Feeling the Insight: Uncovering Somatic Markers of the "aha" Experience

Insights into conscious cognitive information processing

For over a century, the neuro- and pathophysiological, behavioral, and cognitive correlates of consciousness have been an active field of theoretical considerations and empirical research in a wide range of modern disciplines. Conscious cognitive processing of information cannot be observed directly, but might be inferred from step-like discontinuities in learning performance or sudden insight-based improvements in problem solving behavior. It is assumed that a sudden step of knowledge associated with insight requires a creative reorganization of mental representations of task- or problem-relevant information and the restructuration of the task, respectively problem to overcome an cognitive dead-end or impasse. Discontinuities in learning performance or problem solving after an insight event can be used as time-tags to capture the time window in which conscious cognitive information processing must have taken place. According to the platform theory of conscious cognitive information processing, the reorganization and restructuration processes, require the maintenance of task- or problem-relevant information in working memory for the operation of executive functions on these mental representations. Electrophysiological evidence suggests that the reorganization and restructuration processes in working memory, that precede insight-based problem solutions are accompanied by an increase in the power of gamma oscillations in cortical areas including the prefrontal cortex. Empirical evidence and theoretical assumptions argue for an involvement of gap junction channels and connexin hemichannels in cortical gamma-oscillations and working memory processes. Discontinuities in learning or problem solving performance might be used as time-tags to investigate the implication of gap junction channels and hemichannels in conscious cognitive processing.

Insight and the selection of ideas

Perhaps it is no accident that insight moments accompany some of humanity's most important discoveries in science, medicine, and art. Here we propose that feelings of insight play a central role in (heuristically) selecting an idea from the stream of consciousness by capturing attention and eliciting a sense of intuitive confidence permitting fast action under uncertainty. The mechanisms underlying this Eureka heuristic are explained within an active inference framework. First, implicit restructuring via Bayesian reduction leads to a higher-order prediction error (i.e., the content of insight). Second, dopaminergic precision-weighting of the prediction error accounts for the intuitive confidence, pleasure, and attentional capture (i.e., the feeling of insight). This insight as precision account is consistent with the phenomenology, accuracy, and neural unfolding of insight, as well as its effects on belief and decision-making. We conclude by reflecting on dangers of the Eureka Heuristic, including the arising and entrenchment of false beliefs and the vulnerability of insights under psychoactive substances and misinformation.

The Neural Mechanisms of the Effect of Spontaneous Insight on Re-Solution: An ERP Study

The insight memory advantage refers to the situation in which memory performance could be improved by solving a problem with an Aha experience. In re-solution tests and recognition tests, studies demonstrate an insight memory advantage by spontaneous insight or induced insight. For the re-solution test, the neural mechanisms of the effect of induced insight were studied by the fMRI technique. However, the neural mechanisms of the effect of insight on re-solution in the temporal dimension were not known. The neural mechanisms of the effect of spontaneous insight on re-solution were not known. In the present study, we use the compound remote-associated (CRA) task to reveal the neural mechanisms of the effect of spontaneous insight on re-solution by the event-related potentials (ERPs) technique. The 25 participants were asked to solve a series of Chinese verbal CRA tasks and then perform a re-solution test 1 day later. Our results indicated that the solution with the Aha experience evoked a larger N400 in the early solution phase and a more negative wave in the late solution phase than the solution with no Aha experience. In the re-solution phase, items with an Aha during the solution phase were re-solved better with higher Aha rates than items with no Aha. In the re-solution phase, compared with items with no Aha, items with an Aha during the solution phase evoked a larger positive ERP in the 250 to 350 ms time window in the early phase, and a more negative deflection before the response (-900 to -800 ms) in the later phase. In one word, spontaneous insight during the solution phase could promote re-solution and elicit ERP deflection in the re-solution phase.

Insight Problem Solving Ability Predicts Reduced Susceptibility to Fake News, Bullshit, and Overclaiming

The information humans are exposed to has grown exponentially. This has placed increased demands upon our information selection strategies resulting in reduced fact-checking and critical-thinking time. Prior research shows that problem solving (traditionally measured using the Cognitive Reflection Test-CRT) negatively correlates with believing in false information. We argue that this result is specifically related to insight problem solving. Solutions via insight are the result of parallel processing, characterized by filtering external noise, and, unlike cognitively controlled thinking, it does not suffer from the cognitive overload associated with processing multiple sources of information. We administered the Compound Remote Associate Test (problems used to investigate insight problem solving) as well as the CRT, 20 fake and real news headlines, the bullshit, and overclaiming scales to a sample of 61 participants. Results show that insight problem solving predicts better identification of fake news and bullshit (over and above traditional measures i.e., the CRT), and is associated with reduced overclaiming. These results have implications for understanding individual differences in susceptibility to believing false information.

Altered Brain Connectivity Patterns of Individual Differences in Insightful Problem Solving

Insightful problem solving (IPS) attracts widespread attention in creative thinking domains. However, the neural underpinnings of individual differences in IPS are still unclear. The purpose of this research was to investigate inherent full-brain connectivity patterns at voxel-level in IPS. Sixty-two healthy participants were enrolled in the study. We used a voxelwise full-brain network measurement, degree centrality (DC), to depict the characteristics of cerebral network involved in individual differences in IPS. For each participant, we employed a chunk decomposition paradigm, using Mandarin characters as stimuli, to estimate the individual differences in IPS. Results showed that DC in the inferior frontal gyrus, and the middle frontal gyrus/precentral gyrus positively correlated with IPS, while the anterior cingulate cortex, and the brainstern/cerebellum/thalamus exhibited negative correlations with IPS. Using each cluster above as a seed, we performed seed-based functional connectivity analysis further. Results showed that IPS was mainly involved in the default mode network, containing the key regions of precuneus and medial prefrontal cortex. All in all, this research may shed new lights on understanding the neural underpinnings of individual differences in IPS.

Aha! under pressure: The Aha! experience is not constrained by cognitive load

The Aha! moment- the sudden insight sometimes reached when solving a vexing problem- entails a different problem-solving experience than solution retrieval reached by an analytical, multistep strategy (i.e., non-insight). To date, the (un)conscious nature of insight remains debated. We addressed this by studying insight under cognitive load. If insight and non-insight problem solving rely on conscious, effortful processes, they should both be influenced by a concurrent cognitive load. However, if unconscious processes characterize insight, cognitive load might not affect it at all. Using a dual-task paradigm, young, healthy adults (N = 106) solved 70 word puzzles under different cognitive loads. We confirmed that insight solutions were more often correct and received higher solution confidence. Importantly, as cognitive load increased, non-insight solutions became less frequent and required more solution time, whereas insightful ones remained mostly unaffected. This implies that insight problem solving did not compete for limited cognitive resources.

The Aha! moment: Is insight a different form of problem solving?

In everyday life, we mainly solve problems with a conscious solution search (non-insight). However, sometimes a perplexing problem is resolved by a quantum leap in understanding. This phenomenon is known as the Aha! experience (insight). Although insight has a distinct phenomenological and behavioral signature, its driving mechanism remains debated. Weisberg (2015) proposed an integrated theory of insight arguing that insight, like non-insight, mainly depends on conscious, cognitive operations with restructuring as a distinguishing feature of insight. However, only if those operations lead to an impasse, insight is achieved through unconscious processes. We assessed some of the premises of this theory by asking participants (N = 42) to solve 70 word puzzles (CRAT) that can either be solved with insight or non-insight. For each puzzle, participants indicated word puzzle difficulty, solution confidence, solution suddenness, and the experiences of impasse and restructuring. As expected, participants reported higher suddenness of and confidence in insight solutions than non-insightful ones. Surprisingly, we could not corroborate the otherwise consistently reported higher solution accuracy and faster solution speed for insight. Crucially, as suggested by the integrated theory of insight, impasse was not a prerequisite for insight to occur. Although restructuring, indeed, preceded insight solutions more often, it seemed a more general problem-solving skill also applied for non-insight solutions. Moreover, early on, participants reported an increased experience of problem difficulty for puzzles later solved with insight. This ability to report on the solution search of insight demonstrates that, as proposed by the theory, insight involves conscious, cognitive operations.

Event-related potentials support the mnemonic effect of spontaneous insight solution

The mnemonic effect of insight refers to the situation in which experiencing an "aha" moment when solving problems could improve memory performance for both the question and its solution. The aha experience can be triggered either by external stimuli or by internal solution attempts, namely "induced" or "spontaneous" insight, respectively. Tests of the neural correlates of the insightful memory effect are typically conducted in induced insight paradigms. The neural mechanism of the mnemonic effect of spontaneous insight is unclear. In the present study, the mnemonic effect for spontaneous insight was examined by the event-related potentials (ERPs) technique and behavioral measures. Subjects were required to solve a set of Chinese verbal compound remote-associated tasks (CRA), and performed a recognition test 10 min later. The results showed that the spontaneous insight solution elicited a more negative deflection than did the non-insight solution before the button reaction (- 800 to - 400 ms) in the study phase. In the recognition test phase, items which elicited insight during study were recognized faster, compared with non-insight study items. And spontaneous insight solution elicited a more positive deflection than did non-insight solution in the time window from 400 to 700 ms after onset of the answer. Moreover, brain-behavior correlations revealed a relationship between N400 amplitude during study and later memory performance which revealed a double-dissociation between items solved with and without insight during study. The different predictions for recognition indicate that the encoding of spontaneous insight may differ from that of non-insight, suggesting that different encoding mechanisms may mediate the encoding of items and solutions found by insight versus non-insight.

Oculometric signature of switch into awareness? Pupil size predicts sudden insight whereas microsaccades predict problem-solving via analysis

According to the Gestalt theorists, restructuring is an essential component of insight problem-solving, contributes to the "Aha!" experience, and is similar to the perceptual switch experienced when reinterpreting ambiguous figures. Previous research has demonstrated that pupil diameter increases during the perceptual switch of ambiguous figures, and indexes norepeinephrine functioning mediated by the locus coeruleus. In this study, we investigated if pupil diameter similarly predicts the switch into awareness people experience when solving a problem via insight. Additionally, we explored eye movement dynamics during the same task to investigate if the problem-solving strategies used are linked to specific oculomotor behaviors. In 38 participants, pupil diameter increased about 500 msec prior to solution only in trials for which subjects report having an insight. In contrast, participants increased their microsaccade rate only prior to non-insight solutions. Pupil dilation and microsaccades were not reliably related, but both appear to be robust markers of how people solve problems (with or without insight). The pupil size change seen when people have an "Aha!" moment represents an indicator of the switch into awareness of unconscious processes humans depend upon for insight, and suggests important involvement of norepinephrine, via the locus coeruleus, in sudden insight.

Unpacking Impasse-Related Experience during Insight

Mental impasse has long been recognized as a hallmark of creative insight, but its precise role has been unexplored. The aim of the present work, consisting of two studies, was to experimentally probe mental impasse perspective from insight experience, namely impasse-related experience during insight. In Study 1, participants were requested to complete a compound remote association task and a forced-choice subjective experience depiction task that could provide data on impasse-related experience. The results showed that reports of negative experience, such as feelings of loss (t = -5.51, p < .001, Cohen d = 1.07) and personal experience (mirrored by 'other' response; t = -2.62, p < .05, Cohen d = 0.48), were more common in the impasse condition than in the no-impasse condition; correspondingly positive affect and positive cognitive experiences such as happiness (t = 4.20, p < .001, Cohen d = 0.77), ease (t = 5.90, p < .001, Cohen d = 1.20), certainty (t = 7.46, p < .001, Cohen d = 1.36) and calmness (t = 4.42, p < .001, Cohen d = 0.81) were experienced more frequently in the no-impasse condition. These findings were replicated in Study 2, in which participants were invited to solve a set of classic insight problems and to freely report any feelings of being at an impasse. Across two studies, this work suggests that impasse-related experience during insight problem solving is multi-faceted and consists of negative affective and cognitive components. The implications of these findings are discussed.

How Does Culture Shape Creativity? A Mini-Review

The purpose of this study was to examine how culture shapes creativity by reviewing empirical findings across diverse studies. The impact of culture on creativity is typically manifested in three ways: (1) people from different cultures or settings have distinct implicit and/or explicit conceptions of creativity; (2) individuals from different cultures, particularly those from individualist and collectivist cultures, show differences in preferred creative processes and creative processing modes (e.g., usefulness seems more important than novelty in the East, whereas novelty seems equally important as usefulness, if not more so, in the West) when they are engaged in creative endeavors; (3) creativity may be assessed using different measures based on culture-related contents or materials, and findings are accurate only when culturally appropriate or culturally fair measures are used. Potential implications and future directions are also proposed.