Analyzing the use of Facebook among university libraries in Hong Kong

Travel vlogs influencing tourist decisions: information preferences and gender differences

Purpose

As independent travel has become increasingly popular in recent years, factors influencing users’ attitudes and behaviors should be explored. Besides, the rise of video platforms like YouTube, Bilibili and TikTok has led to the flourishing of user generated content (UGC), among which travel vlogs have become convenient and essential references for tourists before and while they travel on their own.

Design/methodology/approach

This research used quantitative analysis through a survey designed for young people, as most vlog viewers are in those age groups, to explore the attitudes and perceptions of vlog preference, attitudes and cognizance of travel vlogs among different gender, guided by the decision-making theory and preference theory with 455 participants.

Findings

Survey results showed that both genders have common choices regarding travel vlog preference, attitudes, sharing and cognizance. Yet, gender differences appear in some cognition of travel vlogs and specific preferences, such as information searching habits, trusty travel and information sources.

Originality/value

Existing studies focus on the influence of platforms on users, but scant studies focus on user perceptions of vlogs as a new information carrier for young people in East Asia, especially regarding gender differences, which is crucial in media-based marketing. This research provides practical suggestions to marketers and vloggers to attract and engage different genders of young people and theoretical implications on decision and preference theories.

The impact of COVID-19 on museums in the digital era: Practices and challenges in Hong Kong

Purpose

During the coronavirus disease 2019 (COVID-19) pandemic, museums, as public gathering places for citizens, have encountered unprecedented difficulties due to limitations to operate as usual for their traditional exhibitions and curations. Thus, museums made corresponding emergency attempts to accelerate digital resource and service platform constructions. Such difficulties aroused many potential problems with the applicability of electronic resources and the mismatch between user expectations and museum services. This study investigates the challenges faced by Hong Kong museums under COVID-19, emergency responses and deliberate practices of Hong Kong museums from the perspective of both museum staff and visitors, and COVID-19's influence on the roles and functions of Hong Kong museums.

Design/methodology/approach

Qualitative interviews with museum staff and visitors were conducted to collect opinions and experiences in the construction and maintenance of museums during the pandemic. Further thematic analyses of museum websites, evaluations, and suggestions were formulated guided by the PEST (Political, Economic, Social, Technological) and AIDA (Attention, Interest, Desire, Action) models.

Findings

Findings revealed many online interactions and offline renovations, but the perceptions of visitors and staff differed considerably. While online resources and virtual museums were expanded and well received, long-term prohibitions and repressions drove physical visit desire. Participants emphasized finding a balance between user expectations and realistic practices.

Originality/value

Scant studies focus on the impact of COVID-19 on the cultural industry, especially in East Asia. This study also highlights new practices of digitalization and the challenges of functional transformation. The authors' findings and suggestions provide hints to optimize the curation of information resources and improve museum service quality in the new digital era. This study also serves as a reliable and meaningful record of COVID-19 impacts on Hong Kong museums.

Evaluating social media’s communication effectiveness on travel product promotion: Facebook for college students in Hong Kong

Purpose

This study aims to evaluate social media’s communication effectiveness on travel product promotion among college students in Hong Kong. As traveling has become a popular activity, promoting travel products via social network sites (SNSs) has become common. Thus, identifying factors that affect shopping decisions is vital to tourism businesses. While the number of people using social communication tools has increased quickly, social media marketing provides a new strategy for the local travel business to sell and promote their products online.

Design/methodology/approach

This study adopts the attention, interest, desire and action (AIDA) marketing communication model to explore the influence of Facebook on the marketing of travel products among youngsters. Because Facebook is the most widely used social media platform in Hong Kong, it was selected for this study. An online survey was conducted via Google Form to collect responses from students of different local universities.

Findings

The findings indicate that our respondents consider purchasing travel products according to brand, discount and customer comments. They generally perceived Facebook advertising as a platform that could deliver various updated travel promotions and discounts, which can be adequately explained based on the AIDA model. However, respondents were unwilling to recommend the travel company to their friends on Facebook, even if they were satisfied with the travel products after purchase. Also, Facebook promotion could positively influence, draw the attention and make travel desire of the customer, but no positive influence to arouse their interest.

Originality/value

Although there are many studies on the travel industry’s marketing and social media, scant studies have investigated the influence of social media on the promotion of travel products with the AIDA model. In particular, it is crucial to explore what factors can affect young people’s decision-making, their perception of social media advertising and how marketers can make good use of this channel.

Instagram for student learning and library promotions: a quantitative study using the 5E Instructional Model

Purpose

Libraries worldwide, including Hong Kong, increasingly use social media tools to introduce and promote their services and resources to users. Instagram, in particular, is used to target younger users. This study investigates the effectiveness of Instagram in promoting library services and university students' perceptions of the value of Instagram as a learning support tool.

Design/methodology/approach

A major academic library in Hong Kong was chosen for this study. Library users' habits, perceptions, preferences, and views on Instagram's effectiveness as a learning support tool were compared in two age groups. The data were collected using a survey based on the 5E Instructional Model.

Findings

Despite the significantly higher frequency of Instagram use by younger students, the results showed that Instagram was probably an ineffective promotion platform for either age group because of low user engagement, relatively neutral perception of Instagram as a learning support tool, and notably low user acceptance of Instagram as a promotional tool.

Originality/value

Studies of student perspectives on various social media tools have increased; however, few have explored the use of Instagram, especially in Hong Kong or Asia. This study provides researchers and librarians with practical insights into current Instagram users' engagement, perceptions, and preferences and their view of its effectiveness as a learning support tool. The study also provides suggestions for improving the current situation.

Operation management of academic libraries in Hong Kong under COVID-19

Purpose

This research studies the influence of the COVID-19 pandemic on the operation management of Hong Kong academic libraries for understanding the difficulties and challenges for librarians to adapt to the special arrangements during the pandemic.

Design/methodology/approach

Qualitative semi-structured interviews were conducted with librarians in major universities and higher education institutions of Hong Kong. Participants were interviewed either in the face-to-face format or text-based format.

Findings

Participants provided a broad scope about the actual library management and operation changes during the COVID-19. According to the respondents, the most challenging problem for librarians during COVID-19 was to strike a balance between concerns of library staff and users. While they described how these arrangements and changes affected the service quality of academic libraries from different perspectives, the pandemic situation also brought some opportunities, such as pushing the digitalization of all collections and using online resources for future development. A hybrid model for library service would be more common in the future with more demands toward online resources and digital collection, in which academic libraries should be prepared after the pandemic.

Originality/value

This paper provided broad insights into library management and the future development of academic libraries for the post-COVID-19 period. There are scant studies of this topic, especially in an Asian metropolis context with dense population, small campus and limited library physical spaces.

Exploring the factors influencing continuous usage intention of academic social network sites

Purpose

Academic social network site (ASNS) is a new form of academic service in the social media age, and the study of ASNS user behavior is of great significance to academic librarians due to its recent popularity. This research explores the influencing factors of the continuous usage intention of ASNSs.

Design/methodology/approach

A survey of academics in China was conducted, and 361 responses were collected and analyzed with a structural equation model, which involves satisfaction, continuous usage intention, expectation confirmation, perceived usefulness (PU), social identity, referent network size and perceived interactivity (PI).

Findings

Satisfaction, expectation confirmation, PU, referent network size, social identity and PI significantly impact continuous usage intention. Satisfaction is a mediating variable by which expectation confirmation, PU, referent network size, social identity and other influencing factors affect continuous usage intention. Expectation confirmation and referent network size are two endogenous variables that can explain and predict the continuous usage intention of ASNSs.

Originality/value

Existing research does not consciously distinguish between adoption, use and continuous use, and only scant studies have conducted empirical research. Further, despite the widespread ASNS usage in China, Chinese scholars' studies are few, as existing studies have mainly focused on users of the UK, the US and India.

Emotions as an Object of Information Exchange in Digital Culture

In this article, we substantiate the factors for developing a discussion of the problem of emotions as an object of information exchange within the framework of the documentary sciences and propose directions for using the potential of the emotional function of social information in the process of interaction between a specialist in the field of scientific information and a user in a digital culture.

Reddit use in the LIS community

This study examined online communications within library and information science (LIS)-related subreddits through the perspectives of social identity theory and social media engagement. A total of 17,049 Reddit posts from three major LIS-related subreddits were harvested through Pushshift by Python. Manual and computational coding methods were used to identify linguistic characteristics of the posts as well as the topicality of the content. Multiple logistic regressions were used to analyze the relationship between psychological and emotional characteristics of the posts and user engagement. Results showed that the majority of posts did not mention a specific type of LIS organization; of the subset that did, public libraries and academic libraries were most frequently referenced. “Library services and usage” was the topic most mentioned within LIS-related subreddits, followed by “librarians and jobs.” Various psychological features of posts including emotional tone score, authentic score, clout score, analytic score, and usage of words related to affective processes, anxiety, social processes, causation, and time were significantly related to user engagement. This study contributes to further understanding of social identity theory and social media engagement within the online communication context of LIS community. Key topics and issues in the LIS field and practical suggestions for strategies to improve social media engagement across LIS community were discussed.

Library café or elsewhere: usage of study space by different majors under contemporary technological environment

Purpose

As current university students may access information for their study anytime, anywhere with ubiquitous mobile technologies, this research re-examines the roles of study space in students' learning and campus life.

Design/methodology/approach

A survey was conducted to collect students' opinions and habits regarding the usage of different study spaces. Results in three different academic majors (science and engineering, arts and business) of a comprehensive international university were compared.

Findings

The authors’ findings showed a more diversified space usage among students, with the library café increasingly important in students' learning and life while learning commons remain important. However, there were only minor differences among these three study majors towards the learning and entertaining spaces, as these students generally apply inquiry-based learning.

Originality/value

While some researches have investigated students' usage of university and library learning spaces, few studies have focused on the study space issue in Hong Kong or other metropolises in the East under the current mobile learning environment. This study's insights could help libraries and universities improve the management of their physical spaces to meet student needs.

Effectiveness of overnight learning commons: A comparative study

This study explores the overnight usage of Chi Wah Learning Commons and The University of Hong Kong Libraries on the same campus. By adopting quantitative research, it investigates students' preferences in these areas and levels of social capital in the library, further, it explores the similarities and differences of user behavior between the university's undergraduate and postgraduate students. Our findings showed that HKUL had not taken full advantage of its prime location and comprehensive collection in the main library, and the full potential of overnight services. The results of this study contribute to the library management in understanding the changing needs of users and propose the potential enhancements on social capital among students and the community.

Supporting higher education with social networks: trust and privacy vs perceived effectiveness

Purpose

Social networks provide convenient communication and connection among people, and they have become essential in college students' lives. However, problems also come along with increasing concern about trust and privacy issues. This research attempts to investigate the trust and privacy perceptions of university students when using social networks for learning purposes.

Design/methodology/approach

This paper investigated the differences in trust and privacy perceptions between undergraduate (UG) and postgraduate (PG) students through an online survey with 96 subjects in Hong Kong. The authors used the Mann–Whitney U test to compare the differences between the responses provided by UG and PG subjects.

Findings

The authors found that both PG and UG students were generally satisfied with the use of social networking sites (SNSs) for learning. However, PG subjects used SNSs more for learning and were more willing to exchange with classmates than UG and PG perceived higher value of SNSs than UG students. The authors also found a relative lack of privacy awareness of UG students.

Practical implications

Based on the study’s findings, the authors made some recommendations about the application of SNSs for learning purposes. The authors also suggest universities provide more guidance and training to students on the privacy issues of SNSs.

Originality/value

Even though some previous studies have focused on studying privacy and trust issues on SNSs, studies that aim at university students in the context of Asia–Pacific are rather limited, especially university students' own trust and privacy perceptions on using SNSs for learning purposes.

Peer review

The peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-02-2020-0042

Value chain analysis of information services for visually impaired people: a case study of contemporary technological solutions

Purpose

People with visual impairment comprise the second high disability population in Hong Kong, but only two existing information centers provide information services for visually impaired people, which is inadequate. Therefore, this study aims to provide a more in-depth understanding of the information services for visually impaired people in Hong Kong.

Design/methodology/approach

People with visual impairment comprise the second high disability population in Hong Kong, but only two existing information centers provide information services for visually impaired people, which is inadequate. Therefore, this study aims to provide a more in-depth understanding of the information services for visually impaired people in Hong Kong.

Findings

IAC's main problems include limited collection, inconsistent multiple digital platforms for user access, limited service hours and limited promotion. Some technological suggestions were proposed, which include: expanding its electronic and special collections, establishing a one-stop digital platform, AI-based chatbot for automated caring chats and reference services, and extending its social network marketing.

Originality/value

Scant studies focus on the information services and management of special libraries for visually impaired people, especially in East Asia. On the other hand, there are limited case studies analyzing libraries with value-chain analysis.

Relating library user education to business students’ information needs and learning practices: a comparative study

Purpose

The paper aims to investigate current library instruction programs to help business students make better use of library resources and improve their information. However, students’ information acquisition ability, library usage and their perception toward library user education are inevitably changing along with the rapidly evolving information landscape as well as the socio-cultural environment driven by information technologies.

Design/methodology/approach

For this study, 90 business students from three different majors at the Faculty of Business and Economics, the University of Hong Kong were invited to participate in the online survey for comparison.

Findings

The findings of this study suggest that the subjects, in general, recognized the importance of library user instruction. However, when the subjects encountered difficulties in information searching, they preferred to use search engines (such as Google) and seek help from their classmates.

Practical implications

The results of this study show that there were distinctive differences in library usage and views toward library instruction among students of three different majors. This study sheds light on the feasible actions of academic libraries to enhance library user instruction services and improve the IL skills among business students.

Originality/value

Although there is much research about the library instruction of academic libraries, scant research focuses on library usage and views toward library instruction of business students, especially on the comparison among different business majors.

Applying social media to environmental education: is it more impactful than traditional media?

Purpose

This study aims to explore how social media help promote environmental education and pro-environmental behaviours by analysing how young adults access social media and traditional media to obtain environmental information differently, how environmental ideas are disseminated through social media and how people perceive and realise environmentalism.

Design/methodology/approach

This is a qualitative study based on a semi-structured interview with student participants. The questions used in the interview were developed by on the integrated waste reduction model by Nishio and Takeuchi (2005) and the enhanced model proposed by Ho et al. (2019).

Findings

The results indicate that young adults agree and accept that living environmentally friendly lifestyles is an important goal. Although they acquire environmental information from social media, they seldom share or interact with those social media posts. This behaviour implies that they are information receivers when dealing with such contents.

Originality/value

The finding of this study provides insight for stakeholders on how to promote related knowledge and encourage people to be “greener” more often and construct a friendlier atmosphere for fostering more in-depth environmental discussions on social media.

Medical students’ attitudes and perceptions towards the effectiveness of mobile learning: A comparative information-need perspective

The rapid development of information and communication technologies has revolutionized the lifestyles and learning practices of the younger population worldwide. Various new mobile platforms and forms of social media have been so pervasive and influential in the world of higher education that they have contributed much to the training of the next generation of medical professionals. As such, the current study aimed to compare the adoption of mobile learning amongst three groups of medical science students at the University of Hong Kong – namely, students majoring in Clinical Science, Chinese Medicine and Nursing. For this study, the authors used a questionnaire survey to collect a total of 150 responses. The data was analysed using descriptive statistics, Pearson’s correlation test and multiple regression analysis. The results from the study revealed that the students in the three different medical majors at the University of Hong Kong engaged with their mobile devices at slightly different levels. Although a few significant differences were found, Clinical Science students tended to have more diverse information needs and use their mobile devices for a variety of learning-related activities. In comparison, Chinese Medicine students indicated that they were less active users of mobile devices in terms of both learning and non-learning activities.

Exploring the mobile learning needs amongst performing arts students

Purpose

This paper aims to study the information needs and online information-seeking behaviors on mobile platforms of performing arts students at a college level.

Design/methodology/approach

Survey instruments were used to collect data from performing arts students at the Hong Kong Academy of Performing Arts (HKAPA), a metropolitan’s major performing arts tertiary institution. Data collected were analyzed through descriptive statistics and other statistical methods, and the music-related students were compared with the production-related students.

Findings

The result reveals that performing arts students all owned their mobile devices and often used mobile apps for non-academic purposes, but they did not often use mobile library services or read online academic contents with their mobile devices. The participants considered inadequate signal coverage, slow loading time, difficulty in reading on a mobile device and the lack of specialized mobile apps as more significant barriers affecting their usage. There are some significant differences between the music-related and production-related student groups in that music-related students watched lectures on the library websites and used electronic music scores more often than the production-related students.

Practical implications

This study contributes to the input for enhancements and policies to future mobile services and facilities of performing art libraries.

Originality/value

There have been scant studies on the mobile learning needs of performing arts students, especially in Asia.