Pettersson B, Bajraktari S, Skelton DA, Zingmark M, Rosendahl E, Lundin-Olsson L, Sandlund M. Recruitment strategies and reach of a digital fall-prevention intervention for community-dwelling older adults.
Digit Health 2022;
8:20552076221126050. [PMID:
36118253 PMCID:
PMC9478742 DOI:
10.1177/20552076221126050]
[Citation(s) in RCA: 2] [Impact Index Per Article: 0.7] [Reference Citation Analysis] [Abstract] [Track Full Text] [Download PDF] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Received: 07/18/2022] [Accepted: 08/24/2022] [Indexed: 11/17/2022] Open
Abstract
Background
To have an impact on the population's health, preventive interventions have
to reach a large proportion of the intended population. Digital solutions
show potential for providing wider access to fall preventive exercise.
However, there is a lack of knowledge about how to reach the target group.
The aim of this study was to describe the recruitment process used in the
Safe Step randomised controlled trial and the characteristics of the
participants reached.
Methods
Several recruitment methods, both digital and non-digital, were adopted to
reach the intended sample size. Sociodemographic parameters from the
baseline questionnaire were used to describe participant characteristics.
The characteristics were also compared to a representative sample of older
adults in the Swedish population.
Results
In total, 1628 older adults were recruited. Social media proved to be the
most successful recruitment strategy, through which 76% of the participants
were recruited. The participants reached had a mean age of 75.9 years, lived
in both urban and rural locations, were already frequent users of the
Internet and applications (smartphone/tablet) (79.9%), had higher education
(71.9%), and a large proportion were women (79.4%). In comparison with the
general population participants in the Safe Step study were more highly
educated (p < 0.001), women in the study more frequently
lived alone (p < 0.001) and men more often reported
poorer self-rated health (p = 0.04). Within the study, men
reported a faster deteriorating balance (p = 0.003) and
more prescribed medication (p < 0.001) than women.
Conclusion
Recruitment via social media is a useful strategy for reaching older adults,
especially women and frequent users of the Internet, for a fully
self-managed and digital fall prevention exercise intervention. This study
underlines that a range of interventions must be available to attract and
suit older adults with different functional statuses and digital skills.
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