Brandtner A, Brand M, Müller A. Mental imagery in the context of online compulsive buying-shopping disorder: The role of pleasure and relief.
Addict Behav Rep 2025;
21:100586. [PMID:
39926173 PMCID:
PMC11803172 DOI:
10.1016/j.abrep.2025.100586]
[Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Download PDF] [Journal Information] [Subscribe] [Scholar Register] [Received: 11/12/2024] [Revised: 12/22/2024] [Accepted: 01/19/2025] [Indexed: 02/11/2025] Open
Abstract
Background
The rise of e-commerce has led to an increase in online compulsive buying-shopping disorder (OCBSD), an addictive disorder potentially driven by preoccupations like mental imagery, yet their occurrence and predictors have not been thoroughly explored.
Methods
This study investigated the expression of and associations with mental imagery in women with pathological (n = 56) or non-problematic buying-shopping (n = 56) applying hierarchical regression analyses. Participants were classified based on a structured diagnostic interview, completed self-report questionnaires assessing experiences of gratification and compensation during shopping, and a 14-day end-of-day ambulatory assessment, evaluating mental imagery intensity.
Results
Women with pathological buying-shopping reported significantly more intense shopping-specific mental imagery compared to women with non-problematic buying-shopping. Mental imagery was significantly predicted only by compensatory experiences in the pathological buying-shopping group with medium effect sizes.
Discussion
The findings suggest that in OCBSD, mental images likely arise from to the anticipated effects of relief, possibly indicating a maladaptive coping strategy.
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