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Camilleri L, Kirkovski M, Scarfo J, Jago A, Gill PR. Understanding the Meat-Masculinity Link: Traditional and Non-Traditional Masculine Norms Predicting Men's Meat Consumption. Ecol Food Nutr 2024; 63:355-386. [PMID: 38835162 DOI: 10.1080/03670244.2024.2361818] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Key Words] [MESH Headings] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 06/06/2024]
Abstract
Conformity to masculinity ideology predicts men's meat consumption and willingness to reduce their meat intake, but it is unknown which specific masculine norms account for these relationships. This study investigated which traditional and non-traditional masculine norms predict meat consumption, red and processed meat consumption, and willingness to reduce meat consumption in 557 Australian and English males. Men who support the use of physical violence and place high importance on sex ate more meat. Willingness to reduce was highest among men with gender egalitarian views. Targeting these specific masculine norms may be important for mitigating men's overconsumption of meat.
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Affiliation(s)
- Lauren Camilleri
- Institute for Health and Sport, Victoria University, Footscray, Australia
| | - Melissa Kirkovski
- Institute for Health and Sport, Victoria University, Footscray, Australia
| | - Jessica Scarfo
- Institute for Health and Sport, Victoria University, Footscray, Australia
| | - Andrew Jago
- Institute for Health and Sport, Victoria University, Footscray, Australia
| | - Peter Richard Gill
- Institute for Health and Sport, Victoria University, Footscray, Australia
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Jeżewska-Zychowicz M, Sajdakowska M, Gębski J, Kosicka-Gębska M, Gutkowska K. Predictors of Eating Less Meat and More Plant-Based Food in the Polish Sample. Nutrients 2024; 16:1646. [PMID: 38892579 PMCID: PMC11174385 DOI: 10.3390/nu16111646] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Key Words] [MESH Headings] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Received: 05/08/2024] [Revised: 05/23/2024] [Accepted: 05/24/2024] [Indexed: 06/21/2024] Open
Abstract
The study aimed to identify predictors of the intention to eat less meat and more plant-based foods, including attitudes towards eating meat, habitual meat eating, subjective norms, and self-identity. A cross-sectional study using CAWI (Computer-Assisted Web Interview) was conducted in a group of 1003 Polish adults in 2023. To measure the predictor variables, the following tools were used: Beliefs and Eating Habits Questionnaire (KomPAN), Meat Attachment Questionnaire (MAQ), and scales to measure subjective norms and self-identity. Logistic regression analysis was used to verify associations between independent variables, and the intentions to eat more plant-based food and less meat next year were treated as dependent variables. More respondents were willing to increase their consumption of plant-based foods rather than reduce their meat consumption. The intention to consume less meat and more plant foods was more prevalent among women, older people (only intention to reduce meat consumption), and better-educated people (only intention to increase plant food consumption). Habitual frequency of eating plant foods, negative feelings about meat, and environmentally oriented identities had a stimulating effect on the intention to eat more plant foods and less meat, while experiencing pleasure in eating meat had a limiting effect on the intention to eat more plant foods and less meat. In addition, the habitual frequency of meat consumption and subjective norms reduced the likelihood of eating less meat, while no predictive effect was observed for the intention to eat more plant foods. In conclusion, educational and promotional activities to raise awareness of the link between food consumption and the environment can have a strong impact on eating less meat and more plant-based food, even among those strongly accustomed to meat consumption.
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Affiliation(s)
| | - Marta Sajdakowska
- Institute of Human Nutrition Sciences, Warsaw University of Life Sciences (SGGW-WULS), Nowoursynowska 159 C, 02-776 Warsaw, Poland; (M.J.-Z.); (J.G.); (M.K.-G.); (K.G.)
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Shaw AR, Vidoni ED, Key MN, Yates BA, Thorpe R. Using Focus Groups to Explore Older Black Men's Perception of Dietary Interventions. Am J Mens Health 2024; 18:15579883241241973. [PMID: 38613210 PMCID: PMC11015773 DOI: 10.1177/15579883241241973] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Key Words] [MESH Headings] [Grants] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Received: 06/05/2023] [Revised: 02/07/2024] [Accepted: 03/10/2024] [Indexed: 04/14/2024] Open
Abstract
Older Black men are underrepresented in research despite being disproportionately affected by Alzheimer's disease (AD) and cardiovascular (CV) risk factors related to AD compared with non-Hispanic Whites. Although dietary interventions have shown promise to reduce modifiable CV risk factors related to AD, Black Americans have lower adherence likely due to lack of cultural considerations. Using a noninterventional convergent parallel mixed-methods approach, this study examined the cultural contexts that inform perceptions of dietary interventions among older Midwestern Black men. All participants completed an online demographic and dietary habit survey prior to focus group discussions. Two focus group discussion sessions were conducted with a total of 10 cognitively normal Black men aged 55 years and older. Survey data were analyzed using a frequency analysis and qualitative data were analyzed using a six-step thematic analysis process. Most men indicated having hypertension (N = 7, 77.8%) and currently not following a dietary eating pattern (N = 8, 88.9%). Emerging themes identified included (1) knowledge of dementia, (2) perceptions of dietary interventions, (3) barriers impacting participation in dietary interventions, and (4) overcoming barriers to engage Black men in dietary interventions. Findings from this study should inform the design of future dietary interventions for AD prevention to enhance participation among older Black men.
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Affiliation(s)
- Ashley R. Shaw
- Department of Neurology, University of Kansas Medical Center, Kansas City, KS, USA
| | - Eric D. Vidoni
- Department of Neurology, University of Kansas Medical Center, Kansas City, KS, USA
| | - Mickeal N. Key
- Department of Neurology, University of Kansas Medical Center, Kansas City, KS, USA
| | - Brandon A. Yates
- Indiana Center for Musculoskeletal Health, School of Medicine, Indiana University, Indianapolis, IN, USA
| | - Roland Thorpe
- Department of Health Behavior and Society, Johns Hopkins University, Baltimore, MD, USA
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Gasiorowska A, Folwarczny M, Tan LKL, Otterbring T. Delicate dining with a date and burger binging with buddies: impression management across social settings and consumers' preferences for masculine or feminine foods. Front Nutr 2023; 10:1127409. [PMID: 37396139 PMCID: PMC10311548 DOI: 10.3389/fnut.2023.1127409] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Received: 12/19/2022] [Accepted: 05/31/2023] [Indexed: 07/04/2023] Open
Abstract
Consumers often use their food choices as an impression management strategy to signal desirable aspects about themselves to others, especially in public places like restaurants and cafeterias, where the presence of others can promote certain consumption choices and preference patterns. In mating contexts, people prefer gender-typical traits and characteristics in a potential partner. Food options can also be classified according to their gender typicality, with certain alternatives perceived as feminine (e.g., salad, seafood) and with other options perceived as more masculine (e.g., steak, burger). Drawing on impression management theories from the drinking and dining domain and literature on sex differences in human mate preferences, we present a high-powered experiment investigating whether consumers' preferences for masculine or feminine foods depend on the social setting in which the food consumption takes place: dining with an attractive date (mating) or meeting and eating with friends (non-mating). Participants (N = 162, 46.9% females, 53.1% males; age M = 41.8 years, SD = 14.5) were randomly assigned to one of the two experimental conditions (mating vs. non-mating) and were asked to indicate their food preferences for 15 dishes that differed markedly in perceived femininity/masculinity. Consistent with our theorizing, females (males) generally had a stronger preference for foods perceived as more feminine (masculine), thereby supporting the gender-typicality thesis at the aggregate level. Furthermore, females in the mating condition-but not females in the non-mating condition-reported significantly stronger preferences for more feminine food alternatives. However, in direct contrast to our theorizing, males preferred more masculine meals in the non-mating condition (i.e., when dining with friends), whereas this gender-typical tendency did not emerge in the mating condition (i.e., when dining with an attractive date). We discuss the theoretical and practical implications of these findings and present a set of fruitful avenues for future research.
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Affiliation(s)
- Agata Gasiorowska
- Faculty of Psychology in Wroclaw, SWPS University of Social Sciences and Humanities, Wroclaw, Poland
| | - Michał Folwarczny
- Department of Business Administration, Reykjavik University, Reykjavik, Iceland
| | - Lynn K. L. Tan
- School of Social Sciences, Singapore Management University, Singapore, Singapore
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Leary RB, MacDonnell Mesler R, Montford WJ, Chernishenko J. This meat or that alternative? How masculinity stress influences food choice when goals are conflicted. Front Nutr 2023; 10:1111681. [PMID: 36960205 PMCID: PMC10028087 DOI: 10.3389/fnut.2023.1111681] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Received: 11/29/2022] [Accepted: 02/14/2023] [Indexed: 03/09/2023] Open
Abstract
Introduction This research integrates literature on masculinity stress-the distress experienced as the result of a perceived discrepancy with male gender norms-with research on goal conflict to examine preferences for plant-based meat alternatives (PBMAs). Men experiencing masculinity stress are likely to hold salient a goal of being masculine, which should lead to less preference for PBMAs. However, many of these men simultaneously hold competing goals, such as making ethical food choices, which remain inhibited in favor of the focal masculinity goal. We argue that once men experiencing masculinity stress highlight their masculinity through the selection of a manly product, they satisfy that higher-order goal and are then free to pursue previously inhibited goals, such as making an ethical choice through the selection of PBMAs. Methods We present the results of three studies supporting these expectations. Study 1 tests the link between masculinity stress and meat (alternative) consumption using consumer search behavior collected from Google Trends, showing that masculinity stress is positively (negatively) correlated with searches for red meat (PBMAs). Study 2 shows that men experiencing masculinity stress are more inclined to choose PBMAs, provided they are presented within a masculine product context. Study 3 presents a parallel mediation model, showing that ethical considerations (as opposed to masculine goals) shape the choice of PBMA preference. Results and discussion We conclude with a discussion of theoretical implications for the impression management strategies utilized by men experiencing masculinity stress and practical implications for the growing PBMA industry.
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Affiliation(s)
- R. Bret Leary
- College of Business, University of Nevada, Reno, NV, United States
- *Correspondence: R. Bret Leary
| | | | - William J. Montford
- Coggin College of Business, University of North Florida, Jacksonville, FL, United States
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Salmen A, Dhont K. Animalizing women and feminizing (vegan) men: The psychological intersections of sexism, speciesism, meat, and masculinity. SOCIAL AND PERSONALITY PSYCHOLOGY COMPASS 2022. [DOI: 10.1111/spc3.12717] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 12/24/2022]
Affiliation(s)
- Alina Salmen
- School of Psychology University of Kent Canterbury Kent UK
| | - Kristof Dhont
- School of Psychology University of Kent Canterbury Kent UK
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Pointke M, Ohlau M, Risius A, Pawelzik E. Plant-Based Only: Investigating Consumers' Sensory Perception, Motivation, and Knowledge of Different Plant-Based Alternative Products on the Market. Foods 2022; 11:foods11152339. [PMID: 35954105 PMCID: PMC9368216 DOI: 10.3390/foods11152339] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Download PDF] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Received: 07/04/2022] [Revised: 07/31/2022] [Accepted: 08/03/2022] [Indexed: 11/30/2022] Open
Abstract
Consumer acceptance and product development of sustainable, healthy, and tasty plant-based alternative products (PBAPs) are closely interlinked. However, information on consumer perceptions of the sensory profile of plant-based meat, cheese, and milk remains scarce. The study aimed to investigate German consumers’ (1) sensory evaluation of PBAPs and (2) consumers´ motivations and knowledge underlying the purchase of such products. This was analyzed in relation to different dietary styles of consumers (omnivore, flexitarian, vegetarian, vegan). A sample of 159 adults completed two tasks: first, a sensory test in which participants tasted and rated three different PBAPs in two consecutive sessions, and second, a questionnaire on consumption behavior, motivation, and knowledge. Results show few differences between nutrition styles in sensory evaluation of individual product attributes. However, overall liking was rated significantly higher by vegans than by omnivores. All dietary styles reported animal welfare and environmental aspects as the main motivations for consuming PBAPs. Most participants acknowledged that meat and cheese alternatives are highly processed foods and not a fad but are not automatically healthier or more environmentally friendly than their animal-based counterparts. Future research should focus on emerging product segments such as plant-based cheeses to better understand how consumers evaluate PBAPs.
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Affiliation(s)
- Marcel Pointke
- Division of Quality of Plant Products, Department of Crop Sciences, University of Goettingen, 37075 Goettingen, Germany
- Correspondence:
| | - Marlene Ohlau
- Marketing for Food and Agricultural Products, Department of Agricultural Economics and Rural Development, University of Goettingen, 37073 Goettingen, Germany
| | - Antje Risius
- Marketing for Food and Agricultural Products, Department of Agricultural Economics and Rural Development, University of Goettingen, 37073 Goettingen, Germany
| | - Elke Pawelzik
- Division of Quality of Plant Products, Department of Crop Sciences, University of Goettingen, 37075 Goettingen, Germany
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Kawa C, Gijselaers WH, Nijhuis JF, Ianiro-Dahm PM. Effects of a thin body shape nudge and other determinants of adolescents’ healthy and unhealthy food consumption in a school setting. Food Qual Prefer 2022. [DOI: 10.1016/j.foodqual.2021.104388] [Citation(s) in RCA: 3] [Impact Index Per Article: 1.5] [Reference Citation Analysis] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 11/26/2022]
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Moreira MNB, da Veiga CP, da Veiga CRP, Reis GG, Pascuci LM. Reducing meat consumption: insights from a bibliometric analysis and future scopes. FUTURE FOODS 2022. [DOI: 10.1016/j.fufo.2022.100120] [Citation(s) in RCA: 4] [Impact Index Per Article: 2.0] [Reference Citation Analysis] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 11/24/2022] Open
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Mesler RM, Leary RB, Montford WJ. The relationships between masculine gender role discrepancy, discrepancy stress and men's health-related behavior. PERSONALITY AND INDIVIDUAL DIFFERENCES 2022. [DOI: 10.1016/j.paid.2021.111205] [Citation(s) in RCA: 1] [Impact Index Per Article: 0.5] [Reference Citation Analysis] [Track Full Text] [Journal Information] [Submit a Manuscript] [Subscribe] [Scholar Register] [Indexed: 11/24/2022]
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Mesler RM, Leary RB, Montford WJ. The impact of masculinity stress on preferences and willingness-to-pay for red meat. Appetite 2021; 171:105729. [PMID: 34619245 DOI: 10.1016/j.appet.2021.105729] [Citation(s) in RCA: 3] [Impact Index Per Article: 1.0] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Received: 04/30/2020] [Revised: 06/04/2021] [Accepted: 09/30/2021] [Indexed: 12/27/2022]
Abstract
This work explores the effects of masculinity stress-distress arising from a perceived discrepancy with male gender norms-on red meat consumption, which has potentially substantial individual, collective, and ecological consequences. Across three studies, we demonstrate a positive indirect effect of masculinity stress on red meat consumption through beliefs that meat consumption can augment masculinity, an effect which is moderated by one's self-assessed traditional masculinity (study 1). We further demonstrate attenuation of the effect of masculinity stress on red meat preference when a red meat product is associated with an out-group (i.e., women; study 2) and show that this effect does not extend to women. In study 3, we show that the effect of masculinity stress on choice of red meat is attenuated following a masculinity affirmation. We finish with a detailed discussion of implications and directions for future research. Taken together, we provide convergent evidence that masculinity stress is associated with red meat preference, and that this preference can be discouraged by leveraging out-group reference information and masculinity affirmation. In so doing, this research provides a series of contributions to the literatures on meat eating and vegetarianism specifically, as well as gender identity maintenance more broadly.
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Affiliation(s)
- Rhiannon MacDonnell Mesler
- Institute for Consumer and Social Well-Being, Dhillon School of Business, University of Lethbridge (Calgary Campus), 345 6 Ave SE S6032, Calgary, AB, T2G 4V1, Canada.
| | - R Bret Leary
- College of Business, University of Nevada, Reno, 1664 N. Virginia Street, Reno, NV, 89557, USA.
| | - William J Montford
- Davis College of Business, Jacksonville University, 2800 University Blvd North, Jacksonville, FL, 32211, USA.
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13
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Blanc S, Massaglia S, Borra D, Mosso A, Merlino V. Animal welfare and gender: a nexus in awareness and preference when choosing fresh beef meat? ITALIAN JOURNAL OF ANIMAL SCIENCE 2020. [DOI: 10.1080/1828051x.2020.1747952] [Citation(s) in RCA: 9] [Impact Index Per Article: 2.3] [Reference Citation Analysis] [Track Full Text] [Subscribe] [Scholar Register] [Indexed: 01/04/2023]
Affiliation(s)
- S. Blanc
- Dipartimento di Scienze Agrarie, Forestali e Alimentari (DISAFA) , Università di Torino, Grugliasco, Italy
| | - S. Massaglia
- Dipartimento di Scienze Agrarie, Forestali e Alimentari (DISAFA) , Università di Torino, Grugliasco, Italy
| | - D. Borra
- Dipartimento di Scienze Agrarie, Forestali e Alimentari (DISAFA) , Università di Torino, Grugliasco, Italy
| | - A. Mosso
- Dipartimento di Scienze Agrarie, Forestali e Alimentari (DISAFA) , Università di Torino, Grugliasco, Italy
| | - V.M. Merlino
- Dipartimento di Scienze Agrarie, Forestali e Alimentari (DISAFA) , Università di Torino, Grugliasco, Italy
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Coffee cues elevate arousal and reduce level of construal. Conscious Cogn 2019; 70:57-69. [DOI: 10.1016/j.concog.2019.02.007] [Citation(s) in RCA: 19] [Impact Index Per Article: 3.8] [Reference Citation Analysis] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Received: 07/25/2018] [Revised: 01/25/2019] [Accepted: 02/24/2019] [Indexed: 11/18/2022]
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