Users' continued participation behavior in social Q&A communities: A motivation perspective

"Saving Students' Lives": Instructor Sharing of Run-Hide-Fight® Emergency Preparedness Materials

When emergency situations occur, it is essential that individuals can effectively respond to keep themselves and others safe. One attempt at increasing individuals' readiness for an emergency is the Run-Hide-Fight® campaign, which has been adopted by several higher education institutions in the United States. This study explores the dissemination of this campaign by instructors at a large Midwestern university in the United States. We generally find support for the reasoned action perspective, with attitudes, norms, and perceived behavioral control influencing intentions to share the emergency preparedness video with students. Through open-ended responses provided by the instructors, we identify four main themes surrounding video dissemination. First, most instructors felt comfortable sharing the video, believing it would be useful in preparing students for an emergency. Second, some instructors voiced concerns about the negative emotional effects the video may have on students. Third, instructors generally appreciated the brief and effective delivery of the message, though some were concerned about dramatizing emergencies. Finally, instructors suggested ways of improving the video, such as including more specific guidance on how to behave in an emergency situation. Practically, these findings suggest that universities should consider their emergency preparedness information dissemination strategy to maximize credibility, minimize message fatigue, and reach more students. Theoretically, this study affirms the tenets of reasoned action and suggests alternative theoretical approaches for future scholarship.

A Reasoned Action Approach to Limiting Excessive Social Media Usage Among Adults

The literature on social media suggests a link between use and negative mental health consequences. Numerous theoretical perspectives have attempted to explain the underlying mechanisms for this relationship but are lacking a clear explanation for why some individuals may be negatively impacted by their social media use. Despite a plethora of research on this relationship, minimal research has examined the act of limiting social media use as a promotional behavior. This study takes a fresh approach by investigating attitudinal components that predict intentions to limit social media use via the reasoned action approach. US adults (N = 298) participated in an online survey on excessive social media use. Attitudes, perceived norms, and perceived behavioral control were significant predictors of intentions to limit social media use. In addition, perceived behavioral control was hypothesized to moderate both the attitude to intention and norm to intention relationships in that these associations would be stronger for those with higher control beliefs. Results showed that strong control beliefs strengthened the attitudes to intentions relationship but weakened the norm to intention relationship. Future practical and research directions are discussed to promote limiting social media use and further investigate the negative mental health outcomes of excessive social media.

Continuous idea contribution in open innovation communities: The role of verbal persuasion from peers

Motivating continuous idea contributions from members is especially challenging for open innovation communities (OIC). Scholars have thus explored a range of incentives, among which peer feedback has received much attention. However, existing research on peer feedback tends to focus on the structural features, ignoring the richness of the text. To fill this research gap, this study investigates the influence of feedback language use from peers, including emotional support and constructive feedback, on individuals' continuous idea contributions, based on the creative self-efficacy theory. The results show that emotional support, especially emotional approval, positively affects members' continuous contributions, and that the effect is stronger when the provider is of a higher status. However, individualized consideration does not seem to work. In addition, in terms of the effect of constructive feedback, we also find support from cognitive stimulation, while intellectual stimulation exerts an effect only when the provider's status is high. Overall, these findings extend the current research on peer feedback and offer practical guidelines to the open innovation community.

Formation mechanism of contributors' self-identity based on social identity in online knowledge communities

Introduction

Contributors' self-identity is a critical element in the sustainable development of online knowledge communities (OKCs). However, research concerning the formation mechanism of contributors' self-identity remains scarce. This research posits information support, novel posting and sense of self-worth as mediating variables between social identity and self-identity to construct a path model, aiming to explore the way in which self-identity is formed on the basis of social identity in OKCs.

Methods

To examine this mode, an online survey was administered to many different OKCs, and 515 usable questionnaire responses were collected. Structural equation modeling was then employed to examine the model.

Results

The R2 value of self-identity was 0.627, thus indicating that the model was able to explain 62.7% of the variance in self-identity. We find that self-identity emerges through the mediating effects of information support, novel posting and sense of self-worth. In addition, social identity can elicit novel posting and information support, which are all beneficial for enhancing the dynamics of OKCs and further generate sense of self-worth. We also observe that although social identity and individualized behavior (novel posting) are generally incompatible, they can be compatible in the context of OKCs.

Discussion

Self-identity as a contributor can be formed on the basis of social identity via the social path and the psychological path in OKCs, while the two paths for fostering self-identity are not independent of each other, and there is also a very strong link between behavioral and psychological mechanisms.

Encouraging physicians' continuous knowledge-sharing in online health communities: A motivational perspective

Online health communities (OHCs) as an essential means of patient education can significantly improve patients' health literacy and treatment outcomes. However, sustaining these social benefits brought by OHCs establishes the prerequisite that physicians can continuously share their knowledge on OHCs. Although previous studies have explored physicians' knowledge-sharing in OHCs, scholarly knowledge related to the means of motivating physicians to continue sharing their knowledge remains limited. Therefore, this study developed a research model based on motivation theory to explore the influence of practical benefits, psychological rewards, and perceived connectedness with OHCs on physicians' continuous knowledge-sharing behaviors and the contingent role of physicians' online seniority status. The research model and relevant hypotheses were examined using objective data from one of the leading OHCs in China. The empirical results reveal that both practical benefits and psychological rewards positively affect physicians' continuous knowledge-sharing behaviors. However, an unexpected finding is that perceived connectedness is negatively associated with physicians' continuous knowledge-sharing behaviors. In addition, physicians' online seniority status strengthens the relationship between practical benefits and continuous knowledge-sharing behaviors but weaken the role of psychological rewards and perceived connectedness on continuous knowledge-sharing behaviors. This study contributes to the understanding of the motivational mechanisms underlying physicians' continuous knowledge-sharing behaviors in OHCs and provides significant practical implications for practitioners of OHCs.

What motivates online community contributors to contribute consistently? A case study on Stackoverflow netizens

Online Question and answer (Q&A) communities are the common and famous platforms to learn and share knowledge and are very useful for every knowledge seeker. Less knowledge contribution is a critical issue for the sustainability and future of these platforms. The motivation of inactive users to participate in Q&A communities is a real challenge. Based on the social cognitive and social exchange theory, we have studied the knowledge contribution patterns of active and consistent StackOverflow users over the last eleven years. We have used a difference generalized method of moments estimator to estimate the proposed model. Results revealed that reciprocation of knowledge and social interaction positively, whereas knowledge seeking of active and consistent users negatively influences knowledge contribution. Peer recognition and repudiation have partially positive and negative effects on users' knowledge contribution. This research offers theoretical and practical suggestions to encourage people to contribute their knowledge to online Q&A communities.

Consumer Online Knowledge-Sharing: Motivations and Outcome

As a new form of online reviews, Q&A reviews have been recently used by many e-commerce platforms to compensate for the weaknesses and problems related to trust and helpfulness found in traditional online reviews. This research documents what motivates people to share products or purchasing knowledge with others through Q&A reviews and why e-commerce platforms should place an emphasis on Q&A reviews. Importantly, our results provide evidence that, when receiving feedback (i.e., comments and likes), people are more likely willing to share knowledge with others and will have a higher level of loyalty. We believe that this study contributes to knowledge sharing and the e-commerce literature, and also has practical implications.

Why do users continually seek knowledge in online Q&A communities? An empirical investigation

Purpose

Online Q&A communities have been widely highlighted as an important knowledge exchange market. Although motivations for users’ initial knowledge-seeking behavior have been widely investigated, the factors that affect online Q&A users’ continued knowledge-seeking behavior are still vague. This study aims to investigate the factors that affect users continuously seeking knowledge from online social Q&A communities.

Design/methodology/approach

Based on social information processing theory, social capital theory, social exchange theory and social cognitive theory, this study used a negative binomial regression model to explore what would affect people’s continued knowledge-seeking behavior. Empirical data was collected from a popular Chinese online social Q&A community.

Findings

The results indicate that while previous knowledge sharing behavior, peer responses for previous seeking behavior, identity-based trust have a positive impact on knowledge-seeking behaviors, social exposure has a negative impact. In addition, self-presentation negatively moderates the relationship between social exposure and knowledge-seeking behavior.

Originality/value

This study contributed to the theoretical basis for knowledge-seeking behavior in online Q&A communities. The research findings can be used to derive guidelines for the development and operation of online social Q&A communities.

Recurrence quantification analysis of Q&A behavior from the perspective of explicit and tacit knowledge – an empirical study based on Zhihu's hashtags

Purpose

The purpose of this research is to investigate the time structure characteristics of collaborative knowledge production behaviors in Q&A (question-and-answer) communities for explicit and tacit knowledge, and systematically investigate the supply side and the demand side of knowledge production.

Design/methodology/approach

Taking Zhihu as the research object, using the methods of recurrence plot and recurrence quantification analysis, this paper analyzes the recursive characteristics of the motion trajectories of the three behavioral sequences of questioning, answering, and discussion, qualitatively and quantitatively analyzing the generation and evolution mechanism of explicit and tacit knowledge.

Findings

The results show that compared with the demand-side behavior sequence, the supply-side behavior sequence exhibits higher stability, complexity and periodicity. Compared with the tacit knowledge topics, the demand-side behavior sequence of the explicit knowledge topics shows stronger nonlinearity, and the supply-side behavior sequence shows lower complexity.

Originality/value

The research conclusions provide preliminary evidence for the effectiveness of the recurrence plot method in distinguishing different types of knowledge production behaviors and have important application value for the “crowdsourcing” knowledge generation and identification under the knowledge economy and the sustainable development of the socialized question-and-answer community.

Determinants of recycling behavior in higher education institution

Purpose

This study aims to investigate the impact of theory of planned behavior (namely, attitude, subjective norm and perceived behavioral control) on recycling intention, as well as the relationship between recycling intention and behavior in one of the top five universities in Malaysia. In addition, the mediation effect of recycling intention on the relationships is investigated.

Design/methodology/approach

A total of 180 responses were collected using online survey that distributed via Google Form. SmartPLS was used for data analysis via outer and inner model assessment. The assessments include construct reliability, validity and hypotheses testing.

Findings

The findings indicated that attitude, subjective norm and perceived behavioral control have a positive and significant relationship with students’ recycling intention. Besides, students’ recycling intention is positively related to actual recycling behavior. Additionally, this study also discovered that recycling intention mediates the relationship between attitude and recycling behavior, between subjective norm and recycling behavior, as well as between perceived behavioral control and recycling behavior.

Practical implications

The result of the study may serve as a guide for universities or higher education institutions to design effective recycling campaigns to promote the campus sustainability.

Originality/value

Universities are in a crucial position to make a huge impact when they recycle. In Malaysia, there is still a lack of high concern of universities toward green and sustainability concept. This paper fulfils the gap to study how recycling behavior can be enabled.

An empirical study of Q&A websites for game developers

The game development industry is growing, and training new developers in game development-specific abilities is essential to satisfying its need for skilled game developers. These developers require effective learning resources to acquire the information they need and improve their game development skills. Question and Answer (Q&A) websites stand out as some of the most used online learning resources in software development. Many studies have investigated how Q&A websites help software developers become more experienced. However, no studies have explored Q&A websites aimed at game development, and there is little information about how game developers use and interact with these websites. In this paper, we study four Q&A communities by analyzing game development data we collected from their websites and the 347 responses received on a survey we ran with game developers. We observe that the communities have declined over the past few years and identify factors that correlate to these changes. Using a Latent Dirichlet Allocation (LDA) model, we characterize the topics discussed in the communities. We also analyze how topics differ across communities and identify the most discussed topics. Furthermore, we find that survey respondents have a mostly negative view of the communities and tended to stop using the websites once they became more experienced. Finally, we provide recommendations on where game developers should post their questions, which can help mitigate the websites' declines and improve their effectiveness.

Factors influencing college students’ behaviours of spreading internet public opinions on emergencies in universities

Purpose

This study aims to explore the influencing factors on college students’ behaviours of spreading Internet public opinion on emergencies in colleges and universities. This study provides a reference for these institutions to cope with and reduce the influence of Internet public opinion on emergencies and maintain their normal teaching order.

Design/methodology/approach

In this study, a research model by using motivation theory and design a questionnaire on the basis of relevant literature are constructed. This paper surveys college students and collects a total of 317 valid questionnaires. On the basis of the reliability and validity of the questionnaire, this study verifies the proposed model by using Smart PLS.

Findings

The results show that social motivation and information source preference have significant positive influences on college students’ willingness to spread Internet public opinion on emergencies in colleges and universities. Moreover, information source preference has a significant moderating effect on the relationship between social motivation and dissemination willingness. If college students’ information source preference is high, then the moderating effect is significant. The extent of college students’ interaction and involvement has a significantly positive influence on their trust in the dissemination platform for Internet public opinion on emergencies in colleges and universities. Egoism has a significantly positive influence on the social motivation of college students to spread Internet public opinion on emergencies in colleges and universities. Involvement degree has a significant moderating effect on the relationship between social motivation and trust. If college students’ involvement degree is low, then the moderating effect is significant. Thus, when the involvement of college students in Internet public opinion on emergencies in colleges and universities is low, the influence of social motivation on trust is great.

Originality/value

This study increases the influencing factors in the literature on Internet public opinion, enriches the research theory of Internet public opinion on emergencies in colleges and universities and expands the application scope of the theory of social motivation. The conclusion provides guidance for colleges and students to govern Internet public opinion on emergencies and improve the ability of these institutions in dealing with Internet public opinion on emergencies.

Self-efficacy and continuance intention of Web 2.0 platforms: a meta-analysis

Purpose

Although many studies show that self-efficacy and continuance intention of Web 2.0 platforms are positively and significant correlated, others reveal some different findings. To clarify this line of research, this study further investigates the effect of self-efficacy on continuance intention and meanwhile examines some moderating variables in this process.

Design/methodology/approach

A meta-analysis method was employed to examine the literature containing quantitative measurements of both self-efficacy and continuance intention of Web 2.0 platforms. A total of 31 effects sizes (N = 9,084) were reviewed.

Findings

The results indicate medium-sized positive correlation between self-efficacy and continuance intention of Web 2.0 platforms. Further moderation analysis shows that such medium-sized link differed across measures of Web 2.0 platform types, target respondent differences and gender of participants. Specifically, this correlation is largest for transaction-socialization platforms and smallest for experience-socialization platforms. For university-student respondents, the role of self-efficacy in affecting continuance intention is less important than general members of Web 2.0 platforms. Finally, as the percentage of female participants increases, a weaker effect size will be observed.

Originality/value

This study clarifies empirical research regarding users' self-efficacy and their continuance intention. Meanwhile, sources of inter-study variability have been identified by addressing moderator variables in the relationship between self-efficacy and continuance intention of Web 2.0 platforms, which provides directions for future explorations in this area.

Media system dependency and user attachment in social Q&A communities: do active users and lurkers differ?

Purpose

This study aims at exploring users' motives to form attachments within the social Q&A community context and identifying the differences between active users and lurkers when building emotional attachments. By utilizing the media system dependency (MSD) theory, this study investigates into the driving factors of dependency relations (understanding, orientation and play) to user attachments (i.e. attachment to the social Q&A community, attachment to content creators).

Design/methodology/approach

The research model is empirically validated by an online questionnaire among users of a social Q&A community. Deriving from the actual behavioral data, the authors divide 262 valid responses into 157 active users and 105 lurkers according to whether they post or not. The partial least squares (PLS) method is exploited to analyze the relationships in the model. In addition, the PLS-based multi-group analysis is conducted for comparing active users and lurkers.

Findings

The empirical results confirm that dependency relations (understanding, orientation and play) significantly influence user attachments. Multi-group analysis suggests that the effect of understanding dependency relations on attachment to content creators is stronger for active users than for lurkers. However, the effect of orientation dependency relations on user attachment is significant for lurkers but not significant for active users.

Originality/value

This study enriches the knowledge of the MSD theory by extending it to the social Q&A community setting. Based on the MSD theory, the relationships between three sides of dependency relations and two types of user attachments are hypothesized in the research model. Besides, the impact of user heterogeneity in building user emotional attachment still lacks consideration. This study is one of the first in the field of comparison studies to compare active users and lurkers in such context, providing a novel contribution in understanding the motivations and emotional responses of different users.

Examining the Effect of Overload on the MHealth Application Resistance Behavior of Elderly Users: An SOR Perspective

Aging has increased the burden of social medical care. Mobile health (mHealth) services provide an effective way to alleviate this pressure. However, the actual usage of mHealth services for elderly users is still very low. The extant studies mainly focused on elderly users’ mHealth adoption behavior, but resistance behavior has not been sufficiently explored by previous research. A present study tried to remedy this research gap by examining the effect of overload factors on the mHealth application resistance behavior based on the stimulus-organism-response (SOR) framework. The results indicated that information overload and system feature overload of an mHealth application increased the fatigue and technostress of the elderly user, which further increased their resistance behavior. Meanwhile, we integrated the intergeneration support with the SOR model to identify the buffer factor of the elderly user’s resistance behavior. The results showed that intergenerational support not only directly decrease the elderly user’s mHealth application resistance behavior, but also moderates (weaken) the effects of fatigue and technostress on resistance behavior. The present study also provided several valuable theoretical and practical implications.

Perceived Community Support, Users' Interactions, and Value Co-Creation in Online Health Community: The Moderating Effect of Social Exclusion

Online health communities (OHCs) face the same problem as other social media platforms in terms of decreasing activity and user attrition. Drawing upon organizational support theory, this study explores how perceived community support affects user interactions and value co-creation which in turn influence their continuous participation. OHCs act as both health knowledge-sharing platforms and important social media for patients, and thus, interpersonal interactions in OHCs are categorized into health-related and general topic interactions. Considering the identity of patients, this study also examines the moderating effect of user-perceived social exclusion on the relationship between community support and user interaction. A total of 292 valid samples from a diabetic patient community in China were used to examine the proposed hypotheses through structural equation modeling. The results show that: (1) Community support has a positive effect on health topic and general topic interactions; (2) both types of interactions have significant positive effects on users’ perceived functional and social values, while general topic interaction is also related positively to users’ perceived affective value; (3) perceived functional value can result directly in continuous participation, while perceived social value contributes indirectly to continuous participation intention through perceived affective value; and (4) users perceived higher social exclusion are more influenced by community support to participate in health topic interactions than those who perceived lower social exclusion, while no significant difference in general topic interactions between two groups. The results of this study can provide implications for both researchers and practitioners.

Dual paths to continuous online knowledge sharing: a repetitive behavior perspective

Purpose

Continuous knowledge sharing by active users, who are highly active in answering questions, is crucial to the sustenance of social question-and-answer (Q&A) sites. The purpose of this paper is to examine such knowledge sharing considering reason-based elaborate decision and habit-based automated cognitive processes.

Design/methodology/approach

To verify the research hypotheses, survey data on subjective intentions and web-crawled data on objective behavior are utilized. The sample size is 337 with the response rate of 27.2 percent. Negative binomial and hierarchical linear regressions are used given the skewed distribution of the dependent variable (i.e. the number of answers).

Findings

Both elaborate decision (linking satisfaction, intentions and continuance behavior) and automated cognitive processes (linking past and continuance behavior) are significant and substitutable.

Research limitations/implications

By measuring both subjective intentions and objective behavior, it verifies a detailed mechanism linking continuance intentions, past behavior and continuous knowledge sharing. The significant influence of automated cognitive processes implies that online knowledge sharing is habitual for active users.

Practical implications

Understanding that online knowledge sharing is habitual is imperative to maintaining continuous knowledge sharing by active users. Knowledge sharing trends should be monitored to check if the frequency of sharing decreases. Social Q&A sites should intervene to restore knowledge sharing behavior through personalized incentives.

Originality/value

This is the first study utilizing both subjective intentions and objective behavior data in the context of online knowledge sharing. It also introduces habit-based automated cognitive processes to this context. This approach extends the current understanding of continuous online knowledge sharing behavior.

What drives users’ participation in online social Q&A communities? An empirical study based on social cognitive theory

Purpose

The purpose of this paper is to examine some drivers of users’ participation in online social question-and-answer (Q&A) communities based on social cognitive theory and then identify the underlying mechanism of this process.

Design/methodology/approach

This study developed a research model to test the proposed hypotheses, and an online survey was employed to collected data. Totally, 313 valid responses were collected, and partial least squares structural equation modeling was adopted to analyze these data.

Findings

This study empirically finds that the outcome expectations (personal outcome expectations and knowledge self-management outcome expectations) are positively related to participation in online social Q&A communities. At the same time, users’ self-efficacy positively influences their participation behaviors. It can not only directly motivate users’ participation, but also indirectly promote participation behaviors through the two dimensions of outcome expectations. Besides, perceived expertise and perceived similarity are two positive and significant environmental elements affecting users’ participation.

Originality/value

This study extends the understanding about how participation behaviors will be motivated in the context of online social Q&A communities. Drawing on the social cognitive theory, constructs were established based on the features of these communities. Meanwhile, some mediating effects in the motivating process were also discussed.