Seductive details and attention distraction – An eye tracker experiment

Task-irrelevant decorative pictures increase cognitive load during text processing but have no effects on learning or working memory performance: an EEG and eye-tracking study

Decorative pictures (DP) are often used in multimedia task materials and are commonly considered so-called seductive details as they are commonly not task-relevant. Typically, DP result in mixed effects on behavioral performance measures. The current study focused on the effects of DP on the cognitive load during text reading and working memory task performance. The theta and alpha frequency band power of the electroencephalogram (EEG) and pupil dilation served as proxies of cognitive load. The number of fixations, mean fixation durations, and the number of transitions served as proxies of the attentional focus. For both, text reading and n-back working memory tasks, the presence and congruency of DP were manipulated in four task conditions. DP did neither affect behavioral performance nor subjective ratings of emotional-motivational factors. However, in both tasks, DP increased the cognitive load as revealed by the EEG alpha frequency band power and (at least to some extent) by subjective effort ratings. Notably, the EEG alpha frequency band power was a quite reliable and sensitive proxy of cognitive load. Analyzing the EEG data stimulus-locked and fixation-related, the EEG alpha frequency band power revealed a difference in global and local cognitive load. In sum, the current study underlines the feasibility and use of EEG for multimedia research, especially when combined with eye-tracking.

Engaging learners with games-Insights from functional near-infrared spectroscopy

The use of game elements in learning tasks is thought to facilitate emotional and behavioral responses as well as learner engagement. So far, however, little is known about the underlying neural mechanisms of game-based learning. In the current study, we added game elements to a number line estimation task assessing fraction understanding and compared brain activation patterns to a non-game-based task version. Forty-one participants performed both task versions in counterbalanced order while frontal brain activation patterns were assessed using near-infrared spectroscopy (within-subject, cross-sectional study design). Additionally, heart rate, subjective user experience, and task performance were recorded. Task performance, mood, flow experience, as well as heart rate did not differ between task versions. However, the game-based task-version was rated as more attractive, stimulating and novel compared to the non-game-based task version. Additionally, completing the game-based task version was associated with stronger activation in frontal brain areas generally involved in emotional and reward processing as well as attentional processes. These results provide new neurofunctional evidence substantiating that game elements in learning tasks seem to facilitate learning through emotional and cognitive engagement.

Individual differences in selective attention and engagement shape students’ learning from visual cues and instructor presence during online lessons

Although some researchers recommend minimizing extraneous visual information in multimedia lessons, others have demonstrated that features such as visual cues and instructor videos can enhance learning. However, variability in selective attention skills may influence students’ ability to benefit from these additional features. This study investigated links between college students’ selective attention skills and their learning from video lessons that varied in the use of visual cues and the instructor video. Learning outcomes depended on both the visual features available and students’ effort and selective attention skills. Among students who reported increased effort during the lessons, those with more efficient selective attention benefited most when a single additional feature (i.e., either visual cues or the instructor video) was used. All students, regardless of attention skills, benefited when both visual cues and the instructor were combined. These findings suggest that learning during multimedia lessons may depend on the visual features of the lessons and the student’s effort and attention skills.

Effects of decorative pictures on mental processing demands and learning: An EEG and eye-tracking study

Across two experiments, the effects of presenting decorative pictures (DP) alongside texts were assessed with respect to the mental processing demands during reading, learning outcomes, and subjective task experience. DP were thought to function as so-called seductive details. Eye-tracking and the electroencephalogram (EEG) were recorded during reading. Pupil dilation and the EEG theta (4-8 Hz) and alpha (8-13 Hz) frequency band power served as measures of the mental processing demands. Texts on features and habitats of animals served as learning materials. Working memory (WM) load was manipulated as an additional factor during reading. Neither the additional WM load nor DP had significant effects on learning outcomes, albeit in both experiments the increased WM load affected the physiological measures as expected. DP with a few different motifs generally were not very seductive (Experiment 1). DP with more diverse motifs resulted in increased mental processing demands as indicated by the EEG alpha frequency band power (Experiment 2). Subjective task experience was positively affected by the DP present in Experiment 2 as indicated by higher subjective ratings of interestingness, comprehensibility, emotionality, and aesthetical pleasantness when DP were present. In sum, the study indicates that DP with diverse motifs may function as seductive details, increasing mental processing demands without detrimental effects on learning outcomes.

Inconsistent seduction: Addressing confounds and methodological issues in the study of the seductive detail effect

INTRODUCTION

The inclusion of interesting but irrelevant details in instructional materials may interfere with recall and application of the core content. Although this seductive detail effect is well researched, recent research highlights factors that may influence the effect size.

OBJECTIVES

The current study discusses confounds and methodological issues in the study of seductive details and outlines strategies for overcoming them. These practices were then applied in a study that examined the role of learning objectives on the seductive detail effect.

METHODS

Seductive details were selected on the basis of interest and importance level and matched for word count and reading level. The 3 × 2 between-subjects design presented 132 undergraduate students with a lesson on plate tectonics; participants completed tests on both recall and transfer.

RESULTS

Results did not reveal a consistent detrimental effect of high-interest details on core content recall and transfer. On the recall test, contrary to expectation, the seductive detail effect obtained only when objectives were provided. A similar pattern emerged on the transfer task.

CONCLUSION

These findings highlight the difficulty of consistently eliciting the seductive detail effect. We discuss outstanding issues that must be addressed in order to develop practical guidelines on the inclusion of seductive details in educational materials.

Decorative animations impair recall and are a source of extraneous cognitive load

Working memory is critical for learning but has a limited capacity for processing new information in real time. Cognitive load theory is an evidence-based approach to education that seeks to minimize the extraneous (unnecessary) load on working memory to avoid overloading it. The "seductive details effect" postulates that extraneous load can come from instructional design materials that attract interest but are unrelated to, and impair, learning. Presentation packages, such as Microsoft PowerPoint, have built-in decorative animated "GIFs" that are designed to make presentations more visually appealing. The aim of the study was to investigate the effect of such "decorative" animations on learning and working memory performance. We found that students were less able to recall content presented in the presence of a decorative but relevant animation compared with a still image. This effect was found with two different topics (human physiology and enzyme kinetics). Compared with still images, students also found it harder to remember animations themselves, and the self-reported mental workload required to remember them was higher. These results show that decorative animations are seductive details and are thus a source of extraneous cognitive load.

More Attractive or More Interactive? The Effects of Multi-Leveled Emotional Design on Middle School Students' Multimedia Learning

Previous studies on multimedia learning have provided shreds of evidence for the positive effect of visually attractive emotional design on college students' emotion and learning outcomes. However, the effect may vary among middle school students. The aim of this study was to examine the impacts of visual and behavioral emotional design on the emotional, motivational and cognitive outcomes of middle school students. In Experiment 1, 50 participants (ages 13-15) were randomly assigned to one of two conditions: visual positive emotional design (colorful and anthropomorphic design) and visual neutral emotional design (achromatic and without anthropomorphic design). In Experiment 2, 173 participants (ages 13-16) were randomly assigned to one of four conditions created by the two factors: visual emotional design (positive vs. neutral) and behavioral emotional design (positive vs. neutral). The behavioral positive emotional design allows learners to interact with learning materials, whereas behavioral neutral emotional design only allows learners to watch learning video. Results showed that both visually attractive and behaviorally interactive design (visual positive emotion design and behavioral positive emotional design) had positive effect on learners' positive emotions. Combining visual positive with behavioral positive emotional design could facilitate learning performance.

Attention to and Distraction from Risk Information in Prescription Drug Advertising: An Eye Tracking Study

Direct-to-consumer (DTC) television ads must disclose a drug's most important risks. Currently, the risks must be in audio at a minimum. Studies have shown that presenting information with both audio and superimposed risk text (dual-modality) improves recall beyond that of using audio alone. However, distracting elements in DTC ads may draw attention away from the superimposed risk text. This study combined eye-tracking data with questionnaire data to examine whether distracting elements decrease attention to the risk text in DTC ads, in turn affecting risk retention and risk perceptions. The authors randomly assigned 300 U.S. opt-in panel members to view either a low-distraction or a high-distraction DTC television ad. The authors found that distracting elements during risk presentation drew attention away from the risk text and, in turn, reduced retention of drug risk information. Risk perceptions were not affected. These results suggest that even if dual-modality is used to increase consumer's comprehension of drug risk information, distracting visuals should still be avoided in order to help consumers focus on key information in the ad.