Antecedents and consequences of explicit and implicit attitudes toward digital piracy

A New Explanation for the Attitude-Behavior Inconsistency Based on the Contextualized Attitude

Inconsistency between attitude and behavior is a major obstacle to research on the predictive power of attitudes on behavior. To clarify the mechanism underlying such inconsistency, we combined event-related potential (ERP) and questionnaires to explore the relationship between contextualized attitudes and retrospective attitudes in the context of illusion of privacy empowerment (IPE). When the participants read the IPE events (including platform empowerment intention, technique, result, etc.) on slides, we measured retrospective attitudes with questionnaires and recorded contextualized attitudes with ERPs. We found that individuals’ retrospective attitudes were different from contextualized attitudes: retrospective attitudes were mainly affected by the individual’s analytic system, while contextualized attitudes were mainly affected by the direct stimulus-response (i.e., heuristic system). Therefore, retrospective attitudes may not accurately reflect individual cognition in the immediate context, and inconsistency between attitudes and behavior may be caused by the mismatch between retrospective attitudes and immediate behavior. Our findings provide a more reasonable account of the relationship between attitudes and behavior.

How Does Hands-On Making Attitude Predict Epistemic Curiosity and Science, Technology, Engineering, and Mathematics Career Interests? Evidence From an International Exhibition of Young Inventors

Whether the hands-on experience of creating inventions can promote Students’ interest in pursuing a science, technology, engineering, and mathematics (STEM) career has not been extensively studied. In a quantitative study, we drew on the attitude-behavior-outcome framework to explore the correlates between hands-on making attitude, epistemic curiosities, and career interest. This study targeted students who joined the selection competition for participating in the International Exhibition of Young Inventors (IEYI) in Taiwan. The objective of the invention exhibition is to encourage young students to make innovative projects by applying STEM knowledge and collaborative design. We collected 220 valid data from participants in the 2021 Taiwan IEYI selection competition and conducted a confirmatory factor analysis and structural equation modeling to test the hypotheses. Results indicated that: (1) hands-on making attitude was positively related to two types of epistemic curiosity; (2) interest-type epistemic curiosity (IEC) and deprivation-type epistemic curiosity (DEC) were positively associated with STEM career interest; additionally, DEC had a higher coefficient on STEM career interest than IEC; (3) both types of EC had a mediating role between hands-on making attitude and STEM career interest. It is expected that encouraging students to participate in invention exhibition competitions can raise both types of EC and increase their interest in pursuing STEM careers.

The Impact of Potential Risks on the Use of Exploitable Online Communities: The Case of South Korean Cyber-Security Communities

The aim of this study is to gain a comprehensive understanding of how risk and value factors affect the intention to use South Korean exploitable cyber-security communities based on the value-maximisation perspective of economics. According to the research model—applying the theory of planned behaviour, prospect theory and perceived risk theory—the test results revealed that intention is negatively affected by security threats, privacy concerns, performance risk and social risk of malicious use. Security threats had a positive impact on privacy concerns. The test results also indicated that perceived value affects both attitude and intention significantly and positively. The findings demonstrate that online-community users, such as computer experts and hackers, are influenced by various sources of perceived risks and perceived value when using exploitable cyber-security communities.