The importance of landscape in wine quality perception: An integrated approach using choice-based conjoint analysis and combination-based permutation tests

Sensory Analysis and Consumer Preference: Best Practices

Sensory science is a multidisciplinary field that encompasses a wide variety of established and newly developed tests to document human responses to stimuli. Sensory tests are not limited to the area of food science but they find wide application within the diverse areas of the food science arena. Sensory tests can be divided into two basic groups: analytical tests and affective tests. Analytical tests are generally product-focused, and affective tests are generally consumer-focused. Selection of the appropriate test is critical for actionable results. This review addresses an overview of sensory tests and best practices.

Vineyard Management and Its Impacts on Soil Biodiversity, Functions, and Ecosystem Services

Healthy soils form the basis of sustainable viticulture, where soil characteristics have a direct impact on wine quantity and quality. Soil not only provides water and nutrients to vines, but is also a living medium containing micro- and macroorganisms that perform many ecological functions and provide ecosystem services. These organisms are involved in many processes, from decomposing organic matter to providing minerals to vine roots. They also control diseases, pests, and weeds, in addition to improving the soil structure in terms of its capacity to retain water and nutrients. Related to decomposition processes, the carbon content of vineyard soils influences fertility, erosion and biogeochemical cycles, with significant implications for the global climate. However, common agricultural practices represent strong threats to biodiversity and associated ecosystem services provided by vineyard soils. As consumers increasingly consider environmental aspects in their purchase decisions, winegrowers have to adapt their vineyard management strategies, raising the demand for sustainable pest- and weed-control methods. This article presents a comprehensive review of the impacts of vineyard practices on the soil ecosystem, biodiversity, and biodiversity-based ecosystem services, and provides future prospects for sustainable viticulture.

An Explorative Analysis of the Influence of Landscape Visual Aesthetic Quality on Food Preferences in Italy: A Pilot Study

As some previous research has highlighted, landscape characteristics are useful for improving the market share of some food products and the market power of companies in the agrifood sector. The purpose of this study is to verify whether the visual aesthetic quality of the landscape can influence food preferences and the willingness to pay for agrifood products. To this end, the preferences of 64 participants for three types of juice (orange, peach and pear) were analysed through a blind tasting experiment. Each participant tasted three pairs of fruit juices, one for each type of juice. The juices belonging to each pair were the same, but before tasting, the participants were shown two photos portraying the orchards where the fruits were produced, so participants were induced to think that the juices were different. The landscape associated with each pair of photographs had a different visual aesthetic quality (high or low). Participants were asked to provide three measures while tasting the juices: their overall juice assessment using a seven-point hedonic scale, the visual aesthetic quality of the photos on a seven-point Likert scale, and their willingness to pay as a percentage variation of the price that they usually pay to buy fruit juices. According to our results, the mean overall liking score and the mean willingness to pay percentage variation for the juices associated with a preferred landscape was higher and statistically different. Despite the need for further research, our results suggest that landscape acts as a proxy for quality in the evaluation of some food products and that the use of landscape photos could be a valid marketing strategy in agribusiness.

Exploration of Leisure Constraints Perception in the Context of a Pandemic: An Empirical Study of the Macau Light Festival

Individuals' capacity to participate in leisure activities is contingent upon their ability to overcome obstacles. It is worthwhile to investigate how individuals perceive constraints on their leisure activities participation during the COVID-19 pandemic. This study demonstrates that the connotation of leisure constraints during pandemic includes personal health concerns, shock on economic revenue, reduced freedom of travel, and inconvenience associated with epidemic prevention. Reduced travel freedom is the most influential factor on participation intentions, followed by personal health concerns. Significant differences in perceptions of constraints are observed between groups with different characteristics.

Heritage as Action Research

This paper intends to weigh the importance of archaeology by how much impact it has, or could have, on society. Heritage values are precisely the language in which that impact translates to the general public. It is necessary, however, to balance the duty to protect heritage with the mutating and negotiated nature of these values. Archaeologists should not be seen as the wardens but rather as the enablers, the midwives, of local communities coming to terms with a deeper understanding of their past. The more effectively this heritage stimulates the relation of the community with these values, the greater the potential it will have to stimulate social innovation, which is the foundation for sustainable development or abandonment. For many the boon of cultural heritage is tourism, and this is true but to an insufficient extent. In order to be sustainable, tourism must be part of a broader social innovation strategy that foregoes easy pickings in favor of the creation of quality brands, employment, and the protection of traditional lifeways. Only in this way can heritage truly unlock a sustainable horizon.

Agricultural Heritage Systems and Landscape Perception among Tourists. The Case of Lamole, Chianti (Italy)

The Globally Important Agricultural Heritage Systems (GIAHS) program, promoted by the Food and Agriculture Organization (FAO), recognizes the multifunctional role of agricultural heritage systems. Traditional terraced landscapes represent important touristic destinations, and Chianti is one of the most well-known areas of Italy for rural tourism. The high-quality landscape of Lamole, consisting of forests and terraced agricultural areas, is included in the Italian National Register of Historical Rural Landscapes thanks to local farmers who recently restored the traditional landscape, considering it important both for tourism and product quality. The main aim of this research was to investigate, using anonymous questionnaires, whether tourists are aware of the characteristics of the Lamole landscape in comparison with other parts of Chianti. Results show that tourists clearly express their preference for the traditional landscape, which is comprised of a mosaic of agricultural patches with dry-stone terraces and forests, and that the level of landscape diversification is similar to 180 years ago. As tourism is a major resource, public institutions should support farmers in preserving the traditional landscape, investing in paths and information, as requested by tourists. The methodology has proved to be useful for addressing local planning, and to help farmers to achieve sustainable development in well-known touristic rural areas.

Effect of Religious and Cultural Information of Olive Oil on Consumer Behavior: Evidence from Japan

The olive tree and oil are iconic in the Mediterranean culture and religions, and producers incorporate those associations into the packaging of olive oil products they distribute regionally. This study examines the impact of religious and cultural information about olive oil on consumer behavior. A choice experiment was conducted to survey Japanese consumers’ willingness to pay for olive oil products. Results show that consumers respond with varying degrees of favor to the characteristic of “produced in pilgrimage destination,” but if cultural and religious information related to olive is provided, their willingness to pay increases 6.7 times. Measurements of cross-effects show that consumers that are more educated respond favorably to cultural and religious imagery, whereas older consumers and those with more children respond less favorably. Empirical results imply those regional religious and cultural allusions could be used to differentiate and promote olive oil products in a culturally distinct market.

Portuguese vines and wines: heritage, quality symbol, tourism asset

This paper aims to showcase the value and uniqueness of Portuguese wines and wine regions. It has three independent but related parts. The first part focuses the millenary history of vines in Portugal and stresses their value for the regional and national economy. The second part focuses on the role of brands in the wine regions and wine marketing, highlighting the importance of the landscape in promotion. It is claimed that the use of landmarks can help create an identity image, useful for attracting tourism and wine advertising, being also a major asset for the Portuguese world trade of wines. Landmarks identification and promotional suggestions with landmarks related to Portuguese wine regions are presented. The third part presents a short revision of the panorama of wine tourism in Portugal and stresses the role of landscapes in its promotion. A literary route in the Douro Demarcated Region is presented by way of example.

Reprint of "Attitudes towards honey among Italian consumers: A choice experiment approach"

Honey is becoming increasingly popular with consumers for its nutritional benefits as well as many other functions. The objective of this article is to determine which factors influence consumers' purchase intentions and to assess the importance of certain honey characteristics to enable identification of the constituents of an ideal honey profile. This information will lead to satisfaction of consumers' preferences and formulation of marketing strategies that support honey makers. We applied a choice experiment to the Italian honey market to define the preferences and the willingness to pay for key characteristics of the product. A face-to-face questionnaire survey was conducted in 2014 (January-July) among Italian consumers; it was completed by 427 respondents. A latent class model was estimated and four classes were identified, with different preferences, illustrating that respondents seem to be heterogeneous honey consumers. Results suggest the "organic" attribute was more important than others factors, such as the place where the honey was produced (landscape), but less important than the country of origin; local Italian honey was preferred to foreign honey. Respondents showed a higher willingness to pay (WTP) for honey from their country of origin versus the production method used. Our results suggest that while organic beekeeping might be an important strategy for diversification, if suitable communication is not taken into consideration, the added value of the production method might not be perceived by consumers.

Contributions of cultural services to the ecosystem services agenda

Cultural ecosystem services (ES) are consistently recognized but not yet adequately defined or integrated within the ES framework. A substantial body of models, methods, and data relevant to cultural services has been developed within the social and behavioral sciences before and outside of the ES approach. A selective review of work in landscape aesthetics, cultural heritage, outdoor recreation, and spiritual significance demonstrates opportunities for operationally defining cultural services in terms of socioecological models, consistent with the larger set of ES. Such models explicitly link ecological structures and functions with cultural values and benefits, facilitating communication between scientists and stakeholders and enabling economic, multicriterion, deliberative evaluation and other methods that can clarify tradeoffs and synergies involving cultural ES. Based on this approach, a common representation is offered that frames cultural services, along with all ES, by the relative contribution of relevant ecological structures and functions and by applicable social evaluation approaches. This perspective provides a foundation for merging ecological and social science epistemologies to define and integrate cultural services better within the broader ES framework.