A theoretical framework to improve the quality of manually acquired data

Treatment of Bad Big Data in Research Data Management (RDM) Systems

Databases such as research data management systems (RDMS) provide the research data in which information is to be searched for. They provide techniques with which even large amounts of data can be evaluated efficiently. This includes the management of research data and the optimization of access to this data, especially if it cannot be fully loaded into the main memory. They also provide methods for grouping and sorting and optimize requests that are made to them so that they can be processed efficiently even when accessing large amounts of data. Research data offer one thing above all: the opportunity to generate valuable knowledge. The quality of research data is of primary importance for this. Only flawless research data can deliver reliable, beneficial results and enable sound decision-making. Correct, complete and up-to-date research data are therefore essential for successful operational processes. Wrong decisions and inefficiencies in day-to-day operations are only the tip of the iceberg, since the problems with poor data quality span various areas and weaken entire university processes. Therefore, this paper addresses the problems of data quality in the context of RDMS and tries to shed light on the solution for ensuring data quality and to show a way to fix the dirty research data that arise during its integration before it has a negative impact on business success.

Exploring determinants of consumers' attitudes toward real-time bidding (RTB) advertising

Purpose

Since its inception in 2009, the growth of real-time bidding (RTB) advertising has been dramatic. Yet, there is a dearth of research in the information system (IS) literature despite the potential for negative e-commerce outcomes. The purpose of this paper is to identify salient antecedents of users’ attitude toward RTB advertisements.

Design/methodology/approach

A research model was constructed and tested with data from 437 respondents. SmartPLS 3.0, a partial least square (PLS) structural equation modeling (SEM) tool, was used to evaluate the research model and test the hypotheses.

Findings

The findings indicate that user attitude is determined by opposing influences from the cognitive and affective attributes of an RTB advertisement. A surprise is found to elicit greater perception of advertisement personalization, timeliness and relevance, as well as privacy and intrusiveness concerns. While RTB advertisement relevance appears to lessen the effect of advertisement intrusiveness, privacy concern is exacerbated when the advertisement is more personalized. The authors discuss the implications of this study for click-through intentions and e-commerce.

Originality/value

At this point in the evolution of RTB advertising, the findings indicate that the surprise generated by the appearance of an RTB advertisement is not currently a “bad” surprise. In addition, the formation of positive user attitude toward RTB is complex because cognitive factors interact with users' concerns to strengthen or weaken the negative effects. The authors also demonstrate that attitude and stimulus–organism–response (S–O–R) theories are useful theoretical bases for the development of causal models to predict RTB attitude and click-through intentions.