The shapes associated with approach/avoidance words

How universal is preference for visual curvature? A systematic review and meta-analysis

Evidence dating back a century shows that humans are sensitive to and exhibit a preference for visual curvature. This effect has been observed in different age groups, human cultures, and primate species, suggesting that a preference for curvature could be universal. At the same time, several studies have found that preference for curvature is modulated by contextual and individual factors, casting doubt on this hypothesis. To resolve these conflicting findings, we conducted a systematic meta-analysis of studies that have investigated the preference for visual curvature. Our meta-analysis included 61 studies which provided 106 independent samples and 309 effect sizes. The results of a three-level random effects model revealed a Hedges' g of 0.39-consistent with a medium effect size. Further analyses revealed that preference for curvature is moderated by four factors: presentation time, stimulus type, expertise, and task. Together, our results suggest that preference for visual curvature is a reliable but not universal phenomenon and is influenced by factors other than perceptual information.

The Living Space: Psychological Well-Being and Mental Health in Response to Interiors Presented in Virtual Reality

There has been a recent interest in how architecture affects mental health and psychological well-being, motivated by the fact that we spend the majority of our waking time inside and interacting with built environments. Some studies have investigated the psychological responses to indoor design parameters; for instance, contours, and proposed that curved interiors, when compared to angular ones, were aesthetically preferred and induced higher positive emotions. The present study aimed to systematically examine this hypothesis and further explore the impact of contrasting contours on affect, behavior, and cognition. We exposed 42 participants to four well-matched indoor living rooms under a free-exploration photorealistic virtual reality paradigm. We included style as an explorative second-level variable. Out of the 33 outcome variables measured, and after correcting for false discoveries, only two eventually confirmed differences in the contours analysis, in favor of angular rooms. Analysis of style primarily validated the contrast of our stimulus set, and showed significance in one other dependent variable. Results of additional analysis using the Bayesian framework were in line with those of the frequentist approach. The present results provide evidence against the hypothesis that curvature is preferred, suggesting that the psychological response to contours in a close-to-reality architectural setting could be more complex. This study, therefore, helps to communicate a more complete scientific view on the experience of interior spaces and proposes directions for necessary future research.

The shape of you: do individuals associate particular geometric shapes with identity?

For more than a century, psychologists have been interested in how visual information can arouse emotions. Several studies have shown that rounded shapes evoke positive feelings due to their link with happy/baby-like expressions, compared with sharp angular shapes, usually associated with anger and threatening objects having negative valence. However, to date, no-one has investigated the preference to associate simple geometric shapes to personal identities, including one’s own, that of a close acquainted, or that of a stranger. Through 2 online surveys we asked participants to associate a geometric shape, chosen among a circle, a square and a triangle, to each of three identities, namely “you” (the self), “your best friend” or “a stranger”. We hypothesized that the circle would be more associated with the self, the square with the friend and the triangle with the stranger. Moreover, we investigated whether these associations are modulated by 3 personality traits: aggressivity, social fear and empathy. As predicted, we found that participants associate more often the circle with the self, both the circle and the square with the best friend, whereas they matched angular shapes (both the triangle and the square) to the stranger. On the other hand, the possibility that personality traits can modulate such associations was not confirmed. The study of how people associate geometric figures with the self or with other identities giving them an implicit socio-affective connotation, is interesting for all the disciplines interested in the automatic affective processes activated by visual stimuli.

Dysfunctional perceptual antecedent can justify the social orienting deficit in autism spectrum disorder: an eye-tracking study

Purpose

Children with Autism Spectrum Disorder (ASD) show reduced attention to social stimuli. The reasons for these impairments are still being debated by researchers. The aim of this study is to analyse if reduced attention towards social stimuli is determined by initial underlying difficulties in the control of visual attention. Among the variables that could produce these difficulties, the authors considered geometric complexity and typology of geometric figures.

Design/methodology/approach

To test this hypothesis, in this paper, an eye-tracker paradigm was used for assessing visual exploration and recognition memory towards geometric figures (curved vs rectilinear) with two levels of geometric complexity (low and high) in 17 children with ASD matched with 17 children with typical development (TD).

Findings

The results showed that the ASD group seemed indifferent to both the geometric complexity and the typology of figures (curved and rectilinear), whereas the TD group showed higher performances with highly complex and curved geometric figures than with low complex and rectilinear geometric figures.

Research limitations/implications

Because of the chosen research approach, the research results may lack generalizability. Therefore, researchers are encouraged to test the proposed hypotheses further.

Practical implications

This paper includes implications upon the presence of an unspecified visual attention deficit that is present from the early stages of the processing of stimuli.

Social implications

The understanding of this deficit from the early stages of the processing of stimuli can help educators to intervene at an early stage when disturbances in social relationships are starting.

Originality/value

This study contributes to understanding the presence of dysfunctional perceptual antecedents that could determine general difficulties in paying attention to social stimuli in ASD subjects.

Replicability of the Curvature Effect as a Function of Presentation Time and Response Measure in Japanese Observers

Although objects with curved contours are generally preferred over those with sharp-angled contours, the strength of this preference varies according to several factors. In the present study, non-Western Japanese observers viewed and rated their preferences (e.g., liking or attractiveness) for real and meaningless objects with curved or sharp-angled contours. We varied the presentation time (90 ms vs. until a response was received) and the response measure (like/dislike vs. 1-100 rating scale). When using like/dislike ratings, a preference for curved objects was found only when images of real objects were presented briefly (90 ms), whereas this effect was reversed (i.e., increased preference for sharp-angled contours) when using the 1 to 100 scale under the until-response condition. In addition, the curvature effect was not observed for real objects when the like/dislike rating and the until-response condition were employed or when the 1 to 100 scale and 90 ms presentation time were used. The curvature effect for meaningless objects remained unstable regardless of presentation time or response measure. Similar to the preference for real objects, a preference for sharp-angled objects was observed when preference was measured using a 1 to 100 rating scale. Taken together, the present findings indicate that the preferences for curved objects were situation-dependent in Japanese observers.

The relation between symmetry in food packaging and approach and avoidance words

Research on aesthetic science has demonstrated that people generally prefer symmetrical over asymmetrical compositions. However, it remains unclear whether and how such compositions relate to the concepts of approach and avoidance motivation, especially in consumer contexts. In addition, it is not known how symmetry may influence such concepts in contexts where objects can differ in terms of their hedonic values (symmetry/product taste congruency). In the present research, we evaluated the relation between visual symmetry of the packaging of products with different hedonic value (sweet, non-sweet, non-food) and approach and avoidance words. In two experiments, we found evidence that people associate symmetrical designs with approach words more often than asymmetrical designs. Importantly, however, we did not find evidence that such an effect is influenced by the hedonic value of the products. Our results have value for scholars and practitioners interested in the effect of aesthetic features of brand elements (such as a product's packaging) on consumer motivation.

The effects of presentation time on preference for curvature of real objects and meaningless novel patterns

Objects with curved contours are generally preferred to sharp-angled ones. In this study, we aim to determine whether different presentation times influence this preference. We used images of real objects (experiment 1) and meaningless novel patterns (experiment 2). Participants had to select one of two images from a contour pair, curved and sharp-angled versions of the same object/pattern. With real objects, the preference for curved versions was greatest when presented for 84 ms, and it faded when participants were given unlimited viewing time. Curved meaningless patterns were preferred when presented for 84 and 150 ms. However, in contrast to real objects, preference for meaningless patterns increased significantly in the unlimited viewing time condition. Participants discriminated poorly between the two versions (curved and sharp-angled) of the meaningless patterns in the 84- and 150-ms presentations (experiment 3). Therefore, in short times with meaningless patterns, participants selected mostly the curved version without being aware of the difference. In conclusion, presentation time, type of stimulus, and their interaction influence preference for curvature.

Edge-Orientation Entropy Predicts Preference for Diverse Types of Man-Made Images

We recently found that luminance edges are more evenly distributed across orientations in large subsets of traditional artworks, i.e., artworks are characterized by a relatively high entropy of edge orientations, when compared to several categories of other (non-art) images. In the present study, we asked whether edge-orientation entropy is associated with aesthetic preference in a wide variety of other man-made visual patterns and scenes. In the first (exploratory) part of the study, participants rated the aesthetic appeal of simple shapes, artificial ornamental patterns, facades of buildings, scenes of interior architecture, and music album covers. Results indicated that edge-orientation entropy predicts aesthetic ratings for these stimuli. However, the magnitude of the effect depended on the type of images analyzed, on the range of entropy values encountered, and on the type of aesthetic rating (pleasing, interesting, or harmonious). For example, edge-orientation entropy predicted about half of the variance when participants rated facade photographs for pleasing and interesting, but only for 3.5% of the variance for harmonious ratings of music album covers. We also asked whether edge-orientation entropy relates to the well-established human preference for curved over angular shapes. Our analysis revealed that edge-orientation entropy was as good or an even better predictor for the aesthetic ratings than curvilinearity. Moreover, entropy could substitute for shape, at least in part, to predict the aesthetic ratings. In the second (experimental) part of this study, we generated complex line stimuli that systematically varied in their edge-orientation entropy and curved/angular shape. Here, edge-orientation entropy was a more powerful predictor for ratings of pleasing and harmonious than curvilinearity, and as good a predictor for interesting. Again, the two image properties shared a large portion of variance between them. In summary, our results indicate that edge-orientation entropy predicts aesthetic ratings in diverse man-made visual stimuli. Moreover, the preference for high edge-orientation entropy shares a large portion of predicted variance with the preference for curved over angular stimuli.

Attentional responses to stimuli associated with a reward can occur in the absence of knowledge of their predictive values

Classical conditioning theories of addiction suggest that stimuli associated with rewards acquire incentive salience, inducing emotional and attentional conditioned responses. It is not clear whether those responses occur without contingency awareness (CA), i.e. are based on explicit or implicit learning processes. Examining implicit aspects of stimulus-reward associations can improve our understanding of addictive behaviours, supporting treatment and prevention strategies. However, the acquisition of conditioned responses without CA has yet to be rigorously demonstrated, as the existing literature shows a lack of methodological agreement regarding the measurement of implicit and explicit processes. The purpose of two experiments presented here was to study the emotional value acquired by CS through implicit emotional and attentional processes, trying to overcome critical methodological issues. Experiment 1 (n = 48) paired two stimuli categories (houses/buildings) with high (HR) or low (LR) probabilities of monetary reward. An Emotional Attentional Blink revealed preferential attention for HR over LR regardless of CA; while pleasantness ratings were unaffected, probably due to the intrinsic nature of CS. Experiment 2 (n = 60) replicated the effect of conditioning on the Emotional Attentional Blink utilising abstract CS (octagons/squares). In addition increased pleasantness for HR over LR was found significant overall, and marginally significant for Aware but not for Unaware participants. Here CA was rigorously determined using a signal-detection analysis and metacognitive-awareness measurements. Bayesian analyses verified the unconscious nature of the learning. These findings demonstrate that attentional conditioned responses can occur without CA and advance our understanding of the mechanisms by which implicit conditioning can occur and becomes observable. Furthermore, these results can highlight how addictive behaviours might develop.

The allocation of valenced concepts onto 3D space

The valence-space metaphor research area investigates the metaphorical mapping of valenced concepts onto space. Research findings from this area indicate that positive, neutral, and negative concepts are associated with upward, midward, and downward locations, respectively, in the vertical plane. The same research area has also indicated that such concepts seem to have no preferential location on the horizontal plane. The approach-avoidance effect consists in decreasing the distance between positive stimuli and the body (i.e. approach) and increasing the distance between negative stimuli and the body (i.e. avoid). Thus, the valence-space metaphor accounts for the mapping of valenced concepts onto the vertical and horizontal planes, and the approach-avoidance effect accounts for the mapping of valenced concepts onto the "depth" plane. By using a cube conceived for the study of allocation of valenced concepts onto 3D space, we show in three studies that positive concepts are placed in upward locations and near the participants' body, negative concepts are placed in downward locations and far from the participants' body, and neutral concepts are placed in between these concepts in both planes.

Curve Appeal: Exploring Individual Differences in Preference for Curved Versus Angular Objects

A preference for smooth curvature, as opposed to angularity, is a well-established finding for lines, two-dimensional shapes, and complex objects, but little is known about individual differences. We used two-dimensional black-and-white shapes-randomly generated irregular polygons, and arrays of circles and hexagons-and measured many individual differences, including artistic expertise, personality, and cognitive style. As expected, people preferred curved over angular stimuli, and people's degree of curvature preference correlated across the two sets of shapes. Multilevel models showed varying patterns of interaction between shape and individual differences. For the irregular polygons, people higher in artistic expertise or openness to experience showed a greater preference for curvature. This pattern was not evident for the arrays of circles and hexagons. We discuss the results in relation to the nature of the stimuli, and we conclude that individual differences do play a role in moderating the preference for smooth curvature.