Modeling farmers' responsible environmental attitude and behaviour: a case from Iran

A benchmark model for exploring the differentiation of trust in information sources in heterogeneous farmers' green behavior

The literature reports that trust in information sources (ISs) is an important determinant of farmers' adoption of sustainable environmental practices. However, few in-depth studies have focused on the differences in trust among different ISs in heterogeneous farmers' green behavior. Therefore, it is challenging for heterogeneous farmers to design efficient and differentiated information strategies. This study proposes a benchmark model to explore differences in trust in different ISs in the application of organic fertilizers (OFs) to farmers at different scales. A total of 361 farmers of a geographically indicated agricultural product in China were evaluated to understand their trust in different ISs when adopting OFs. The results identify the differentiation of heterogeneous farmers' trust in different ISs when considering green practices. Specifically, large-scale farmers' green behavior is more likely to be influenced by trust in formal ISs (strength-weakness ratio of 1.15 for the effect of two ISs), whereas small-scale farmers' green behavior is strongly influenced by trust in informal ISs (strength-weakness ratio of 4.62 for the effect of two ISs). This difference was mainly caused by differences in farmers' information acquisition ability, level of social capital, and preference for social learning. The model and findings of this study can aid policy-makers in designing effective and differentiated information interventions for different types of farmers to maximize their adoption of sustainable environmental practices.

Pro-Environmental Behavior: Examining the Role of Ecological Value Cognition, Environmental Attitude, and Place Attachment among Rural Farmers in China

Studies on the factors that influence farmers' pro-environmental behavior could promote environmental management in rural areas. Jinan of China was selected as the case study area in this study. A structural equation model and multiple hierarchical regression analysis were applied to analyze the influence mechanism of ecological value cognition on pro-environmental behavior. Environmental attitudes were set as the mediating variable and place attachment was selected as the moderating variable. The results showed that (1) ecological value cognition exhibited a positive influence on pro-environmental behavior in both direct and indirect ways. The indirect influence was mediated by environmental attitude. (2) Place identity and place dependence showed a positive direct influence on pro-environmental behavior. (3) It is suggested that in order to improve pro-environmental behavior, enhancing ecological value cognition, cultivating farmers' positive environmental attitude, increasing farmers' place attachment, and releasing reward and punishment measures are good strategies. The findings in this study are important to the improvement of the rural ecological environment and the quality of life of farmers. Meanwhile, the findings shed light on the construction process of ecological civilization and the improvement of public welfare.

Residents' Behavioral Intention of Environmental Governance and Its Influencing Factors: Based on a Multidimensional Willingness Measure Perspective

The rapid development of industrialization has brought about a huge demand for mineral resources, and the mining industry has posed a threat to sustainable land use while promoting economic development. In the context of collaborative governance, residents are an important aspect of land pollution abatement. Therefore, understanding residents' willingness to participate in environmental governance and exploring its influencing factors have important implications for improving the motivation of residents to participate in environmental governance and improve the local habitat. Using the multidimensional willingness measurement data of rural households' perception of mining environment governance around the Dabaoshan mining area in Shaoguan in 2020, based on the extended theory of planned behavior, this study established a multidimensional measurement of willingness, including willingness to participate, willingness to pay, and willingness to mobilize, and used structural equation modeling to explore the factors influencing residents' behavioral intention of environmental governance. The results suggest that behavioral attitudes had a positive effect on willingness to participate and willingness to pay. In addition, subjective norms had no significant effect on willingness to participate but were negatively related to willingness to pay. Although perceived behavioral control had no significant effect on willingness to participate, it had a positive effect on willingness to pay. In addition, the results also show that the willingness to pay and willingness to participate of farmers were positively related to their willingness to mobilize. Based on the above findings, this study proposes some policy implications to improve residents' behavioral intention of land pollution abatement, including strengthening value perception, improving subjective awareness, building communication platforms, and improving personal capacity.

What drives the pesticide user practices among farmers in tropical regions? A case study in Sri Lanka

Pesticides are widely used in tropical regions of the world, and therefore explorations of user practices and drivers of pesticide usage among farmers are important for sustainable agriculture. Therefore, perceptions, knowledge, and drivers leading to the practices of pesticide use among farmers were explored using a semi-structured questionnaire survey using 246 farmers in upcountry vegetable growing areas and low country field crop cultivation areas in tropical Sri Lanka. The study revealed a significant increase in pesticide usage in upcountry vegetable growing areas. The differences in pesticide user practices; adulteration of pesticides prior to application (χ2 = 11.201, p < 0.05), environmental and occupational safety (χ2 = 5.556, p < 0.05), adoption of chemical pesticide reduction methods (χ2 = 12.452, p < 0.05) and received training on effective use of pesticides (χ2 = 9.427, p < 0.05). Several reasons of misuse of pesticides by farmers were identified. Among them, lack of technical knowledge on pesticide application and integrated pest management (IPM) practices were the main courses. Most of the farmers tend to use pesticides as a precautionary safety measure before any pest or disease symptoms emerge. Further, pesticide retailers had a strong influence on the selection of pesticides by farmers suggesting that agro-marketing has a significant influence over pesticide usage among farmers. The canonical correspondence analysis indicates that farmers' knowledge of the correct handling of pesticides were positively influenced by the farmers' level of education and training received on pesticide usage (p < 0.05). The study suggests the importance of training, extension services and farmer education to improve the levels of knowledge and awareness of farmers on the risks of pesticides to human health and environmental pollution.

Influence of Government Information on Farmers' Participation in Rural Residential Environment Governance: Mediating Effect Analysis Based on Moderation

Rural revitalisation in China relies heavily on the rural residential environment and is vital to the well-being of farmers. The governance of rural human settlements is a kind of public good. The external economy of governance results in the free-riding behaviour of some farmers, which does not entice farmers to participate in governance. However, current research seldom considers the public good of rural human settlements governance. This research is based on the pure public goods attribute of rural human settlements governance. It begins with government information and, using structural equation modelling (SEM), researchers construct the influence mechanism of government information, attitude, attention, and participation ability on the depth of farmers’ participation. The empirical results show that ability, attention, and attitude all have a dramatic positive influence on the depth of farmers’ participation, and the degree of impact gradually becomes weaker. Additionally, government information stimulus is not enough to promote farmers’ deep participation in governance. It needs to rely on intermediary variables to indirectly affect the depth of participation (ability, attention, attitude), and there is a path preference for the influence of government information on the depth of participation. As an important organisation in the management of rural areas, the village committee can significantly adjust the effect of the degree of attention on the depth of participation of farmers. Therefore, the government not only needs to provide farmers with reliable and useful information, but also needs to combine necessary measures to guide farmers to participate in the governance of rural human settlements.

Determinants of Farmers' Intention of Straw Recycling: A Comparison Analysis Based on Different Pro-Environmental Publicity Modes

Promoting the intention of farmers to participate in straw recycling is an effective way to alleviate the contradiction between environmental pollution, scarcity of environmental resources, and sustainable development. In this study, social trust and value perception were integrated into the theory of planned behavior to build a theoretical framework of farmers' intention to participate in straw recycling, considering the influences of three different pro-environmental publicity modes. A field investigation was used to collect research data in six sample villages. Finally, 761 valid questionnaires were collected, and partial least squares structural equation modeling was applied to test the research hypotheses. The results showed that the influence of attitudes, subjective norms, perceived behavior control, value perception, and social trust on farmers' straw recycling intentions was different among different pro-environmental publicity modes. Among the three pro-environmental publicity modes, the concentrated pro-environmental publicity mode has the best effect of promoting straw recycling intentions among farmers. This study introduces some targeted suggestions on the aspects of pro-environmental publicity theory and management practice based on the above research results.

A Bibliometric and Visual Analysis of Environmental Behavior Research

Environmental behavior has become one of the most important research areas in the field of sustainable development in recent years. Based on 818 papers on environmental behavior in the Web of Science database from 2002 to 2020, this paper uses CiteSpace software to analyze the trends in publication, subject categories, influential authors and journals, countries, and institutional collaborations. The results show that environmental behavior research has steadily increased over the past 19 years and has gradually achieved diversity and intersection in research subjects. The research on environmental behavior is mainly distributed in the United States, China, and European countries, with the United States being the largest contributor in the field and at the center of the institutional collaboration network. The present research hotspots are as follows: the concept of environmental behavior, factors affecting environmental behavior, the dimension division of environmental behavior, and the construction of a sustainable environmental behavior model. The sustainable development, predictive environmental behavior indicators, factors that affect environmental behavior, and the construction of theoretical models of environmental behavior will become future research trend.

Enhancing the application of organic fertilisers by members of agricultural cooperatives

Scientific literature has reported that participation in agricultural cooperatives has positive effects on small farmers' preference for organic fertilisers over chemical fertilisers. However, there is limited focus on enhancing the voluntary use of organic fertilisers by small farmers who have joined an agricultural cooperative. This paper describes an agent-based model for simulating small farmers' decision-making with regard to fertiliser selection. Ninety six farmers (members) of one of the largest strawberry production cooperatives in China were assessed to understand their willingness to use different fertilisers and their socioeconomic characteristics. Simulation results showed that for farmers belonging to the agricultural cooperative who earn higher marginal profits, variations in the prices of the agricultural produce had no significant effect on their behaviour in terms of the use of organic fertilisers. The number of farmers using organic fertilisers at the beginning of the first year has a positive relationship with the increase in the rate at which farmers use organic fertilisers. However, the count does not alter the final number of farmers who use organic fertilisers after several years. Moreover, farmers' willingness to use organic fertilisers enhances the increasing speed and final number of farmers using organic fertilisers simultaneously. The design of strategies (increasing the number of farmers using organic fertilisers at the beginning of the first year and enhancing farmers' willingness to use organic fertilisers) has a significant effect on the promotion of organic fertiliser application by agricultural cooperatives in China.

Understanding Public Intentions to Participate in Protection Initiatives for Forested Watershed Areas Using the Theory of Planned Behavior: A Case Study of Cameron Highlands in Pahang, Malaysia

The heavy emphasis on land-use changes to meet the needs for gross domestic product growth often causes deforestation, affecting forests’ capability to function as watershed areas properly. While land-use changes generate socioeconomics success, they also lead to environmental deterioration that puts public welfare at greater risk. This study employs the Theory of Planned Behavior (TPB) to evaluate the public’s behavioral intentions towards participation in the protection initiatives for the forested watershed areas in the mountainous region of Cameron Highlands in Pahang, Malaysia. Survey data were used to analyze the effects of TPB constructs on the public’s behavioral intentions. The results show that the public demonstrated readiness to comply with governmental rules concerning environment protection and were motivated to participate in the protection initiatives when there is social encouragement. This study finds that attitude significantly influences the public’s behavioral intention. This, therefore, indicates the importance of creating conditions to encourage the public’s behavioral beliefs towards protection initiatives that would ensure the sustainability of forested watershed areas. Overall, this study offers information on public participation that is useful to be integrated into a meaningful institutional framework when addressing challenging environmental issues caused by land-use changes that could imperil public welfare.

Public institutions' capacities regarding climate change adaptation and risk management support in agriculture: the case of Punjab Province, Pakistan

Public institutions could play an important role in building agricultural resilience to climate change by providing information and technology support to farmers. This study takes the case of Pakistan to investigate the perspective and capacities of public institutions as well as to identify gaps in current institutional arrangements in dealing and managing climate change in the agriculture sector. For this purpose, 53 office bearers from thirteen public institutions in Punjab province of Pakistan were interviewed using a semi-structured questionnaire to collect data on climate knowledge, training, coordination, and resource availability. The study uses an index-based approach to calculate Institutional Capacity Indices (ICI) based on selected seven indicators. The results of the index analysis show that institutions have the least financial capacity, followed by lacking physical and human resources. Whereas results show high index value for perception and knowledge, indicating a good understanding of climate change at the institutional level. The overall ICI index value indicates a medium level capacity of institutions in dealing with climate change. Moreover, the study shows that gaps in management, non-availability of financial and physical resources, and lack of training are the key bottlenecks for limited adaptation support from public institutions. This study highlights the importance of reducing gaps so that institutions could play their role in building the resilience of the agriculture sector to climate change.

Modeling food growers' perceptions and behavior towards environmental changes and its induced risks: evidence from Pakistan

In Pakistan, rice is considered as the second staple food and provides livelihoods to the millions of the farm households. During recent years, rice production in Pakistan significantly decreased reportedly due to changes in climate and its induced risks. This study analyzed the incidence and severity of climate change and its induced risks in the rice-growing region of Pakistan and assessed farmers' perception and attitude by employing risk matrix and Equally Likely Certainty Equivalent model. According to the findings, the majority of the farmers were found risk-averse in behavior, while perceptions varied among different kinds of risks. Among the five kinds of risks, biological and financial risks were conceived as high risk, followed by the climate, biophysical, and social risk. Moreover, probit regression indicated farmers' age, education, landholding, off-farm income, advisory access, and credit utilization among the significant determinants of farmers' risk perceptions and attitudes. These findings suggest adopting a comprehensive approach with extended institutional and adaptation support to deal with various kinds of risks being faced by rice farmers in Pakistan. Graphical abstract.