Dispositional greed inhibits prosocial behaviors: an emotive - social cognitive dual-process model

The Founder: Dispositional Greed, Showbiz, and the Commercial Determinants of Health

Marketing unhealthy products by multinational corporations has caused considerable harm to individual health, collective wellbeing, and environmental sustainability. This is a growing threat to all societies and a significant contributor to the rising global burden of non-communicable diseases and early mortality. While there is growing consideration of the commercial determinants of health, this is largely focused on the methods by which unhealthy products are marketed and disseminated, including efforts to manipulate policy. Little attention has been paid to the underlying psychological traits and worldviews that are driving corporate greed. Here, we consider the role of "dispositional greed" in the commercial determinants of health with a focus on the historical attitudes and culture in the ultra-processed food industry-exemplified by "The Founder" of the McDonald's franchise. We argue that greed and associated psychological constructs, such as social dominance orientation and collective narcissism, permeate the commercial determinants of health at a collective level. This includes how a culture of greed within organizations, and individual dispositional greed, can magnify and cluster at scale, perpetuated by social dominance orientation. We also consider the ways in which "showbiz" marketing specifically targets marginalized populations and vulnerable groups, including children-in ways that are justified, or even celebrated despite clear links to non-communicable diseases and increased mortality. Finally, we consider how greed and exploitative mindsets mirror cultural values and priorities, with trends for increasing collective narcissism at scale, recognizing that many of these attitudes are cultivated in early life. A healthier future will depend on navigating a path that balances material prosperity with physical and spiritual wellbeing. This will require cultural change that places higher value on kindness, reciprocity, and mutualistic values especially in early life, for more equitable flourishing.

Measurement of Prosocial Tendencies: Meta-Analysis of the Generalization of the Reliability of the Instrument

The Prosocial Tendencies Measure (PTM) and its revised version (PTM-R) are used internationally to measure prosocial behaviors in different life situations. To obtain accumulated evidence of the report and the reliability of its scores, a meta-analysis of the reliability of internal consistency was performed. The databases of Web of Science (WoS) and Scopus were reviewed and all the studies that applied it from 2002 to 2021 were selected. Results: Only 47.9% of the studies presented the index of reliability of PTM and PTM-R. The meta-analytic results of the reliability report of the subscales that the PTM and the PTM-R have in common were: Public 0.78 (95% CI: 0.76-0.80), Anonymous 0.80 (95% CI: 0.79-0.82), Dire 0.74 (95% CI: 0.71-0.76), and Compliant 0.71 (95% CI: 0.72-0.78). Each one of them presents high levels of heterogeneity derived from the gender of the participants (percentage of women), the continent of the population, the validation design, the incentive to participate, and the form of application. It is concluded that both versions present acceptable reliabilities to measure prosocial behavior in different groups and situations, as adolescents and young people, but their clinical use is discouraged.

I Want More! The Role of Child, Family and Maternal Characteristics on Child Dispositional Greed and Sharing Behavior

Abstract

Greed is often regarded as a negative trait that impedes prosocial behavior in adults. Yet, relatively little is known about the development of greed and its effects on children. We examine the effect of dispositional greed on sharing behavior in 4-to-6-year-olds. In addition, we identified potential factors associated with child greed, including child, family, and maternal characteristics. This study with 63 mother–child dyads (Agechild = 5.11, SD = 0.88, 50.8% female) revealed that child greed was associated with less prosocial behavior in an observational sharing task. More specifically, children who were reported as greedier by their mothers shared less than less greedy children. Having fewer siblings, less mindful maternal parenting style, and high maternal trait anxiety was associated with higher dispositional greed in children. Additionally, their mother rated greedier children as having higher negative affectivity. These findings suggest that child greed is an important developmental trait that warrants further investigation.

Highlights

• 63 mother–child dyads revealed that child greed was associated with less pro-social behavior in an observational sharing task

• Child greed was associated with higher rates of child negative affectivity.

• Having fewer siblings, less mindful parenting style, high maternal trait anxiety predicted dispositional greed in 4-to-6-year-old children