Exploring food consumers’ motivations to fight both climate change and biodiversity loss: Combining insights from behavior theory and Eurobarometer data

Aligning agri-environmental-climate public good supply and desire in a sustainable Dutch agricultural sector

European agricultural policies increasingly incorporate mechanisms for delivery of public goods. Sustainable public good delivery requires alignment between societal demand and landscape supply. However, the variation of demands or desires regarding future public good delivery among society is hardly known. We inventoried the desires for public goods across Dutch society, and projections of agricultural supply. A multi-method approach was used to find agreement levels between desired and expected change in good delivery. Most stakeholders expressed a desire for biodiversity and climate regulation from agriculture, whilst desire for natural heritage and recreation was less common. The utility of a public good to a stakeholder appears to influence its desire. Scenarios for agriculture focus on extensification, sustainable intensification, regionalization, or meadow bird conservation. Regionalized scenarios showed the highest agreement between public good supply and desire. Maximizing alignment between desire and supply thus requires a challenging transition towards region-specific agricultural sustainability strategies.

Insights into parents' and teachers' support for policies promoting increased plant-based eating in schools

Global environmental and public health challenges related to current food systems call for large-scale shifts towards increasingly plant-based diets, especially in Western meat-centric societies. School meal systems can play a role in these changes due to their widespread prevalence and multi-sectoral impact. However, there is a lack of evidence about how adults involved in the school meals system perceive school-based pro-environmental food policies, which limits the ability to align those policies with the needs and expectations of the school community. This study aimed to address this knowledge gap by exploring parents' (n = 104) and teachers' (n = 252) support for policies to promote increased plant-based eating in public schools in a highly meat-centric EU country (Portugal). Overall, teachers seemed to be slightly more supportive of such policies and displayed more favorable (injunctive and dynamic) norms toward plant-based eating, more negative appraisals of meals with meat (i.e., perceived healthiness, naturalness, and sustainability), and lower attachment to meat consumption. Furthermore, injunctive norms in favor of plant-based meals were linked with higher support for measures promoting plant-based meals in schools, in both samples (parents, teachers). Lower meat attachment and favorable perceived meal attributes (e.g., perceptions about plant-based and fish meals) were associated with teachers' support for measures promoting plant-based meals in schools. These findings suggest that future efforts and research with parents and teachers to enable less meat-centric and more flexitarian food practices in schools should consider social and motivation variables relevant to plant-forward transitions.