Young drivers' engagement with social interactive technology on their smartphone: Critical beliefs to target in public education messages

Understanding aberrant driving intentions based on the Theory of Planned Behavior: Literature review and Meta-Analysis

INTRODUCTION

Despite deployed efforts to establish strict road safety standards, human factors is still the leading cause of road crashes. To identify determinants of driver's behavior, TPB (Theory of Planned Behavior) is widely used as a prominent theory of behavior change. However, the existence of different aberrant driving behaviors (decision errors, recognition errors, violations, and physical condition related errors) and several studies using TPB to understand driving behavior, makes it important to conduct a literature review and a meta-analysis of existing studies to use their results in effective driving behavior change interventions.

METHOD

The selection process provided 125 relevant studies that were published between 1991 and 2022, and that used TPB for the understanding of aberrant driving behavior. Five fundamental research questions were defined to identify information to be discovered from the literature review and from the meta-analysis.

RESULTS

In addition to the standard TPB constructs (attitudes, subjective norms, and perceived behavioral control), past behavior, moral norms, and descriptive norms were used in studies for a more comprehensive understanding of aberrant driving intention. This analysis demonstrated a significant correlation between aberrant driving intentions and past behavior. Also, moral norms construct was correlated with violations and recognition errors, whereas descriptive norms construct was correlated just with recognition errors.

CONCLUSIONS

The results of this study highlight the strength of TPB in the prediction of aberrant driving intention and its potential effectiveness to guide interventions aimed at changing aberrant driving behaviors. The study contributes to the comprehension of the relevant psychological factors influencing the engagement of drivers in each category of aberrant driving behaviors.

PRACTICAL APPLICATIONS

Researchers can use the results of this study to select the relevant psychological factors adapted to their interventions of driving behavior change. The results of the meta-analysis can also be used in the prediction of driver's intentions.

Identifying foci for safety messages targeting child injury from driving quad bikes: A critical beliefs analysis of parental beliefs in Australia

INTRODUCTION

In Australia, between 2017-2021, 16% of quad bike fatalities involved children. Trauma statistics highlight that public awareness of the risks associated with children driving quads is required. Consistent with the Step approach to Message Design and Testing (SatMDT) and, in particular, Steps 1 and 2, this study sought to identify critical beliefs influencing parental intentions to allow their children to drive a quad bike and develop message content. The critical beliefs analysis was based on eliciting the Theory of Planned Behavior's (TPB) behavioral, normative, and control beliefs.

METHODS

An online survey was distributed via parenting blogs, social media posts, and snowballing of the researchers' network list. Parents who participated (N = 71; 53F, 18 M), were aged between 25-57 years (M = 40.96, SD = 6.98), had at least one child aged between 3 to 16 years, and currently resided in Australia.

RESULTS

The critical beliefs analysis identified four critical beliefs that significantly predicted parental intentions to allow their child to drive a quad bike. These beliefs included a behavioral belief (the perceived advantage that allowing their child to drive a quad bike would enable tasks to be completed), two normative beliefs (the perception that one's parents and partner would likely approve of allowing their child to drive a quad bike), and one control belief (a perceived barrier to allowing one's child to drive a quad that was associated with being aware of an increasing cultural concern around the safety of quad bikes).

CONCLUSIONS

Findings contribute to insights regarding parental beliefs underpinning their intention to allow their child to drive a quad bike, an area previously lacking in research evidence.

PRACTICAL APPLICATIONS

With child-use posing a high-risk activity for children, this study provides an important contribution that may help to inform future safety messaging targeting children's use of quad bikes.

Investigating the role of beliefs in influencing the hand-held and hands-free mobile phone use among pedestrians in India

Mobile phone distraction is a significant contributor to pedestrian injuries. However, mobile phone engagement among pedestrians has been scarcely explored in a developing country like India. The present study utilized the beliefs-based theory of planned behaviour to examine the association between pedestrian beliefs towards distracted walking (behavioural, normative, and control) and their mobile phone use frequencies. Based on a survey of 560 pedestrians (64.6% males), it was found that the major use of mobile phones was for listening to music (30.7%), followed by receiving a call (25%), making a call (18.9%), texting (9.8%), navigation (8.5%) and internet browsing (7.1%). A series of multivariate ANOVAs and logistic regression models were developed to investigate the relationships between the beliefs and frequencies of mobile phone use in hands-free and hand-held conditions. Significant multivariate differences were found for behavioural and normative beliefs in hands-free conditions and all three types of beliefs in hand-held conditions. The frequency of mobile phone use was significantly predicted by normative beliefs (p < 0.001) in the hands-free condition, and by behavioural (p = 0.041) and normative beliefs (p = 0.004) in the hand-held condition. The findings may assist the road safety countermeasures in addressing the issue of pedestrian distraction.

Mobile phone use among truck drivers: The application and extension of the theory of planned behavior

Commercial truck drivers are particularly exposed to the risks associated with distracted driving, especially with mobile phone use while driving (MPWD), due to their higher driving exposure (DE) (e.g., high driving frequency, long driving hours and distance). However, despite being identified as one of the major causes in truck crashes, truck drivers' MPWD behavior has received little attention. In the current work, the theory of planned behavior (TPB), extended with DE, was applied to explore the determinants of MPWD among commercial truck drivers in China and examine the correlations between drivers' DE and psychological factors. We conducted an Internet survey and collected 420 valid questionnaires, which measured truck drivers' 5 standard TPB variables, DE and demographics. Structural equation modelling was used to analyze the data from the survey. The results showed strong support for the application of the proposed TPB model in explaining truck drivers' MPWD behavior. Specifically, truck drivers' behavioral intention (BI) had the greatest direct positive effect on MPWD behavior, while perceived behavioral control (PBC) had no direct positive effect. Moreover, PBC, attitude (ATT) and DE were significantly and positively associated with BI, while subjective norm was insignificant. As expected, DE has significant positive effects on truck drivers' psychological factors underlying MPWD behavior, especially on ATT and PBC, indicating that truck drivers with higher DE tend to have more positive attitudes toward MPWD and feel more confident about performing this risky behavior. These results may have notable practical implications in providing theoretical support for management and intervention of commercial truck drivers.

Deterring illegal smartphone use while driving: Are perceptions of risk information associated with the impact of informal sanctions?

Advertising campaigns have used threat appeals to increase the perceptions of risk associated with dangerous driving behaviours. Building on recent research that suggests increasing the pertinence of informal sanctions (sense of guilt, fear of peer disapproval, or fear of hurting oneself and others) decreases the likelihood of illegal smartphone engagement while driving, this study aimed to determine if perceptions of risk information, that is, how effective drivers believe the information is in deterring their illegal use, is associated with perceptions of informal sanctions. An online survey of 1027 Victorians who self-reported illegal smartphone use while driving asked participants to rate the personal deterrent effectiveness of five types of risks associated with illegal smartphone use while driving. A hierarchical linear regression model explored the associations between the most effective risks and each informal sanction. Female drivers were more likely than male drivers to experience guilt, fear of social loss and fear of physical loss when using their smartphones illegally. More frequent illegal smartphone engagement while driving was associated with decreased impact of informal sanctions. Female drivers were more likely than male drivers to perceive each risk as effective. The most effective piece of information was, "Contributes to 16% of Victorian road deaths and serious injuries annually"; it was also the least known (32.7% males, 26.7% females). This message, alongside, "Increases risk of a crash comparable to those associated with driving under the influence of alcohol or cannabis" and, "A 2 s glance at your phone while driving at 50 km/h effectively means driving blind for 27 m", were associated with stronger perceptions of guilt, fear of peer disapproval, or fear of hurting oneself and others when thinking about using a smartphone illegally while driving. These results suggest tailoring and targeting these specific risk information may be effective in deterring illegal smartphone use while driving.

Smartphone use among young drivers: Applying an extended Theory of Planned Behaviour to predict young drivers' intention and engagement in concealed responding

Young drivers, aged 17-25 years, are more likely than other age groups to access social interactive technologies (e.g., Snapchat, Facebook) on their smartphones while driving. Many of these young drivers do so in a concealed manner, thereby diverting their eyes from the road for extended periods and increasing their crash risk. In accordance with previous research, an extended Theory of Planned Behaviour (TPB) was applied in this survey study to investigate psychosocial predictors of young drivers' intention, and behaviour, of responding to social interactive technology on a smartphone in a concealed manner. Participants (N = 154) resided in Australia, were aged 17-25 years, owned a provisional or an open licence, and owned a smartphone. Participants completed two online surveys administered 1-week apart. The first survey measured intention and assessed the TPB standard constructs of attitude, subjective norm, and perceived behavioural control, as well as the additional constructs of anticipated action regret, anticipated inaction regret, and problematic mobile phone usage. The first survey also assessed whether there were any differences in the salient beliefs (elicited in a previous study) about smartphone use between high and low intenders to engage in this behaviour. The second survey measured engagement in the behaviour of responding in a concealed manner in the previous week. Hierarchical multiple regression analyses showed the standard TPB accounted for 69% of variance in intention, and a further 4% was accounted for by the extended constructs. In the final model, all variables, except anticipated inaction regret, were significant predictors of intention. Intention was the only significant predictor of behaviour. A series of MANOVAs found significant differences in the salient belief items between high and low intenders (e.g., high intenders were more likely to believe that friends/peers and other drivers would approve of them engaging in this behaviour). These key findings can be used as focal points for public education messages to persuade young drivers to reduce the frequency of their smartphone use, which is vital to improve road safety for all users.

Targeting Smartphone Use While Driving: Drivers’ Reactions to Different Types of Safety Messages

Only a few previous studies analyzed the effectiveness of road safety messages targeting smartphone use while driving and only several of them used messages from an ongoing road safety campaign. Thus, contributing to the field, this study aimed at testing the effectiveness of two types of social messages (threat appeal and threat appeal together with safe behavior role modelling) targeting smartphone use while driving. Ninety-three drivers were randomly assigned to two experimental (n1 = 26; n2 = 37) and one control (n = 29) groups. Each experimental group was presented with one 30 s length video message to reduce or stop smartphone use while driving. Messages differed in terms of threat appeal and modelling of safe behavior. The control group was presented with a 30 s length video clip showing neutral driving related content. The results revealed that threat appeals (alone or together with a safe role model) resulted in less positive emotions when compared to the control group’s reported emotional reactions. The message with threat appeal only also resulted in more negative emotions compared to the control group. With regards to behavioral intentions, road safety messages used in this study had minor effectiveness: the threat appeal message reduced the intentions to use smartphones while driving, only when previous behavior has been controlled. In sum, messages targeting smartphone use while driving were effective at least to some extent in changing drivers’ emotions and intentions not to be involved in targeted behavior, but the effect was minor and threat appeal only showed higher effectiveness.

Understanding the predictors of young drivers' speeding intention and behaviour in a three-month longitudinal study

This study aimed to examine to what extent an Adolescent Speeding Specific Model (ASSM), extending the theory of planned behaviour (TPB), predicts young drivers' (aged 18-25) future and past speeding (n = 126). The ASSM tested the contribution of demographics, split TPB, additional predictors and past behaviour to young drivers' speeding at two moments of time, over three months. Hierarchical multiple regression revealed that participants most likely to speed in the future were those who have done so in the past (independent predictor (ip): past compliance with the speed limit), and who were not certain in their ability to control their speeding (ip: self-efficacy). ASSM also indicated that people who reported speeding at T1 did so at T2 as well (ip: past compliance with the speed limit). The results also show that sensitive to rewards people would speed more (ip: sensitivity to reward), similar to ones with less control over their behaviour (ip: perceived controllability) or with more driving experience (ip: GDL phase). Overall, the ASSM explained 73% of the intention to comply with speed limits variation and 62% of the present compliance with the speed limit variation. Compared to models, similar in structure to ASSM, our model explained variance in intention, equal to the previously maximum observed, and 22% more variance in behaviour. As a result, our findings may help design better targeted educational campaigns to prevent young drivers' speeding.

Demographic, driving experience, and psychosocial predictors of adolescent distracted driving beliefs

PURPOSE

The current study had three aims: 1) describe distracted driving beliefs among adolescents by various distraction types (i.e., talking on a hands-free/hands-held cell phone, texting or emailing, taking "selfies," and updating/checking social media); 2) examine the factor structure of distracted driving beliefs; and 3) test whether individual difference factors, shown in prior work to be related to distracted driving behavior, significantly predicted factors of distracted driving beliefs.

METHODS

Three hundred seventy-nine high school students enrolled in non-mandatory Driver's Education courses completed surveys of distracted driving beliefs, sensation seeking, and demographics.

RESULTS

A factor analysis revealed four factors of distracted driving beliefs: 1) self-acceptance of interacting with a cell phone while driving; 2) perceived peer acceptance of interacting with a cell phone while driving; 3) perceived threat of distracted driving to personal safety; and 4) self- and peer- acceptance of talking on a cell phone while driving. Adolescents perceived a greater threat to safety and less self- and peer-acceptance of interacting with cell phones while driving (i.e., texting/emailing, updating/posting to social media, taking selfies) than talking on a cell phone while driving. In general, men, those with more driving experience, higher in sensation seeking, and those placing more importance on checking notifications on a phone had riskier beliefs about distracted driving.

CONCLUSION

Findings suggest adolescent distracted driving beliefs are influenced by individual difference factors, providing some knowledge about the motivations for distracted driving. Future work should consider novel strategies for intervening to reduce this common yet extremely dangerous behavior among adolescents.

Gender differences in the effectiveness of public education messages aimed at smartphone use among young drivers

Objective: The main aim of this survey study was to evaluate the relative persuasiveness of three newly developed and piloted public education messages aimed at monitoring/reading social interactive technology on a smartphone among young male and female drivers. In accordance with the Step Approach to Message Design and Testing, the messages were evaluated on a number of outcome measures and also explored the influence of self-reported involvement in the target behavior.Methods: Participants (N = 152; 105 F) were aged 17 to 25 years (M_age = 20.14 years, SD = 2.35) and were randomly allocated to either an intervention (one of the three messages) or control (no message) condition. The messages in the intervention group were assessed on acceptance (i.e., behavioral intention and message effectiveness), rejection, and the third person effect (TPE) differential score (i.e., the message is perceived to be more effective for others than for themselves).Results: Hierarchical regression analyses found that, compared to males, females reported: a) lower intention to monitor/read social interactive technology on a smartphone while driving, b) lower rejection; and, c) lower TPE likelihood, irrespective of message.Conclusions: These findings suggest that young male drivers and young female drivers require different message content to be effective and support the importance of including multiple outcome measures to explain the messages' persuasive effects.

Predicting the monitoring/reading of communications on a smartphone among young drivers using an extended theory of planned behaviour

Australian drivers aged 17-25 years are overrepresented in road crashes, with many crashes resulting from smartphone use. The current study, based on a prospective design and an extended TPB framework, predicted young drivers' intentions to, and actual behaviour of, monitoring/reading social interactive technology via a smartphone while driving. An online survey at Time 1 (N = 167) assessed the TPB constructs of attitude, subjective norm and perceived behaviour control (PBC), and the additional factors of habit, mindfulness and cognitive capture. A hierarchical multiple regression analysis showed that the TPB constructs accounted for 76.4% in the variance of young drivers' intentions. The extended model, which included habit, mindfulness and cognitive capture accounted for a significant 79% of the variance in intention, and these additional factors explained a significant amount of variance over and above the TPB constructs. The Time 2 survey (N = 95) assessed actual behaviour in relation to smartphone use in the one-week period between the Time 1 and 2 surveys. Results from a multiple regression analysis of Time 2 found that, as expected, intention was a significant predictor of the behaviour of monitoring/reading a smartphone while driving. The results support the TPB for predicting intention and actual behaviour in relation to monitoring/reading a smartphone while driving. The theoretical and practical implications of the current study are discussed as well as recommendations for future research.

Cost benefit study of a safety campaign's impact on road safety

The aim of this paper is to identify a break in the development trend of the time series of the number of fatal, light and heavy injuries in traffic accidents and compare the progress caused by the media campaign named "Think or you'll pay! "in the Czech Republic over the period 2000-2015. The campaign focuses on the age group of drivers under the age of 25 and the most common cause of their traffic accidents as the drivers in this age category are the most vulnerable group in road traffic. The campaign uses a method in which it tries to influence behaviour by negative action, or by causing negative emotions. The authors concentrate on the effects of mass media campaigns in the long-term development of accidents in the Czech Republic and a financial evaluation of the road safety campaign "Think or you'll pay! "by comparing the campaign costs, the cost of road fatalities, and the cost savings from the perspective of government expenditures. The secondary source data for the chart analysis and interpolation according to the criteria of analytical and mechanical balancing time series, the Chow test and Quandt Likelihood Ratio test, choosing the appropriate model trend of accidents and consequences of traffic accidents were obtained from the Czech Ministry of Transport, the database of The Losses due to Traffic Accident Rates (CZRSO) and the Czech Association of Victims of Traffic Accidents (CSODN, 2015) from period of 1990 till 2016. The impact of the media campaign "Think or you'll pay!", measured by enumerating the costs was compared with the number of fatalities in the years immediately after the campaign and the impact of the media campaign was evaluated and recognised. The conclusion and the highlights summarize the findings of research and the limits of media campaign evaluation approach.

Evaluating public education messages aimed at monitoring and responding to social interactive technology on smartphones among young drivers

Young drivers are more likely than any other age group to access social interactive technology (e.g., Facebook, E-mail) on a smartphone while driving. The current study formed part of a larger investigation and was guided by The Step Approach to Message Design and Testing (SatMDT) to evaluate the relative effectiveness of three different public education messages aimed at reducing smartphone use among young drivers. The messages were each adapted to the specific behaviours of monitoring/reading and responding to social interactive technology on smartphones. Participants (n=288; 199F, 89M) were drivers aged 17-25 years who resided in the Australian state of Queensland. Message acceptance (i.e., intention and effectiveness) and message rejection were both assessed using a self-report survey. Multivariate analyses found that, overall, the messages targeting monitoring/reading behaviour were considered more effective than those targeting responding behaviour. The message that challenged the underlying motivation that believing you are a good driver makes it easier to monitor/read social interactive technology while driving was considered particularly effective by young male drivers.

Insights into targeting young male drivers with anti-speeding advertising: An application of the Step approach to Message Design and Testing (SatMDT)

In Australia, young drivers aged 17-25 years comprise 13% of the population yet account for 22% of all road deaths with young males over-represented in such trauma. Speeding represents a major contributing factor and advertising campaigns have long focused on promoting anti-speeding messages in the effort to reduce drivers' speeds. Positioned within a larger program of research aimed at developing, piloting, and evaluating a range of theoretically-informed anti-speeding messages, the current study reports results relating to the final phase of the research, the evaluation. Six messages were devised in accordance with the guiding framework, the Step approach to Message Design and Testing ([SatMDT]; Lewis et al., 2016) and based on the findings emerging from earlier qualitative and quantitative studies within the program of research. N=938 licensed drivers (n=455 males, 48%) aged 17-62 years completed an online survey. To ensure a controlled test of the persuasiveness of the message content, the messages were presented in an audio-based format and thus were devoid of potential confounds, such as images. The messages sought to address a particular belief (i.e., behavioural, normative, control) and to focus either on emphasising the positive aspects which make speeding less likely or challenging the negative aspects which make speeding more likely. Thus, key to this evaluation was to test the persuasiveness of the message content in terms of the particular belief and focus it was addressing. Participants were randomly assigned to either the Control condition (i.e., no exposure to a message) or the Intervention condition (i.e., exposed to one of the six messages presented as an audio-recorded message within the survey). Persuasiveness was assessed via a range of outcome measures including both direct (i.e., third-person perceptions, message rejection) as well as indirect measures (i.e., intentions, willingness to speed). Age, gender, and message type were independent variables (IVs), together with issue involvement as a covariate (or IV) in the study's analyses. Overall, positive persuasive effects, and a relative absence of any negative, dissuasive effects, were found for two messages, Glass Cars and The Lift. These messages addressed the same salient belief, control beliefs, with the former emphasising the factors which discourage speeding and the latter message challenging those factors which encourage speeding. The implications of the findings are discussed in terms of the insights they offer for the key content of future anti-speeding messages.