The impact of environmental knowledge and green supply chain practices in improving sustainable energy production: the moderating role of green behavior and green leadership

Forging green Horizons: Revealing Catalysts of pro-environmental behavior in emerging market

In recent years, environmental pollution has started to threaten global economies. The understanding of consumer behavior within the context of sustainable development has become increasingly important to deal with this growing ecological complexity. Urbanization has accelerated in Pakistan, resulting in urban consumers raising more environmental concerns and promoting eco-friendly products. These concerns have demonstrated their commitment to sustainability and pro-environmental behaviors, such as reducing waste materials (e.g., plastics) and pollutants (i.e., smoke, dust, etc.), thus supporting eco-friendly behaviors. Today, Pakistan's urban consumers are well-aware of environmental complexities. As such, environmental knowledge is the driver of consumers' pro-environmental behavior, affective commitment and social capital also compel individuals to acquire ecological knowledge to enhance consumer behavior. This research considers customers' environmental knowledge and affective commitment, both of which actively contribute to pro-environmental activity. It explores the relationship between environmental knowledge, affection commitment, social capital, and environmental behavior in Pakistan. Data was gathered from Pakistan's urban customers and analyzed using Covariance-based Structural Equation Modeling (CB-SEM). The results indicate that affective commitment and social capital have a positive and significant effect on environmental knowledge and behavior. Notably, the relationship between social capital, affective commitment, and environmental behavior is mediated by knowledge of environmental issues. Through its findings, this study fosters an understanding of environmental behavior and explains the sense of responsibility and greater commitment in individuals, which thus leads them toward sustainability.

Investigating the role of green behavior and perceived benefits in shaping green car buying behavior with environmental awareness as a moderator

As the planet faces the challenge of global warming, every individual and organization must adopt green practices to protect nature. The automobile industry is one of the primary industries which can contribute significantly towards sustainability. This study aims to examine the impact of green behavior and green perceived benefits on the green buying behaviors of automobiles. The research also explores the moderating influence of environmental awareness on the mechanism. The research is based on a quantitative method for which primary data was gathered from 406 respondents across Pakistan, China and Saudi Arabia via Quota-based purposive sampling. The gathered data was analyzed via SmartPLS. The results show that green behavior and perceived benefits positively and significantly influence green buying behavior. The findings also show the moderating role of environmental awareness on green behavior towards green buying and show no impact on the perceived benefits towards buying behavior. The study has practical and theoretical implications for managers, researchers, policymakers and institutions in the context of green automobile development and businesses. The study also contributes to the attainment of sustainable development goals.

Can sustainable entrepreneurship be achieved through green knowledge sharing, green dynamic capabilities, and green service innovation?

Expansion of business activities comes with various environmental and natural disasters, hence agitating the economies and academia to present the counter and effective solution. Researchers also pinpointed prior that there exists a dark side of business expansion such as lacking of green innovative activities and dynamic capabilities which are creating resistance to achieve sustainability. Besides, literature also claims that green innovation is a crucial segment to achieve competitive edge that leads to sustainable entrepreneurship; however, it is not easier to be achieved as green innovation along green capabilities makes a complex network which consists of embedded partners, hence, also in dire need of green knowledge sharing as well to make the process smooth. In this lieu, the study aims to scrutinize the effectiveness of green knowledge sharing, green dynamic capabilities, and green service innovation on green entrepreneurship in the presence of gender role as a moderator. Empirical estimations calculated through PLS methodology reveal that green knowledge sharing, green dynamic capabilities, and green service innovation has a positive and significant linkage with green entrepreneurship in Vietnam. The outcomes also exposed that the male gender role significantly moderates the said relationship in Vietnam. Findings confirm that adoption sustainability practices such as green knowledge sharing, innovation, and dynamic capabilities are helpful to fulfill sustainable entrepreneurship demand; hence, further research is needed to extend the framework along with existing concepts.

Are green HRM Practices enough to build successful green ventures interlinked with innovation and knowledge-sharing behavior? Case of China

Green practices are now treated as an essential component of organizational element and firms are now exploring ways to incorporate new growth strategies that ensure environmentally friendly methods. The present study focuses on manufacturing industry in China and identify that green HRM practices influence eco-innovation and organization's knowledge-sharing culture. The study also aims to identify whether eco-innovation and knowledge-sharing culture help to build successful green venture and provide indirect path to green HRM and green ventures. An adopted survey was used to collect data from manufacturing employees and SPSS-AMOS is employed to assess the model reliability and proposed hypotheses. Study outcomes reveal that green HRM practices increase knowledge-sharing behavior and promote green innovation. Findings also expose that eco-innovation and knowledge-sharing behavior are potential mediator, hence provide an indirect path between green HRM practices and green ventures. Results confirm that essentiality of green HRM in order to promote knowledge-sharing behavior among employees through which environmental commitment can be fulfilled by organizations, further leading to successful green venture.