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Roulin N, Liu Z. Job seekers' attitudes toward cybervetting in China: Platform comparisons and relationships with social media posting habits and individual differences. INTERNATIONAL JOURNAL OF SELECTION AND ASSESSMENT 2023. [DOI: 10.1111/ijsa.12424] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 03/08/2023]
Affiliation(s)
- Nicolas Roulin
- Department of Psychology Saint Mary's University Halifax Nova Scotia Canada
| | - Zhixin Liu
- Department of Psychology Saint Mary's University Halifax Nova Scotia Canada
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User Intention of Anonymous Social Application “Soul” in China: Analysis based on an Extended Technology Acceptance Model. JOURNAL OF THEORETICAL AND APPLIED ELECTRONIC COMMERCE RESEARCH 2021. [DOI: 10.3390/jtaer16070159] [Citation(s) in RCA: 2] [Impact Index Per Article: 0.7] [Reference Citation Analysis] [Abstract] [Track Full Text] [Subscribe] [Scholar Register] [Indexed: 11/16/2022]
Abstract
Anonymity is an inherent attribute of the Internet. Depending on pseudonyms, cyber citizens can role play and present themselves by reconstructing a different identity. In order to satisfy the needs of anonymous self-expression, anonymous social applications have become popular worldwide. In this paper, we conduct a survey regarding user intention (UI) of “Soul”, which is a popular anonymous social media application in China, especially for the youth. For this purpose, we design an adapted technology acceptance model (TAM) consisting of seven influencing factors, i.e., perceived usefulness (PU), perceived ease of use (PEOU), perceived anonymity (PA), perceived privacy riskiness (PPR), subjective norms (SN), emotional attachments (EA) and perceived interactivity (PI). Both the measurement and structural models are tested via partial least squares structural equation model. The results show that PU, PEOU, PPR and PI have a significant relationship with UI. Therein, both SN and EA can impact PU, and meanwhile, the direct paths between PI → PEOU, PA → PPR also exist. Contrary to expectation, the effect of SN on UI is not directly significant. The proposed model is able to explain 64.1% of variance for UI among Soul users. The results suggest that the proposed constructs provide relatively good explanations for the continuous intention to use the Soul app.
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