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For: Nettelhorst SC, Jeter WK, Brannon LA. Be careful what you wish for: The impact of advertisement choice on viewers’ expectations. Computers in Human Behavior 2014;41:313-8. [DOI: 10.1016/j.chb.2014.10.009] [Citation(s) in RCA: 5] [Impact Index Per Article: 0.5] [Reference Citation Analysis] [What about the content of this article? (0)] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 11/21/2022]
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Nettelhorst SC, Jeter WK, Brannon LA, Entringer A. Can there be too much of a good thing? The effect of option number on cognitive effort toward online advertisements. COMPUTERS IN HUMAN BEHAVIOR 2017. [DOI: 10.1016/j.chb.2017.04.061] [Citation(s) in RCA: 2] [Impact Index Per Article: 0.3] [Reference Citation Analysis] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 10/19/2022]
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