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For:
Nettelhorst SC
, Jeter WK, Brannon LA.
Be careful what you wish for: The impact of advertisement choice on viewers’ expectations.
Computers in Human Behavior
2014;
41
:313-8. [DOI:
10.1016/j.chb.2014.10.009
]
[
Citation(s) in
RCA
: 5
]
[
Impact Index Per Article: 0.5
]
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[Indexed: 11/21/2022]
Number
Cited by Other Article(s)
1
Nettelhorst SC
, Jeter WK, Brannon LA, Entringer A. Can there be too much of a good thing? The effect of option number on cognitive effort toward online advertisements.
COMPUTERS IN HUMAN BEHAVIOR
2017. [DOI:
10.1016/j.chb.2017.04.061
]
[
Citation(s) in
RCA
: 2
]
[
Impact Index Per Article: 0.3
]
[
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[Indexed: 10/19/2022]
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