Customized ranking for products through online reviews: a method incorporating prospect theory with an improved VIKOR

Data-driven product ranking: A hybrid ranking approach

The sudden COVID-19 epidemic has caused consumers to gradually switch to online shopping, the increasing number of online consumer reviews (OCR) on Web 2.0 sites has made it difficult for consumers and merchants to make decisions by analyzing OCR. Much of the current literature on ranking products based on OCR ignores neutral reviews in OCR, evaluates mostly given criteria and ignores consumers’ own purchasing preferences, or ranks based on star ratings alone. This study aims to propose a new decision support framework for the evaluation and selection of alternative products based on OCR. The decision support framework mainly includes three parts: 1) Data preprocessing: using Python to capture online consumer comments for data cleaning and preprocessing, and extracting key features as evaluation criteria; 2) Sentiment analysis: using Naive Bayes to analyze the sentiment of OCR, and using intuitionistic fuzzy sets to describe the emotion score; 3) Benchmark analysis: a new IFMBWM-DEA model considering the preference of decision makers is proposed to calculate the efficiency score of alternative schemes and rank them according to the efficiency score. Then, the OCR of 15 laptops crawled from JD.com platform is used to prove the usefulness and applicability of the proposed decision support framework in two aspects: on the one hand, the comparison of whether the preference of decision makers is considered, and on the other hand, the comparison with the existing ranking methods. The comparison also proves that the proposed method is more realistic, the recommendations are more scientific and the complexity of the decision is reduced.

An integrated methodology for utilization efficiency evaluation of college stadiums based on fuzzy number intuitionistic fuzzy multiple attribute group decision-making

In recent years, with the steady development of the national economy and the continuous improvement of people’s living standards, the desire for material pursuits has gradually transformed into the pursuit of spiritual food, and the attention to health and body is highly valued. It gave birth to and promoted the development of the sports industry. High-standard college stadiums provide many conveniences for students and faculty, and the construction and management of college stadiums are also an important part of the development of my country’s sports industry. However, there are still some drawbacks in the management mode and utilization efficiency of college stadiums. The utilization efficiency evaluation of college stadiums is frequently looked as the multiple attribute group decision-making (MAGDM) problem. Depending on the VIKOR process and fuzzy number intuitionistic fuzzy sets (FNIFSs), this paper designs a novel FNIF-VIKOR process to assess the resource utilization efficiency of college stadiums. First of all, some basic theories related to FNIFSs are briefly introduced. In addition, the weights of attributes are obtained objectively by utilizing CRITIC weight method. Afterwards, the conventional VIKOR process is extended to FNIFSs to obtain the final order of the alternative. Eventually, an application case for utilization efficiency evaluation of college stadiums and some comparative analysis are fully given. The results show that the built algorithms method is useful for assessing the resource utilization efficiency of college stadiums.