Fertility Status in Visual Processing of Men’s Attractiveness

Women's Mating Strategies and Mate Value Are Associated with Viewing Time to Facial Masculinity

Sexual selection has shaped women's preferences for ideal physical features in men that signal good health. Facial masculinity is often used as a proxy in signaling health, viability, and disease resistance, and it is thought to be attractive because it advertises heritable benefits. Preferences for facial masculinity are also associated with individual differences in one's sociosexuality and mate value, where women oriented toward a short-term mating orientation and are of high mate value may prefer men with masculine features. The current study examined women's sociosexuality and mate value (i.e., self-rating of overall desirability) in rating attractiveness and visual attention to facial masculinity in men's faces using an eye-tracking task. Overall, women (N = 72) did not show any significant preferences for men with masculinized over feminized faces. However, women who scored high on sociosexuality (i.e., unrestricted sociosexuality) and mate value demonstrated increased visual attention and looking frequency to masculinized over feminized faces. The study highlights the unique role of cognitive mechanisms in visually assessing a potential mate and how individual differences in short-term mating strategies and mate value may moderate those preferences. These findings underscore the importance of examining individual differences in mate preferences research.

The role of hormones in attraction and visual attention to facial masculinity

The current study investigated the ovulatory shift hypothesis, which suggests that women prefer more masculine traits when estradiol is high, and progesterone is low (E/P ratio). The current study used an eye tracking paradigm to measure women's visual attention to facial masculinity across the menstrual cycle. Estradiol (E) and progesterone (P) were collected to determine if salivary biomarkers were associated with visual attention to masculine faces in a short- and long-term mating context. Women (N = 81) provided saliva samples at three time points throughout their menstrual cycle and were asked to rate and view men's faces that had been manipulated to appear feminine and masculine. Overall, masculine faces were viewed longer compared to feminine faces and this was moderated by mating context, where women viewed masculine faces longer for a long-term relationship. There was not any evidence suggesting that E/P ratio was associated with preferences for facial masculinity, but there was evidence to suggest that hormones were associated with visual attention to men in general. In line with sexual strategies theory, there was evidence to suggest that mating context and facial masculinity are important in mate choice; however, there was no evidence to suggest that women's mate choice was associated with shifts across the menstrual cycle.

The Interacting Effects of Height and Shoulder-to-Hip Ratio on Perceptions of Attractiveness, Masculinity, and Fighting Ability: Experimental Design and Ecological Validity Considerations

Previous research has shown that men's height and upper body size are both associated with the perception of attractiveness, because they might be cues to men's genetic fitness, fighting ability, and resource holding power. However, the combined effects of men's height and upper body size have not been explored. In this research, across four studies (N = 659 heterosexual women), we systematically explored the perception of men's muscular upper body at different heights on perceptions of attractiveness, masculinity, and fighting ability. Women rated male stimuli with heights ranging from 160 cm (5'3″) to 190 cm (6'3″) and three values of shoulder-to-hip ratio (SHR). In general, results showed that women considered taller men and men with larger SHR as more attractive, masculine, and better in fighting ability. However, a robust interaction between height and SHR was dependent on participants being exposed to variation on both variables and the ecological validity of the stimuli (silhouettes vs. more realistic rendered figures).

A longitudinal evaluation of ovulatory cycle shifts in women's mate attraction and preferences

Are ovulatory cycle shifts in women's mate attraction and preferences robust? What are underlying mechanisms of potential cycle shifts? These questions are the subject of a current scientific debate surrounding the good genes ovulatory shift hypothesis. Here, we report a large, preregistered, within-subjects study, including salivary hormone measures and conception risk estimates based on luteinizing hormone tests. In four sessions across one ovulatory cycle, N = 257 women (= 1028 sessions) rated the attractiveness of 40 natural male bodies, 40 natural female bodies and 40 objects. Multilevel analyses yielded weak evidence for ovulatory increases in women's general attraction, specifically to male bodies, though they are not systematically related to changes in steroid hormone levels. Further, we found no compelling robust evidence for mate preference shifts across the cycle, as only one out of many different tests showed some weak evidence for such effects. Mechanisms regulating cycle shifts, the impact of our results on developing and revising cycle shift theories, and influences of different methodologies on results are discussed.

Effects of Women's Short-Term Mating Orientation and Self-Perceived Attractiveness in Rating and Viewing Men's Waist to Chest Ratios

Women's mating strategies are dependent on multiple factors, such as identifying which men advertise physical features indicating high genetic quality, as well as identifying which men are willing to invest in offspring. Research has suggested that women pursuing short-term mating prioritize physical attraction to facilitate the acquisition of good genes. Although it is known that physical characteristics are important in mate choice, research investigating the saliency of physical features in assessing male fitness has not been readily explored. The current study used an eye-tracking paradigm to investigate the role of short-term mating in women and their attraction and visual attention to men's waist to chest ratios (WCRs). Women's short-term mating orientation (N = 130) was associated with attraction to men with low WCRs; however, their visual attention was not influenced by their mating strategy. Interestingly, women who perceived themselves as attractive rated men with low WCRs as more attractive and allocated attentional resources to physical features important in mate choice, such as the head and midriff region. The findings from this study lend some support to sexual strategies theory (Buss & Schmitt, 1993) and strategic pluralism (Gangestad & Simpson, 2000), and they suggest that mate preferences may be calibrated as a function of one's mate value.

A multivariate analysis of women's mating strategies and sexual selection on men's facial morphology

The strength and direction of sexual selection via female choice on masculine facial traits in men is a paradox in human mate choice research. While masculinity may communicate benefits to women and offspring directly (i.e. resources) or indirectly (i.e. health), masculine men may be costly as long-term partners owing to lower paternal investment. Mating strategy theory suggests women's preferences for masculine traits are strongest when the costs associated with masculinity are reduced. This study takes a multivariate approach to testing whether women's mate preferences are context-dependent. Women (n = 919) rated attractiveness when considering long-term and short-term relationships for male faces varying in beardedness (clean-shaven and full beards) and facial masculinity (30% and 60% feminized, unmanipulated, 30% and 60% masculinized). Participants then completed scales measuring pathogen, sexual and moral disgust, disgust towards ectoparasites, reproductive ambition, self-perceived mate value and the facial hair in partners and fathers. In contrast to past research, we found no associations between pathogen disgust, self-perceived mate value or reproductive ambition and facial masculinity preferences. However, we found a significant positive association between moral disgust and preferences for masculine faces and bearded faces. Preferences for beards were lower among women with higher ectoparasite disgust, providing evidence for ectoparasite avoidance hypothesis. However, women reporting higher pathogen disgust gave higher attractiveness ratings for bearded faces than women reporting lower pathogen disgust, providing support for parasite-stress theories of sexual selection and mate choice. Preferences for beards were also highest among single and married women with the strongest reproductive ambition. Overall, our results reflect mixed associations between individual differences in mating strategies and women's mate preferences for masculine facial traits.