Sexually selective cognition

Individual attractiveness preferences differentially modulate immediate and voluntary attention

Physical attractiveness plays a crucial role in mate choice for both men and women. This is reflected in visual attention: people immediately attend towards and look longer at attractive faces, especially when they are motivated to find a partner. However, previous studies did not incorporate real-life dating decisions. Here, we aimed to combine attentional tasks with individual attractiveness ratings and a real-life mate choice context, namely a speed-dating paradigm. We investigated whether heterosexual non-committed young adults showed biases in immediate and voluntary attention towards attractive faces and preferred dating partners. In line with previous research, we found considerable individual differences in individual attractiveness preferences. Furthermore, our results showed that men had a bias towards attractive faces and preferred dating partners in the immediate attention task, while results for women were mixed. In the voluntary attention task, however, both men and women had an attentional bias towards attractive faces and preferred dating partners. Our results suggest that individual attractiveness preferences are good predictors of especially voluntary attention. We discuss these findings from an evolutionary perspective and suggest directions for future research.

The Great Porn Experiment V2.0: Sexual Arousal Reduces the Salience of Familiar Women When Heterosexual Men Judge Their Attractiveness

Pornography has become widely accessible in recent years due to its integration with the Internet, generating social scientific and moralistic debate on potential "media effects," given correlations between consumption and various sexual traits and behaviors. One popular public debate (Wilson, 2012) claimed that exposure to Internet pornography has addictive qualities that could impact men's sexual relationships, underpinned by the "Coolidge effect," where males are sexually motivated by the presence of novel mates. As claims about Internet and sexual addictions are scientifically controversial, we provide a direct experimental test of his proposal. Adapting a paradigm used to examine "Coolidge-like" effects in men, we examined the extent to which exposure to images of pornographic actresses altered men's attractiveness ratings of (1) familiar faces/bodies on second viewing and (2) familiar versus novel women's faces/bodies. Independent of slideshow content (pornographic versus clothed versions of same actress), heterosexual men were less attracted to familiar bodies, and homosexual men were less attracted to familiar women (faces and bodies), suggesting that mere visual exposure to attractive women moderated men's preferences. However, consistent with one of our preregistered predictions, heterosexual but not homosexual men's preferences for familiar versus novel women were moderated by slideshow content such that familiar women were less salient on the attractiveness dimension compared to novel women when sexual arousal was greater (pornographic versus clothed slideshows). In sum, our findings demonstrate that visual exposure/sexual arousal moderates attractiveness perceptions, albeit that much greater nuance is required considering earlier claims.

Roles of P300 and Late Positive Potential in Initial Romantic Attraction

Initial romantic attraction (IRA) refers to a series of positive reactions to potential romantic partners at the initial encounter; it evolved to promote mate selection, allowing individuals to focus their mating efforts on their preferred potential mates. After decades of effort, we now have a deeper understanding of the evolutionary value and dominant factors of IRA; however, little is known regarding the brain mechanisms related to its generation and evaluation. In this study, we combined classic event-related potential analysis with dipole-source analysis to examine electroencephalogram (EEG) signals generated while participants assessed their romantic interest in potential partners. The EEG signals were categorized into IRA-engendered and unengendered conditions based on behavioral indicators. We found that the faces elicited multiple late positivities, including P300 over the occipital-parietal regions and late positive potentials (LPPs) over the anterior regions. When compared to faces that did not engender IRA, faces that did engender IRA elicited (1) enhanced P300 over the parietal regions and heightened neural activity in the insula and cingulate cortex and (2) larger LPPs over the anterior regions and heightened neural activity in the orbitofrontal cortex, dorsolateral prefrontal cortex, cingulate cortex, frontal eye field, visual cortex, and insula. These results suggest IRA is generated and evaluated by an extensive brain network involved in emotion processing, attention control, and social evaluations. Furthermore, these findings indicate that P300 and LPP may represent different cognitive processes during IRA.

Using Sexual Selection Theories to Examine Contextual Variation in Heterosexual Women's Orientation Toward High Heels

High heels are symbols of female sexuality and are "costly signals" if the risks of wearing them are offset by improving women's attractiveness to men. From a functionalist perspective, the costs versus benefits of wearing heels may vary according to personal and contextual factors, such as her effectiveness at competing for mates, or at times when such motives are stronger. Here, we examined potential differences between women (self-rated attractiveness, dyadic versus solitary sexual desire, women's age, competitive attitudes toward other women) and contextual variation (priming mating and competitive motives) in their responses to high heels. Study 1 (N = 79) and Study 2 (N = 273) revealed that self-rated attractiveness was positively related to orientation toward heeled shoes. When examining responses to two very attractive shoes (one higher heel, one lower heel) in Study 2, dyadic sexual desire, but not solitary sexual desire or intrasexual competitiveness, predicted their inclination to buy the higher-heeled shoe. In Study 3 (N = 142), young women chose high heels when primed with free choice of a designer shoe (95% CI [53.02 mm, 67.37 mm]) and preferred a heel 22 mm (0.87") higher than older women (Study 4, N = 247). Contrary to predictions, priming mating or competitive motives did not alter women's preference toward a higher heel (Studies 3 and 4). Our studies suggest that attractive women augment their physical appeal via heels. High heels may be a subtle indicator of dyadic sexual desire, and preferences for heels are stronger at times in the lifespan when mating competition is relatively intense.

Mechanisms for the Cognitive Processing of Attractiveness in Adult and Infant Faces: From the Evolutionary Perspective

Research on the cognitive processing of facial attractiveness has mainly focused on adult faces. Recent studies have revealed that the cognitive processing of facial attractiveness in infant faces is not the same as that in adult faces. Therefore, it is necessary to summarize the evidence on the processing of facial attractiveness in each kind of face and compare their underlying mechanisms. In this paper, we first reviewed studies on the cognitive processing of facial attractiveness in adult faces, including attentional and mnemonic processing, and then discussed the underlying mechanisms. Afterward, studies on facial attractiveness in infant faces were reviewed, and the underlying mechanisms were also discussed. Direct comparisons between the two kinds of cognitive processing were subsequently made. The results showed that the mechanisms for the processing of attractiveness in adult faces and infant faces are mainly motivated by the perspectives of mate selection and raising offspring, respectively, in evolutionary psychology. Finally, directions for future research are proposed.

Emotional and feature-based modulation of the early posterior negativity

The early posterior negativity (EPN) has been shown to be enhanced by emotional relative to neutral scene perception. A subset of studies has also reported a bias in the EPN toward pleasant relative to unpleasant scenes. Functional MRI research has also identified a region in lateral occipital cortex that shows a sensitivity to the visual perception of body parts, which may contribute to the EPN. Here, we assess the roles of rated scene pleasantness and the depiction of body parts on modulation of the EPN in two studies, using scenes that are chosen to be of equivalent perceptual complexity. In Study 1, we presented two distinct highly pleasant and arousing scene contents (erotic couples and moments of jubilant victory) as well as neutral people, threat, and mutilation scenes. As in prior research, the EPN was enhanced by emotionally arousing scenes, with the greatest modulation evoked by erotic scenes, although victory scenes elicited stronger ratings of pleasantness and equivalent ratings of arousal. This result suggests that the EPN may be sensitive to distinct features found in erotic scenes. To determine the extent to which body part perception modulates the EPN, Study 2 compared EPN modulation evoked by erotic scenes with nonerotic nudist scenes. Ratings of pleasantness and arousal were reduced, yet nudist scenes led to stronger modulation of the EPN compared to erotic scenes. These data indicate that, in addition to the emotional intensity of scenes, modulation of the EPN may in part reflect the discrimination of unclothed body parts.

Is Gaydar Affected by Attitudes Toward Homosexuality? Confidence, Labeling Bias, and Accuracy

Previous research has largely ignored the relationship between sexual orientation judgement accuracy, confidence, and attitudes toward homosexuality. In an online study, participants (N = 269) judged the sexual orientation of homosexual and heterosexual targets presented via a series of facial photographs. Participants also indicated their confidence in each judgment and completed the Modern Homonegativity Scale (Morrison & Morrison, 2002). We found that (1) homosexual men and heterosexual women were more accurate when judging photographs of women as opposed to photographs of men, and (2) in heterosexual men, negative attitudes toward homosexual men predicted confidence and bias when rating men's photographs. Findings indicate that homosexual men and heterosexual women are similar in terms of accuracy in judging women's sexuality. Further, especially in men, homophobia is associated with cognitive biases in labeling other men but does not have a relationship with increased accuracy.

On the Borders of Harmful and Helpful Beauty Biases

Research with European Caucasian samples demonstrates that attractiveness-based biases in social evaluation depend on the constellation of the sex of the evaluator and the sex of the target: Whereas people generally show positive biases toward attractive opposite-sex persons, they show less positive or even negative biases toward attractive same-sex persons. By examining these biases both within and between different ethnicities, the current studies provide new evidence for both the generalizability and the specificity of these attractiveness-based social perception biases. Examining within-ethnicity effects, Study 1 is the first to demonstrate that samples from diverse ethnic backgrounds parallel the finding of European Caucasian samples: The advantageous or adverse effects of attractiveness depend on the gender constellation of the evaluator and the evaluated person. Examining between-ethnicity effects, Study 2 found that these attractiveness-based biases emerge almost exclusively toward targets of the evaluator’s own ethnic background; these biases were reduced or eliminated for cross-ethnicity evaluations and interaction intentions. We discuss these findings in light of evolutionary principles and reflect on potential interactions between culture and evolved cognitive mechanisms.