Consumers’ knowledge, attitudes and willingness to pay for aquaponic products in Spain and Latin America

Determinants Affecting Public Intention to Use Micro-Vertical Farming: A Survey Investigation

Vertical farming is a new branch of urban agriculture using indoor vertical space and soil-less cultivation technology to obtain agricultural products. Despite its many advantages over traditional farming, it still faces some challenges and obstacles, including high energy consumption and costs, as well as uncertainty and a lack of social acceptance. This study aims to investigate the influence of public acceptance on micro-vertical farming based on the deconstructed theory of planned behavior model. This model is adopted for statistical analysis to reveal the factors and their weights in influencing people’s behavioral intentions. The results indicate that the overall mean of the public’s behavioral intentions to use vertical farming is 3.9, which is above neutral (M = 3.00) but less than positive (M = 4.00). Differences in age, education level, and the living area of the public have significantly impacted behavioral intentions. Meanwhile, the statistical results support the hypotheses concerning the behavioral attitudes, subjective norms, and perceived behavioral control of the model, and also demonstrate that their decomposed belief structures considerably influence the public’s behavioral intentions to use vertical farming. Notably, perceived usefulness is the most critical driving factor in planting using vertical farming. The findings of this study contribute to better predictions of the effects of different elements of behavioral intention on vertical farming at the urban scale, which may provide a basis for decision making in the development of sustainable urban agriculture.

Knowledge of Animal Welfare and Consumers’ Behavioral Intentions in China: A Moderated Mediation Model of Product Cognition and Empathy

Simple Summary

In this study, consumer perceptions of animal welfare have been assessed. The results can strongly support the development of policies and legislation regarding animal-friendly production. In China, the demand for animal-friendly products is increasing, but so far, the research on the relationship between the knowledge of animal welfare and animal-friendly consuming intentions is limited. The objective of this study was to examine the impact of the knowledge of animal welfare on consumers’ behavioral intentions and its mechanism. The survey covered 1499 food consumers in Guangdong province, China. Our empirical results suggest that increasing knowledge of animal welfare is significantly positive for the intention of animal-friendly products consumption. Furthermore, empathy moderates the indirect effect between animal-friendly product cognition and the behavioral intention both to purchase and recommend.

Abstract

As purchase power and consumption knowledge increase, consumers gradually demand safer and healthier products. Animal welfare is expected to be an important attribute of high-end food in the future and a major concern for the high-quality development of the livestock industry. The objective was to shed new light on our understanding of consumers’ perceptions and behavioral intentions toward animal-friendly food. Using sample data of 1499 food consumers in Guangdong province, China, this study explored the role of product cognition and empathy in the relationship between consumers’ knowledge and behavioral intentions. Results indicate that knowledge of animal welfare significantly influences consumers’ behavioral intentions, and there is a mediating effect on cognition. Meanwhile, empathy moderates the relationship between product cognition and consumers’ intentions to purchase or recommend animal-friendly products. Improving consumers’ knowledge of animal welfare and cognitive levels of animal-friendly products may contribute to promoting animal-friendly product consumption and sustainable development of the livestock industry.

Fish Welfare in Urban Aquaponics: Effects of Fertilizer for Lettuce (Lactuca sativa L.) on Some Physiological Stress Indicators in Nile Tilapia (Oreochromis niloticus L.)

The combination of hydroponics and aquaculture, or aquaponics, normally requires adding fertilizer to recirculated water to ensure optimal plant growth, but the effect of that fertilizer on fish welfare has not been studied in detail, especially for small urban and coupled aquaponic systems. In this study, a commercial fertilizer was placed in two small aquaponic systems (less than 250 liters each) to test its effect on the stress levels of Nile tilapia (Oreochromis niloticus) compared to controls without any fertilizer. Fish production parameters were not significantly different between treatments, nor were physiological indicators of fish stress (plasma cortisol, glucose, and triglycerides). On the other hand, lettuce growth (leaf and root weight and length) was up to three times higher in the treatment that received fertilizer.