The impact of social media on consumer acculturation: Current challenges, opportunities, and an agenda for research and practice

How do social media influencers change adolescents' behavior? An evidence from Middle East Countries

Social Media Influencers (SMIs) refer to content creators, entertainment and art vloggers, online gamers, online streamers and any other activities related to social media. SMIs have gained significant portion of media today replacing tradition media and increasingly interacting in education, economy and entertainment world. The aim of this study is to investigate the influence of SMIs on adolescents' behavior including intellectual, social, ethical and healthy aspects from the adolescents' perception and perspectives in Middle East countries. Online survey included 27 items was structured and distributed in five Middle East countries. By using convenience sampling, 1612 adolescents (aged 12-22) have completed the questionnaire. Results revealed that SMIs have positive significant impact on adolescents' intellectual aspect while this impact was also significant but negative with different degrees on social, ethical health aspects of adolescents in Middle East countries. Results also revealed that Facebook, what's app and Instagram were the most dominants social media platforms used among adolescents in Middle East countries. This study yields major theoretical contribution as it explores the SMIs influence on adolescents in Middle East and building examination tool based on characteristics and culture of Middle East region.

Gift of fantasy: investigating how fantasy in digital game impacts game brand immersion

Purpose

This research aims to extend brand relationship theory to the domain of online gaming by augmenting the understanding of the role played by fantasy state in digital game in impacting gamers' immersive relationships with digital game brands. In this quest, the research examines how fantasy state in game (FSG) creates game brand immersion (GBI) through the mediation of emotional game brand attachment (EGBA) and the roles of individual's need for escapism (NE) and anxious attachment style (AAS) in moderating the aforementioned relationships.

Design/methodology/approach

The research employs a pre-test followed by two quantitative studies. Quantitative data were analyzed using the PROCESS macro.

Findings

Results from Study 1 illustrate that perceived fantasy in game generates EGBA, which, in turn, predicts GBI. Further, Study 2 establishes that the effect of fantasy in game on EGBA is moderated by gamer's NE. The moderating effect of NE is moderated by individual's AAS.

Originality/value

Value of the study lies in extending consumer–brand relationship theory to digital gaming domain which enhances the understanding of how fantasy state in digital game can lead to GBI and the roles played by individual personality characteristics like escapism motivation and AAS in the process.

Utilising online eye-tracking to discern the impacts of cultural backgrounds on fake and real news decision-making

Introduction

Online eye-tracking has been used in this study to assess the impacts of different cultural backgrounds on information discernment. An online platform called RealEye allowed participants to engage in the eye-tracking study from their personal computer webcams, allowing for higher ecological validity and a closer replication of social media interaction.

Methods

The study consisted of two parts with a total of five visuals of social media posts mimicking news posts on Twitter, Instagram, and Facebook. Participants were asked to view examples of real and fake news taken from a news fact-checking website, Snopes, and their eye movements were recorded during the process. Participants were recruited through Prolific and SONA; the total sample size for study 1.1 was 29 participants, and the total for study 1.2 was 25 participants, after removing poor eye-tracking data. A total of five visual images comprising true and false news were shown to the participant, study 1.1 had three examples and study 1.2 had two examples. There were two main cultural backgrounds in focus: participants born in China or the United Kingdom.

Results

Results suggested that participants follow a similar visual pattern of attention to Areas of Interest (AOIs) on the posts, which leads us to believe that due to the global standardisation of popular social media platforms, a bias might have occurred during information discernment.

Discussion

It is suggested that regardless of country background, users may have similar eye-tracking results while viewing a social media post because social media platform formats are standardised globally. Further research would recommend looking at language and linguistic traits when seeking differences between country backgrounds during online information discernment.

Digital Resources Integration and Performance Evaluation Under the Knowledge Management Model in Academic Libraries

Leveraging a knowledge management model (KMM), organizing digital resources, and measuring performance beyond digital libraries continue to be hot topics for many organizations. Given its growing importance, the aim of this study was to design a robust integrated research model based on social cognitive theory and KMM to organize resources and improve the productivity of academic librarians to make services effective. Using a quantitative method based on key data collected by librarians at Pakistani universities, the researchers reviewed previously published literature and sought expert opinions to develop a research tool. The authors distributed 350 printed questionnaires to professionals from 190 universities, of which 339 were returned. These were analyzed to test the hypotheses and assess the accuracy of the measurement and structural models. After undergoing rigorous statistical analysis, the seven constructs using Social Cognitive Theory and the Knowledge Management Model have proven to be suitable for digital asset integration, employee productivity measurement, and high-quality academic services. In addition, the model based on social cognitive theory supports the application of KMM to promote knowledge culture, resource organization, and successful integration and innovation of academic services by enhancing the technical and professional skills of staff in academic institutions.

Examining the Factors Affecting SME Performance: The Mediating Role of Social Media Adoption

Small and medium enterprises (SMEs) have become a vibrant and dynamic sector of the world economy. Information technology plays a vital role in improving the productivity and competitiveness of SMEs. The dynamic business environment has brought fierce competition among SMEs and, therefore, requires the owners to interact with internal and external members actively. Hence, this study aims to investigate the impact of technology, organization, and environment as important factors in the performance of small and medium-sized enterprises. It also examines the mediating role of social media adoption. Items were developed to measure the various purposes of social media use in organizations, which contribute to increasing the measurement of social media usage. For the empirical investigation, this paper used a closed-ended questionnaire. Using a quantitative method, we observed 423 responses through structural equation modeling. The findings of the study indicate that technology, organization, and the environment play effective roles for SME performance. More importantly, social media adoption positively mediates the relationship between technology, organization, environment, and SME performance. The study also helps organizations realize the advantages of using social media and specifies the rationale behind an organization’s investment in social media.

Data-Assisted Persona Construction Using Social Media Data

User experience design and subsequent usability evaluation can benefit from knowledge about user interaction, types, deployment settings and situations. Most of the time, the user type and generic requirements are given or can be obtained and used to model interaction during the design phase. The deployment settings and situations can be collected through the needfinding phase, either via user feedback or via the automatic analysis of existing data. Personas may be defined using the aforementioned information through user research analysis or data analysis. This work utilizes an approach to activate an accurate persona definition early in the design cycle, using topic detection to semantically enrich the data that are used to derive the persona details. This work uses Twitter data from a music event to extract information that can be used to assist persona creation. A user study in persona construction compares the topic modelling metadata to a traditional user collected data analysis for persona construction. The results show that the topic information-driven constructed personas are perceived as having better clarity, completeness and credibility. Additionally, the human users feel more attracted and similar to such personas. This work may be used to model personas and recommend suitable ones to designers of other products, such as advertisers, game designers and moviegoers.