Detecting wholesale copying in cultural evolution

Puzzling out graphic codes

This response takes advantage of the diverse and wide-ranging series of commentaries to clarify some aspects of the target article, and flesh out other aspects. My central point is a plea to take graphic codes seriously as codes, rather than as a kind of visual art or as a byproduct of spoken language; only in this way can the puzzle of ideography be identified and solved. In this perspective, I argue that graphic codes do not derive their expressive power from iconicity alone (unlike visual arts), and I clarify the peculiar relationship that ties writing to spoken language. I then discuss three possible solutions to the puzzle of ideography. I argue that a learning account still cannot explain why ideographies fail to evolve, even if we emancipate the learning account from the version that Liberman put forward; I develop my preferred solution, the "standardization account," and contrast it with a third solution suggested by some commentaries, which says that ideographies do not evolve because they would make communication too costly. I consider, by way of conclusion, the consequences of these views for the future evolution of ideography.

Statistical signals of copying are robust to time- and space-averaging

Cattle brands (ownership marks left on animals) are subject to forces influencing other graphic codes: the copying of constituent parts, pressure for distinctiveness and pressure for complexity. The historical record of cattle brands in some US states is complete owing to legal registration, providing a unique opportunity to assess how sampling processes leading to time- and space-averaging influence our ability to make inferences from limited datasets in fields like archaeology. In this preregistered study, we used a dataset of ~81,000 Kansas cattle brands (1990-2016) to explore two aspects: (1) the relative influence of copying, pressure for distinctiveness and pressure for complexity on the creation and diffusion of brand components; and (2) the effects of time- and space-averaging on statistical signals. By conducting generative inference with an agent-based model, we found that the patterns in our data are consistent with copying and pressure for intermediate complexity. In addition, by comparing mixed and structured datasets, we found that these statistical signals of copying are robust to, and possibly boosted by, time- and space-averaging.

The puzzle of ideography

An ideography is a general-purpose code made of pictures that do not encode language, which can be used autonomously - not just as a mnemonic prop - to encode information on a broad range of topics. Why are viable ideographies so hard to find? I contend that self-sufficient graphic codes need to be narrowly specialized. Writing systems are only an apparent exception: At their core, they are notations of a spoken language. Even if they also encode nonlinguistic information, they are useless to someone who lacks linguistic competence in the encoded language or a related one. The versatility of writing is thus vicarious: Writing borrows it from spoken language. Why is it so difficult to build a fully generalist graphic code? The most widespread answer points to a learnability problem. We possess specialized cognitive resources for learning spoken language, but lack them for graphic codes. I argue in favor of a different account: What is difficult about graphic codes is not so much learning or teaching them as getting every user to learn and teach the same code. This standardization problem does not affect spoken or signed languages as much. Those are based on cheap and transient signals, allowing for easy online repairing of miscommunication, and require face-to-face interactions where the advantages of common ground are maximized. Graphic codes lack these advantages, which makes them smaller in size and more specialized.

When iconicity stands in the way of abbreviation: No Zipfian effect for figurative signals

Zipf's law of abbreviation, relating more frequent signals to shorter signal lengths, applies to sounds in a variety of communication systems, both human and non-human. It also applies to writing systems: more frequent words tend to be encoded by less complex graphemes, even when grapheme complexity is decoupled from word length. This study documents an exception to this law of abbreviation. Observing European heraldic motifs, whose frequency of use was documented for the whole continent and over two large corpora (total N = 25115), one medieval, one early modern, we found that they do not obey a robust law of abbreviation. In our early modern corpus, motif complexity and motif frequency are positively, not negatively, correlated, a result driven by iconic motifs. In both our corpora, iconic motifs tend to be more frequent when more complex. They grew in popularity after the invention of printing. Our results suggest that lacking iconicity may be a precondition for a graphic code to exhibit Zipf's Law of Abbreviation.

Replication and emergence in cultural transmission

Humans are fundamentally defined by our socially transmitted, often long-lived, sophisticated cultural traits. The nature of cultural transmission is the subject of ongoing debate: while some emphasize that it is a biased, transformational process, others point out that high-fidelity transmission is required to explain the quintessentially cumulative nature of human culture. This paper integrates both views into a model that has two main components: First, actions - observable motor-behavioural patterns - are inherited with high fidelity, or replicated, when they are copied, largely independently of their normal, effective or conventional function, by naive learners. Replicative action copying is the unbiased transmission process that ensures the continuity of cultural traditions. Second, mental culture - knowledge, skills, attitudes and values - is not inherited directly or faithfully, but instead emerges, or develops, during usage, when individuals learn the associations between actions and their contexts and outcomes. Mental cultural traits remain stable over generations to the extent that they are informed by similar (replicated) motor patterns unfolding in similar environments. The arguments in support of this model rest on clear distinctions between inheritance and usage; between public-behavioural and private-mental culture; and between selection for fidelity and selection for function.