How Social and Mass Media Relate to Youth's Self-Sexualization: Taking a Cross-National Perspective on Rewarded Appearance Ideals.
J Youth Adolesc 2018;
47:1440-1455. [PMID:
29572779 DOI:
10.1007/s10964-018-0844-3]
[Citation(s) in RCA: 14] [Impact Index Per Article: 2.3] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Received: 11/13/2017] [Accepted: 03/06/2018] [Indexed: 01/09/2023]
Abstract
Although media exposure has been related to cognitive preoccupation with appearance, research rarely investigated adolescents' behavioral self-sexualization. To address this gap, the present study among 12- to 16-year-olds (N = 1527; 50.2% girls) in Austria, Belgium, Spain, and South-Korea (1) investigates whether different types of media use relate to self-sexualization, (2) explores the explanatory value of rewarded appearance ideals, and (3) considers culture and gender as moderating factors. Despite cultural variation, a general trend of increasing self-sexualization with social media use and magazine reading appeared across the countries. Moreover, women's magazine reading and rewards were related to self-sexualization among all the girls across the countries, which suggests that girls may be more vulnerable to the examined effects. Overall, this study provides a better understanding of the unique contribution of specific media genres to youth's self-sexualization and points at the importance of social media use in girls' and boys' engagement in sexualizing appearance behaviors across four countries.
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