Gero D, File B, Hinrichs N, Mueller M, Ulbert I, Somogyvári Z, Bueter M. Mental and emotional representations of "weight loss": free-word association networks in members of bariatric surgery-related social media communities.
Surg Obes Relat Dis 2020;
16:1312-1320. [PMID:
32665114 DOI:
10.1016/j.soard.2020.05.032]
[Citation(s) in RCA: 11] [Impact Index Per Article: 2.2] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Received: 09/18/2019] [Revised: 04/02/2020] [Accepted: 05/21/2020] [Indexed: 11/16/2022]
Abstract
BACKGROUND
Mindset and communication barriers may hinder the acceptance of bariatric surgery (BS) by the eligible patient population.
OBJECTIVES
To improve the understanding of expectations, opinions, emotions, and attitudes toward weight loss among patients with obesity.
SETTING
Switzerland, Germany, Austria.
METHODS
Survey data collected from BS-related social media communities (n = 1482). Participants were asked to write 5 words that first came to their mind about "weight loss," and to select 2 emotions, which best described their corresponding feelings. Demographic and obesity-related data were collected. Cognitive representations were constructed based on the co-occurrence network of associations, using validated data-driven methodology.
RESULTS
Respondents were Caucasian (98%), female (94%), aged 42.5 ± 10.1 years, current/highest lifetime body mass index = 36.9 ± 9/50.7 ± 8.7 kg/m2. The association network analysis revealed the following 2 cognitive modules: benefit-focused (health, attractiveness, happiness, agility) and procedure-focused (effort, diet, sport, surgery). Patients willing to undergo BS were more benefit-focused (odds ratio [OR] = 2.4, P = .02) and expressed more "hope" (OR = 142, P < .001). History of BS was associated with higher adherence to the procedure-focused module (OR = 2.3, P < .001), and with increased use of the emotions "gratitude" (OR = 107, P < .001), "pride" (OR = 15, P < .001), and decreased mention of "hope" (OR = .03, P < .001).
CONCLUSION
Patients with obesity in our study tend to think about weight loss along 2 cognitive schemes, either emphasizing its expected benefits or focusing on the process of achieving it. Benefit-focused respondents were more likely to consider BS, and to express hope rather than gratitude or pride. Novel communication strategies may increase the acceptance of BS by incorporating weight loss-related cognitive and emotional content stemming from patients' free associations.
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