The esthetic preference of Chinese typefaces--an event-related potential study

Cross-subject aesthetic preference recognition of Chinese dance posture using EEG

Due to the differences in knowledge, experience, background, and social influence, people have subjective characteristics in the process of dance aesthetic cognition. To explore the neural mechanism of the human brain in the process of dance aesthetic preference, and to find a more objective determining criterion for dance aesthetic preference, this paper constructs a cross-subject aesthetic preference recognition model of Chinese dance posture. Specifically, Dai nationality dance (a classic Chinese folk dance) was used to design dance posture materials, and an experimental paradigm for aesthetic preference of Chinese dance posture was built. Then, 91 subjects were recruited for the experiment, and their EEG signals were collected. Finally, the transfer learning method and convolutional neural networks were used to identify the aesthetic preference of the EEG signals. Experimental results have shown the feasibility of the proposed model, and the objective aesthetic measurement in dance appreciation has been implemented. Based on the classification model, the accuracy of aesthetic preference recognition is 79.74%. Moreover, the recognition accuracies of different brain regions, different hemispheres, and different model parameters were also verified by the ablation study. Additionally, the experimental results reflected the following two facts: (1) in the visual aesthetic processing of Chinese dance posture, the occipital and frontal lobes are more activated and participate in dance aesthetic preference; (2) the right brain is more involved in the visual aesthetic processing of Chinese dance posture, which is consistent with the common knowledge that the right brain is responsible for processing artistic activities.

The implicit preference evaluation for the ceramic tiles with different visual features: Evidence from an event-related potential study

Background

Ceramic tiles are popular because of their various forms, and they are often used to decorate the environment. However, few studies have applied objective methods to explore the implicit preference and visual attention of people toward ceramic tile features. Using event-related potential technology can provide neurophysiological evidence for the study and applications of tiles.

Materials and methods

This study explored the influence of pattern, lightness, and color system factors of ceramic tiles on the preferences of people using a combination of subjective questionnaires and event-related potential (ERP) technology. Twelve different conditions of tiles (2 × 3 × 2) were used as stimuli. EEG data were collected from 20 participants while they watched the stimuli. Subjective preference scores and average ERPs were analyzed using analysis of variance and correlation analysis.

Results

(1) Pattern, lightness, and color system factors significantly affected the subjective preference scores for tiles; the unpatterned tiles, light-toned tiles, and warm-colored tiles received higher preference scores. (2) The preferences of people for different features of tiles moderated ERP amplitudes. (3) The light-toned tiles with a high preference score caused a greater N100 amplitude than the medium-toned and dark-toned tiles; and the patterned tiles and warm-colored tiles with low preference scores induced greater P200 and N200 amplitudes.

Discussion

In the early stage of visual processing, light-toned tiles attracted more attention, possibly because of the positive emotional effects related to the preference. The greater P200 and N200 elicited by the patterned and neutral-colored tiles in the middle stage of visual processing indicates that patterned and neutral-colored tiles attracted more attention. This may be due to negativity bias, where more attention is allocated to negative stimuli that people strongly dislike. From the perspective of cognitive processes, the results indicate that the lightness of ceramic tiles is the factor that people first detect, and the visual processing of pattern and color system factors of ceramic tiles belong to a higher level of visual processing. This study provides a new perspective and relevant information for assessing the visual characteristics of tiles for environmental designers and marketers involved in the ceramic tiles industry.

The relationship between aesthetic preferences of people for ceramic tile design and neural responses: An event-related potential study

Introduction

The aesthetic preferences of people can determine the success of a design and are often closely related to design features. The discovery of designs that match user preferences can provide a reference for designers. Ceramic tiles are widely used in environmental design; however, little attention has been paid to the aesthetic preferences of people for tiles. This study aimed to explore the relationship between aesthetic preferences for tile design and neural responses.

Materials and methods

In this study, two groups of tiles with different preference levels were randomly presented to 16 participants, and their electroencephalograms were recorded. The mean amplitudes of event-related potentials were analyzed by ANOVA.

Results

The results showed that: (1) the aesthetic preferences of people for tiles could modulate brain activity; (2) tiles that people liked triggered higher N100 amplitudes; and (3) tiles that people disliked triggered higher P200 and late positive potential (LPP) amplitudes.

Discussion

These results suggest that N100, P200, and LPP are significantly related to the aesthetic preferences of people for ceramic tiles. The difference in N100 and P200 amplitudes indicates that participants developed aesthetic perceptions of the tiles in the early and middle stages of vision and formed different attention allocations to tiles with varying levels of aesthetic preference; in the middle and late stages of visual processing, the difference in the LPP amplitude indicates that the impression of people for tiles is further deepened in the later stage, forming a top-down emotion-driven evaluation. Exploring the relationship between the aesthetic preferences of people and neural responses is significant in establishing objective aesthetic judgment indicators for tiles and understanding the process of aesthetic cognition. This study provides relevant information for quantitative aesthetic assessments of environmental design, interior design, and marketing involving ceramic tiles.

Is an anthropomorphic app icon more attractive? Evidence from neuroergonomomics

Exploring what types of app icons are attractive has been a topic of great interest in recent years. The main purpose of this study was to explore the neural mechanism of attention capturing of the anthropomorphic app icons based on neuroergonomics. Participants' perception of different app icons was investigated by using event-related potentials (ERPs) and attractiveness evaluation. The results showed that anthropomorphic app icons were evaluated more attractive and elicted larger P2, P3 and LPP amplitude than non-anthropomorphic app icons, which indicated an attention bias to attractive anthropomprphic app icons. The time course of the attention towards anthropomorphic app icons includes three main processes: an early stimulus-driven perceptual detection of app icon features (P2 during 160-200 ms), an involuntary allocation of attention to evaluate and categorize app icons (P3 during 300-500 ms), and experiencing different emotions to anthropomorphic versus non-anthropomorphic app icons (LPP during 500-800 ms). That is, the process of users' perception and attention toward app icons combines "bottom-up" and "top-down" processes. Our findings suggest a new perspective to use ERP components (P2, P3, and LPP) to deep understanding of app icon design. A practical implication is that app icons could be designed using anthropomorphic elements to attract users.

The Implicit Aesthetic Preference for Mobile Marketing Interface Layout-An ERP Study

Businesses and scholars have been trying to improve marketing effect by optimizing mobile marketing interfaces aesthetically as users browse freely and aimlessly through mobile marketing interfaces. Although the layout is an important design factor that affects interface aesthetics, whether it can trigger customer's aesthetic preferences in mobile marketing remains unexplored. To address this issue, we employ an empirical methodology of event-related potentials (EPR) in this study from the perspective of cognitive neuroscience and psychology. Subjects are presented with a series of mobile marketing interface images of different layouts with identical marketing content. Their EEG waves were recorded as they were required to distinguish a target stimulus from the others. After the experiment, each of the subjects chose five stimuli interfaces they like and five they dislike. By analyzing the ERP data derived from the EEG data and the behavioral data, we find significant differences between the disliked interfaces and the other interfaces in the ERP component of P2 from the frontal-central area in the 200–400 ms post-stimulus onset time window and LPP from both the frontal-central and parietal-occipital area in the 400–600 ms time window. The results support the hypothesis that humans do make rapid implicit aesthetic preferences for interface layouts and suggest that even under a free browsing context like the mobile marketing context, interface layouts that raise high emotional arousal can still attract more user attention and induce users' implicit aesthetic preference.

The Effect of Art Expertise on Eye Fixation-Related Potentials During Aesthetic Judgment Task in Focal and Ambient Modes

This study aimed to determine the effect of expertise on the eye fixation-related potentials (EFRPs) during the aesthetic evaluation of images, independently in focal and ambient modes of visual processing. Focal and ambient modes were identified by averaging EFRP waveforms about the beginning of long eye fixations followed by short saccades and short fixations followed by long saccades, respectively. Thirty experts with formal training in visual arts and thirty-two non-experts freely viewed 150 figurative paintings presented for 20 s, each. After viewing the painting, the participant answered the question: “Is this painting beautiful?” Differences were found between the group of experts and non-experts due to the amplitude of EFRPs but only in focal mode, which is related to top-down, focused attention on the objects. Long fixations of experts had a higher amplitude of the parietal P2 recorded from right site than non-experts. In the group of experts, the frontal P2 was higher for long fixations on not beautiful paintings in comparison to long fixation on beautiful paintings. Moreover, in focal mode, there were higher occipital lambda response and N1-P2 complex for not beautiful than beautiful paintings. These results are discussed in the light of the results of studies on the effect of visual art expertise on event-related potentials (ERPs), ERP studies during aesthetic judgment task, and the knowledge of different modes of visual processing and EFRPs.

Visual Discomfort From Flash Afterimages of Riloid Patterns

Op-art-based stimuli have been shown to be uncomfortable, possibly due to a combination of fixational eye movements (microsaccades) and excessive cortical responses. Efforts have been made to measure illusory phenomena arising from these stimuli in the absence of microsaccades, but there has been no attempt thus far to decouple the effects of the cortical response from the effect of fixational eye movements. This study uses flash afterimages to stabilise the image on the retina and thus reduce the systematic effect of eye movements, in order to investigate the role of the brain in discomfort from op-art-based stimuli. There was a relationship between spatial frequency and the magnitude of the P300 response, showing a similar pattern to that of discomfort judgements, which suggests that there might be a role of discomfort and excessive neural responses independently from the effects of microsaccades.