Frontline employees' participation in service innovation implementation: The role of perceived external reputation

Unleashing the mechanism among salesforce control system, salesforce ambidexterity, and emotional exhaustion to enhance the competitive advantage of organizations

The service-sales interaction should be aligned within and outside the organization, but many companies are not harvesting the benefits of this technique. In line with the conservation of resources (COR) theory, the current research investigates the impact of the salesforce control system on salesforce ambidexterity (service and sales interface), which eventually leads to emotional exhaustion service-related performance outcomes. We assess the proposed model using cross-sectional data of 321 Pakistani salespeople from B2B organizations and employ structural equation modeling for data analysis purposes. First, the study results show that behavior-based control has an inverse influence on salesforce ambidexterity. On the other hand, outcome-based control is positively associated with salesforce ambidexterity. In addition, salesforce ambidexterity is positively linked with emotional exhaustion. However, emotional exhaustion has a negative impact on both service innovation implementation and service recovery performance. Finally, the results demonstrate the significant and positive moderating influence of self-efficacy and customer demandingness between exogenous and endogenous constructs. The study is particularly important to B2B sales organizations struggling with the difficulties of salesforce ambidexterity and how they control their sales representatives.

Innovating beyond firm boundaries: resource deployment control in open source software development

Purpose

In times of open and distributed innovation, many innovation activities that are important for firms' products and services take place beyond the boundaries of the firm and thus beyond firms' direct control. A prime example for this phenomenon is open source software (OSS) development, where multiple actors contribute to a public good, which is also integrated into company-owned software products. Despite the importance of aligning community work on the public good with own in-house development efforts, firms have limited options to directly control the OSS project or the project's outcome. This research reflects on resource deployment control, a control mode in which firms assign own developers to work for an OSS project to influence the OSS project, and tests hypotheses on individual developer levels.

Design/methodology/approach

This research tests the effect of perceived resource deployment control on opinion leadership by analyzing employed Linux kernel developers.

Findings

The findings show that developers who perceive being assigned to an OSS project to enact control also exhibit opinion leadership. This research also investigates boundary conditions such as the OSS business model a firm operates and the reputation developers assign to the developers' employer.

Originality/value

This research is the first that is devoted to resource deployment control, and the research closes with a discussion of implications for control theory and the management of innovation beyond firm boundaries.

Conceptualising employee involvement in service innovation: an integrative review

Purpose

Employees are considered as important contributors to service innovation, but the literature is not unanimous about what employee involvement in service innovation entails. To advance theoretical understanding of the topic, this paper develops a conceptual framework for analysing employee involvement in service innovations, reviews existing research on the topic and proposes a research agenda.

Design/methodology/approach

Different modes of employee involvement in service innovation are distinguished based on two dimensions: (1) the intensity of employee influence on service innovation and (2) the breadth of the innovation activity in which employees are involved. This conceptual framework is abductively developed through a literature review of empirical service innovation studies to identify and analyse whether and how these modes of employee involvement are manifested in the service innovation literature.

Findings

The findings delineate six modes of employee involvement in the reviewed service innovation studies. Employees are primarily seen as having a strong influence on situated innovation activities but a limited influence on systemic innovation activities. The findings show that more research is needed to assess the connections between different modes of employee involvement.

Practical implications

The findings can be used by practitioners to assess the possibilities different modes of employee involvement may bring to service innovation activities.

Originality/value

The proposed conceptual framework and the analysis of current research and research gaps in service innovation studies provide a clear research agenda for progressing multidimensional understanding of employee involvement in service innovation.

Customer Cooperation and Employee Innovation Behavior: The Roles of Creative Role Identity and Innovation Climates

Employee innovation behaviors lay the foundation for sharing economies and are of importance to business success, especially for service sector firms such as hotels. This study examines the relationship between customer cooperation and employee innovation behavior (EIB) by focusing on the mediating role of creative role identity and the moderating role of innovation climate. Drawing on resource based theory and role identity theory, we propose that customer cooperation enhances creative role identities and EIB, and the relationship between creative role identities and EIB is stronger when innovation climates are described as “high” rather than “low.” A total of 213 respondents in high star hotel were selected for questionnaire survey in this study. The results indicate that Customer cooperation is positively related to EIB. Customer cooperation positively affects EIB partially through creative role identities and innovation climate strengthens the direct effect of creative role identities on EIB and the indirect effect of customer cooperation on EIB through creative role identities. Theoretical and practical implications were also discussed.

Factors influencing college students’ behaviours of spreading internet public opinions on emergencies in universities

Purpose

This study aims to explore the influencing factors on college students’ behaviours of spreading Internet public opinion on emergencies in colleges and universities. This study provides a reference for these institutions to cope with and reduce the influence of Internet public opinion on emergencies and maintain their normal teaching order.

Design/methodology/approach

In this study, a research model by using motivation theory and design a questionnaire on the basis of relevant literature are constructed. This paper surveys college students and collects a total of 317 valid questionnaires. On the basis of the reliability and validity of the questionnaire, this study verifies the proposed model by using Smart PLS.

Findings

The results show that social motivation and information source preference have significant positive influences on college students’ willingness to spread Internet public opinion on emergencies in colleges and universities. Moreover, information source preference has a significant moderating effect on the relationship between social motivation and dissemination willingness. If college students’ information source preference is high, then the moderating effect is significant. The extent of college students’ interaction and involvement has a significantly positive influence on their trust in the dissemination platform for Internet public opinion on emergencies in colleges and universities. Egoism has a significantly positive influence on the social motivation of college students to spread Internet public opinion on emergencies in colleges and universities. Involvement degree has a significant moderating effect on the relationship between social motivation and trust. If college students’ involvement degree is low, then the moderating effect is significant. Thus, when the involvement of college students in Internet public opinion on emergencies in colleges and universities is low, the influence of social motivation on trust is great.

Originality/value

This study increases the influencing factors in the literature on Internet public opinion, enriches the research theory of Internet public opinion on emergencies in colleges and universities and expands the application scope of the theory of social motivation. The conclusion provides guidance for colleges and students to govern Internet public opinion on emergencies and improve the ability of these institutions in dealing with Internet public opinion on emergencies.

Modified total interpretive structural modelling of innovation implementation antecedents

Purpose

The paper aims to identify, analyse and develop a model for measuring the inter-relationship and interaction among the antecedents influencing innovation implementation. The extant literature has not widely studied the interactions and inter-relationships among the antecedents of innovation implementation. To fill this gap, the paper develops a hierarchical relationship framework between the identified antecedents of innovation implementation.

Design/methodology/approach

The study follows mixed method-based approach using two methodologies: modified total interpretive structural modelling (m-TISM) and MICMAC (Matriced’ Impacts Croisés Multiplication Appliquée á un Classement) analysis. m-TISM is used for the purpose of establishing the hierarchical relationship among the antecedents. MICMAC analysis is used to study the driver-dependent relationship. To identify the antecedents of innovation implementation, the paper follows a systematic search method found in the review articles. The article search was performed across different databases including Google Scholar, Web of Science, EBSCO and Scopus.

Findings

In this study, eight innovation implementation antecedents are identified. The analysis indicates that competency antecedents such as leader competency and employee competency, having high driving and weak dependence power, are at the lowest level in the hierarchical model, whereas, innovation implementation, having high dependence and low driving power, is at the highest level in the hierarchical model. Strategic resources act as a linkage variable.

Research limitations/implications

Although this study summarizes the extant literature to generalize the findings, the future studies can focus upon statistical validation of model by employing structural equation modelling to generalize the results.

Practical implications

The practitioners must emphasize on antecedents having strong driving power for successful implementation of innovation. The hierarchical model is proposed for implementing innovation successfully that will help organizations to be more competitive, productive and profitable.

Originality/value

In this study, m-TISM and MICMAC-based hierarchical models are proposed for implementing innovation successfully in organizations. It also provides the variables insights such as driver-dependent interrelationship between the identified antecedents.

HEd-INNOSERV: perceived service innovation scale for the higher education sector

Purpose

The study aims to emphasize the need for an exclusive theory, approach and measurement scale for service innovation. In the past three decades, the importance of services and service-related industry has grown tremendously. Well-established scales used for research in manufacturing cannot be directly adopted and measured in the service industry. This article follows the synthesis approach by including both technological and non-technological typologies for measuring service innovation. This is followed by reporting the effect of service innovation on outcome performances. The context of the study is the higher education sector.

Design/methodology/approach

An integrated research design was used to collect data from students in various parts of south India. In total, two focus group discussions and three in-depth interviews were conducted for item generation. Confirmatory factor analysis was performed for the reliability and validity of the scale. The study developed the HEd-INNOSERV scale consisting of seven dimensions comprising 34 items.

Findings

The study developed the HEd-INNOSERV scale consisting of seven dimensions comprising 34 items. The empirical results demonstrate that the scale is reliable, valid and generalizable across higher education institutions (HEIs). The scope for future research is to develop a generalized scale that can measure across the entire service sector.

Research limitations/implications

The scale shall help researchers in testing the conceptual models earlier developed in the service innovation domain. Similarly, HEIs could measure their stakeholders' perceptions of their innovation activity. Further, the result indicates that innovation enhances the reputation of the institution, which ultimately results in positive word of mouth.

Practical implications

Commercialization of the scale by developing an appropriate algorithm would help institutions in measuring their innovation-led initiatives continually and establish quality and standards. The scale can be used complementarily with other measures adopted from regulatory and rating agencies.

Originality/value

The HEd-INNOSERV scale shall help in optimizing the existing business processes of HEIs by helping them consciously introduce appropriate technological and non-technological innovations.

DIGITAL BUSINESS INTENSITY AND CONSTRUCTIVE PROCESS DEVIANCE: A STUDY OF REACTIONS TO DIGITISATION-FOCUSED PROCESS INNOVATION

Today’s fast-moving business requires firms to implement new digital processes both internally and externally. Though the strategic decision to invest in digitisation is a starting point, the successes of these initiatives are largely dependent on employees’ willingness to help implement these strategies — both employees working in IT departments and on the “frontline”. This research aims to investigate the conditions under which digital business intensity, defined as the level of strategic organisational investments in emergent and innovative digital technologies, leads to felt obligations towards the employer and subsequently to constructive process deviance. In two workshops with IT professionals, we unraveled digitisation-related components that drive felt obligations. We then conducted a survey of 427 employees who recently experienced the introduction of new digital processes. The data was analysed with structural equation modeling and multi-group analysis. We find that digital business intensity has an effect on felt obligation, but not on constructive process deviance. In addition, we find that the path from felt obligations to constructive process deviance is different for IT professionals compared to non-IT professionals. The study concludes by delineating implications for theory and management in an age of digital transformation.

Determinants of frontline employee service innovative behavior

Purpose

The purpose of this study is to examine the influence of workplace happiness and work engagement on employee service innovative behavior from the perspective of positive psychology. The study also examines if work engagement mediates the relationship between workplace happiness and employee service innovative behavior. Finally, it investigates how co-worker socializing and the service climate of the organization moderate the relationship between work engagement and employee service innovative behavior.

Design/methodology/approach

The study used survey data from 321 frontline employees working in the service sector in the United Arab Emirates (UAE). Six major hypotheses were established and examined using the SPSS Statistics V22.0 Process. The measurement model was analyzed using Amos 22.

Findings

Workplace happiness and work engagement are found to be important factors affecting employee service innovative behavior. Workplace happiness influences employee service innovative behavior directly and indirectly through work engagement. Both service climate and co-worker socializing play a significant moderating role in the relationship between work engagement and employee service innovative behavior among frontline employees. Interestingly, service climate erodes this relationship while co-worker socializing enhances it.

Practical implications

This study provides guidelines for managers and practitioners in the service industry to promote frontline employee service innovative behavior. Specifically, the findings provide guidance for decision-makers on how to use workplace happiness to trigger the innovative service behaviors of frontline employees, taking into consideration the conditional role of service climate and co-worker socializing.

Originality/value

The literature on factors affecting the service innovative behavior of frontline employees in the service sector from the perspective of positive psychology is limited, especially in the context of the UAE. The data, framework and outcomes of this research address this gap and contribute to the current body of knowledge. Specifically, the study contributes to the broaden-and-build theory of positive emotions in the field of positive psychology by validating the applicability of the theory in a wider organizational context.

The Effectiveness of Service Innovation Practices to Reduce Energy Consumption Based on Adaptive Theory

Research on service innovation appears in several research disciplines, with important contributions in marketing, management, and operations research. The purpose of manufacturing enterprise service is to reduce energy consumption. We offer a new account based on an adaptive theory perspective. This paper investigates the relationship among three types of service innovation practices and service innovation performance in manufacturing enterprise. The study further examines environmental uncertainty as a moderator between service innovation practices and service innovation performance. Data collected from 59 manufacturing enterprises in China, and is analyzed and used to validate the article’s theoretical and empirical contributions. The findings reveal that three types of service innovation practices have positive effects on service innovation performance. In addition, the results show that the effect of guide-based service innovation practices on service innovation performance is weakened in manufacturing enterprise when there are higher levels of environmental uncertainty. The effect of project-based service innovation practices on service innovation performance is weakened in manufacturing enterprise when there are higher levels of environmental uncertainty. Based on the results, this study provides implications for service innovation and support roles in fostering and sustaining innovation, which generate sustainable competitive advantage.

Assessing the effects of multichannel service provider corporate reputation on customer new product adoption and RFM value

Purpose

Service providers leverage their corporate reputation management efforts to increase revenues by shaping customer attitudes and behaviours, yet the effects on customer innovation adoption and customer value remain unclear. In an extended conceptualisation of customer-based corporate reputation (CBR), the purpose of this paper is to propose that customer perceived risk, perceived value, and service separation are contingencies of the relationship between CBR and two key customer outcomes: customer new product adoption proneness (CPA) and recency-frequency-monetary (RFM) value.

Design/methodology/approach

Using a predictive survey approach, 1,001 service customers assess the online or offline operations of six multichannel retailers. The hypothesised model is tested using structural equation modelling and multigroup analysis.

Findings

The analysis reveals significant linkages of CBR with perceived risk and perceived value, as well as between perceived risk and perceived value and from perceived value to CPA and RFM value. These linkages vary in strength across unseparated (offline) and separated (online) services.

Research limitations/implications

This study uses cross-sectional data to contribute to literature that relates CBR to relevant customer outcomes by considering CPA and RFM value and investigating contingent factors. It provides conceptual and empirical evidence that price appropriateness represents a new CBR dimension.

Practical implications

The results reveal that CBR reduces customers’ perceived risk and positively affects their perceived value, which drives CPA and RFM value. Multichannel retailers can create rewarding customer relationships by building and nurturing good reputations.

Originality/value

This study is the first to link CBR with customer product adoption proneness and value, two important customer measures. It proposes and tests an extended conceptualisation of CBR.