Measuring automatic associations between relaxing/energizing feelings and odors

Time-Dependent Analysis of Human Neurophysiological Activities during an Ecological Olfactory Experience

It has been demonstrated that odors could affect humans at the psychophysiological level. Significant research has been done on odor perception and physiological mechanisms; however, this research was mainly performed in highly controlled conditions in order to highlight the perceptive phenomena and the correlated physiological responses in the time frame of milliseconds. The present study explored how human physiological activity evolves in response to different odor conditions during an ecological olfactory experience on a broader time scale (from 1 to 90 s). Two odors, vanilla and menthol, together with a control condition (blank) were employed as stimuli. Electroencephalographic (EEG) activity in four frequency bands of interest, theta, alpha, low beta, and high beta, and the electrodermal activity (EDA) of the skin conductance level and response (SCL and SCR) were investigated at five time points taken during: (i) the first ten seconds of exposure (short-term analysis) and (ii) throughout the entire exposure to each odor (90 s, long-term analysis). The results revealed significant interactions between the odor conditions and the time periods in the short-term analysis for the overall frontal activity in the theta (p = 0.03), alpha (p = 0.005), and low beta (p = 0.0067) bands, the frontal midline activity in the alpha (p = 0.015) and low beta (p = 0.02) bands, and the SCR component (p = 0.024). For the long-term effects, instead, only one EEG parameter, frontal alpha asymmetry, was significantly sensitive to the considered dimensions (p = 0.037). In conclusion, the present research determined the physiological response to different odor conditions, also demonstrating the sensitivity of the employed parameters in characterizing the dynamic of such response during the time. As an exploratory study, this work points out the relevance of considering the effects of continuous exposure instead of short stimulation when evaluating the human olfactory experience, providing insights for future studies in the field.

Validation of New Methods of Using Simulated Whole-Body Movements as Implicit Indicators of Sound and Odor Preferences

Would you get close to a stinky perfume bottle or to a loudspeaker producing noise? In this paper, we present two procedures that allowed us to assess the ability of auditory and olfactory cues to elicit automatic approach/avoidance reactions toward their sources. The procedures resulted from an adaptation of the Visual Approach/Avoidance by the Self Task (VAAST; Rougier et al., 2018), a task having the peculiarity of simulating approach/avoidance reactions by using visual feedback coming from the whole-body movements. In the auditory VAAST (Experiment 1), participants were instructed to move forward or backward from a loudspeaker that produced spoken words differentiated by their level of distortion and thus by their hedonic value. In the olfactory VAAST (Experiment 2), participants were asked to move forward or backward from a perfume bottle that delivered pleasant and unpleasant odors. We expected, consistent with the approach/avoidance compatibility effect, shorter latencies for approaching positive stimuli and avoiding negative stimuli. In both experiments, we found an effect of the quality of the emotional stimulus on forward actions of participants, with undistorted words and pleasant odors inducing faster forward movements compared with that for distorted words and unpleasant odors. Notably, our results further suggest that the VAAST can successfully be used with implicit instructions, i.e., without requiring participants to explicitly process the valence of the emotional stimulus (in Experiment 1) or even the emotional stimulus itself (in Experiment 2). The sensitivity of our procedures is analyzed and its potential in cross-modal and (contextualized) consumer research discussed.

Relaxing and stimulating effects of odors on time perception and their modulation by expectancy

Although several studies have reported relaxing and stimulating effects of odors on physiology and behavior, little is known about their underlying mechanisms. It has been proposed that participant expectancy could explain these activation effects. Since emotional stimuli are known to modulate time perception, here we used the temporal bisection task to determine whether odors have objective relaxing and stimulating effects by respectively slowing down or speeding up the internal clock and whether prior expectancy could alter these effects. In Experiment 1, 118 participants were presented either with a strawberry odor or an odorless blank. In Experiment 2, 132 participants were presented either with a lemon odor or an odorless blank. In both experiments, expectancy was manipulated using suggestion (verbal instructions). The stimulus was either described as relaxing or stimulating, or was not described. In the absence of prior suggestion, findings showed that, compared to participants presented with an odorless blank, participants presented with the strawberry odor underestimated sound durations (i.e., a relaxing effect) whereas participants presented with the lemon odor overestimated them (i.e., a stimulating effect). These results confirm that pleasant odors can have objective relaxing and stimulating effects by themselves, which are better explained by arousal-based mechanisms rather than attentional distraction. Furthermore, in both experiments, incongruent suggestions undid the effects of both odors without reversing them completely (i.e., strawberry did not become stimulating even if participants were told so). Both these bottom-up and top-down influences should be considered when investigating the emotional impact of odors on human behavior.

Fully Printed Geranium-Inspired Encapsulated Arrays for Quantitative Odor Releasing

Olfactory is an extremely fine way of perception. However, the process of smelling is prone to various interference factors. Further development to enhance the communication desires an odor-releasing strategy, which could quantitatively offer a variety of fragrances. Here, we report a fully printing strategy to heterogeneously integrate odor-containing materials and protective coating films. Inspired from the fragrance-containing drum structure on the geranium leaf, encapsulated arrays are fully printed on the flexible or rigid substrates with more than 20 spices. Quantitative concentrations of odor molecules can be released from the encapsulated arrays after scraping the protective poly(lactic-co-glycolic) acid (PLGA) shells. Importantly, various odor-based arrays are printed on the same flexible substrate, which permits selective releasing and arbitrary mixing of the spices. Effective odor-releasing properties of encapsulated arrays make them promising for food security and anticounterfeiting, investigating olfactory discrimination abilities, and strengthening olfactory communication.