Ecker U, Sanderson JA, McIlhiney P, Rowsell JJ, Quekett HL, Brown G, Lewandowsky S. EXPRESS: Combining Refutations and Social Norms Increases Belief Change.
Q J Exp Psychol (Hove) 2022;
76:1275-1297. [PMID:
35748514 DOI:
10.1177/17470218221111750]
[Citation(s) in RCA: 4] [Impact Index Per Article: 2.0] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 11/17/2022]
Abstract
Misinformed beliefs are difficult to change. Refutations that target false claims typically reduce false beliefs, but tend to be only partially effective. In this study, a social norming approach was explored to test whether provision of peer norms could provide an alternative or complementary approach to refutation. Three experiments investigated whether a descriptive norm-by itself or in combination with a refutation-could reduce the endorsement of worldview-congruent claims. Experiment 1 found that using a single point estimate to communicate a norm affected belief but had less impact than a refutation. Experiment 2 used a verbally-presented distribution of four values to communicate a norm, which was largely ineffective. Experiment 3 used a graphically-presented social norm with 25 values, which was found to be as effective at reducing claim belief as a refutation, with the combination of both interventions being most impactful. These results provide a proof of concept that normative information can aid in the debunking of false or equivocal claims, and suggests that theories of misinformation processing should take social factors into account.
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