritization of newly acquired information associated with the self. Another question is whether both highly familiar as well as new information referring to a subjectively significant person (i.e. close-other) benefits from preferential attentional processing. We aimed to tackle both questions by investigating the neural mechanisms involved in processing extremely familiar stimuli, like one's own face or the face of a close-other, as well as stimuli (abstract shapes) that were newly linked to each person. We used a dot-probe paradigm that allowed us to investigate the early stages of attentional prioritization. Our analysis of the N2pc component unveiled that attention was automatically captured by the self-face, a shape associated with oneself, and the face of the close person. However, a shape associated with the close-other did not elicit the same attentional response, as the N2pc was absent. Thus, both the self-face and information referring to the extended self (self-assigned shape, close-other's face) benefit from preferential early and automatic attentional processing.

Learning about me and you: Only deterministic stimulus associations elicit self-prioritization

Self-relevant material has been shown to be prioritized over stimuli relating to others (e.g., friend, stranger), generating benefits in attention, memory, and decision-making. What is not yet understood, however, is whether the conditions under which self-related knowledge is acquired impacts the emergence of self-bias. To address this matter, here we used an associative-learning paradigm in combination with a stimulus-classification task to explore the effects of different learning experiences (i.e., deterministic vs. probabilistic) on self-prioritization. The results revealed an effect of prior learning on task performance, with self-prioritization only emerging when participants acquired target-related associations (i.e., self vs. friend) under conditions of certainty (vs. uncertainty). A further computational (i.e., drift diffusion model) analysis indicated that differences in the efficiency of stimulus processing (i.e., rate of information uptake) underpinned this self-prioritization effect. The implications of these findings for accounts of self-function are considered.

Self-Prioritization Reconsidered: Scrutinizing Three Claims

Such is the power of self-relevance, it has been argued that even arbitrary stimuli (e.g., shapes, lines, colors) with no prior personal connection are privileged during information processing following their association with the self (i.e., self-prioritization). This prioritization effect, moreover, is deemed to be stimulus driven (i.e., automatic), grounded in perception, and supported by specialized processing operations. Here, however, we scrutinize these claims and challenge this viewpoint. Although self-relevance unquestionably influences information processing, we contend that, at least at present, there is limited evidence to suggest that the prioritization of arbitrary self-related stimuli is compulsory, penetrates perception, and is underpinned by activity in a dedicated neural network. Rather, self-prioritization appears to be a task-dependent product of ordinary cognitive processes.

Electrophysiological correlates of self-prioritization

Personally relevant stimuli exert a powerful influence on social cognition. What is not yet fully understood, however, is how early in the processing stream self-relevance influences decisional operations. Here we used a shape-label matching task in conjunction with electroencephalography and computational modeling to explore this issue. A theoretically important pattern of results was observed. First, a standard self-prioritization effect emerged indicating that responses to self-related items were faster and more accurate than responses to other-related stimuli. Second, a hierarchical drift diffusion model analysis revealed that this effect was underpinned by the enhanced uptake of evidence from self-related stimuli. Third, self-other discrimination during matching trials was observed at both early posterior N1 and late centro-parietal P3 components. Fourth, whereas the N1 was associated with the rate of information accumulation during decisional processing, P3 activity was linked with the evidential requirements of response selection. These findings elucidate the electrophysiological correlates of self-prioritization.

Knock yourself out: Brief mindfulness-based meditation eliminates self-prioritization

Recent research has asserted that self-prioritization is an inescapable facet of mental life, but is this viewpoint correct? Acknowledging the flexibility of social-cognitive functioning, here we considered the extent to which mindfulness-based meditation-an intervention known to reduce egocentric responding-attenuates self-bias. Across two experiments (Expt. 1, N = 160; Expt. 2, N = 160), using an object-classification task, participants reported the ownership of previously assigned items (i.e., owned-by-self vs. owned-by-friend) following a 5-minute period of mindfulness-based meditation compared with control meditation (Expt. 1) or no meditation (Expt. 2). The results revealed that mindfulness meditation abolished the emergence of the self-ownership effect during decision-making. An additional computational (i.e., drift diffusion model) analysis indicated that mindfulness meditation eliminated a prestimulus bias toward self-relevant (vs. friend-relevant) responses, increased response caution, and facilitated the rate at which evidence was accumulated from friend-related (vs. self-related) objects. Collectively, these findings elucidate the stimulus and response-related operations through which brief mindfulness-based meditation tempers self-prioritization.

Is self always prioritised? Attenuating the ownership self-reference effect in memory

The current study demonstrates the abolishment of the Ownership Self Reference Effect (OSRE) when elaborate details of a distant other-referent are provided. In a 2 (High versus Low information) × 2 (Self versus Other) experimental design, we tested the capacity for the SRE to be modulated with social saliency. Using a well-established ownership paradigm (Collard et al., 2020; Cunningham et al., 2008; Sparks et al., 2016), when the other was made socially salient (i.e. details and characteristics about the other were provided to the participant prior to encoding), no SRE emerged, such that self-owned and other-owned items were recalled with comparable accuracy. In contrast, when the other was not salient (i.e., no details about them were provided), participants accurately recalled a higher proportion of self-owned items, demonstrating a typical SRE in source memory. The degree of self- or other- referencing was not related to measured variables of closeness, similarity or shared traits with the other. Although the SRE is an established and robust effect, the findings of the current study illustrate critical circumstances in which the self is no longer prioritised above the other. In line with our predictions, we suggest that the self has automatic attributed social salience (e.g. through ownership) and that enhancing social salience by elaborating details of the other, prioritisation can expand to encapsulate an other beyond the self and influence incidental memory.

Self-prioritization with unisensory and multisensory stimuli in a matching task

A shape-label matching task is commonly used to examine the self-advantage in motor reaction-time responses (the Self-Prioritization Effect; SPE). In the present study, auditory labels were introduced, and, for the first time, responses to unisensory auditory, unisensory visual, and multisensory object-label stimuli were compared across block-type (i.e., trials blocked by sensory modality type, and intermixed trials of unisensory and multisensory stimuli). Auditory stimulus intensity was presented at either 50 dB (Group 1) or 70 dB (Group 2). The participants in Group 2 also completed a multisensory detection task, making simple speeded motor responses to the shape and sound stimuli and their multisensory combinations. In the matching task, the SPE was diminished in intermixed trials, and in responses to the unisensory auditory stimuli as compared with the multisensory (visual shape+auditory label) stimuli. In contrast, the SPE did not differ in responses to the unisensory visual and multisensory (auditory object+visual label) stimuli. The matching task was associated with multisensory ‘costs’ rather than gains, but response times to self- versus stranger-associated stimuli were differentially affected by the type of multisensory stimulus (auditory object+visual label or visual shape+auditory label). The SPE was thus modulated both by block-type and the combination of object and label stimulus modalities. There was no SPE in the detection task. Taken together, these findings suggest that the SPE with unisensory and multisensory stimuli is modulated by both stimulus- and task-related parameters within the matching task. The SPE does not transfer to a significant motor speed gain when the self-associations are not task-relevant.

EXPRESS: Self-Relevance and the Activation of Attentional Networks

Recent theoretical accounts maintain that core components of attentional functioning are preferentially tuned to self-relevant information. Evidence in support of this viewpoint is equivocal, however, with research overly reliant on personally significant (i.e., familiar) stimulus inputs (e.g., faces, forenames) and a diverse range of methodologies. Addressing these limitations, here we utilized arbitrary items (i.e., geometric shapes) and administered the Attention Network Test (ANT) to establish the extent to which self-relevance (vs. friend-relevance) moderates the three subsystems of attentional functioning - alerting, orienting, and executive control. The results revealed that only executive control was sensitive to the meaning of the stimuli, such that conflict resolution was enhanced following the presentation of self-associated compared to friend-associated shapes (i.e., cues). Probing the origin of this effect, a further computational analysis (i.e., Shrinking Spotlight Diffusion Model analysis) indicated that self-relevance facilitated the narrowing of visual attention. These findings highlight when and how the personal significance of otherwise trivial material modulates attentional processing.

Differences in working memory coding of biological motion attributed to oneself and others

The question how the brain distinguishes between information about self and others is of fundamental interest to both philosophy and neuroscience. In this functional magnetic resonance imaging (fMRI) study, we sought to distinguish the neural substrates of representing a full‐body movement as one's movement and as someone else's movement. Participants performed a delayed match‐to‐sample working memory task where a retained full‐body movement (displayed using point‐light walkers) was arbitrarily labeled as one's own movement or as performed by someone else. By using arbitrary associations we aimed to address a limitation of previous studies, namely that our own movements are more familiar to us than movements of other people. A searchlight multivariate decoding analysis was used to test where information about types of movement and about self‐association was coded. Movement specific activation patterns were found in a network of regions also involved in perceptual processing of movement stimuli, however not in early sensory regions. Information about whether a memorized movement was associated with the self or with another person was found to be coded by activity in the left middle frontal gyrus (MFG), left inferior frontal gyrus (IFG), bilateral supplementary motor area, and (at reduced threshold) in the left temporoparietal junction (TPJ). These areas are frequently reported as involved in action understanding (IFG, MFG) and domain‐general self/other distinction (TPJ). Finally, in univariate analysis we found that selecting a self‐associated movement for retention was related to increased activity in the ventral medial prefrontal cortex.