Compulsive Buying: Prevalence, Irrational Beliefs and Purchasing

A Hierarchical Personality Approach Toward a Fuller Understanding of Onychophagia and Compulsive Buying

PURPOSE

Employing a hierarchical model of personality, prior research suggests that cardinal traits such as conscientiousness and agreeability predict central traits such as materialism and need for arousal that in turn impact surface traits such as onychophagia and compulsive buying. More research is needed to explore additional central traits and their effect on onychophagia and compulsive buying. Thus, the goal of the current research is to examine how another central trait-negative perfectionism-impacts onychophagia and compulsive buying.

DESIGN/METHODOLOGY/APPROACH

A survey was administered both online and face-to-face resulting in a sample of 634 subjects of which 391 were individuals with onychophagia. Through a multi-group analysis, a causal model was tested to identify personality traits and their relationship with compulsive buying.

RESULTS

Results showed that onychophagia was affected by other obsessive-compulsive disorders-particularly trichotillomania, and excoriation disorder, which significantly increased the likelihood that the participant was a compulsive buyer.

Buying-Shopping Disorder among Women: The Role of Vulnerability to Marketing, Buying Motives, Impulsivity, and Self-Esteem

INTRODUCTION

The influence of marketing on addictive behaviours has been studied among tobacco and alcohol users. Although the fashion industry is highly influenced by marketing, research has poorly studied vulnerability to fashion marketing as a factor related to buying-shopping disorder (BSD) while considering psychological characteristics (buying motives, impulsivity, and self-esteem).

OBJECTIVE

The objective of the present work is to investigate the relationship between vulnerability to marketing and BSD.

METHODS

Women (n = 242) were exclusively recruited through social networking. They completed an online survey exploring the severity of BSD using the Compulsive Buying Scale (CBS) and the psychological factors associated with BSD (impulsivity, self-esteem, and buying motives) and an experimental task designed to investigate the intention to purchase in several situations, where marketing modalities such as price, brand, and packaging fluctuate.

RESULTS

Among the 242 participants in the study, 34 were identified as compulsive buyers (14%). Income level was considered, and compulsive buyers displayed a higher level of vulnerability to marketing, except for the packaging modality. High levels of positive urgency, lack of premeditation, and coping motivation were found to be significant predictors of the CBS score, but vulnerability to marketing was not.

DISCUSSION AND CONCLUSIONS

Compulsive buyers seem to be more sensitive to marketing strategies, although vulnerability to marketing was not identified as a predictor of the severity of BSD. Given the enormous literature on the role of marketing in other addictive behaviours, further studies are needed to better understand the role of marketing in BSD to develop appropriate public health policies.

Toward the Extension of Antecedents of Compulsive Buying: The Influence of Personal Values Theory

Although a great deal of research has been conducted on compulsive buying, little if any, research has explored compulsive buying from a wider theoretical perspective, encompassing all types of values as potential drivers of compulsive buying. In particular, no comprehensive research has been conducted in the diagnosis of mechanisms that direct the development of compulsive buying from the perspective of personal values theory. Thus, the objective of the current research was to explore compulsive buying within Schwartz's value model, as well as examining the role particular values play as predictors of compulsive buying. Data were obtained from randomly selected students (young adults), whose ages ranged from 17 to 25 years-old, enrolled at professional and high schools, and at universities in Poland. Personal values were measured by the Polish version of Personal Values Questionnaire, while compulsive buying propensity was assessed by the Polish version of the Richmond Compulsive Buying Scale. Generally, the study's hypotheses were supported by SEM analysis. That is, those who held values comprising "Self-Enhancement" and "Openness to Change" were more likely to be compulsive buyers. In contrast, those who held values comprising "Self-Transcendence" and "Conservation" were more likely to be non-compulsive buyers. Compulsive buyers were more self-focused, hedonistic, power- and achievement-oriented than non-compulsive buyers. Finally, values that emphasized importance of communal rather than individualistic goals appeared to prevent compulsive buying.

Compulsive Buying: The Impact of Attitudes Toward Body Image, Eating Disorders, and Physical Appearance Investment

Objective: The current research examined whether eating disorder risk and the attitudinal elements related to body image predict compulsive buying. Method: A sample of students attending two public universities located in the northeast United States were surveyed. Results: A multiple regression indicated that attitudes related to one's physical appearance, fitness, and health as well as eating disorder risk were predictors of compulsive buying with appearance orientation being the strongest predictor of compulsive buying. Conclusions: Understanding the factors that affect compulsive buying aids the identification of problematic compulsive buying and informs the treatment of compulsive buying. Treatment models may be more effective if additional attention is given to addressing the anxiety compulsive buyers experience when they experience a discrepancy between their ideal and actual self.