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Toorani A, Moodi M, Zeinali T, Salmani F, Norozi E. Consumption status of functional drinks based on the theory of planned behavior and the stages of change model in female employees. Sci Rep 2024; 14:14197. [PMID: 38902378 PMCID: PMC11190226 DOI: 10.1038/s41598-024-64888-7] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Key Words] [MESH Headings] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Received: 07/30/2023] [Accepted: 06/13/2024] [Indexed: 06/22/2024] Open
Abstract
This study aimed to determine the consumption status of functional drinks based on the theory of planned behavior and the Stages of Change Model. This study was conducted on 536 female employees of Birjand offices in 2022. The data was collected by using the functional food questionnaire and was analyzed using SPSS with significance level of P < 0.05. The largest number of people consume probiotic drinks (buttermilk, kefir, etc.) were in the maintenance stages (31.2%) and who consume milk fortified with vitamin D were in the contemplation stage (37.3%). The mean score of the participants in the subscales of attitude, behavioral control, and subjective norm was 17.69 ± 3.05, 16.83 ± 2.88, 21.73 ± 4.33, respectively. The mean score of the attitude and subjective norm regarding the consumption of all drinks had a significant relation with the stages of change model (p < 0.05). The results of this study showed that the most drinks that female employees consumed regularly were probiotic drinks, while they did not intend to use functional juices (pre-contemplation stage). Therefore, it seems that this theory can be used as a framework in designing educational programs in order to increase the consumption of functional foods and improve women's health.
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Affiliation(s)
- Azam Toorani
- Student Research Committee, Birjand University of Medical Sciences, Birjand, Iran
| | - Mitra Moodi
- Department of Health Education and Promotion, School of Health, Social Determinants of Health Research Center, Birjand University of Medical Sciences, Birjand, Iran
| | - Tayebeh Zeinali
- Department of Nutrition and Food Hygiene, School of Health, Infectious Diseases Research Center, Birjand University of Medical Sciences, Birjand, Iran.
| | - Fatemeh Salmani
- Department of Epidemiology and Biostatistics, School of Health, Social Determinants of Health Research Center, Birjand University of Medical Sciences, Birjand, Iran
| | - Ensiyeh Norozi
- Department of Public Health, School of Health, Social Determinants of Health Research Center, Birjand University of Medical Sciences, Birjand, Iran
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Bayır T, Çam S, Tuna MF. Does knowledge and concern regarding food supplement safety affect the behavioral intention of consumers? An experimental study on the theory of reasoned action. Front Nutr 2024; 10:1305964. [PMID: 38260066 PMCID: PMC10800543 DOI: 10.3389/fnut.2023.1305964] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Received: 10/02/2023] [Accepted: 12/19/2023] [Indexed: 01/24/2024] Open
Abstract
In recent years, health crises have led consumers to make more frequent purchases of food supplements. The global food supplement market, which reached $61.20 billion in 2020, is estimated to reach $163.12 billion by 2022 and $350.96 billion by 2032. However, many consumers still have concerns about the safety of food supplements. Within the scope of the research, firstly, the health consciousness (HC) level of food supplement consumers was determined. Secondly, food safety knowledge (FSK) and food safety concerns (FSCs) were measured. Thirdly, consumers' attitudes (ATUs), subjective norms (SNs), and behavioral intentions (BIs) toward food supplements were determined within the scope of the theory of reasoned action. The study used a convenient sampling, and 327 participants were included in the sample population. The data for the analysis was collected using the online survey method in the third quarter of 2023. The relationships between hypothesized items in the structural model were tested using the Smart-PLS. The validity and reliability of the measurement model were evaluated at the start of the structural equation modelling approach using confirmatory factor analysis (CFA). Regression analyses were performed in the structural model phase to evaluate overall fit and suggested relationships by way of the Smart-PLS. In light of the findings, it was determined that the interaction between HC and ATU was mediated by FSK, and the interaction between HC and the SN was mediated by FSK. Consequently, this research presents a variety of theoretical and practical implications to give clues for consumers' health regarding food supplement consumption.
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Affiliation(s)
| | - Selim Çam
- Cumhuriyet University, Sivas, Türkiye
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Zafar MZ, Shi X, Yang H, Abbas J, Chen J. The Impact of Interpretive Packaged Food Labels on Consumer Purchase Intention: The Comparative Analysis of Efficacy and Inefficiency of Food Labels. INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH 2022; 19:ijerph192215098. [PMID: 36429827 PMCID: PMC9690506 DOI: 10.3390/ijerph192215098] [Citation(s) in RCA: 4] [Impact Index Per Article: 2.0] [Reference Citation Analysis] [Abstract] [Key Words] [MESH Headings] [Track Full Text] [Subscribe] [Scholar Register] [Received: 10/16/2022] [Revised: 11/08/2022] [Accepted: 11/11/2022] [Indexed: 05/12/2023]
Abstract
The objectives of this study are twofold. Firstly, the current study elucidates the impact and efficacy of food labels in developing consumers' attitudes and intentions towards the selection of nutritional food. Secondly, the inefficacy of labels in developing consumers' attitudes and intentions towards healthy packaged food selection is demonstrated. The supportive theories of the current model are those of reasoned action and protection motivation. The data of 797 respondents have been collected from four major grocery stores in Pakistan. The structural equation model has been employed for the analysis of data. The results indicate that the efficacy of food labels has a positive significant effect on attitudes towards familiar and unfamiliar foods. In contrast to this, inefficacy in labelling has shown a positive significant effect on familiar foods but is insignificant for unfamiliar foods. The user-friendly food labels significantly affect unfamiliar foods in terms promoting consumer attitudes. Reciprocally, the inefficacy of labels creates a hindrance to the reading of unfamiliar labels while purchasing food items. The study findings reveal the fact that food label information and its format influences consumer attitudes and intentions at the point of purchase.
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Affiliation(s)
| | - Xiangjiao Shi
- Business School, Shandong Jianzhu University, Jinan 250101, China
- Institute of Business Administration, Shandong University of Finance and Economics, Jinan 250014, China
| | - Hailan Yang
- Business School, Shandong Jianzhu University, Jinan 250101, China
| | - Jaffar Abbas
- School of Media and Communication & Antai College of Economics and Management, Shanghai Jiao Tong University, Shanghai 200240, China
| | - Jiakui Chen
- School of Economics and Management (Cooperative College), Qingdao Agricultural University, Qingdao 266109, China
- Correspondence:
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The Impact of the Fear of COVID-19 on Purchase Behavior of Dietary Supplements: Integration of the Theory of Planned Behavior and the Protection Motivation Theory. SUSTAINABILITY 2021. [DOI: 10.3390/su132212900] [Citation(s) in RCA: 6] [Impact Index Per Article: 2.0] [Reference Citation Analysis] [Abstract] [Track Full Text] [Subscribe] [Scholar Register] [Indexed: 12/21/2022]
Abstract
This study aimed at assessing the impacts of the fear of COVID-19 on consumer buying behavior toward dietary supplements. This investigation was a cross-sectional study in which literate adults regardless of gender over the age of 20 were recruited from three pharmacies in three different districts of Wuhan City, China. A total of 598 questionnaires were analyzed after excluding 10 with incomplete information. The current study demonstrated that attitudes, subjective norms, and perceived behavioral control had a positive impact on the intention of purchasing dietary supplements. Fear of COVID-19 was related to an enhanced purchase intention toward dietary supplements. Attitudes, subjective norms, and perceived behavioral control were significant factors that mediated the association between the fear of COVID-19 and the purchase intention of dietary supplements. This study helps provide practical advice for stakeholders in the pharmaceutical and healthcare industries to tailor appropriate strategies for improving product promotion or healthcare-related interventions.
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Nystrand BT, Olsen SO. Relationships between functional food consumption and individual traits and values: A segmentation approach. J Funct Foods 2021. [DOI: 10.1016/j.jff.2021.104736] [Citation(s) in RCA: 2] [Impact Index Per Article: 0.7] [Reference Citation Analysis] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 02/06/2023] Open
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Mazalán P, Kita P, Kita J, Žambochová M, Hasan J, Prochotzký A. Slovakians' adversarial attitude towards consumption of functional food. Cent Eur J Public Health 2021; 29:122-129. [PMID: 34245552 DOI: 10.21101/cejph.a6431] [Citation(s) in RCA: 1] [Impact Index Per Article: 0.3] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Received: 07/06/2020] [Accepted: 05/07/2021] [Indexed: 11/15/2022]
Abstract
OBJECTIVES The aim of the article is to present the behaviour of Slovak consumers in terms of consumption in the field of functional food. METHODS The survey was initiated in all regions of Slovakia. The sample involved 1,373 families which consisted of respondents aged 18-92 years. Friedman's test and subsequent post-hoc analysis were used to determine the reasons why people buy (or do not buy) a specific type of food. The survey deals with functional foods. Additionally, another classification method, namely a decision tree, was used. RESULTS Decision trees help to identify factors influencing the choice of food by buyers. Based on this method, it can be stated that Slovak households still do not trust the functional foods bought in shops and are not interested in purchasing these foods. CONCLUSION In short, it could be assumed that the millennium generation would dominate households, and that they will probably prefer foods, in a higher degree of choice, as being pre-prepared foods. Therefore, food sales will move in this direction, although traditional patterns of behaviour, determined by the role of the mother in the family, still dominate. This trend can be reinforced by the lack of cooking skills and confidence among the younger generation, which will lead to reduced cooking and is considered barriers to healthy eating.
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Affiliation(s)
- Pavol Mazalán
- 2nd Surgical Clinic, Faculty of Medicine, Comenius University in Bratislava, Bratislava, Slovak Republic
| | - Pavol Kita
- Department of Trade, Tourism and Languages, Faculty of Economics, University of South Bohemia in Ceske Budejovice, Ceske Budejovice, Czech Republic
| | - Jaroslav Kita
- Department of Marketing, Faculty of Trade, University of Economics in Bratislava, Bratislava, Slovak Republic
| | - Marta Žambochová
- Department of Mathematics and Management, Faculty of Social and Economic Studies, J. E. Purkyne University, Usti nad Labem, Czech Republic
| | - Jamal Hasan
- Department of Business IT, Faculty of Trade, University of Economics in Bratislava, Bratislava, Slovak Republic
| | - Augustín Prochotzký
- 2nd Surgical Clinic, Faculty of Medicine, Comenius University in Bratislava, Bratislava, Slovak Republic
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Nadeem MA, Qamar MAJ, Nazir MS, Ahmad I, Timoshin A, Shehzad K. How Investors Attitudes Shape Stock Market Participation in the Presence of Financial Self-Efficacy. Front Psychol 2020; 11:553351. [PMID: 33192804 PMCID: PMC7642217 DOI: 10.3389/fpsyg.2020.553351] [Citation(s) in RCA: 4] [Impact Index Per Article: 1.0] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Download PDF] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Received: 04/18/2020] [Accepted: 08/13/2020] [Indexed: 11/13/2022] Open
Abstract
The purpose of this study is to investigate how investor’s money attitudes shape their stock market participation (SMP) decisions. This study followed the theory of planned behavior (TPB), and a survey was conducted to collect the responses from active investors. Structural equation modeling (SEM) was used for the analysis of proposed relationships among the constructs, and a confirmatory factor analysis (CFA) was conducted to check the interrelation of the variables and validity of the constructs. This research has concluded that investor’s money attitudes are significant to affect their stock market participation decisions. Further, it was found that risk attitudes partially mediate the relationship between money attitudes and stock market participation. Moreover, financial knowledge and financial self-efficacy positively moderated the relationship between money attitudes and stock market participation. This research is one of the early attempts at studying the money attitudes of investors and introduces financial self-efficacy as a moderating construct between money attitudes and stock market participation. The sample size for this study was 250 respondents which can be increased in future research, and the same relationships can be tested by using a larger sample. Moreover, this study has used money attitudes as predictors of stock market participation. Still, many other variables, like personal value, can also be taken to investigate their influence on stock market participation.
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Affiliation(s)
- Muhammad Asif Nadeem
- Department of Management Sciences, COMSATS University Islamabad (CUI), Lahore Campus, Lahore, Pakistan
| | - Muhammad Ali Jibran Qamar
- Department of Management Sciences, COMSATS University Islamabad (CUI), Lahore Campus, Lahore, Pakistan
| | - Mian Sajid Nazir
- Department of Management Sciences, COMSATS University Islamabad (CUI), Lahore Campus, Lahore, Pakistan
| | - Israr Ahmad
- School of Business Management, Universiti Utara Malaysia, Sintok, Malaysia
| | - Anton Timoshin
- I.M. Sechenov First Moscow State Medical University (Sechenov University), Moscow, Russia
| | - Khurram Shehzad
- School of Economics and Management Science, Southeast University, Nanjing, China
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Nystrand BT, Olsen SO, Tudoran AA. Individual differences in functional food consumption: The role of time perspective and the Big Five personality traits. Appetite 2020; 156:104979. [PMID: 32979428 DOI: 10.1016/j.appet.2020.104979] [Citation(s) in RCA: 5] [Impact Index Per Article: 1.3] [Reference Citation Analysis] [Abstract] [Key Words] [MESH Headings] [Journal Information] [Subscribe] [Scholar Register] [Received: 02/12/2020] [Revised: 09/17/2020] [Accepted: 09/21/2020] [Indexed: 11/19/2022]
Abstract
Prior research suggests inconsistent relationships between individuals' personality traits, time perspective, and specific behavior. In a large representative sample of Norwegian consumers (N = 810), we investigated the relationships between the Big Five personality traits, domain-specific consideration of future consequences (CFC), and consumption of functional foods. Structural equation modeling was employed to test the hypothesized associations. Both CFC-Future and CFC-Immediate were positively related to the consumption of functional foods, whereas personality traits exerted no direct influence on consumption. Several significant associations between personality traits and CFC-Future and CFC-Immediate were found, and three of the five personality traits-Conscientiousness, Agreeableness, and Neuroticism-exerted indirect effects on consumption frequency via CFC-Future. Results support an integrative and hierarchical understanding of how personality traits and time perspective interact in explaining variation in functional food consumption. The findings support the notion that (domain-specific) CFC is better conceptualized as two distinct-albeit related constructs-that are shaped, in part, by broader personality traits.
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Affiliation(s)
- Bjørn Tore Nystrand
- Møreforsking, 6021, Ålesund, Norway; School of Business and Economics, UiT the Arctic University of Norway, 9037, Tromsø, Norway.
| | - Svein Ottar Olsen
- School of Business and Economics, UiT the Arctic University of Norway, 9037, Tromsø, Norway.
| | - Ana Alina Tudoran
- Department of Economics and Business Economics, Aarhus University, 8210, Aarhus V, Denmark.
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Cuesta-Valiño P, Rodríguez PG, Núñez-Barriopedro E. Perception of Advertisements for Healthy Food on Social Media: Effect of Attitude on Consumers' Response. INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH 2020; 17:E6463. [PMID: 32899852 PMCID: PMC7560053 DOI: 10.3390/ijerph17186463] [Citation(s) in RCA: 10] [Impact Index Per Article: 2.5] [Reference Citation Analysis] [Abstract] [Key Words] [MESH Headings] [Track Full Text] [Download PDF] [Figures] [Subscribe] [Scholar Register] [Received: 07/09/2020] [Revised: 08/26/2020] [Accepted: 08/31/2020] [Indexed: 11/16/2022]
Abstract
The growing concern for health is currently a global trend, so promoting healthy products is an opportunity that companies can exploit to differentiate their products in highly competitive markets. The purpose of this research is to examine the antecedents of social media advertising value and their consequences for attitudes to healthy food and intentions to consume it, in a representative sample of Spanish consumers. The theory of Ducoffe's advertising value model was used as a conceptual framework for the antecedents of attitudes based on utilitarian and hedonic values. To achieve this objective, a descriptive cross-sectional study was carried out based on primary data from a survey of a representative sample of the Spanish population with 2023 valid questionnaires. The Partial Least Square (PLS) method was applied to test the hypothesized relationships and predictive variables. The result of this research allows us to determine which variables influence the consumer's response, as measured by intention, motivated by the consumer's attitude to the value of healthy food, as influenced by the advertising value on social networks. Furthermore, the findings show that, for advertising healthy food on social networks to be valuable, it must be credible and richly informative.
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Affiliation(s)
- Pedro Cuesta-Valiño
- Department of Economics and Business Management, University of Alcalá, 28802 Alcalá de Henares, Spain;
| | | | - Estela Núñez-Barriopedro
- Department of Economics and Business Management, University of Alcalá, 28802 Alcalá de Henares, Spain;
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Salmani F, Norozi E, Moodi M, Zeinali T. Assessment of attitudes toward functional foods based on theory of planned behavior: validation of a questionnaire. Nutr J 2020; 19:56. [PMID: 32546160 PMCID: PMC7298867 DOI: 10.1186/s12937-020-00574-4] [Citation(s) in RCA: 6] [Impact Index Per Article: 1.5] [Reference Citation Analysis] [Abstract] [Key Words] [MESH Headings] [Track Full Text] [Download PDF] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Received: 03/25/2020] [Accepted: 06/10/2020] [Indexed: 11/10/2022] Open
Abstract
BACKGROUND The objectives of this study are to construct a cultural adopted questionnaire for evaluation of consumer's attitudes toward functional foods among Iranian's population according to Theory of Planned Behavior (TPB) and to investigate the attitudes toward vitamin enriched foods (VEF). METHODS Participants were students of Birjand University of Medical Sciences (BUMS). Exploratory factor analysis (EFA), Confirmatory Factor Analysis (CFA) and reliability assessment were performed. The construct validity of questionnaire determined by EFA and confirmed by CFA. RESULTS The overall Cronbach's alpha of questionnaire was 0.78. The three domains of TPB model were significantly associated with the total score of attitude toward functional foods questionnaire (AFFQ). Attitudes and subjective norms could successfully predict the consumption of VEF (p < 0.023 and p < 0.001, respectively), but perceived control construct could not perform the prediction (p < 0.219). CONCLUSION AFFQ is a valid and reliable instrument to measure the attitudes of consumers toward consumption of functional foods in Iran.
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Affiliation(s)
- Fatemeh Salmani
- Social Determinants of Health Research Center, Department of Epidemiology and Biostatistics, School of Health, Birjand University of Medical Sciences, Birjand, Iran
| | - Ensiyeh Norozi
- Social Determinants of Health Research Center, Department of Public health, School of Health, Birjand University of Medical sciences, Birjand, Iran
| | - Mitra Moodi
- Social Determinants of Health Research Center, Department of Public health, School of Health, Birjand University of Medical sciences, Birjand, Iran
| | - Tayebeh Zeinali
- Social Determinants of Health Research Center, Department of Public health, School of Health, Birjand University of Medical sciences, Birjand, Iran.
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12
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Nystrand BT, Olsen SO. Consumers’ attitudes and intentions toward consuming functional foods in Norway. Food Qual Prefer 2020. [DOI: 10.1016/j.foodqual.2019.103827] [Citation(s) in RCA: 41] [Impact Index Per Article: 10.3] [Reference Citation Analysis] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 12/20/2022]
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13
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Nguyen N, Nguyen HV, Nguyen PT, Tran VT, Nguyen HN, Nguyen TMN, Cao TK, Nguyen TH. Some Key Factors Affecting Consumers' Intentions to Purchase Functional Foods: A Case Study of Functional Yogurts in Vietnam. Foods 2019; 9:foods9010024. [PMID: 31881653 PMCID: PMC7023454 DOI: 10.3390/foods9010024] [Citation(s) in RCA: 19] [Impact Index Per Article: 3.8] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Download PDF] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Received: 12/04/2019] [Revised: 12/20/2019] [Accepted: 12/22/2019] [Indexed: 11/16/2022] Open
Abstract
The development of functional foods is key to promoting a healthy diet and preventing certain diseases. This study aims to examine several key factors that affect consumer attitude and intention with respect to purchasing functional foods in an emerging market economy. A research model was developed by extension of the Theory of Reasoned Action (TRA), and then validated through obtaining data from 596 Vietnamese consumers who were interested in functional yogurts using an interviewer-administered questionnaire. Multivariate data analysis reveals that while health consciousness and subjective norm significantly enhance consumers’ attitudes towards purchasing functional yogurts, perceived price of functional yogurts exerts a negative impact on such attitudes. Moreover, subjective norm and attitude appear to be key predictors of consumers’ intentions to buy functional yogurts. These findings extend the extant literature relating to functional food purchase and consumption in emerging markets, and they have several important practical implications for functional yogurt manufacturers, retailers, and policymakers. A major implication is that education and communication programs that aim at increasing consumers’ health consciousness and their awareness of functional foods’ health benefits play an integral role in the success of functional food products such as functional yogurts. Research limitations and future research directions are also presented.
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Affiliation(s)
- Ninh Nguyen
- Department of Entrepreneurship, Innovation and Marketing, La Trobe Business School, La Trobe University, Bundoora VIC 3086, Australia
- Business Sustainability Research Group, Thuongmai University, 79 Ho Tung Mau Road, Hanoi 100000, Vietnam
- Correspondence: (N.N.); (H.V.N.); (P.T.N.); Tel.: +61-3-9429-2015 (N.N.); +84-9-0439-4488 (H.V.N.); +84-9-6896-8396 (P.T.N.)
| | - Hoang Viet Nguyen
- Business Sustainability Research Group, Thuongmai University, 79 Ho Tung Mau Road, Hanoi 100000, Vietnam
- Department of Research Administration, Thuongmai University, 79 Ho Tung Mau Road, Hanoi 100000, Vietnam;
- Correspondence: (N.N.); (H.V.N.); (P.T.N.); Tel.: +61-3-9429-2015 (N.N.); +84-9-0439-4488 (H.V.N.); +84-9-6896-8396 (P.T.N.)
| | - Phuong Thao Nguyen
- Department of Social Sciences, Luong The Vinh School, Hanoi 100000, Vietnam
- Correspondence: (N.N.); (H.V.N.); (P.T.N.); Tel.: +61-3-9429-2015 (N.N.); +84-9-0439-4488 (H.V.N.); +84-9-6896-8396 (P.T.N.)
| | - Viet Thao Tran
- Department of Research Administration, Thuongmai University, 79 Ho Tung Mau Road, Hanoi 100000, Vietnam;
| | - Hoang Nam Nguyen
- Department of Strategic Management, Thuongmai University, 79 Ho Tung Mau Road, Hanoi 100000, Vietnam; (H.N.N.); (T.M.N.N.)
| | - Thi My Nguyet Nguyen
- Department of Strategic Management, Thuongmai University, 79 Ho Tung Mau Road, Hanoi 100000, Vietnam; (H.N.N.); (T.M.N.N.)
| | - Tuan Khanh Cao
- Department of Marketing Management, Thuongmai University, 79 Ho Tung Mau Road, Hanoi 100000, Vietnam;
| | - Tran Hung Nguyen
- Faculty of Economic Information System and Electronic Commerce, Thuongmai University, 79 Ho Tung Mau Road, Hanoi 100000, Vietnam;
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Eating healthy to impress: How conspicuous consumption, perceived self-control motivation, and descriptive normative influence determine functional food choices. Appetite 2018; 131:59-67. [PMID: 30114492 DOI: 10.1016/j.appet.2018.08.015] [Citation(s) in RCA: 40] [Impact Index Per Article: 6.7] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Received: 12/06/2017] [Revised: 07/22/2018] [Accepted: 08/11/2018] [Indexed: 11/22/2022]
Abstract
Functional foods are promoted as products that provide specific health benefits beyond basic nutrition. While a number of studies show that the motivation behind the purchase of such products is oriented towards health concerns, we argue that consumers' choice of functional food can also be driven by less health-related hedonic or social motives, such as a tendency for indulgence vs. self-control or the motivation to impress and show off. This proposition has not been systematically and empirically tested before. Hence, the aim of the present study is to reveal the relationship between conspicuous consumption, perceived self-control motivation, susceptibility to descriptive normative influence and the consumption of functional foods. Our results (N = 900) suggest that conspicuous consumption and susceptibility to descriptive normative influence are positively associated with functional food distinctiveness evaluation while perceived self-control motivation is negatively associated with such evaluation. Moreover, results further revealed the indirect effects of susceptibility to descriptive normative influence, conspicuous consumption and perceived self-control motivation on self-reported purchase rates of functional foods via the functional food distinctiveness evaluation. The findings support the relevance of social and hedonic motives for policy makers and marketers in the functional foods industry for marketing and health promotion.
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Shan LC, Henchion M, De Brún A, Murrin C, Wall PG, Monahan FJ. Factors that predict consumer acceptance of enriched processed meats. Meat Sci 2017; 133:185-193. [PMID: 28711465 DOI: 10.1016/j.meatsci.2017.07.006] [Citation(s) in RCA: 20] [Impact Index Per Article: 2.9] [Reference Citation Analysis] [Abstract] [Key Words] [MESH Headings] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Received: 01/31/2017] [Revised: 07/06/2017] [Accepted: 07/07/2017] [Indexed: 11/18/2022]
Abstract
The study aimed to understand predictors of consumers' purchase intention towards processed meat based functional foods (i.e. enriched processed meat). A cross-sectional survey was conducted with 486 processed meat consumers in spring 2016. Results showed that processed meats were perceived differently in healthiness, with sausage-type products perceived less healthy than cured meat products. Consumers were in general more uncertain than positive about enriched processed meat but differences existed in terms of the attitudes and purchase intention. Following regression analysis, consumers' purchase intention towards enriched processed meat was primarily driven by their attitudes towards the product concept. Perceived healthiness of existing products and eating frequency of processed meat were also positively associated with the purchase intention. Other factors such as general food choice motives, socio-demographic characteristics, consumer health and the consumption of functional foods and dietary supplements in general, were not significant predictors of the purchase intention for enriched processed meat.
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Affiliation(s)
- Liran C Shan
- Institute of Food and Health, University College Dublin, Belfield, Dublin 4, Ireland
| | - Maeve Henchion
- Teagasc Food Research Centre, Ashtown, Dublin 15, Ireland
| | - Aoife De Brún
- School of Nursing, Midwifery & Health Systems, University College Dublin, Belfield, Dublin 4, Ireland
| | - Celine Murrin
- Institute of Food and Health, University College Dublin, Belfield, Dublin 4, Ireland
| | - Patrick G Wall
- Institute of Food and Health, University College Dublin, Belfield, Dublin 4, Ireland
| | - Frank J Monahan
- Institute of Food and Health, University College Dublin, Belfield, Dublin 4, Ireland.
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Zerbini C, Luceri B, Vergura DT. Leveraging consumer's behaviour to promote generic drugs in Italy. Health Policy 2017; 121:397-406. [PMID: 28233600 DOI: 10.1016/j.healthpol.2017.01.008] [Citation(s) in RCA: 8] [Impact Index Per Article: 1.1] [Reference Citation Analysis] [Abstract] [Key Words] [MESH Headings] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Received: 02/17/2016] [Revised: 12/01/2016] [Accepted: 01/24/2017] [Indexed: 11/18/2022]
Abstract
OBJECTIVE The aim of this study was to fill the lack of knowledge regarding a more grounded exploration of the consumer's decision-making process in the context of generic drugs. In this perspective, a model, within the theoretical framework of the Theory of Planned Behaviour (TPB), for studying the consumers' purchase intention of generic drugs was developed. METHODS An online survey on 2,222 Italian people who bought drugs in the past was conducted. The proposed model was tested through structural equation modelling (SEM). RESULTS Almost all the constructs considered in the model, except the perceived behavioural control, contribute to explain the consumer's purchase intention of generic drugs, after controlling for demographic variables (age, income, education). Specifically, attitude, subjective norm, past behaviour, self-identity and trust in the pharmacist have a positive influence on the intention to buy generic drugs. On the contrary, perceived risk towards products and brand sensitivity act negatively. CONCLUSIONS The results of the present study could be useful to public policy makers in developing effective policies and educational campaigns aimed at promoting generic drugs. Specifically, marketing efforts should be directed to inform consumers about the generic drugs' characteristics to mitigate the perceived risk towards these products and to raise awareness during their decision-making process.
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Affiliation(s)
- Cristina Zerbini
- Department of Economics and Management, University of Parma, Parma, Italy
| | - Beatrice Luceri
- Department of Economics and Management, University of Parma, Parma, Italy.
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Kaur N, Singh DP. Deciphering the consumer behaviour facets of functional foods: A literature review. Appetite 2017; 112:167-187. [PMID: 28131757 DOI: 10.1016/j.appet.2017.01.033] [Citation(s) in RCA: 55] [Impact Index Per Article: 7.9] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Received: 09/20/2016] [Revised: 12/18/2016] [Accepted: 01/23/2017] [Indexed: 01/06/2023]
Abstract
This paper presents a systematic literature review of studies investigating various facets of consumer behaviour towards functional foods. It focuses on published international research on functional food attitude and behaviour from across the world. Research papers (n = 112) that were identified were coded in terms of study type, variables studied, product type, participant profile, research methodology and analysis details, as well as results and implications for future research. Results provide a systematic overview of the context in which behaviour towards functional foods have been examined in the past and provide a synthesis of findings in four categories of determinants, namely (1) Personal Factors, (2) Psychological Factors, (3) Cultural & Social Factors, and (4) Factors relating to the functional food product. A reference model for the relationships between these factors and behaviour of consumers is derived.
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Affiliation(s)
- Navdeep Kaur
- Punjabi University Regional Centre for IT & Management, Mohali, India
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Stefan V, van Herpen E, Tudoran AA, Lähteenmäki L. Avoiding food waste by Romanian consumers: The importance of planning and shopping routines. Food Qual Prefer 2013. [DOI: 10.1016/j.foodqual.2012.11.001] [Citation(s) in RCA: 289] [Impact Index Per Article: 26.3] [Reference Citation Analysis] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 10/27/2022]
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