When it comes to Satisfaction … It depends: An empirical examination of social commerce users

How information and communication overload affect consumers' platform switching behavior in social commerce

In social commerce, users are increasingly resorting to social media platforms to search for information, purchase goods, and share shopping experiences. However, social media use may also affect users' emotions negatively, causing them to switch platforms. Therefore, this study aims to investigate how negative factors (i.e., information and communication overload) affect consumers' platform-switching behavior in social commerce. Drawing on the stimulus-organism-response (SOR) model, this study established a research framework and conducted an online survey in China. A purposive sampling technique was used to collect the data, generating 477 valid responses. Data analysis, based on structural equation modeling, indicates that information and communication overload, and online fatigue positively affect platform-switching intention. The effect of the intention to switch on behavior is moderated by switching costs. Mediation analysis shows that information and communication overload can indirectly influence switching behavior through online fatigue and switching intention. This study incorporates the novel aspects of switching costs in examining the driving forces behind platform-switching in social commerce, thereby theoretically adding value to the existing body of knowledge. Apart from this, our findings also bear significant practical implications and are valuable for social commerce platforms and sellers to improve their user experience and retain existing customers.

Does social media usage contribute to cross-border social commerce? An empirical evidence from SEM and fsQCA analysis

Drawing from the S-O-R perspective, this paper proposes a theoretical model explicating the mechanism whereby social media usage functions on customers' engagement in cross-cultural social commerce by employing a mixed-method approach including SEM and fsQCA analysis technique. Analysis of the data collected from 135 countries' 2058 international students indicates that social media usage, either for information or socializing purpose, exerts positive effects on international customers' engagement in social commerce through the conduit of cultural identity change, and social support positively moderates the relationships between two dimensions of social media usage and cultural identity change. The analysis of fsQCA further augmented the robust results reached from SEM and identified four types of configurations that trigger customers' engagement in cross-border social commerce. Research implications and limitations are also discussed.

Understanding Chinese teachers' informal online learning continuance in a mobile learning community: an intrinsic-extrinsic motivation perspective

While extensive studies on informal online learning have been well documented to afford teachers' collaborative learning and knowledge sharing, little is still known about their motivational factors regarding the continuance intention of informal online learning. To this end, an extended expectation confirmation model (ECM) was proposed including intrinsic and extrinsic motivation. The proposed research model and several hypotheses were empirically evaluated using questionnaire surveys with the valid data collected from 231 Chinese in-service teachers in the shared mobile learning community. The results consolidate the appropriateness of the extended ECM to explain teachers' informal online learning continuance. Specifically, satisfaction is the major determinant of continuance intention, followed by perceived usefulness and intrinsic motivation. In addition, extrinsic motivation positively predicts perceived usefulness and confirmation. The results of this study provide some theoretical and practical implications into in-service teachers' continuance intention of informal online learning.

Effect of Social Presence on Behavioral Intention to Social Commerce Through Online Social Capital

This research aims to observe how social presence influences online social capital and the behavioral intention of social commerce (s-commerce). The online survey with a structured questionnaire is used to collect data and analyzed by a structural equation model (SEM). The authors found that social presence is directly connected with online social capital (bonding and bridging). Social presence is not meaningfully connected to s-commerce intention (sharing and shopping), but the cluster model argues that social presence has a significant connection with social sharing and shopping intention. Online social capital and s-commerce intention are positively related to social interaction, and the results also confirmed that social capital is a complementary mediator. The paper provides different research instructions and guidelines for consumers and scholars. They offer a user-preferred s-commerce environment that is related to helping enterprise proprietors provide personalized services and supporting clients to acquire precious purchase-related information.

Onsite/offsite social commerce adoption for SMEs using fuzzy linguistic decision making in complex framework

There has been a growing social commerce adoption trend among SMEs for few years. However, it is often a challenging strategic task for SMEs to choose the right type of social commerce. SMEs usually have a limited budget, technical skills and resources and want to maximise productivity with those limited resources. There is much literature that discusses the social commerce adoption strategy for SMEs. However, there is no work to enable SMEs to choose social commerce-onsite/offsite or hybrid strategy. Moreover, very few studies allow the decision-makers to handle uncertain, complex nonlinear relationships of social commerce adoption factors. The paper proposes a fuzzy linguistic multi-criteria group decision-making in a complex framework for onsite, offsite social commerce adoption to address the problem. The proposed approach uses a novel hybrid approach by combining FAHP, FOWA and selection criteria of the technological-organisation-environment (TOE) framework. Unlike previous methods, the proposed approach uses the decision maker's attitudinal characteristics and recommends intelligently using the OWA operator. The approach further demonstrates the decision behaviour of the decision-makers with Fuzzy Minimum (FMin), Fuzzy Maximum (FMax), Laplace criteria, Hurwicz criteria, FWA, FOWA and FPOWA. The framework enables the SMEs to choose the right type of social commerce considering TOE factors that help them build a stronger relationship with current and potential customers. The approach's applicability is demonstrated using a case study of three SMEs seeking to adopt a social commerce type. The analysis results indicate the proposed approach's effectiveness in handling uncertain, complex nonlinear decisions in social commerce adoption.

Effects of Social Media Usage on Consumers' Purchase Intention in Social Commerce: A Cross-Cultural Empirical Analysis

Social commerce has produced enormous economic benefits as well as challenges for organizations, individuals, and industries. However, social media usage does not necessarily generate users' intention to purchase on social commerce websites. How social media usage influences users' purchase intention on social commerce websites still deserves more scholarly attention and this seems particularly important when social commerce transcends borders and countries. Taking an interdisciplinary perspective, the current study adopted a survey research method and identified the roles of social media usage in arousing users' purchase intention on social commerce websites in a culturally diversified environment. The data was collected from 2,058 international students coming from 135 countries and was analyzed using MPLUS based structural equation modeling. The research unveils the pathway whereby social media usage serves to generate users' purchase intention on social commerce websites. Importantly, users' cultural intelligence has been found to play a significant role mediating the effects of social media usage on users' intention. Further, cultural distance was found to attenuate the effects of social media usage on cultural intelligence. Based on the research findings, the study suggests that social commerce practitioners should be fully aware of the enabling roles of social media and cultural intelligence as well as the deterring role of cultural distance when arousing customers' purchasing intention in cross-cultural business operations. Any measures facilitated by social media usage to improve international consumers' cultural intelligence and mitigate the negative effects of cultural distance are supposed to be effective to enhance their purchasing intention. Accordingly, the study confirms the mutually melt and integrative relationships between information technology advancement and business prosperity in cross-cultural environment, which eventually contribute to sustainable development of society.

Consumer Flow Experience of Senior Citizens in Using Social Media for Online Shopping

The senior market signifies an enormous, rapidly expanding segment, and this research aimed to investigate this segment by proposing a theoretical model incorporating the antecedents of consumer flow experience, flow theory, and technology acceptance model (TAM) devised for determining social media purchase intention. This study focuses on the senior citizens engaged in shopping using social media located in Pakistan. A total of 300 senior citizens were selected. An online survey was conducted with the help of a marketing research agency located in Pakistan. The data were analyzed using the partial least squares (PLS) method. According to the results, the antecedents, such as feedback, enjoyment, and time distortion were found to be in a positive relationship with flow experience, however, the concentration did not have a significant effect on the flow. Furthermore, the flow was found to be in a significant relationship with social media purchase intention and TAM. Finally, TAM was also found to be in a positive significant relationship with social media purchase intention. This research contributes to the constantly expanding volume of the utilization of social media by the senior market segment population for buying and producing the highly valuable knowledge for manufacturers, wholesalers, vendors, and a huge number of senior customers.