Li Y, Kumarasinghe P. A behavioral model of service-derived manufacturing in e-commerce companies from the innovation chain perspective: A case study from China.
Heliyon 2023;
9:e23080. [PMID:
38125530 PMCID:
PMC10731224 DOI:
10.1016/j.heliyon.2023.e23080]
[Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Download PDF] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Received: 08/31/2023] [Revised: 11/20/2023] [Accepted: 11/27/2023] [Indexed: 12/23/2023] Open
Abstract
In recent years, the business landscape has been reshaped by the fusion of manufacturing and service industries, driven by the "Internet+" initiative and the integration efforts of the Chinese government. This research focuses on the behavior model of service-derived manufacturing within e-commerce enterprises, specifically emphasizing a well-known Chinese enterprise. The study used a case study approach to analyze the manufacturing transformation process. It also reveals insights into the "reverse penetration" model e-commerce service firms adopt. This study aims to help industry practitioners, policymakers, and researchers understand how digital transformation and innovation can enhance manufacturing excellence within e-commerce enterprises. One key aspect examined is the role of e-commerce platforms in connecting manufacturers with consumers, optimizing production through big data analysis, reducing costs, and improving service integration.
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