Exposure to Sexualized Advertisements Disrupts Children’s Math Performance by Reducing Working Memory

What Motivates Action for Gender Equality among Emerging Adult Women? The Importance of Critical Reflection, Efficacy, and Feminist Identity

The present study investigated whether critical consciousness (CC) and feminist identity help explain emerging adult women's participation in actions to reduce gender inequality. CC is an applied tool marginalized and oppressed youth can use to combat inequality. It is conceptualized as three components: Critical reflection, critical efficacy, and critical action. Youth who have reflected on inequality are theorized to act against injustice if they have critical efficacy. However, empirical support for connections among components is mixed and questions remain concerning the contexts in which and people for whom CC serves as a resource. For instance, CC has rarely been examined as a tool to reduce sexism. Furthermore, researchers theorize that social identity is related to CC, yet little empirical evidence exists testing these associations. Finally, CC is typically examined within samples of children and adolescents, although advances in cognitive development and identity suggest emerging adulthood is an ideal time to use CC. To begin to fill these gaps, we investigated whether the components of CC in association with feminist identity could predict when emerging adult women act against sexism. A serial mediation model revealed reflection may lead to action for women who identify as feminist and who report greater internal efficacy. The pathway through external efficacy was not significant. Findings suggest CC together with feminist identity may be tools women can employ to transform unjust social conditions and improve their lives. Applied applications of findings are considered.

Gender stereotypes: implicit threat to performance or boost for motivational aspects in primary school?

Based on stereotype threat and stereotype lift theory, this study explores implicit stereotype threat effects of gender stereotypes on the performance of primary school children in mathematics. Moreover, effects of implicit gender stereotypical cues (gender-specific task material) on motivational aspects were explored, which have revealed mixed results in stereotype threat research in the past. N = 151 German primary school children (47.7% female; mean age: M = 9.81, SD = 0.60) calculated either stereotypical or neutral mathematical text problems before motivational aspects were assessed. Contradicting our expectations, results neither revealed a stereotype threat effect on girls’ performance nor a lift effect on the boys. Instead, girls calculating stereotypical tasks outperformed girls in the control group, whereas boys’ performance did not significantly differ compared to the control group. Regarding motivational aspects, only traditional gender differences emerged as girls reported significantly more pressure and tension calculating the mathematical tasks. The discussion focuses on the way in which stereotypes can affect children’s cognitive performance and in turn, their mathematical performance.

Women and #MeToo in Italy: Internalized sexualization is associated with tolerance of sexual harassment and negative views of the #MeToo movement

As a consequence of exposure to sexualized messages, girls and women may internalize the belief that sexual attractiveness to men is an important aspect of their identity. Whereas research on internalized sexualization has mainly focused on its consequences for girls’ well-being and academic outcomes, the present study (N = 222, women, aged 20 to 29) examined whether internalized sexualization is related to sexist attitudes and tolerance of sexual harassment among young women. It also analyzed internalized sexualization’ links to women’s views of notorious sexual abuse allegations in the so-called Weinstein scandal and attitudes towards the #MeToo movement, a campaign aimed at combatting sexual harassment and sexual assault. The study was conducted in Italy, a context characterized by pervasive sexualized messages and diffuse criticism against the #MeToo movement. The findings showed that internalized sexualization was associated with stronger endorsement of sexist attitudes and higher acceptance of sexual harassment myths, which worked as sequential mediators of skepticism towards sexual abuse allegations in the Weinstein scandals. Endorsement of sexist attitudes mediated the relation between internalized sexualization and negative attitudes towards the #MeToo movement. This study extends the knowledge on the correlates of sexualization, suggesting that women’s internalization of the belief that they should be sexually attractive to men might contribute to reinforce ideologies and attitudes that perpetrate women’s mistreatment while diminishing support for social activism on women’s behalf.

Does Sex Really Sell? Paradoxical Effects of Sexualization in Advertising on Product Attractiveness and Purchase Intentions

To test the “sex sells” assumption, we examined how Italian men and women react to sexualized advertising. Women showed lower product attractiveness and purchase intentions toward products presented with sexualized female models than with neutral ads, whereas men were unaffected by ads’ sexualization (Study 1, n = 251). Study 2 (n = 197) replicated the overall results. Study 3 (n = 198) tested hostile sexism as a moderator as well as negative emotions as a mediator of consumers’ responses. Especially men with higher hostile sexism showed more purchase intentions after viewing female sexualized ads than neutral ads. Moreover, women’s lower consumer responses toward sexualized female ads were due to higher negative emotions. Study 4 (n = 207) included ads with both female and male models, replicating responses to female sexualization and showing that both women and men had lower product attractiveness and purchase intentions toward male sexualized ads than neutral ads. Replicating and extending Study 3’s results, women’s negative emotions was the mediator. The present study has practical implications for marketers because it suggests that “sex does not sell.” In addition, considering both the psychological damage and practical inefficacy of sexualized ads, our findings have important implications for public policy.

Becoming an object: A review of self-objectification in girls

Objectification theory (Fredrickson & Roberts, 1997) provides a framework for understanding how cultural pressure on women's appearance (i.e., sexual objectification) impacts their psychological and physical well-being. Although objectification theory proposes that objectification processes commence with the onset of puberty, much of the existing research on self-objectification has been conducted with adult women. Thus, less is known about how self-objectification operates with younger girls and adolescent girls. In this paper, we provide a comprehensive review of self-objectification research on girls under the age of 18 including the prevalence, predictors, and outcomes of self-objectification as well as protective factors (n = 66 studies). In addition, we discuss how development is relevant to objectification theory and self-objectification. Finally, we call for a program of research that addresses methodological and conceptual concerns in existing research, fills gaps in the research literature, and pays further attention to developmental processes in self-objectification. An especially notable pattern we identified is that self-objectification is strongly related to age, such that older girls experience higher levels of self-objectification compared to younger girls. The aim of this paper is to provoke deeper considerations of development and the inclusion of girls in future research on self-objectification.

Self-Objectification and Cognitive Performance: A Systematic Review of the Literature

Objectification theorists posit that exposure to sexually objectifying behavior, images, etc., leads women in particular to adopt an objectifying self-perspective. State self-objectification (SSO) (i.e., the internalization of the objectifying gaze) is theorized to usurp individuals' cognitive resources by diverting attention to their bodies. The objective of this paper is to systematically review the literature surrounding self-objectification and cognitive performance. Six databases retrieved 1,779 relevant articles. Studies were deemed eligible for inclusion if they (a) quantitatively investigated the relationship between SSO and cognitive performance using valid and reliable measures, (b) were published in a peer-reviewed journal between 1997 and 2019, inclusive, and (c) were available in English. Nine studies fulfilled all inclusion criteria. As the heterogeneity of the literature precluded meta-analysis, narrative synthesis was employed to review the results. While the quality of the studies was mixed, the results of our review support the contention that self-objectification impairs cognitive functioning. Appearance monitoring, actual-ideal self-discrepancies, negative self-conscious emotions, gender schema activation, and stereotype activation are evaluated as potential mechanisms behind the relationship between state self-objectification and cognitive performance, while chronic (trait) self-objectification is evaluated as a potential moderator.

Self-sexualization in preadolescent girls: Associations with self-objectification, weight concerns, and parent’s academic expectations

We investigated the relationship of self-sexualization to self-objectification, weight concerns, self-efficacy, academic outcomes, and career aspirations among preadolescent girls. Participants were 89 six- to nine-year-old girls; parental reports were also obtained. Two thirds of girls showed signs of self-sexualization by choosing a sexualized doll over a nonsexualized doll as who they preferred to look like and/or who they currently look like. Girls who self-sexualized reported higher self-objectification and weight concerns than girls who did not self-sexualize. Self-sexualization was unrelated to social, emotional, and academic self-efficacy and to girls’ career confidence and interest. However, parents of girls who self-sexualized reported their daughters had lower academic performance and enjoyed school less compared to girls who did not self-sexualize. Additionally, parents of girls who self-sexualized had lower academic expectations for their daughters. It is possible that in preadolescence self-sexualization affects girls’ body cognitions and parental expectations without (yet) affecting self-efficacy or academic goals.

Less human and help-worthy: Sexualization affects children’s perceptions of and intentions toward bullied peers

In Western cultures, the sexualization of children has increased over the past decades. In two studies, we investigated the consequences of children’s sexualization for their peers’ willingness to provide help in a case of bullying. In both studies, children (total N = 396; ages 7 to 11 years) were randomly assigned to view either a sexualized or non-sexualized target and answered questions about the target’s traits and treatment. Our findings provide evidence that early sexualization exposes preadolescent children to the dehumanizing consequences associated with adult women’s sexualization. We found that sexualized targets were perceived as less than fully human in terms of both human nature and human uniqueness (Studies 1 and 2) and that, among girls, human nature ratings mediated the association between sexualization and reduced helping intentions toward both male (Study 2) and female targets (Studies 1 and 2).

Sexualization and youth: Concepts, theories, and models

Youth in Western countries are exposed to many messages that sexualize women. We selectively review the literature on sexualization with the goal of clarifying and integrating theories, constructs, and models of the pathways and mechanisms via which exposure to such messages may affect youth. In the first section of the article, we define sexualization and discuss historical change concerning the construct. In the second section, we highlight the role that core values concerning sexuality and gender play in designing and interpreting research on sexualization. In the third section, we provide a conceptual analysis of the various psychological constructs related to sexualization, noting their roots in particular theories. In the fourth section, we discuss developmental issues and, in fifth and sixth sections, we present conceptual models of the antecedents and consequences of believing that sexual attractiveness to men is an important aspect of the female gender role among girls and boys, respectively.

An investigation of young girls' responses to sexualized images

Evidence suggests that the sexualization of girls has increased and become more explicit in recent years. However, most of the research conducted to date has focused on sexualization in adults. To address this research gap, this study explored how young Australian girls respond to and describe sexualized and non-sexualized depictions of their peers. Results from 42 girls aged 6-11 years revealed that sexualization was a perceptually salient attribute, with participants readily classifying sexualized girls as a subgroup. Participants also made distinct trait attributions based on the differences between sexualized and non-sexualized girls. The results suggest that young girls respond differently to sexualized and non-sexualized depictions of their peers and are beginning to develop stereotypes based on these depictions. As such, the implementation of media literacy programs in adolescence may be too late and efforts may be required to address this issue among younger children.

Gender-Role Portrayals in Television Advertising Across the Globe

Although there are numerous studies on gender-role portrayals in television advertising, comparative designs are clearly lacking. With content analytical data from a total of 13 Asian, American, and European countries, we study the stereotypical depiction of men and women in television advertisements. Our sample consists of 1755 ads collected in May 2014. Analyzing the gender of the primary character and voiceover, as well as the age, associated product categories, home- or work setting, and the working role of the primary character, we concluded that gender stereotypes in TV advertising can be found around the world. A multilevel model further showed that gender stereotypes were independent of a country’s gender indices, including Hofstede’s Masculinity Index, GLOBE’s Gender Egalitarianism Index, the Gender-related Development Index, the Gender Inequality Index, and the Global Gender Gap Index. These findings suggest that gender stereotyping in television advertising does not depend on the gender equality prevalent in a country. The role of a specific culture in shaping gender stereotypes in television advertising is thus smaller than commonly thought.